eBusiness Blog

Effective Lead Generation Through Digital Marketing

Effective Lead Generation Through Digital Marketing

How to Increase Your Insurance Agency Lead Generation

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who has shown interest in your company's product or service in some way. You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your competitors. A lead generation funnel centres around a large number of names being poured into the funnel. Over time, you identify which are viable targets, then hopefully turn those targets into prospects and finally convert to buyers as they move down the funnel to purchase. Direct marketing goes way back in the world of insurance sales, but the internet has made it much easier for insurance companies to get new targets and automatically follow up with potential clients. If you’re using online marketing strategies, it doesn’t matter if it’s the middle of the night and your business is closed - your insurance agency can get new clients anytime, anywhere.

There are 3 steps to this process:

1. Generation

Sales FunnelThis is the first part of the journey, where you generate the initial spark of consumer interest or enquiry into your products or services. Ideas to start trying to convert targets to paying customers include:
  • Asking people to sign up for your email newsletter
  • Encouraging people to fill out an online form for a free consultation
  • Using an exit intent popup on select webpages
If you’re doing SEO, SEM, social media marketing and content marketing well, you should have a large number of visitors to your website and social media accounts, where you can initially engage new clients. Note that Canada’s Anti-Spam Legislation (CASL) requires you to receive consent from recipients before sending messages. Make sure you ask people if they’d like to sign up for your newsletter before you start sending your finely-crafted marketing materials to their inbox!

2. Qualification

Not every prospect you capture is going to become a sale. You need to have an effective process of filtering through all your leads to find the best ones. Otherwise, you’ll waste time on audiences that will never convert. For example, a prospect who lands on your site, visits your “Pricing” page and enters their information into a form to download your free report is more valuable than a person who lands on your site, reads a blog article, then leaves. Here’s an example of lead generation through digital marketing from everyone’s favourite gecko. GEICO car innsurance

3. Nurturing

This is the step where you’re focusing your efforts on providing relevant information at each stage of the buyer’s journey. Some examples are providing targeted marketing content and email personalization. Studies show that compared to traditional marketing, content marketing and email marketing generate 50 percent more leads. It’s important to create original, quality content if you want to attract customers - especially because a lot of insurance information is confusing to the average person. Content marketing helps you get discovered on social media and in search engines. Then, you can help drive new referrals organically. Appeal to potential clients’ needs and pain points with solution-based content and you’ll get their attention. Through continuous nurturing with valuable content, people will start to think of you as a trusted source and authority. Want more tips? Read my blog “5 Reasons to Consistently Send Newsletters That Will Generate Leads.”

The Importance of A/B Testing

You’ll never know quite how successful any campaign is without testing it! A/B testing is a popular way of determining what works and what doesn’t. You should be testing the effectiveness of one element at a time to determine what is actually responsible for an increase (or decrease) in traffic or conversions. The more time you spend testing, the better results you’ll see. Some things you can A/B test include:
  • Adding or decreasing text or white space on your website
  • Changing a call to action in your email or on your site
  • Changing a headline or block of text on your sales landing page
Finding new clients is hard work. So is working hard to stay ahead of your competitors. Will it be easy? No. But if you put in the time and energy you’ll see your insurance marketing strategies pay off! This is where I can help. I offer brand and marketing consulting and mentoring to show you how to create the most effective campaigns and get results. Let’s chat today about how we can take your company to the next level. To your business success, Susan Friesen P.S. If you liked what you read here, you will want to sign up for our newsletter where you'll get notified every Thursday of that week's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

Are you struggling with Lead Generation?

Building a business online has a lot of moving parts that can seem overwhelming so we put together a great marketing training program aimed at bringing together entrepreneurs who want to incorporate the latest marketing techniques that will help grow their business.

