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Is AI Making Us Smarter or Slower? The Truth Small Business Owners Need to Know

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Is AI Making Us Smarter or Slower? The Truth Small Business Owners Need to Know

Posted on by Susan Friesen

Our Brain Cells Are Slowly Dying. That’s what someone said to me recently during a conversation about AI and business communications. It made me pause. Are we really losing our ability to think, reason, and create because we’re handing too much over to machines? If we’re not careful, maybe we are. AI is powerful. But […]

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6 Smart Strategies for Canadian Small Businesses to Thrive Amid Tariff Uncertainty

Posted on by Susan Friesen

Ride the Patriotic Wave With Strategic Brand Positioning I’ve been thinking a lot about how the uncertainty around the threatened tariffs between Canada and the U.S. is affecting small business owners. If you’re feeling anxious, frustrated, or just plain exhausted trying to figure out what this means for your business – you’re not alone. And […]

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How to Create a Lead Magnet That Your Ideal Clients Just Can’t Resist

Posted on by Susan Friesen

If you want your business to succeed, you’re going to have to figure out how to bring in a steady stream of qualified leads. One way to do that is by building an email list, but trying to get people to give you their information without offering anything in return can be next to impossible. […]

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The Dos and Don’ts of How to Build an Email List

Posted on by Susan Friesen

Whether you know it or not, learning how to build an email list is one of the best things you can do for your business. Among many other benefits, email marketing gives you direct access to your past, current and future customers, allows you to segment the various members of your audience, and helps you […]

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Why Building an Email List Is an Excellent Brand Booster

Posted on by Susan Friesen

When you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so long. Believe it or not, […]

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How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season

Posted on by Susan Friesen

With fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the year. And […]

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How to Use the Power of Storytelling to Boost Your Brand

Posted on by Susan Friesen

There are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more than facts alone,” which […]

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11 Tips to Boost Website Traffic for New Business Owners

Posted on by Susan Friesen

So, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, and the phone hasn’t […]

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Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It

Posted on by Susan Friesen

As a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people have unsubscribed, it can […]

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What Clients Say

Susan and her team were instrumental in getting my new website up and running!

They made the process enjoyable and easy. Susan’s coaching helped me to clarify my message and how to communicate to my audience with authenticity and empathy.

With their advertising and SEO optimization I have increased my list size in a short amount of time. I appreciate their quick responsiveness and support every step of the way.

Thank you again for all you do!

Keli

Keli Meagher

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