The Difference Between Being Busy and Being Strategic in Business
What Does It Mean to Be Strategic in Business? Being strategic in business means making decisions based on clear goals, strong brand positioning, and a deep understanding of your target audience. Instead of reacting to every new idea or marketing trend, you focus your time and resources on the actions that support where you want […]
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What Clear Brand Positioning Actually Looks Like in a Business
What Does Clear Brand Positioning Look Like? Clear brand positioning helps the right people quickly understand whom your business serves, what problems you solve, what makes your approach different, and why they should choose you over another provider. It goes beyond defining an ideal client or writing a strong tagline. Your brand positioning should guide […]
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Do New Leads Fill You With Dread? Revisit Your Niche
What to Do When You Outgrow Your Niche Have you ever chosen a niche that made sense at first, then realized through working with clients that a new direction was giving you far more joy, while the thought of changing everything filled you with a twinge of dread? The moment you realize that, the enormity […]
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When Authenticity Becomes a Business Advantage
What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public, I was eager to give it a try. After all, who wouldn’t be interested in a tool that could help you write faster, brainstorm ideas, create content, draft emails, summarize thoughts, and so much more? […]
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Knowing Your Ideal Client Isn’t the Same as Understanding Them
What’s the Difference Between Knowing and Understanding Your Ideal Client? Knowing your ideal client means you can describe who they are on paper, including things like their industry, common demographics, general needs, and the services they may be looking for. Understanding your ideal client, on the other hand, goes much deeper. It means you know […]
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The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say, the process is both exhilarating and frustrating. It’s exhilarating because I’m clear on what needs to be said and who I’m writing for, but frustrating because it’s hard to find focused time to work on […]
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Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway show. I was visiting my daughter and son-in-law, Al, in New York, and we were making our way through the crowds toward the theatre. Al was leading the way, and I was following behind him while […]
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The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and wondered whether it’s truly saying what you think it’s saying? This past week, I was honoured to be asked to be a judge for the American Horse Publications Equine Media Awards. These premier awards recognize […]
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What Most Businesses Miss About Posting on Social Media
What Do Businesses Get Wrong When Posting on Social Media? Many businesses get posting on social media wrong because they focus on their level of activity instead of the reasons why they’re posting. They copy influencer tactics without considering whether their business model will even benefit from that, or whether it depends on attention, authority, […]
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The AI Trap in Your Brand Messaging
When One Subtle Misstep Changes Everything Have you ever watched the Olympic ice dancing partners and caught yourself holding your breath? Aside from the incredible lifts and synchronized twizzles, it’s the knowledge that at any moment, a single hesitation could change everything for them… along with their hopes and dreams of winning a medal. This […]
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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