It's called AMPLiFY! Business Academy. Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

Amplify! Business Academy This ongoing program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. We look at how and why to engage with existing users, but we also show you how to expand your reach so you're not just preaching to an already established audience and are bringing in new people interested in what you provide. Find out more at: www.amplifybusinesssacademy.com today!
    [article_about_author author="susan"]

Critical Reasons for Updating Your Small Business Website

Is your website generating sufficient leads? Are people finding your website and signing up for your newsletter to get them into your marketing funnel? Is your conversion rate high enough to continually bring in new leads and sales? If not, it's a sure sign to take a close look at your website and pay more attention to it. The first step is to take a good hard look at your website. It’s your primary marketing piece for your business – no matter how often you’re advertising your products or posting on social media. You need to take a look at your website and ask yourself:
  • Are people finding my site in the search engines?
  • Are people signing up for my newsletter to get into my marketing funnel?
  • Is my conversion rate high enough to continually bring in new leads and sales?
If you’re answering “no”, it’s time to take a deeper look at your website and your marketing strategy. In the latest episode of Your Tea Time Tip, I help you understand:
  • What to focus on when updating or “sprucing up” your website to make a better impression on prospective and current clients. This includes how your website looks as well what’s going on behind the scenes in the code and backend technology.
  • How to avoid giving off a negative impression of you and the credibility of your business.
  • How to keep Google happy so your site gets found in the search results.
  • How to avoid making this mistake with newsletters.
  • How to effectively update testimonials and the often-forgotten About page.
Your website is there working hard on your behalf 365/24/7 – are you working for it?

Enjoy this Latest Tea Time Tip: Marketing For Busy Entrepreneurs

This video was recorded during a live Facebook broadcast on January 16, 2019.
  I know web design and development isn’t something that every business owner wants to do or can do. Contact me to find out how I can help you create or update a site that gets more traffic and better results. To your business success, Susan Friesen   P.S. If you want to learn more about websites and online marketing, sign up for our newsletter and also receive our Ultimate Website Guide at: www.UltimateWebsiteGuide.ca

What If You Could Learn Social Media and Online Marketing Each Month With Ease - all at your own pace?

Amplify! Business Academy If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLiFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that's always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more...
  • Learn ways to engage through social media monitoring and listening
Online marketing can be very overwhelming. It's hard to know what to do, when to do it and how do it – especially with so many experts out there giving you very conflicting messages from one to another.
› CLICK HERE FOR DETAILS
[article_about_author author="susan"]  

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

5 Compelling Reasons Small Businesses Benefit from Sending Email Newsletters

Boost Your Brand Visibility with this Simple Email Marketing Strategy

"I don't want to annoy people." That's one of many excuses I hear from clients when I ask them about sending out consistent email newsletters to their followers. Are you guilty of thinking this way too? Well stop it! When someone comes to your website and enters their name and email address to sign up for your newsletter, they are literally putting their hand up and saying, "yes, I want to hear more from you!" You are actually doing them a disservice by not keeping that relationship going with them. Sending consistent email newsletters to your followers gives you the ability to develop a "Know, Like and Trust" relationship with them that will dramatically increase your brand visibility and market reach. Yet many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. Are you one of them? Let's say you are a nutrition coach and offer valuable services on helping women balance their hormones, lose weight or simply have a better quality of life. A regular newsletter is a prime opportunity for you to keep in touch with your followers until they are ready to make that move and work with you. As you know, people buy from people they trust, and a newsletter is a perfect way to develop the trust needed to take that next step with you. So if you don't already send out a weekly newsletter, here are 5 compelling reasons every business should start one now:
  1. Tells customers what you do

    No one wants to be sold to, but everyone wants to buy if what is being offered meets their needs.  Writing a regular newsletter gives you an opportunity to educate potential customers about your offerings and more importantly, share your expertise so that they can get to know, like and trust you over time.   Sending quality, value-filled articles allows you to talk about the challenges your clients face and share your expert advice that will help them. When your followers truly understand what you do and that you understand their struggles, they are much more likely to click and buy your products and services.
  2. Builds relationships and trust

