eBusiness Blog

Avoiding Disaster: Making Website and Business Asset Backups Mandatory

Do you have a backup of all your website and business data?

A sudden attack on your website or an employee error can cause havoc without warning. The same goes for any information about your business stored on your computer. If your computer suddenly got infected with a virus and you had to format your hard drive, it would likely have a big impact on your business.

Is your website and domain name safe from being taken hostage? Read our article: Keeping Your Digital Business Assets SAFE from Being Taken HOSTAGE

So what should you do to prepare for data loss?

Backing Up Your website

Sometimes website hacks might not be obvious, and you really have to keep an eye out for any suspicious activity. Sadly, hackers can do more than just break your website. In the past some websites have been secretly hijacked with new info added to them without their owner's knowledge. [clickToTweet tweet="Are you prepared with backups? Websites can be hacked without you even knowing" quote="Are you prepared with backups? Websites can be hacked without you even knowing" theme="style1"] The reason can be for another website to track your users or to monitor what you're doing to aide a competing business. Check your pages for any unusual content additions as well as any new plugins you didn't add yourself. If you notice anything then you have a problem. Without backups of your website that problem can be very difficult to solve. Try this free malware and security scanner from Sucuri to see if you currently have a problem: https://sitecheck.sucuri.net

With backups you can be restored in a few clicks!

Backing up your website could be something already in place without you even knowing it. Check with your webhost and see if you have automated backups already enabled and make sure you understand how to do a "roll back" where you can restore a previous version of your website that was backed up before you encountered an error. By doing this you can literally restore your website with a few clicks and save yourself a lot of stress. If you don't have backups, see if your CMS (such as Wordpress) has a backup tool/plugin you can employ.  There are many free options to choose from depending on how your website was built such as UpdraftPlus for Wordpress. If your website is 100% custom the easiest thing to do is to use a File Transfer Protocol tool such as Filezilla and manually download your website to your PC. Then you can store that in a cloud storage service or an external hard drive in case you ever have any issues and need a functional version of your site. If your website isn't very big you can even just zip the contents and email them to yourself. If you would prefer someone else take care of your website security and backup measures for you, get in touch as we have a monthly maintenance plan to ease this burden off your shoulders.

Backing Up Your Business Data

Most entrepreneurs and small business owners have their business on their computer. While many files could be searched for in your email, you won't want to start combing emails hunting for lost spreadsheets and important documents. So it's a really good idea to do periodic backups of your computer data. [clickToTweet tweet="Are you prepared with backups? Your business is on your computer - back it up consistently!" quote="Are you prepared with backups? Your business is on your computer - back it up consistently!" theme="style1"] This process is easy and can become a routine habit once you've done it a few times. The first step will actually help with something mentioned in the website backup portion above and that's to use Winzip or Winrar. These programs compress the files into one file so you have everything in one place. Some emails restrict sending these file types for security reasons so for these files you're likely going to want to back up the data using a free cloud storage system like GDrive or Dropbox. After installing Winzip or Winrar you'll be able to right click on the folder on your desktop with all your business info and simply select to add to archive. This will create the crunched copy of everything in that folder for easy storage. Then just head over to your preferred storage point and add the archive file! You can drag in onto an external drive or add it to a cloud. Either way you'll have all that information available at your fingertips whenever you need it.

Avoid Disaster and Implement!

These might seem like trivial things to you or a big hassle to deal with… until you need them. Anyone who has experienced a hacked website or a compromised hard drive knows that hindsight is 20/20 and the words 'if only I had…" suddenly become regrettably normal. Backups are like oil changes and should be done periodically to ensure your business keeps running without devastating interruptions. If you have any issues navigating any of these steps just let us know in the comments or email us and we'll make sure you know what to do. To your ongoing success, Susan Friesen P.S. We've got an amazing membership program to help you make the most of your digital marketing and social media efforts: AMPLiFY! Business Academy provides practical social media & digital marketing strategies for entrepreneurs. This program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. To find out more and join, visit: www.AmplifyBusinesssAcademy.com P.P.S. If you found this article helpful, please share it with your Twitter followers: [clickToTweet tweet="'Avoiding Disaster: Make Website and Business Asset Backups Mandatory' new from Susan Friesen" quote="'Avoiding Disaster: Make Website and Business Asset Backups Mandatory' new from Susan Friesen" theme="style1"] [article_about_author author="susan"]

GDPR: Things to Do NOW to Safeguard Your Small Business

Has the GDPR got your head spinning?

