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Why Building an Email List Is an Excellent Brand Booster

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Why Building an Email List Is an Excellent Brand Booster

Posted on by Susan Friesen

When you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so long. Believe it or not, […]

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How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season

Posted on by Susan Friesen

With fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the year. And […]

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How to Use the Power of Storytelling to Boost Your Brand

Posted on by Susan Friesen

There are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more than facts alone,” which […]

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11 Tips to Boost Website Traffic for New Business Owners

Posted on by Susan Friesen

So, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, and the phone hasn’t […]

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Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It

Posted on by Susan Friesen

As a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people have unsubscribed, it can […]

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What’s the Difference Between a Tagline and a Slogan?

Posted on by Susan Friesen

If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even […]

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What You Can Do to Create an Online Store People Trust

Posted on by Susan Friesen

If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your […]

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Why Consistency in Branding Is Key When It Comes to Your Messaging

Posted on by Susan Friesen

As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us for a […]

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11 SEO Trends You Need to Know About in 2024

Posted on by Susan Friesen

When you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same […]

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What Clients Say

Before working with eVision Media, I was at a loss as to how to create a perfect website for my jewelry and didn’t know where to turn. Thanks to a business referral I found Susan!

My experience working with Susan and her team has been wonderful. They always understand what I am asking for and deliver even better than what I thought possible.

I am thrilled with the results of my site and with the ease that Susan and her team allows me to make any additional changes. I highly recommend eVision Media to everyone that is looking for a team that is professional, quick and friendly to work with!

Rose Marie Swanson

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