7 Spring Marketing Ideas to Energize Your Business in 2026
What Are the Best Spring Marketing Ideas for Small Businesses? Some of the best spring marketing ideas for small businesses include refreshing your brand messaging, updating your website, improving older content, being more intentional with social media, and reconnecting with your email list. Spring is a good time to review what’s working, what feels outdated, […]
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The Cost of Treating Your Website and Marketing as Separate Things
The Part of Marketing No One Talks About There’s something that’s costing many small businesses far more than they realize. Maybe you’re one of them? Are you making business decisions based on the belief that your website and your marketing are separate? Because when you treat them that way, you could very well be setting […]
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When the Spotlight Hits: What Small Businesses Get Wrong About Marketing
The day my script disappeared on stage – and why your small business marketing might be doing the same. Back in grade 10, I learned a painful lesson about “winging it”. I was in drama class, and our group decided to put on a Christmas variety show for the whole school. We each had different […]
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Why You Should Define Your Brand Before Spending One More Dollar on Marketing
Ever feel like your business looks good on paper, but something still isn’t connecting? Maybe you’ve refined your services, updated your website, and tried to explain what you do in every possible way, yet the sales and leads still aren’t coming. And the harder you try to fix it, the more confused and frustrated you […]
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The Real Reason You’re Wasting Money on Marketing
If you’ve ever felt frustrated that your marketing isn’t paying off, you’re in good company. Most of the small business owners and entrepreneurs I work with are hardworking, capable, and deeply committed to their clients. They post on social media, try new tools, run the occasional ad, and send newsletters, but the results never seem […]
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10 Signs Your Marketing Will Not Work for 2026
If you’ve been pouring your time, money, and heart into your business but still aren’t seeing the results you want, you’re not alone. I talk with small business owners every week who feel exhausted from trying to make sense of marketing that just isn’t delivering. They’ve hired designers, paid for ads, followed every trend, and […]
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Why Hard Work Alone Won’t Fix Your Marketing (and What Will)
If you’re like many small business owners, you’ve put in the hours. You’ve stayed up late designing graphics, tinkered with AI-generated captions, scheduled posts on social media, and maybe even invested in some ads. You’re hustling. You’re consistent. You’re working hard. But despite all of this, your business still isn’t growing the way you want […]
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How Neuromarketing Principles Can Give Your Business a Competitive Edge
Marketing is often thought of as an art, but it is arguably just as much of a science. Much of this scientific aspect involves what’s known as neuromarketing, which is a field dedicated to understanding how the brain makes buying decisions. And for business owners, especially those operating in service-based industries, this field holds massive […]
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The Marketing Advice That Backfires for Small Businesses
Why Templated Tactics Fail, and What to Do Instead Have you ever followed a “sure-fire marketing tactic” that completely flopped? You did everything they said: Posted consistently. Tweaked your funnel. Tried those so-called high-converting headline formulas. And when it didn’t work, you were left wondering: Is it me? Did I miss something? Why is this […]
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Why Your Marketing Isn’t Working, And What to Fix First
I’m sure you’ve put countless hours and substantial resources into your marketing efforts. By this point, you may have already redesigned your website, invested in social media campaigns, sent out newsletters, and even experimented with some paid ads. But despite all these efforts, something still feels a bit off. Your ideal clients aren’t responding, your […]
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What Clients Say
I was really stuck and needed help. Right from the start of working with Susan, she saw exactly where I was in the process of my transformation and stepped up in the best of ways to create a bridge for me to cross from my former business to the new one that I couldn’t quite birth.
The questions and prompts Susan asked me during our meetings began a self-inquiry that took me on a practical journey. Susan kept me on track. She made sure that I followed my inner guidance but also applied protocols that would yield me the best results to draw the right type of audience to me.
I never expected to get so much out of my meetings with Susan and I am so grateful that I took the leap to start a new business! Susan is knowledgeable, experienced, and knows her stuff. I would trust her for all of my business consulting, advertising, or marketing needs. She is my go-to!
Kaira Sherman
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