Blogging or Newsletters or Both?
Why adding blogging and newsletters to your content marketing mix will increase sales opportunities Often when I work with new entrepreneurs or even seasoned business owners, a lot of confusion happens around the whole content marketing thing. Should they blog? Should they send out newsletters? Do they have to do both? The first thing that […]
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7 Easy Steps to SEO Optimize Your Blog
I’m sure you’ve heard by now that blogging is a proven form of content marketing that drives traffic to your website. It’s true. Writing juicy articles that answer your prospects’ biggest questions and provides value is a smart way to attract your ideal target market. But writing the article is only half the battle. The […]
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The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say, the process is both exhilarating and frustrating. It’s exhilarating because I’m clear on what needs to be said and who I’m writing for, but frustrating because it’s hard to find focused time to work on […]
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Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway show. I was visiting my daughter and son-in-law, Al, in New York, and we were making our way through the crowds toward the theatre. Al was leading the way, and I was following behind him while […]
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The Cost of a Weak Brand Foundation
Why your website may be costing you trust Position first, market second Have you ever looked at your website and wondered whether it’s truly saying what you think it’s saying? This past week, I was honoured to be asked to be a judge for the American Horse Publications Equine Media Awards. These premier awards recognize […]
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What Most Businesses Miss About Posting on Social Media
What Do Businesses Get Wrong When Posting on Social Media? Many businesses get posting on social media wrong because they focus on their level of activity instead of the reasons why they’re posting. They copy influencer tactics without considering whether their business model will even benefit from that, or whether it depends on attention, authority, […]
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The AI Trap in Your Brand Messaging
When One Subtle Misstep Changes Everything Have you ever watched the Olympic ice dancing partners and caught yourself holding your breath? Aside from the incredible lifts and synchronized twizzles, it’s the knowledge that at any moment, a single hesitation could change everything for them… along with their hopes and dreams of winning a medal. This […]
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Why Growing Your Business Often Feels Unstable (And How to Fix It)
Why Does Business Growth Feel so Unstable? Business growth often feels unstable because growth changes the demands placed on a business faster than its structure can adapt. As a business expands, decisions carry more weight, systems are stretched, and informal ways of operating stop being sufficient. What once worked through instinct and effort now requires […]
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Why Your Expertise Isn’t Enough to Build Trust Online
Is Expertise Enough to Build Trust Online? No. Your expertise alone isn’t enough to build trust online. And that’s because buyers can’t directly experience your skill the way that they can in person. Online trust is formed through consistency, familiarity, and reassurance, not credentials or claims. People choose service providers who feel dependable and safe, […]
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How to Improve Online Visibility Without Posting Every Day
Should I Be Posting Every Day on Social Media? No. Posting every day is not required to improve online visibility, especially for service-based businesses. While frequent posting may increase short-term exposure, visibility that actually leads to trust, recognition, and better clients comes from clarity, consistency, and strategy, not constant output. And when your brand message […]
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What Clients Say
Just feeling a lot of gratitude for being so wonderful to work with. Given the realities of my school we have a lot of turning on a dime that’s needed, and I want you to know I am so grateful to you for being there, right on everything, even when things are pressing. Your quick turnaround abilities are so helpful to me.
I thank you for being gracious and accommodating. It is so valuable to me to know you have my back.
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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