What’s the Difference Between a Tagline and a Slogan?
If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even […]
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What You Can Do to Create an Online Store People Trust
If you own an online store, you’ve probably worked really hard to get everything up and running. But if you want to continue to reap the rewards of that hard work, and keep your store going long into the future, you have to create an online store people trust. Because regardless of how good your […]
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Why Consistency in Branding Is Key When It Comes to Your Messaging
As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp their brands. And after all these years, one of the most common issues I’ve seen (and have had to rectify) is a lack of consistency in branding. Often, clients who come to us for a […]
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11 SEO Trends You Need to Know About in 2024
When you’ve been working in marketing for as long as I have, you tend to get asked the same questions over and over again. One thing people are always asking me is, “Is SEO still relevant?” I can’t tell you how many times I’ve been asked this question, and I always answer with the same […]
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How Your Small Business Can Easily Leverage AI
It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were […]
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12 Client Retention Strategies for Dealing with Difficult Clients
If you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you own, eventually, you’re going […]
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The Importance of Creating a Memorable Website Experience
Like it or not, creating a memorable website experience is integral to the success of your business. Unfortunately, I’ve seen a lot of resistance to this concept, particularly from service-based business owners who work from a physical location, like a retail store or office. In my experience, these kinds of people tend to focus more […]
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From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I offered some insight into how several features of brand positioning can help you to improve your entire sales journey. But what I didn’t cover was how to define the positioning of your brand by creating […]
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Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand
Setting Yourself Apart: The Significance of a Unique Selling Proposition No matter what industry you operate in, if you want to succeed in business, you have to know how to differentiate yourself from the competition. This has never been more true than it is today, as everyone seems to want to start a business, and […]
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Why Is Everyone so Afraid of ChatGPT?
With all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of our worries. But in spite […]
What Clients Say
Thank you for all you did this month to get my sites to appear more professional! As always, the great work you do is very much appreciated.
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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