How to Incorporate Content Marketing into Twitter
Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter. Make Sure You Have the Right Content The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market. Make sure you take […]
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A Simple Content Marketing Definition
Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is. It starts with creating some sort of content and usually that content is in the form of an […]
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A Service Professional’s “newbie” Guide to Content Marketing
Understanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business needs to understand what this term means. […]
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6 Steps to Content Marketing Made Easy
One of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem. That’s why […]
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2017 Review: Content & Social Media Marketing Insights
What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018 It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and […]
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What If Your Marketing Is Sending the Wrong Message?
Why positioning needs to come before promotion When your marketing isn’t bringing in the leads, clients, or sales you expected, what’s the first thing you do? For many business owners, the instinct is to do more. Run some ads, create a new offer, post more often, or try a different strategy. But sometimes the problem […]
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How Strategic Thinking in Marketing Changes the Way You Market
How Can Strategic Thinking Improve My Marketing? Strategic thinking can improve your marketing by helping you make decisions based on your business goals, brand positioning, and target audience instead of reacting to every new tactic or trend. When you think strategically about marketing, it becomes easier to choose the activities that support what you want […]
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Why More Marketing Isn’t Bringing You Better Leads
More Marketing Won’t Fix a Positioning Problem Have you ever put time and money into your marketing, only to wonder why it isn’t bringing in the leads and sales you expected? In frustration, you find yourself pleading with your computer, “What else am I supposed to do?” I put up a website and had it […]
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What Most Entrepreneurs Skip Before They Start Marketing
What Do Entrepreneurs Skip Before Marketing? Entrepreneurs often skip the strategic clarity that should come before marketing. They may start with visible activities like posting on social media, updating their website, running ads, or creating content before they’ve clearly defined whom they want to attract, what they want to be known for, and why their […]
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Why Saying Too Much Can Hurt Your Marketing
The Hardest Part of Marketing Is Knowing What to Leave Out I have a whole new level of respect for authors right now. Seriously. Last week, I was deep into writing my book, and when I say deep, I mean I was working on it 10 to 12 hours a day. I was averaging about […]
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