    When you first connect with a new prospective client, it takes time to build a relationship and email is a direct, personal and casual way to connect.  Reaching out regularly with an email newsletter gives you the opportunity to build a one-on-one relationship with potential customers. As they develop trust in your brand, they are more likely to buy and spread the word about what you do.
  3. Expands your market coverage

    . When you mail a newsletter to your list, not only does it go to their inbox, but your newsletter can also be leveraged in multiple ways for your business.  It's a genius way to instantly expand your visibility on multiple channels and reach new prospects through content marketing.   For instance, you can publish the article on your blog and post links to the article on social media and various article directories. Moreover, posting the article on your website can also drive organic search engine traffic to your website and boost your search engine rankings.
  4. Creates a 24/7 sales force on your behalf

    In addition to sending your newsletter on a weekly basis, you can also setup autoresponders with a series of emails through your newsletter service provider as follow-ups to the free giveaway that first got them into your list.   Imagine having an automated messaging system that sends helpful tips to your target market!  Best of all, you can automate the process using services like aWeber, Constant Contact, MailChimp or even 1ShoppingCart.
  5. Develops a "ready-to-buy" market list

    When you take the time to nurture a relationship with your subscribers, your mailing list becomes the perfect means to announce new products and services you are launching.   Now when you create a new service, product, or have a special promotion, you'll have a group of eager-to-buy prospects that are excited to hear what you have to offer.
So what are you waiting for? Hands down, email marketing and sending out consistent newsletters is one of the most effective marketing tools for your business. If you are busy, delegate this task to a professional marketing team who can take care of the writing, marketing, and technical aspects needed. I invite you to take the plunge, start a newsletter, and watch your sales and brand visibility grow! If you haven't started up a newsletter yet, please share below your reasons for not doing so (yet) and if you have any questions that I can help answer about the process. To your business success, Susan Friesen P.S. If you liked what you read here, you will want to sign up for our newsletter where you'll get notified every Thursday of that week's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

Are you struggling with content marketing?

Building a business online has a lot of moving parts that can seem overwhelming so we put together a great marketing training program aimed at bringing together entrepreneurs who want to incorporate the latest marketing techniques that will help grow their business.

It's called AMPLiFY! Business Academy. Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

Amplify! Business Academy This ongoing program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. We look at how and why to engage with existing users, but we also show you how to expand your reach so you're not just preaching to an already established audience and are bringing in new people interested in what you provide. Find out more at: www.amplifybusinesssacademy.com today!
    [article_about_author author="susan"]

Marketing for Interior Designers: Building Brand Exposure

Marketing for Interior Designers: Building Brand Exposure

4 Interior Design Marketing Strategies

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren't usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it's not likely going to be enough to make your design business profitable. If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.

What is Your Brand?

Famous entrepreneur and blogger Seth Godin said, "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another." In other words, your brand is people's perception of your business. How do you want your brand to be perceived? Maybe you specialize in high-end, luxury decor. Or, perhaps you excel at maximizing small condo spaces or staging homes for sale. Marketing for interior designers is based on defining your brand based on your specialization. Look at your clients, your style of decorating, whether you specialize in residential or commercial properties – whatever it is that sets you apart from the competition.

What's the Difference?

Speaking of differentiating yourself from the competition, part of effective marketing is looking at what other home design companies are doing, and what they're not. For example, if the design companies in your area focus on creating "elegant" or "trendy" homes, why not focus on the fact that your projects often come in under budget? Don't forget to have some facts to back up your claims, such as testimonials or percentages. If you've won awards or other accolades, why not mention those? Anything you can offer clients that sets you apart will help get your brand get noticed. 2011 PNE Prize Home An image from the portfolio of North Vancouver company A Stroke of Genius

What's Your Brand Experience?

