When Authenticity Becomes a Business Advantage
What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public, I was eager to give it a try. After all, who wouldn’t be interested in a tool that could help you write faster, brainstorm ideas, create content, draft emails, summarize thoughts, and so much more? […]
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Knowing Your Ideal Client Isn’t the Same as Understanding Them
What’s the Difference Between Knowing and Understanding Your Ideal Client? Knowing your ideal client means you can describe who they are on paper, including things like their industry, common demographics, general needs, and the services they may be looking for. Understanding your ideal client, on the other hand, goes much deeper. It means you know […]
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The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say, the process is both exhilarating and frustrating. It’s exhilarating because I’m clear on what needs to be said and who I’m writing for, but frustrating because it’s hard to find focused time to work on […]
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Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway show. I was visiting my daughter and son-in-law, Al, in New York, and we were making our way through the crowds toward the theatre. Al was leading the way, and I was following behind him while […]
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The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and wondered whether it’s truly saying what you think it’s saying? This past week, I was honoured to be asked to be a judge for the American Horse Publications Equine Media Awards. These premier awards recognize […]
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What Most Businesses Miss About Posting on Social Media
What Do Businesses Get Wrong When Posting on Social Media? Many businesses get posting on social media wrong because they focus on their level of activity instead of the reasons why they’re posting. They copy influencer tactics without considering whether their business model will even benefit from that, or whether it depends on attention, authority, […]
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The AI Trap in Your Brand Messaging
When One Subtle Misstep Changes Everything Have you ever watched the Olympic ice dancing partners and caught yourself holding your breath? Aside from the incredible lifts and synchronized twizzles, it’s the knowledge that at any moment, a single hesitation could change everything for them… along with their hopes and dreams of winning a medal. This […]
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Why Growing Your Business Often Feels Unstable (And How to Fix It)
Why Does Business Growth Feel so Unstable? Business growth often feels unstable because growth changes the demands placed on a business faster than its structure can adapt. As a business expands, decisions carry more weight, systems are stretched, and informal ways of operating stop being sufficient. What once worked through instinct and effort now requires […]
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Why Your Expertise Isn’t Enough to Build Trust Online
Is Expertise Enough to Build Trust Online? No. Your expertise alone isn’t enough to build trust online. And that’s because buyers can’t directly experience your skill the way that they can in person. Online trust is formed through consistency, familiarity, and reassurance, not credentials or claims. People choose service providers who feel dependable and safe, […]
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How to Improve Online Visibility Without Posting Every Day
Should I Be Posting Every Day on Social Media? No. Posting every day is not required to improve online visibility, especially for service-based businesses. While frequent posting may increase short-term exposure, visibility that actually leads to trust, recognition, and better clients comes from clarity, consistency, and strategy, not constant output. And when your brand message […]
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What Clients Say
A great big shout out for Susan Friesen and your team of skilled professional website builders… I was lucky to find the eVision Media team to see my vision through and to make it happen.
In the past, I couldn’t find the right team that it takes to build a professional site in a very reasonable amount of time and cost. Thank you Susan and team for your hard work and diligence.
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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