The Marketing Advice That Backfires for Small Businesses
Why Templated Tactics Fail, and What to Do Instead Have you ever followed a “sure-fire marketing tactic” that completely flopped? You did everything they said: Posted consistently. Tweaked your funnel. Tried those so-called high-converting headline formulas. And when it didn’t work, you were left wondering: Is it me? Did I miss something? Why is this […]
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Why Your Marketing Isn’t Working, And What to Fix First
I’m sure you’ve put countless hours and substantial resources into your marketing efforts. By this point, you may have already redesigned your website, invested in social media campaigns, sent out newsletters, and even experimented with some paid ads. But despite all these efforts, something still feels a bit off. Your ideal clients aren’t responding, your […]
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9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning
You’ve heard the buzz – AI marketing is revolutionizing how businesses connect with clients. But even though AI offers powerful ways to boost your marketing, many businesses still fall prey to common AI marketing errors that can quickly hurt your brand positioning, and more importantly – your bottom line. You may have seen competitors gaining […]
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11 Smart Strategies for Marketing During Tough Times
I can vividly recall one Christmas Eve, over 20 years ago, when Daniel and I were neck-deep in debt, living off of credit cards, and trying desperately to keep eVision Media alive. I’ll never forget standing at the grocery store checkout, anxiously praying that our credit card wouldn’t be declined as we paid for our […]
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Why AI Alone Won’t Save Your Marketing
Why a Personal Touch Still Rules in the Age of Automation If you’re like most business owners I talk to, you’ve probably been eyeing AI tools like ChatGPT or Claude to help write your newsletters, marketing copy, or social media content. I get it. These platforms promise faster, better, and easier ways to get all […]
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6 Social Media Management Tools to Help You Save Time and Simplify Your Marketing
Social media marketing can be extremely time-consuming, especially when you’re juggling multiple accounts on various platforms. From scheduling posts to engaging with followers and analyzing performance, staying on top of everything can be incredibly overwhelming. But luckily, there are a ton of social media management tools you can use to simplify and streamline your marketing […]
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AI Innovations That Will Revolutionize Marketing in 2025
As we step into 2025, the world of marketing is evolving at a lightning pace, and AI innovations are at the heart of that transformation. AI is no longer just a tool for automating repetitive tasks or analyzing data – it’s becoming a strategic partner, which enables your business to deliver personalized experiences, predict customer […]
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The Biggest AI Marketing Mistakes That Every Business Should Avoid
With all the nonsense we’ve been fed about artificial intelligence, it’s no wonder that businesses continue to make the same AI marketing mistakes. Unfortunately, many business owners have the wrong idea about AI, and typically, this is through no fault of their own. Since its inception, we’ve been hearing about how amazing generative AI is, […]
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9 Landing Page Best Practices for Email Marketing
A well-designed landing page is one of the most effective tools for generating qualified leads and driving the growth of your business. But you can’t just slap something together without putting any thought into it. And no matter what the purpose of the page is, if you want people who visit it to actually convert, […]
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How to Ensure You’re Getting the Best Business and Marketing Advice
I often receive requests from clients saying something to the effect of, “So-and-so told me I should be (blank) so can you please change (blank) for me right away.” Or “I watched a free webinar and they said to (blank) so I want that done, too.” Typically, this “advice” is nothing more than nonsense, spewed […]
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What Clients Say
In a short amount of time, I received noticeable sales increases from eVision Media’s work! In our initial consultation, Daniel was professional, personable and put me at ease. Daniel has a sincere interest in helping my business increase sales and takes time to understand my needs and makes recommendations about only what I need. Daniel acts like a “partner” for my business to get results!
Chelsea Hanson
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