Are you wondering what you should do or perhaps thinking it doesn't affect you at all? Before you roll your eyes at yet another message about GDPR, in this video I share the fundamentals of what ALL business owners must have in place with their online presence, regardless of where you do business.
This AMPLiFY! Business eTip episode is an edited version of a Facebook LIVE from May 29, 2018. Firstly, this is not official legal advice being given. It is our intention to help clarify what you need to do to protect your business not just from the GDPR but from CanSpam and other international laws that are in place to protect the data you are collecting of other people. If you are unsure on what to do, consult with a lawyer who is proficient in GDPR laws.

Are You Affected by The GDPR?

Yes. If you have any kind of form submission or tracking codes on your website that has the possibility of someone from the EU visiting or entering their name and email address, then you must be GDPR compliant. This means if you have any of the following present:
  • Newsletter signup
  • Free giveaway or download
  • Webinar/teleseminar offerings
  • Contact form
  • Digital program for sale or download
  • Potential clients who live in the EU
  • A physical product that gets shipped
You are also affected if you have any tracking codes on your website. Either Google, Facebook or affiliate links where data is being compiled about who is visiting your site and what links they are clicking on. This is especially relevant if you or your marketing company uses retargeting as part of a marketing campaign.

What does this mean to you?

The people living in the EU must have a clear understanding of what you are doing with their data. How that data is being used, how it's being stored and they must also have an easy option to tell you to stop storing/using it.

What you need to do

First of all, don't panic. The GDPR is mostly concerned about the big corporations that collect and use data for their operations. Think Google, Facebook and the like. But that doesn't mean you can't be help liable if someone filed a complaint about you. Therefore, you should do the following to protect yourself:
  1. Ensure everyone in your current newsletter mailing list gave explicit permission to be there. This means:
    • They added their name/email address to the form knowing exactly what they were getting and you are not delivering anything different than promised.
    • They were not manually entered by you via import from as an example, LinkedIn contacts, a purchased list, a webinar they attended that you didn't host and you were given their names, or even after meeting someone at a networking event.
  2. Ensure it is clear WHY they are in your list. If you are giving a free giveaway, you must also be clear they will also receive regular newsletters, promotions etc. from you
  3. Have a GDPR compliant privacy policy on your website. Even if you only have a contact page form, this is absolutely necessary.
  4. On any form on your website, whether it's your newsletter list or a contact form, have a link to your privacy policy page stating the submitter agrees to the privacy policy terms upon submission.Some say you need to make a check box but it will suffice to add consent-centric text under the submit button with a link back to your privacy page.
  5. If you have affiliate links or any other kind of tracking codes being used for marketing purposes, it's a good idea to have a pop-up telling your visitors your site uses cookies and they can click to view your privacy policy and/or click to continue to explore your site

About Sending Privacy Policy Changes Email Notices

You may have noticed an onslaught of companies sending an email advising you of their privacy policy changes and are wondering if you should do the same. If you are a small business or solo entrepreneurship, then the odds are that you don't. These are only big data-collecting companies that should do this and are doing so to cover themselves legally.

About Sending Re-Opt In Email Notices

You may have also noticed some people are sending out emails asking you to re-opt into their list. You do need to do this if there are people in your list that did not give explicit consent to be in that list and could be located in the EU. Ideally, you would want to work with your list service provider and be able to segment out these people with an EU IP address and send that double opt-in notice only to those. But if it's unclear on their origin, they also need to be included.

How to Get GDPR Help

If you need assistance in implementing any of the GDPR changes needed, get in touch and our team can assist in writing and installing or compliant privacy policy page and assist with cleaning up your email list if not GDPR compliant. Until next time, Susan Friesen P.S. If you liked what you read (and watched) here, you will want to sign up for my newsletter where you'll get notified every Thursday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

What If You Could Learn Social Media and Online Marketing Each Month With Ease - all at your own pace?