Your interior design marketing strategies should focus on immediate recognition by potential clients. Visual branding is a key part of your brand experience, including your:
  • Logo: From your business cards to your invoices, this is often the first thing people will see. Work with a graphic designer to create a logo that reflects your brand and looks equally amazing on a small image or a big banner.
  • Images: Obviously, high-quality images are a necessity to market your home design company. You'll want to showcase your work in your portfolio and any other images you'll be using on your website or in your marketing materials.
  • Colour scheme: Marketing for interior designers centres around colour schemes! Fortunately, you know all about complementary colours and probably won't need much help coming up with them. Remember that colours evoke people's emotions and feelings and choose ones that set the mood for your business.   Take a look at the Italian textile brand Basetti Home Innovation's colour palette. They use a set of primary and secondary colors to convey innovation, novelty, bravery and freshness.
Basetti Home Innovation's colour palette
  • Font: Your typeface also affects your brand experience. Too many companies make the mistake of using a huge array of different fonts across their marketing materials. Choose your header and copy fonts and keep them consistent. Stick to no more than two different fonts to represent your brand.

How Do You Share Your Brand?

Now that you've done the work to create and differentiate your brand, it's time to share it! You'll want to have a consistent website, business cards and perhaps brochures or handouts for trade shows and other events, as well as social media accounts. Most businesses focus on Facebook and Twitter, which is a great idea for any business. However, as a home design company you have an ideal opportunity to utilize image-focused social media platforms. Research has shown that visual content by drives the most engagement by far, so explore sites such as:
  • Pinterest, which has categories like Home Decor and Design trending
  • Instagram, which is based on sharing image-centric content
  • Houzz, a huge online community where people go to improve and design their homes
Building your brand and boosting brand awareness is an ongoing project, not a set-it-and-forget-it proposition! Think about the experience you want your clients to have every time you post an image on social media, display your logo on a sign at an event or update your website. This is why working with a professional branding and graphic design company can make all the difference. Your logo and business branding materials will uniquely distinguish you from your competitors, giving you a competitive advantage above others that lack these critical components of business. To your success, Susan Friesen P.S. Social media and digital marketing doesn't have to be a beast! Enroll in AMPLiFY! Business Academy: Practical Social Media & Digital Marketing Strategies for Entrepreneurs. Work at your own pace online and get expert help while you build your business the right way with social media and online marketing. To find out more visit www.AmplifyBusinessAcademy.com for the details. P.P.S. Like what you just read about improving your social media presence? Sign up for our newsletter where you'll get notified every Thursday of that week's blog post. Also receive our free website guide: www.UltimateWebsiteGuide.ca [article_about_author author="susan"]

In the Know: Health and Wellness Website Legalities

In the Know: Health and Wellness Website Legalities

When Health Consulting Businesses are Legally Responsible

One thing the Internet is infamous for is being a source of advice for our health and well-being. It doesn’t matter where we turn there is someone with a website telling us what to do to lose weight, slow down ageing or treat our illnesses. We all do it. We aren’t feeling well so we type our symptoms into “Dr. Google” and voila, thousands of results telling us we have everything from a common cold to 6 months to live. We then take our results in hand to our doctor and tell him what we have. Sadly, professionals in the health care industry, doctors, therapists, dietitians and nutritionists all have an everyday fight with misinformation that is provided on the internet. If you are a blogger and have some experience with health-related issues, you may want to share this information with the world. Or, you may be a professional with some education on certain health-related subjects and want to use that information to boost your business online. Either way, you have to be very careful to follow the rules when it comes to providing health and wellness website information and advice to the masses.

Legal Responsibilities for Providing Health-Related Advice

So what are the legal issues for health consulting and coaching businesses when providing health-related information on a website? There have been more than a few lawsuits in past years that have stemmed from sharing of health and diet advice with others on the internet. In a recent lawsuit in North Carolina, a blogger changed his life and had experience with managing his Type 1 diabetes through use of the Paleo diet. He blogged about his efforts and when successful, he took his blogging a step further and began to share his meal plans and exercise regimens. Eventually, he began providing one on one sessions to advise his readers in the ways of his experience for a fee. In North Carolina, there is a misdemeanor law that makes it unlawful to practice dietetics or nutrition without a license. This blogger was charged with breaking this law and North Carolina Board of Dietetics/Nutrition is now threatening him with prison.

