Is Using AI Making Your Brand Blend In?
Use AI to clarify, not confuse. This New Year’s Eve, Daniel and I went out with friends for the first time in many, many years. It felt so good to be out celebrating another year, talking about what lies ahead for each of us. Back when I was a kid, my parents would do the […]
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What Business Owners Are Reading This Year: Our Most Popular Articles of 2025
If you’re wondering what kind of content business owners are reading this year, then you’re in the right place. We put together this roundup to showcase our most-read articles of 2025 (so far). These pieces struck a chord because they speak directly to the kinds of challenges most entrepreneurs are facing right now, which include […]
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5 Social Media Mistakes That Are Quietly Hurting Your Business
What Are the Worst Social Media Mistakes a Business Can Make? The worst social media mistakes made by businesses today include posting without a clear brand position, using platforms only to sell, showing up inconsistently, avoiding engagement, and tracking the wrong metrics. These mistakes weaken trust, confuse your audience, and make your content blend in. […]
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Why Your Brand Identity Is so Much More Than Your Logo
A lot of business owners think their brand identity starts and ends with a logo. Maybe you’ve felt this way, too. You pick a colour palette, choose a symbol you like, and assume you’re all set and ready to go. But over time, you notice that something doesn’t feel quite right. Your logo might look […]
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Consistency and Clarity That Turn Followers Into Clients
What my 15-day challenge taught me about showing up so clients remember and choose you Four months ago, I made a promise to myself to walk every day. Not every perfect day. Every day, rain or shine. I’ve kept that promise with only a couple of exceptions when it was truly impossible to get outside. […]
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The Branding Mistake That’s Quietly Costing You Clients
Are you losing credibility, clients, and trust without even realizing it? It could be because of one critically overlooked mistake in your marketing materials, one that makes your business look amateurish even when your services are anything but. In my last Stand Out and Thrive video, I shared the paint-by-numbers kit I was working […]
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The Right Way to Rebrand Without Losing Customers or Credibility
Rebranding is easily one of the most powerful ways to signal growth, change, and renewed clarity in your business. Among other things, it can set the stage for expansion, attract new opportunities, and finally align your outward image with the value you actually deliver. But while rebranding does hold exciting potential, it also carries risks. […]
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What Paint by Numbers Taught Me About Building a Brilliant Brand
How a simple hobby reveals the power of a clear five-part framework for your business My husband Daniel gave me an adult paint-by-numbers set for my birthday. It has a lot of promise to fit beautifully in my office because it features many of our brand colours. At first, though, I felt overwhelmed. All […]
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How to Understand Your Audience Better (Even If You’ve Been in Business for Years)
You’ve been in business for years, you’ve served hundreds of clients, and you’ve built a reputation you can be proud of. So, at this point, you must know your audience inside and out… right? Maybe. But here’s the hard truth: If your brand or marketing isn’t consistently bringing in the right clients, then there’s a […]
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Are You Building a Brand or Just Running a Business?
The Mindset Shift That Changes Everything If your marketing feels scattered or your business isn’t attracting the right clients, the problem might not be what you’re doing; it might be how your brand is positioned. When I first started building websites, I didn’t even have a business name. I was finishing my business degree […]
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What Clients Say
I was really stuck and needed help. Right from the start of working with Susan, she saw exactly where I was in the process of my transformation and stepped up in the best of ways to create a bridge for me to cross from my former business to the new one that I couldn’t quite birth.
The questions and prompts Susan asked me during our meetings began a self-inquiry that took me on a practical journey. Susan kept me on track. She made sure that I followed my inner guidance but also applied protocols that would yield me the best results to draw the right type of audience to me.
I never expected to get so much out of my meetings with Susan and I am so grateful that I took the leap to start a new business! Susan is knowledgeable, experienced, and knows her stuff. I would trust her for all of my business consulting, advertising, or marketing needs. She is my go-to!
Kaira Sherman
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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