Amplify! Business Academy If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLiFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that's always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more...
  • Learn ways to engage through social media monitoring and listening
Online marketing can be very overwhelming. It's hard to know what to do, when to do it and how do it – especially with so many experts out there giving you very conflicting messages from one to another.
› CLICK HERE FOR DETAILS
[article_about_author author="susan"]

Keeping Your Digital Business Assets SAFE from Being Taken HOSTAGE

Are your website, domain name, and email accounts safe from being taken from you and held hostage? They might not be!

If you run a business that has an online presence, this very important episode is for you to ensure the safety of your digital assets.
This AMPLiFY! Business eTip episode was created after our agency recently was hired to take over all digital assets and marketing for a non profit organization who discovered their entire online identity and all materials were not in the company name. Their email, domain, website and more were being held by their previous service provider, preventing the organization to have access to these business fundamentals. As a result, we had to re-create everything from scratch for their new CEO. Sadly, the stress this poor client went through is not a new one. We have seen it happen before and unfortunately is completely preventable so ensure you follow the steps outlined in this eTip to avoid it from happening to you as well. This situation reminded me of a story I heard at a conference recently of a woman who lost her part of a multi-million dollar business because she had no contract with the friend she had started the company with. Always make sure you have agreements in writing and that you have complete control over the essential components of your online presence. So what you can do to prevent your digital assets from being hijacked by the individual or team who originally created them? Here's 3 business essentials to follow at all times:
  1. Get it in your name

    The first thing you want to do is make sure that all your digital assets are in your name or your company name with your business contact information.   Accounts like your domain name registrar and individual domain names, website hosting, email provider, newsletter service provider, social media platforms, your data storage centers, content management systems, and more.   Make sure everything you are using is in your name and you have complete control over it.
  2. Know who has your logins

    Next you should have a list of all key personnel  who have access to your properties so that when they do leave, you can easily change all the passwords they had access to.   Sometimes people end working relationships on bad terms so make sure if that happens you don't get stung by a frustrated/resentful former employee.
  3. Stop sharing

    Lastly....stop sharing passwords! Don't send them by email, Skype, or any other possibly vulnerable points where someone could spy on your conversation and take your info.   If you need to send such sensitive data to someone, try splitting up the info if you can. Send the username in one email and the password in another. or use Skype to send a username and phone the password over.   The point is to make it as difficult as possible to hijack this sensitive and valuable information.
Don't get caught in a situation where you find your website and digital assets have been taken hostage by your previous tech or marketing person. We never want to assume they are going to harm your business like what has happened to our new client, but these simple precautions will prevent that possibility from happening. This will give you peace of mind that you can easily switch service providers without undue stress and angst. Until next time, Susan Friesen P.S. If you liked what you read (and watched) here, you will want to sign up for my newsletter where you'll get notified every Thursday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

What If You Could Learn Social Media and Online Marketing Each Month With Ease - all at your own pace?

Amplify! Business Academy If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLiFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that's always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more...
  • Learn ways to engage through social media monitoring and listening
Online marketing can be very overwhelming. It's hard to know what to do, when to do it and how do it – especially with so many experts out there giving you very conflicting messages from one to another.
› CLICK HERE FOR DETAILS
[article_about_author author="susan"]

In-Depth: Facebook Data Privacy & Social Media Data Mining

In-Depth: Facebook Data Privacy & Social Media Data Mining

What Businesses and Consumers Should Know for Their Protection (and Gain)

Facebook's ability to see your personal data has been a big deal in the news ever since Cambridge Analytica was singled out as abusing this data for coordinated political advertising. As a result of the investigation on April 4, 2018, Facebook shared a draft of their updated data policy. Some things that were addressed in the release may be news to users. Did you know that when a user clicks the LIKE button on a business Facebook page, that business can then gain access to that user's personal profile? Depending on the user's privacy settings the company can see very little or absolutely everything. For many casual social media users, this has been concerning because most rarely have taken a look at the fine print in the privacy agreement or even their own privacy settings.

