BRAND MARKETING
Recognizing your expertise changes the way you position your business. This week, I finished the second draft of my new
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What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public,
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Why brand positioning has to come first I’m in the throes of writing a book, and I have to say,
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Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway
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BRAND MARKETING
Why your website may be costing you trust Position first, market second Have you ever looked at your website and
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BRAND MARKETING
The Real Reason Your Efforts Feel So Frustrating Sometimes the hardest work produces the least change. Have you ever worked
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The Part of Marketing No One Talks About There’s something that’s costing many small businesses far more than they realize.
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Use AI to clarify, not confuse. This New Year’s Eve, Daniel and I went out with friends for the first
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BRAND MARKETING
The day my script disappeared on stage – and why your small business marketing might be doing the same. Back
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BRAND MARKETING
What’s really going on when your offer falls flat? If you’re putting real effort into your marketing and still not
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Just feeling a lot of gratitude for being so wonderful to work with. Given the realities of my school we have a lot of turning on a dime that’s needed, and I want you to know I am so grateful to you for being there, right on everything, even when things are pressing. Your quick turnaround abilities are so helpful to me.
I thank you for being gracious and accommodating. It is so valuable to me to know you have my back.
Marguerite Rigoglioso, PhD
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