Tools to Get You More Organized, Efficient, and Less Stressed in Your Business
9 Operational Apps, Systems and Processes We Use at eVision Media The other day I was having a conversation with a professional organizer I met in a Facebook group. We connected over the phone and talked about our businesses. When she asked me how organized I was, she was quite surprised to hear I felt […]
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Blogging or Newsletters or Both?
Why adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? Do they have to do both? The first thing that […]
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7 Easy Steps to SEO Optimize Your Blog
I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the article is only half the battle. The […]
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When Authenticity Becomes a Business Advantage
When Authenticity Becomes a Business Advantage What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public, I was eager to give it a try. After all, who wouldn’t be interested in a tool that could help write faster, brainstorm ideas, create content, draft emails, summarize […]
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Knowing Your Ideal Client Isn’t the Same as Understanding Them
What’s the Difference Between Knowing and Understanding Your Ideal Client? Knowing your ideal client means you can describe who they are on paper, including things like their industry, common demographics, general needs, and the services they may be looking for. Understanding your ideal client, on the other hand, goes much deeper. It means you know […]
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The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say, the process is both exhilarating and frustrating. It’s exhilarating because I’m clear on what needs to be said and who I’m writing for, but frustrating because it’s hard to find focused time to work on […]
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Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway show. I was visiting my daughter and son-in-law, Al, in New York, and we were making our way through the crowds toward the theatre. Al was leading the way, and I was following behind him while […]
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The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and wondered whether it’s truly saying what you think it’s saying? This past week, I was honoured to be asked to be a judge for the American Horse Publications Equine Media Awards. These premier awards recognize […]
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What Most Businesses Miss About Posting on Social Media
What Do Businesses Get Wrong When Posting on Social Media? Many businesses get posting on social media wrong because they focus on their level of activity instead of the reasons why they’re posting. They copy influencer tactics without considering whether their business model will even benefit from that, or whether it depends on attention, authority, […]
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The AI Trap in Your Brand Messaging
When One Subtle Misstep Changes Everything Have you ever watched the Olympic ice dancing partners and caught yourself holding your breath? Aside from the incredible lifts and synchronized twizzles, it’s the knowledge that at any moment, a single hesitation could change everything for them… along with their hopes and dreams of winning a medal. This […]
What Clients Say
I wanted to take this opportunity to thank you Daniel and the eVision Media team for the phenomenal job done on my logo, banner, and website. I’m very happy with the end result and with the professionalism shown by you and your team as you guided me throughout the entire process. I will definitely recommend you to any of my colleagues down the road who are looking to have a professional online presence.
David Baez
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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