Looking for ways to boost your data security? Read our article: 12 Ways to Keep Your Data & Identity Safe Online

It's easy to see what data they can see and many people forget what's even been on their Facebook profile over the years. You can download your own data quite easily. Here are the steps involved (this is also good if you want a backup of old pictures you've shared)
  1. Log in to Facebook and go to the top right corner and click the drop down arrow;
  2. Click Settings;
  3. Click Your Facebook Information;
  4. Go to Download Your Informationand click View;
  5. Select your options then click Create File.
You'll then be sent a link to your email that allows you to download all your profile data. You can see every conversation, image and more! To date, Facebook has 98 personal data points within your profile that allows companies to target their advertising towards you.

Facebook Ad Targeting

Facebook uses this information for targeting so they ensure users see ads that are relevant and interesting to them based on their profile information. We at eVision Media use this data all of the time when creating ads for our clients who want to get the right message in front of the right people. Here are just a few of the targeting options Facebook advertisers have using your information:
  1. Geographic location
  2. Age
  3. Sex
  4. Main Language spoken
  5. Last completed level of education
  6. School or college you attended
  7. Race
  8. Income and net worth
  9. Homeownership and type
  10. Estimated value of your home
  11. Property size
  12. Square footage of the home
  13. Year home was built
  14. Household size
  15. And countless others....

What Advertisers Can Glean from this Data

Let's look at the other types of data companies can derive based on your Facebook Profile.  There is a lot to go through so we're just going to look at the more basic ones.
  1. Information on your personal interests.  They can see all the groups you are a member of.  This reveals a lot about you. In April, Facebook made several changes to the API that allows third-party app access, including limiting access to Groups and excluding the guest list from the Events API.
  2. The contact information on your personal profile can include your email address, phone number, and full name.
  3. A permanent record of who you have deleted from your Facebook group. When you delete something from Facebook it won't be publicly visible but that doesn't mean the information just goes away. Facebook retains that data even though it's not outwardly visible anywhere on their platform.
  4. Facebook records exactly when you signed up for Facebook and every time you log in.
  5. Facebook Advertisers have access to all information about you.  This allows them to target ads based on your interests, age, geographic location, behaviours and more that allow them to serve up ads to you that are a match based on your preferences.
  6. Data is collected about what ads you click on, what device you use, and the type of internet connection you use. They know every page and post you Like and Share.
  7. Facebook tracks birthdays, anniversaries, marriages and other significant milestones you celebrate.
  8. Employment information.  If you enter this into Facebook then it will be stored and associated with your profile.
For anyone interested, this article has the full list of 98 pieces of data Facebook has for every user's profile.

The Truth About Your Data Privacy

If you are concerned about your privacy settings on Facebook, you can adjust your settings to limit shared data and view which third-party apps have been authorized. Facebook offers instructions on how to adjust those settings for any user concerned about the privacy of their data. Should you be concerned? Not really. This was all blown up from the start because Cambridge Analytica was singled out and the reasoning was entirely political. The truth is (and this is something anyone working in SEO and social media already knew) everyone from political parties to clothing manufacturers to maybe even your own business has been using user data for targeted advertising. It's what has kept Facebook free and Facebook is far from alone. Data is being collected on everyone, everywhere! Whenever you use a loyalty card, gift card or even a credit card etc., data is being stored and used for targeted advertising and more.  What Facebook and every other social media channel and app that you're using on your smart phone is doing is standard procedure.