Research All Governing Bodies’ Rules & Regulations

When providing health and wellness information online, you must ensure you are following all the rules. Each governing body has separate rules on what information you can and cannot advise the public with regarding their health. Canada and the United States both have specific federal laws and then each province and state also have their own separate laws. If you are going to provide information, then you must look up those laws according to where you live and where you are doing business from. And to take it even a step further, you then you have to consider the audience you are targeting. A good guideline to follow if you are providing information on your health-related website is to ask yourself, are you being specific to a particular personal health situation. The blogger in the North Carolina lawsuit was doing OK with providing his personal experiences with the Paleo diet. His suggestions for exercise regimens or providing his personal diet plans on his health and nutrition website may even have been OK with the law but as soon as he started consulting one-on-one with individuals and providing advice, he was beyond sharing his personal experience and fell into the realm of providing medical expertise in an area where he was not legally certified to engage in. Remember, giving your opinion about a health-related subject or telling about your specific experience is one thing but if you are claiming to be an expert in anything on your health and nutrition website, you could be held accountable by the boards who are responsible for governing the public education on the subject and run into legal issues. You must not in any way claim or pose as something you are not if you are going to provide reliable health information. If you are handing out health or wellness advice you need to be very clear about what your education and expertise are and also be very careful of the legal issues surrounding any advice you do give. This is where working with a professional web development firm could help steer you in the right direction and ensure you are not posting anything that could cause you legal problems while operating your business. Consulting a lawyer who is well versed in these matters would also be very prudent. To your business success, Susan Friesen

Are you trying to build your brand online but aren’t happy with the results?

Building a business online is quite difficult so we put together a great marketing training program aimed at bringing together entrepreneurs interested in growing their businesses.

It's called AMPLiFY! Business Academy. Practical Social Media & Digital Marketing Strategies for Entrepreneurs.

Amplify! Business Academy This ongoing program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. We look at how and why to engage with existing users, but we also show you how to expand your reach so you’re not just preaching to an already established audience and are bringing in new people interested in what you provide. Find out more at: www.amplifybusinesssacademy.com today!
    [article_about_author author="susan"]

An Ode to the Entrepreneurial Spirit

Enjoy this latest episode of: Your Business Edge - AMPLiFY! Small Business Marketing Strategies

An Ode to the Entrepreneurial Spirit was written by Vinay Kanchan.
 

An Ode to the Entrepreneurial Spirit

When a new idea began to take hold Others muttered, ‘just do as you are told’ Stick to the proven path taken all the time Don’t simply digress; for no reason or rhyme -- They say many have cruelly fallen by the side Unable to recognize the subtle change of tide Taking the offbeat road is not the course for all The cynics lie in wait; ever eager to watch you fall -- Pursuing your business dream is always a lonely trail You will frequently knock on doors, often to no avail Selling your concept every step, can be an exhausting drive But for some reason, nothing ever made you feel as much alive -- Every small victory beats to the loud applause of your heart For there is no one else around, you are only making a start But you dream of the time when others will share the weight And your office will come alive, with the sounds of lively debate -- Time loses all its meaning, weekends hold fancy no more All you can think of is, ‘what has been this month’s score?’ Your pursuit becomes your hobby; nothing else is on your mind However far you venture, you always feel you are two steps behind -- Your friends proudly flaunt their massive salary pay slips Translating into swanky villas, fancy cars and incessant world trips You smile, because you feel you can glimpse the picture as a whole You are still the captain of your ship, and the master of your soul -- One day will surely dawn, when things will fall in place One day you will feel, quite the lord of time and space The voyage to that port, is now the very life of your story Of courage, talent and passion; and the quest for elusive glory   My wish for you is to have a happy, healthy and prosperous new year! To your business success, Susan Friesen P.S. If you liked what you read (and watched) here, you will want to sign up for our newsletter where you'll get notified every Thursday of that week's blog posts. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca [article_about_author author="susan"]

