How to Create a Video Marketing Strategy That Gets Results
3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a […]
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How to Use Empathetic Marketing in Your Social Media Strategy
4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small […]
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The Importance of Empathy-Based Marketing
3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don’t associate […]
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Brand Marketing During Coronavirus: What You Need to Know
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should […]
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Your Guide to Paid Marketing During COVID-19
Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are […]
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4 Marketing Strategies for the COVID-19 Crisis
How to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this. That’s why I recently […]
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Should You Stop Marketing During COVID-19?
The Impact of Coronavirus on Small Business As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress. […]
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5 Social Media Marketing Tips for 2020
5 Things to Focus on in 2020 Is social media marketing not working for you anymore? Are you wondering what you should be changing in order to get better results? In this Tea Time Tip: Marketing for Busy Entrepreneurs, I’m sharing 5 valuable tips on social media marketing for 2020. Learn what’s working, what’s no […]
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30 Things Business & Marketing Coaches Wish Entrepreneurs Would Stop Doing
5 Key Areas to Work on that Guarantees Business Success So many entrepreneurs struggle, working tirelessly at their businesses, taking courses, creating programs and selling on social media with few to no results. Are you one of them? From the economy to the weather, struggling entrepreneurs have all sorts of reasons why their product or […]
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Your 3-Step Guide to Increase Sales with Seasonal Marketing
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) Holiday promotions aren’t just limited to […]
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