Embracing Social Media Data Mining

Instead of being overly concerned and shutting down your social media profiles, we suggest you embrace the opportunities this data provides to you as a business owner. If you're interested in upgrading your own advertising, eVision Media has been using Facebook to help target users for a long time. When Facebook was first released it was entirely free and free from ads but was invitation only. And seeing how it's changed and grown as the entire industry has, makes it a lot less scary and a lot more fun. So if you want to embrace the opportunities targeted advertising on Facebook affords, please get in touch! To your ongoing success, Susan Friesen P.S. We've got an amazing membership program to help you make the most of your digital marketing and social media efforts: AMPLiFY! Business Academy provides practical social media & digital marketing strategies for entrepreneurs. This program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. To find out more and join, visit: www.AmplifyBusinesssAcademy.com P.P.S. If you found this article helpful, please share it with your Twitter followers: [clickToTweet tweet="'In-Depth: Facebook Data Privacy & Social Media Data Mining' new from @eVisionMedia" quote="'In-Depth: Facebook Data Privacy & Social Media Data Mining' new from @eVisionMedia" theme="style1"] [article_about_author author="susan"]

10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)

Even if Your Business is Not Located in the EU

10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation) The General Data Protection Regulation is a new set of rules amended to the current Data Projection Act that will soon be mandated for those businesses dealing with European consumers. On May 25, 2018 the regulation insists on safeguarding the personal information of all citizens of European Union member states. While many businesses are already aligned with the specifications, it’s important to make sure your business has everything covered. [clickToTweet tweet="On May 25, 2018, the GDPR (General Data Protection Regulation) takes effect. Is your business prepared?" quote="On May 25, 2018, the GDPR (General Data Protection Regulation) takes effect. Is your business prepared?" theme="style1"] This article takes a look at what you need to have in place in order to avoid being found in violation of the GDPR. The truth is these new rules are aimed at large companies who deal in information as a source of revenue. Smaller businesses aren’t likely to be penalized the 4% of worldwide gross or 20 million Euros that large corporations will if they’re found in violation. If you’re worried about having a mountain of work ahead of you to prepare, you shouldn’t be. If you’re unsure if you will be affected look for these key signals:
  1. You deal in information as a commodity;
  2. You request user’s data when they complete a purchase and use the data elsewhere or store it;
  3. You deal with one or more European countries.
If the answer is no to those 3 questions then you will be fine!

Looking for help with your website strategy? Try our article: 5 Keys to a Winning Website Strategy

So what can you do just in case?

Here’s 10 steps your business can take to be best prepared for the GDPR, even if you are not physically located in the EU.

  1. If your website has an online form that incudes a pre-checked box giving permission to receive promotional emails from 3rd parties, this box now needs to be unchecked.
  2. If your business conducts any form of list-building, ensure everyone on that list has given explicit permission to be in it. Under the Canadian PIPEDA, it was enough to have implied permission; however, if any EU residents are in your database, the rules are much more firm and you must provide subscribers with the right to obtain the information stored on them.
  3. Make sure your entire staff are aware of the new rules. Circulate a memo to all personnel with a follow-up meeting where the points are reviewed. Asking a few questions to key players whose roles would be most affected by the new rules is a great way to ensure they’re aware of what they need to do.
  4. Audit all stored client/customer info and track where you got it from and where it’s been used. Keep a record of every bit of info and who you may have passed it to at any time, and document the relationship and reasoning.
  5. Update your privacy policy so it includes the reasoning for retaining any user data, how it is legally used, and how users can contact your business if they feel their information is in any way being misused.
  6. Have a clear method in place to address requests for erasing a user’s data. Under the DPA, users already had certain rights but the GDPR takes it further with information rights pertaining to their data stored by your business.The rights consist of:
    • the right to be informed
    • the right of access
    • the right to rectification
    • the right to erasure
    • the right to restrict processing
    • the right to data portability
    • the right to object
    • the right not to be subject to automated decision-making including profiling
    You will need to be able to provide all this information in a clear and machine-readable format (not in hand writing).
  7. Have a process in place for handing over large volumes of requests. Previously under the DPA businesses had 40 days to comply with a request. That has been shortened to one month. Any lawful request must be fulfilled though if there are a large number of requests and the suspected reasoning is to cause problems for your business then these requests can be contested legally.
  8. Have your lawful reasoning for retaining user data or passing to others clearly stated for users. Users must have a clear understanding of why you want their data, what you do with it, and who you might share it with. And they must have the option to say no. This is separate from Terms and Conditions.
  9. If your business deals with anyone under the age of 16 then you’ll need a parent or guardian’s permission to process any of the child’s data. This is very important and strictly regulated but at the same time if you’re not dealing in information as a commodity then you’re likely not going to have to worry.
  10. Have steps in place to address a data breach. In the event that user’s data may be compromised you will need to have a way to let all affected users know what was compromised and when. Assigning someone internally the task of coordinating the response is a great idea.
And that’s it! As you can see it’s a big business problem and more so rooted in user protection in Europe where social networks have been cited as problematic and susceptible to foreign influence. North America is not really affected much but the issue is still very newsworthy, which can make some small business owners nervous when they don’t need to be. In saying that, this article from Small Business BC points out some seemingly harmless potential data breaches that could put you at risk of violation such as sending out greeting cards to customers living in the EU. If you have any questions about the GDPR please comment below or message us directly and we’ll make sure you get an answer. Thanks for reading, Mark Hare P.S. If you are enjoying these articles geared to helping the entrepreneur and small business owner more easily navigate the online world, sign up for our free website guide plus weekly newsletter here: >> www.UltimateWebsiteGuide.ca P.P.S. If you found this article helpful, please share it with your Twitter followers: [clickToTweet tweet="'10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)' new from @eVisionMedia" quote="'10 Steps to Preparing Your Business for the GDPR (General Data Protection Regulation)' new from @eVisionMedia" theme="style1"] [article_about_author author="mark"]