Get to the Top of the Search Results with SEM

Get to the Top of the Search Results with SEM

How to Create a Powerful SEM eCommerce Strategy

It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now... what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and content with words and phrases that people would type into a search engine. For example, if your eCommerce site sells supplements in Canada, you might utilize a mix of words and phrases including:
  • online supplement store canada
  • protein shakes for athletes
  • women’s probiotics canada
  • beetroot extract
As you build trust with Google by providing users with high quality, original content, you will hopefully start to naturally rank higher for the keywords you’ve chosen. [clickToTweet tweet="SEM tip: You'll naturally rank higher for chosen keywords in Google by providing high quality, original content" quote="SEM tip: You'll naturally rank higher for chosen keywords in Google by providing high quality, original content" theme="style1"] Google uses an algorithm to determine which website or page can best answer a user’s query (there are other factors too, including how fast your site is and how long people stay on a page vs. bouncing away after a few seconds). If you do SEO right, you’ll be rewarded with non-paid or organic traffic, which means people are typing your keywords into the search engine and seeing your website or webpage in the results. Great! However, SEO takes time. And, if you’re targeting high-traffic, high-competition keywords, you may never get to the coveted #1 spot in Google. That’s where eCommerce SEM comes in.

What is SEM?

SEM stands for search engine marketing, also known paid search. The most commonly used paid search tool is Google Ads, so I’m going to focus on that. Women's dresses Google ad campaign By using SEM for your online store, you’re fast-tracking your way to the top of the search results. The process of using paid search ads (also called PPC, which stands for pay-per-click) as part of your SEM eCommerce strategy includes:
  • Targeting geographic areas
  • Creating ad campaigns that target that group
  • Writing relevant ad copy that will entice and compel your target audience to click on the ad
  • Monitoring continually for clicks, impressions and conversions
You’ll be able to see what the keywords you want to target will cost per click (CPC) in Google Ads. The cost of your eCommerce SEM depends on how popular a keyword is, and which position you’d like your ad to appear in in the paid results. For example, targeting a keyword such as “women’s red high heels” for your eCommerce shoe store is going to cost you less than “women’s shoes.” When using SEM for your online store, you can set a budget per day, per campaign and per keyword so you don’t end up with any surprises! Google Ad campaign Google Ads lets you target whatever audience you’d like, from time zone to language preference. You can have your ad appear at certain times, choose keywords you don’t want your ad showing for, adjust bids for each keyword and more. The success of your SEM online store strategy depends on a number of factors, not just how much you’re willing to pay for each click. Like I mentioned above, crafting compelling ad copy that entices visitors to click on your ad and monitoring results is a big part of the process. If you don’t have valuable content or a clear call to action on your website when a visitor lands, you’re not going to get very far. Moreover, if you’re not constantly tweaking campaigns and analyzing data, you’re wasting your eCommerce SEM budget on unqualified clicks. We can help! Our methods are geared for optimal results and personalized service. Your online store SEM package will be specifically tailored for your product or service to give you the best results possible. Learn more about what we offer. Are you a service-based business? Read my blog on SEO Vs SEM: Which Should Service-Based Businesses Focus on?

