How Your Small Business Can Easily Leverage AI
It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we can only begin to imagine. But even a few years ago, if you’d told me I’d soon be publishing an article on how to use AI for small business, I would have thought you were […]
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12 Client Retention Strategies for Dealing with Difficult Clients
If you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish I could say there was a way to avoid dealing with this, but unfortunately, that’s just not the case. Regardless of what industry you’re in, or the kind of business you own, eventually, you’re going […]
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The Importance of Creating a Memorable Website Experience
Like it or not, creating a memorable website experience is integral to the success of your business. Unfortunately, I’ve seen a lot of resistance to this concept, particularly from service-based business owners who work from a physical location, like a retail store or office. In my experience, these kinds of people tend to focus more […]
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From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I offered some insight into how several features of brand positioning can help you to improve your entire sales journey. But what I didn’t cover was how to define the positioning of your brand by creating […]
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Crafting a Unique Selling Proposition: Unleashing the Power of Your Brand
Setting Yourself Apart: The Significance of a Unique Selling Proposition No matter what industry you operate in, if you want to succeed in business, you have to know how to differentiate yourself from the competition. This has never been more true than it is today, as everyone seems to want to start a business, and […]
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Why Is Everyone so Afraid of ChatGPT?
With all the existential threats we’re faced with in the world today, the last thing we need is another one. And you’d think that large language models, like Meta’s LLaMA, Google’s PaLM 2, and of course, OpenAI’s ChatGPT, which are basically just chatbots on steroids, would be the least of our worries. But in spite […]
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Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor
After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience and connect with their ideal clients. […]
Maximizing Your Website’s Potential: How to Get More Leads and Conversions Using This Simple Strategy
In order to be taken seriously in today’s increasingly digital world, your business needs to have a website. If it’s done right, having a website allows you to increase the visibility and awareness of your brand, helps you to build credibility, makes your brand look more professional and reliable, and acts as a convenient touchpoint […]
Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement
If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its values are […]
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Looking to Redesign Your Logo? Here’s What You Need to Know
Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or […]
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What Clients Say
I cannot speak highly enough of Susan’s expertise and professionalism. From the moment we connected, Susan went above and beyond to provide exceptional service.
This demonstrates to me Susan’s insights during the consultation were invaluable. She helped me see my website from an outsider’s perspective, pinpointing areas for improvement and offering practical suggestions to enhance the user experience.
Beyond website optimization, Susan also guided me towards clarity in my brand presence and positioning. These were aspects I had been struggling with, but with Susan’s expertise, I now have a clear path forward. I was now able to have actionable steps.
Overall, working with Susan was a transformative experience. Her wealth of knowledge, coupled with her genuine passion for helping others succeed, makes her a true asset. I wholeheartedly recommend Susan Friesen and eVision Media to anyone seeking expert guidance in enhancing their online presence and branding strategy. Thank you, Susan, for your outstanding support and guidance!
Anne Mok
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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