PROS & CONS of Private DOMAIN NAME Registration

To Pay or not to Pay the Extra Fee for Private Domain Name Registration

That is a question I often get asked by new business entrepreneurs. In this episode, I explore the pros and cons of each so you are fully informed the next time you register a new domain name.

When you register your new domain name do you wonder if you should pay extra for private registration or not?

First it is important to understand that all of our domain names are governed by ICANN (The Internet Corporation for Assigned Names and Numbers). They require that your contact information be associated with the domain you are registering. They then publish those domains in the WHOIS database, which is accessible by anyone. If you have a .ca TLD at the end then CIRA (Canadian Internet Registration Authority) is the governing body because those are Canadian. They automatically register those as private so you don't need to worry about privacy for .ca domains.

Pros to Privacy Registration

When selecting privacy as an option, then users will not be able to see your address or contact information associated with your domain. As a result of the public not being able to see who owns the domain, you'll get far less spam emails and solicitation. The other benefit of going private is you can pick and choose what information is displayed. If your competitors are a concern, then privacy will keep them from finding who owns the domain they're researching.

Cons to Privacy Registration

ICANN will not associate you with the domain as the registrar if privacy is selected. If there are ever any legal issues pertaining to the domain, then the claimant of the domain would be the registrar. It's slim-to-none that this will be an issue but it's worth noting the possibility. Privacy also incurs the annual dues charged by the registrar.

Alternative Options to Going Private

You can leave off privacy and sign up for a PO Box for the mailing address and secondary email specific to that URL to catch all the spam and you'll still be able to maintain it. At the end of the day if privacy is a concern, then it's well worth investing in. You are the best one to judge which is right for you and your business. We hope these tips help you make the right decision. If you enjoy these tips and want to learn more, Subscribe to our on YouTube channel or like us on Facebook. Share it with your followers if you think they can benefit too! Also if you're struggling with your social media and want to learn everything you need to succeed with social media for your business try our AMPLiFY! Business Academy. It's an inclusive, fun group and we'd love to see you there (there are more details at the bottom of this post)! Until next time, Susan Friesen P.S. If you liked what you read (and watched) here, you will want to sign up for my newsletter where you'll get notified every Thursday of that day's blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

What If You Could Learn Social Media and Online Marketing Each Month With Ease - all at your own pace?