It’s Not a Battle Between SEO & SEM

Search engine marketing isn’t an either/or game. SEO is still important when you’re focusing on an SEM eCommerce strategy, and vice versa. An effective SEO/SEM campaign will mean lower costs and higher visibility in Google. If you don’t spend time on SEO and your site takes forever to load, you’re going to waste money on e-commerce SEM. People are going to click on your ad but not stick around waiting for a website to slowly load. If people are clicking on your ad and quickly leaving your site, Google will lower your Quality Score and raise your CPC. SEO is a long-term strategy that can help you increase leads and sales. Using SEM can help you get results fast, but remember you’re paying for that traffic. If you can appear in more searches organically, you can reduce your SEM efforts or focus on new paid keywords to boost other areas of your business. To your success, Susan Friesen P.S. Social media and digital marketing doesn’t have to be a beast! Enroll in AMPLiFY! Business Academy: Practical Social Media & Digital Marketing Strategies for Entrepreneurs. Work at your own pace online and get expert help while you build your business the right way with social media and online marketing. To find out more visit www.AmplifyBusinessAcademy.com for the details. P.P.S. Like what you just read about improving your social media presence? Sign up for our newsletter where you’ll get notified every Thursday of that week’s blog post. Also receive our free website guide: www.UltimateWebsiteGuide.ca [article_about_author author="susan"]

Ask Me Anything About Marketing Your Business

Your Tea Time Tip: Marketing For Busy Entrepreneurs

It's the holiday edition of Tea Time Tips, so I kept it short and sweet. I let you Ask Me Anything, such as:
  • Am I wasting my time with social media and content marketing?
  • What should I write about in my blog?
This video was recorded during a live Facebook broadcast.
  Happy holidays and see you next time! Susan Friesen P.S. If you want to experience our content marketing efforts, sign up for our newsletter and also receive our Ultimate Website Guide at: www.UltimateWebsiteGuide.ca

What If You Could Learn Social Media and Online Marketing Each Month With Ease - all at your own pace?

Amplify! Business Academy If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLiFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that's always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more...
  • Learn ways to engage through social media monitoring and listening
Online marketing can be very overwhelming. It's hard to know what to do, when to do it and how do it – especially with so many experts out there giving you very conflicting messages from one to another.
› CLICK HERE FOR DETAILS
[article_about_author author="susan"]

Women Business Owners: It’s Time To Celebrate Yourself

time to celebrate yourself woman

Yes, celebrating is not bragging, it's so much more...

As we end 2018, I encourage you to reflect back on the year, because it’s time to celebrate yourself. Review your journals, your calendar and look for your accomplishments and the highlights of your year. It is our human conditioning, what we believe to be true based on old outdated programming that often stops us from really joyously celebrating who we are, what we’ve accomplished and how we have served others. Without the memory of Celebrating there would be no Celebration! Read it again. Without the memory of Celebrating there would be no Celebration... How did you celebrate growing up? Did you celebrate? Was it fun... exciting... did you look forward to celebrations? Or were they stressful filled with confusion... drama...

The impact of what happened in the past shows up in the present.

Most likely you might believe that it is unacceptable to brag, boast and show off. I agree, no one likes to listen to someone who is all about themselves; however, celebrating yourself, your accomplishments from a place of service to others is different. Hiding your amazing light so that you are the best kept secret around is not in the service of others. Your community needs to know you, the Leader that you are. You have a responsibility to show them that it is OK to be powerful, smart and successful. it's time to celebrate yourself!

It can be difficult to acknowledge our accomplishments.

So, why is it so hard to take time to celebrate yourself, self-promote and step centre stage of your own life with the spotlight shining down on you for all to see? I imagine even reading this might trigger uncomfortable feelings and emotions for some. Margaret M Lynch writes in her book “Tapping Into Wealth - How Emotional Freedom Technique (EFT) can help you clear the path to making more money” that we often take a Vow of Invisibility. Vow of Invisibility! Wow, think about it... Do you like it and feel comfortable talking about yourself, or when someone acknowledges you? I know many people who would just brush it off and down play their accomplishments. Feeling embarrassed or shameful at being the centre of attention.

Make new memories to celebrate.

As I mentioned above, our memories that are stored in our unconscious mind act as a guide post. Therefore, if your reference center is of memories where you were made to feel uncomfortable, less than and dismissed when you joyously shared your accomplishments you will feel resistance and not document them through celebration. Perhaps being invisible was the way for you to be safe, out of the way of harm. That might have been true for you then, I challenge you to ask yourself “Is it true today?” Most likely not.

