7 Easy Steps to SEO Optimize Your Blog
I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the article is only half the battle. The […]
Read More… from 7 Easy Steps to SEO Optimize Your Blog
The Hidden Costs of Unclear Brand Positioning in the Age of AI
Can AI Hurt My Brand If My Brand Positioning Is Unclear? Yes. AI can make unclear brand positioning more visible by repeating vague, generic, or inconsistent messaging across more of your marketing. If AI doesn’t have clear direction about whom you serve, what you want to be known for, what makes your business different, and […]
Read More… from The Hidden Costs of Unclear Brand Positioning in the Age of AI
The Difference Between Being Busy and Being Strategic in Business
What Does It Mean to Be Strategic in Business? Being strategic in business means making decisions based on clear goals, strong brand positioning, and a deep understanding of your target audience. Instead of reacting to every new idea or marketing trend, you focus your time and resources on the actions that support where you want […]
Read More… from The Difference Between Being Busy and Being Strategic in Business
What Clear Brand Positioning Actually Looks Like in a Business
What Does Clear Brand Positioning Look Like? Clear brand positioning helps the right people quickly understand whom your business serves, what problems you solve, what makes your approach different, and why they should choose you over another provider. It goes beyond defining an ideal client or writing a strong tagline. Your brand positioning should guide […]
Read More… from What Clear Brand Positioning Actually Looks Like in a Business
Do New Leads Fill You With Dread? Revisit Your Niche
What to Do When You Outgrow Your Niche Have you ever chosen a niche that made sense at first, then realized through working with clients that a new direction was giving you far more joy, while the thought of changing everything filled you with a twinge of dread? The moment you realize that, the enormity […]
Read More… from Do New Leads Fill You With Dread? Revisit Your Niche
When Authenticity Becomes a Business Advantage
What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public, I was eager to give it a try. After all, who wouldn’t be interested in a tool that could help you write faster, brainstorm ideas, create content, draft emails, summarize thoughts, and so much more? […]
Read More… from When Authenticity Becomes a Business Advantage
Knowing Your Ideal Client Isn’t the Same as Understanding Them
What’s the Difference Between Knowing and Understanding Your Ideal Client? Knowing your ideal client means you can describe who they are on paper, including things like their industry, common demographics, general needs, and the services they may be looking for. Understanding your ideal client, on the other hand, goes much deeper. It means you know […]
Read More… from Knowing Your Ideal Client Isn’t the Same as Understanding Them
The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say, the process is both exhilarating and frustrating. It’s exhilarating because I’m clear on what needs to be said and who I’m writing for, but frustrating because it’s hard to find focused time to work on […]
Read More… from The Missing Piece Small Businesses Keep Skipping
Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway show. I was visiting my daughter and son-in-law, Al, in New York, and we were making our way through the crowds toward the theatre. Al was leading the way, and I was following behind him while […]
Read More… from Your Business Can Be Active and Still Miss the Right Clients
The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and wondered whether it’s truly saying what you think it’s saying? This past week, I was honoured to be asked to be a judge for the American Horse Publications Equine Media Awards. These premier awards recognize […]
What Clients Say
I originally reached out to eVision Media when I was opening up my business. I knew that I wanted to have my brand developed, get a website up and running and was looking for assistance with on-off design jobs, but wasn’t sure how to get any of that done.
Susan and her team have always been very helpful and patient with me as things progressed. Over the last few years, I have had several logo projects along with new website projects – all of which were completed in a very timely manner with the utmost professionalism.
I fully recommend eVision Media and always encourage others to reach out to Susan when they need anytime of corporate development or single digital jobs done. Great work team!!!
James Bergin
Free Download: The Market Magnet Quick-Start Checklist:
This 25-point audit shows what to refine so your expertise draws ready-to-buy clients.
(Plus receive weekly brand marketing tips)
By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
By clicking the Subscribe button, you agree to this site's Privacy Policy.
Your information is always kept safe.
Three Columns
eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
» Find out more
Latest Blog Posts
Before you leave...
Is Your Expertise Getting Overlooked?
Find the Hidden Brand Gaps Blocking Your Best Clients
Plus receive weekly brand marketing tips
By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
By clicking the Subscribe button, you agree to this site's Privacy Policy. Your information is always kept safe.