Amplify! Business Academy If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLiFY! Business Academy is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.
  • Uncover what it takes to execute a successful, revenue-driving social media strategy
  • Learn how to build relationships, trust, and brand awareness with your ideal customer
  • Discover actionable strategies to engage followers online
  • Master creating compelling content that's always on target
  • Discern how to authentically differentiate your product or service offerings in a crowded marketplace
  • Find out the best times to post for higher readership
  • Stay abreast with the latest prospecting techniques to grow your list, groups and more...
  • Learn ways to engage through social media monitoring and listening
Online marketing can be very overwhelming. It's hard to know what to do, when to do it and how do it – especially with so many experts out there giving you very conflicting messages from one to another.
› CLICK HERE FOR DETAILS
[article_about_author author="susan"]

12 Ways to Keep Your Data & Identity Safe Online

12 Ways to Keep Your Data & Identity Safe Online

How to Boost Your Digital Security for Peace of Mind

From the recent Facebook data breach to compromised customer data at huge companies like FedEx and Delta, personal security is more relevant than ever. In fact, it might even seem that our data is under attack! While you can't always prevent data security issues, here are 12 ways to help you protect yourself in this fast-moving digital age:
  1. Stop sending sensitive information digitally. This may seem like a no-brainer, but many people email tax documents to their accountant, or text a password to a family member in a pinch.
  2. Beware of public Wi-Fi. Anything you send in a coffee shop or airport can be intercepted by someone on the same network. Consider using a VPN (Virtual Private Network) when you're out and about.
  3. Secure your texts. Whether you use a free app like WhatsApp or a paid Android or iOS solution, there are lots of end-to-end encryption options, ensuring only you and the recipient see messages.
  4. Stay up to date. If you don't, you could be at risk for malware, viruses and cybercrime attacks. Make sure your operating system and software are updated - many devices do this automatically.
  5. Worry less about wireless. Secure your wireless network with a password so nobody can jump onto your Wi-Fi network and steal info.
  6. Be cautious of clever email scammers. Today's phishing emails can have links that lead to realistic-looking websites. Never give out passwords or other sensitive info by email, text or phone unless you're sure that you're talking to the actual organization.   Read how to protect your business from cyber crime here.
  7. Lock down your laptop. Make sure your laptop requires a password when it boots up. That way, if it gets stolen or prying eyes try to access your device, they'll be stopped before they start.
  8. Wipe out data. If it's time for a new laptop or smartphone, make sure your data isn't hanging around. Once you've backed up any data you need, use a software program to permanently erase your hard drive.
  9. Choose security questions wisely. Avoid using common words in your passwords. Period. Google estimated someone would have a 19.7% success rate answering "pizza" to "What's your favourite food? Customize questions or pick harder ones to guess.
  10. Avoid sites that aren't https. Https stands for "hypertext transfer protocol with secure socket layer" (otherwise known as having a SSL certificate.) Sites without an "s" on the end are not secure if you are being asked to make a purchase or submit private/sensitive data that could get intercepted.
  11. Pay attention to privacy settings. Choose who can see the content you post on sites like Facebook and Instagram, and who can view your profile.   Opt for the highest level of privacy possible but be aware that some settings will prevent potential clients from seeing your posts, so find a happy balance that won't sacrifice your social media marketing efforts!
  12. Back up your data. If your device gets stolen or compromised, what happens to that work report or your niece's baby photos? Schedule automatic backups through your operating system or a cloud service.
While even the biggest and brightest companies can be hacked or otherwise attacked, these online security tips can help you reduce some of the risks. Also, if you're hiring a professional web developer to help with your business, make sure they're well-aware of current security issues. We build websites with our clients' safety in mind and perform regular security updates for ongoing peace of mind. I'd love to hear how you safeguard your digital life in the comments. To your ongoing success, Susan Friesen P.S. We've got an amazing membership program to help you make the most of your digital marketing and social media efforts: AMPLiFY! Business Academy provides practical social media & digital marketing strategies for entrepreneurs. This program is designed to help small business owners and entrepreneurs build their business properly with social media and online marketing. To find out more and join, visit: www.AmplifyBusinesssAcademy.com P.P.S. If you found this article helpful, please share it with your Twitter followers: [clickToTweet tweet="'12 Ways to Keep Your Data & Identity Safe Online' new from @eVisionMedia" quote="'12 Ways to Keep Your Data & Identity Safe Online' new from @eVisionMedia" theme="style1"] [article_about_author author="susan"]