Make new empowered memories.

time to celebrate yourself woman with sparkler My wish and request is that you start filling up your Celebration Bank, make new empowered memories that will now be stored in your memory bank aka your unconscious mind. Doing so will clear out the old programming and your new reference point will be the remembering of celebrating your accomplishments. So go wild..... it’s time to celebrate yourself! Dance, sing and share to anchor those feelings into your body, mind and soul. I would love to hear about your accomplishments and how you will celebrate yourself. The Changeless, Infinite and Limitless beautiful being you are. Watch how your wealth and prosperity will grow from this new refreshing perspective. Remind others to celebrate by sharing this article. Barb Wallick   [article_about_author author="barb"]  

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Boost Your Brand Awareness: LinkedIn Groups Make a Comeback

Are LinkedIn Groups Dead? Not According to LinkedIn.

You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel was the ability to create your own branded LinkedIn group that helped boost brand visibility. But in 2017 LinkedIn made several changes to their layout and groups seemed to take a back seat. They were suddenly hard to find plus their API was altered preventing social scheduling apps like Hootsuite from connecting. These changes drastically reduced the engagement and activity that was once found in many thriving groups. As a result of these changes, many assumed the death of groups was imminent. But LinkedIn issued a release in September 2018 stating they have rebuilt groups from the ground up. This announcement boasted new features with promises of more to come. Maybe LinkedIn groups aren’t dead after all! I certainly was a fan of them and found a lot of value in the community of like-minded professionals found there. So in anticipation of LinkedIn groups being resurrected, keep reading to learn about creating your own LinkedIn Group so your business can benefit from the increased brand visibility it brings.

Benefits to Owning a LinkedIn Group

A LinkedIn group enables your business to have a discussion board related to your industry. It gives you the opportunity to create a special interest group of like-minded individuals that is specific to your product, service and/or expertise. Groups also provide excellent visibility for your business since every member who is a part of your group will have your logo visible in their profile. One of the upcoming promised features is having the group discussions show up in the member’s LinkedIn feed, which will help foster meaningful engagement. Group owners also now have the ability to post different types of media such as videos and images. Immediate notifications are also new where real-time conversations can happen easier than ever before. There are well over a million groups in LinkedIn so to make yours stand out, you will want to encourage active participation by having members of your group post articles and updates for other group members to benefit.

How to Create a New LinkedIn Group

Log into your account and click on the “My Network” tab in the top navigation and select “groups” from the left-hand side menu.  These groups are the ones you are currently a member of. At the top right side of the page, click on the “Create new group” button. This will open a pop-up window for you to fill out. Creating a LinkedIn Group 2018 Use your company logo or a logo specific for this group. Your logo will serve as an identifier of your group on the main group page. When creating your group name, be sure to select a name that clearly represents your group’s mission or subject area. Fill out a brief summary that will concisely describe what your group is about. When writing this, be sure to emphasize the benefits for someone to join- why should they join and what will they get out of being a part of your community? The longer “Group rules” description gives you room to fully explain what topics will be discussed, how people can participate and the rules you set for such participation.

Standard or Unlisted? You Decide Which Access Type

When determining the Privacy option, the “Standard” selection means it is open for anyone to join your group. Your group will be found in the search results and existing members can invite others to join. The “Unlisted” option does not appear in the group search results and only group owners and managers can invite people to join. Now you’re ready to click “Create” and your group has been formed!

Invite New Members to Join

Your next step is to invite people to join your group showcasing the benefits of being a part of your community. Create an initial welcome post inviting new members to post an introduction about themselves and encourage them to be engaged and keep the discussions going. Keep the momentum going by adding posts and being engaged with others. With consistent effort, soon your group will be a thriving community. Do you have a LinkedIn group you want to share? Post it below and invite others to join! To your business success, Susan Friesen

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    [article_about_author author="susan"]