How to Use Client Testimonials to Build Trust and Attract More of the Right Customers
Client testimonials are one of the most trusted forms of marketing, but unfortunately, they’re also one of the most underutilized. Far too often, small business owners see them as a nice bonus rather than a strategic asset. They might collect a kind email or two from happy clients, slap it on a testimonials page, and […]
How to Create Messaging That Matches Your Brand Positioning
If you want your brand to stand out, then clear, compelling messaging is your secret weapon. But as I’ve seen over the years, far too many business owners invest time and money in their brand positioning, only to struggle to try to translate that positioning into words that will truly connect with their ideal clients. […]
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How to Align Your Offer With Your Brand (And What to Do if You’re Off Track)
You’ve spent years developing your business, honing your expertise, and delivering value that transforms your clients’ lives. You know your offer is strong because your current clients make a point of expressing their appreciation. But something still feels off. Maybe you’re not attracting enough of the right clients, or maybe you’ve been struggling to effectively […]
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How to Attract Better Clients (Without Working Harder)
I assume at this point, you’ve already done the work. You’ve built your website. You’ve refined your services. You’ve shown up on social media. And you’ve delivered real value to your clients. But for whatever reason, you’re still not attracting the kind of clients you truly want to work with. Instead of referrals and recurring […]
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If You’re Still Competing on Price, Read This
Does this sound familiar? You’re scrolling through LinkedIn or browsing your inbox, and a competitor announces yet another promotion, offering the same services you provide – but for half the price. Your heart sinks, as you’re already stretched thin, and you wonder, “Should I match their prices? Can I even afford to?” Or maybe a […]
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Why Small Businesses Struggle to Get Customers (And How to Fix That)
If you’re a small business owner, you’ve probably felt the frustration of putting tremendous effort into your marketing, only to see disappointing results when it comes to attracting customers. You provide an excellent product or service, and you spend a significant amount of time, energy, and money on your marketing, but you’re still struggling to […]
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Is AI Making Us Smarter or Slower? The Truth Small Business Owners Need to Know
Our Brain Cells Are Slowly Dying. That’s what someone said to me recently during a conversation about AI and business communications. It made me pause. Are we really losing our ability to think, reason, and create because we’re handing too much over to machines? If we’re not careful, maybe we are. AI is powerful. But […]
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6 Smart Strategies for Canadian Small Businesses to Thrive Amid Tariff Uncertainty
Ride the Patriotic Wave With Strategic Brand Positioning I’ve been thinking a lot about how the uncertainty around the threatened tariffs between Canada and the U.S. is affecting small business owners. If you’re feeling anxious, frustrated, or just plain exhausted trying to figure out what this means for your business – you’re not alone. And […]
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How to Create a Lead Magnet That Your Ideal Clients Just Can’t Resist
If you want your business to succeed, you’re going to have to figure out how to bring in a steady stream of qualified leads. One way to do that is by building an email list, but trying to get people to give you their information without offering anything in return can be next to impossible. […]
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The Dos and Don’ts of How to Build an Email List
Whether you know it or not, learning how to build an email list is one of the best things you can do for your business. Among many other benefits, email marketing gives you direct access to your past, current and future customers, allows you to segment the various members of your audience, and helps you […]
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What Clients Say
I’m grateful Susan came into my life and eased my struggle and confusion with Social Media. Susan is such an amazing inspiration with her great knowledge, friendly personality and easy way to teach.
For the first time, I enjoy using Twitter. To be part of a private Facebook group to go to for questions and to get feedback and support made the experience rewarding.
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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