BRAND MARKETING
Is Your Brand Telling an Outgrown Story?
Why My Own Positioning Needed to Catch Up “I just need to update my title under my logo.” That was
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Category: Susan’s Musings
BRAND MARKETING
What If Your Marketing Is Sending the Wrong Message?
Why positioning needs to come before promotion When your marketing isn’t bringing in the leads, clients, or sales you expected,
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BRAND MARKETING
The Surprising Meaning Behind Position Strong™
Recognizing your expertise changes the way you position your business. This week, I finished the second draft of my new
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BRAND MARKETING
When Authenticity Becomes a Business Advantage
What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public,
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BRAND MARKETING
The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say,
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BRAND MARKETING
Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway
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BRAND MARKETING
The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and
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BRAND MARKETING
Why Working Harder at Marketing Isn’t Working
The Real Reason Your Efforts Feel So Frustrating Sometimes the hardest work produces the least change. Have you ever worked
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BRAND MARKETING
The Cost of Treating Your Website and Marketing as Separate Things
The Part of Marketing No One Talks About There’s something that’s costing many small businesses far more than they realize.
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BRAND MARKETING
Is Using AI Making Your Brand Blend In?
Use AI to clarify, not confuse. This New Year’s Eve, Daniel and I went out with friends for the first
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