Unlocking Success: Step-by-Step Strategies on How to Identify Your Target Audience as a Clinical Counsellor
After spending more than 20 years working in branding, marketing, and web development, I’ve learned a lot about the challenges business owners have to face. And after all those years, one of the things I’ve seen business owners struggle with the most is how to identify their target audience and connect with their ideal clients. […]
Maximizing Your Website’s Potential: How to Get More Leads and Conversions Using This Simple Strategy
In order to be taken seriously in today’s increasingly digital world, your business needs to have a website. If it’s done right, having a website allows you to increase the visibility and awareness of your brand, helps you to build credibility, makes your brand look more professional and reliable, and acts as a convenient touchpoint […]
Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement
If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its values are […]
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Looking to Redesign Your Logo? Here’s What You Need to Know
Building recognition and familiarity for your brand can be a lengthy and difficult process. Not only do you have to create your visual brand, including your logo, but you also have to ensure that you’re putting those various elements in the right places where your ideal customers will see them. Depending on what products or […]
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What ChatGPT Can Do to Benefit Your Business
In spite of all the jokes about it becoming self-aware and turning against humanity, artificial intelligence has now hit the mainstream. What was once relegated to the realms of science fiction flicks like I, Robot, and 2001: A Space Odyssey is now freely available to the public in the form of ChatGPT. And although it’s […]
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How to Ensure Your Brand Thrives in Today’s Trust Economy
If you want to foster any kind of fruitful relationship, you’ve got to have trust. This simple fact remains true in all relationships, whether they’re romantic, work-related, family-oriented, or the relationships we build with the members of our community, like local business owners. Going a step further, this also applies to the relationships we have […]
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Celebrating the 20th Anniversary of eVision Media!
About 20 years ago, I was a burgeoning business student attempting to juggle some web development projects in my spare time. It didn’t seem like much back then. I was just trying to bring in some extra income and offer help to some struggling entrepreneurs. But at that time, if you’d told me this little […]
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Why Building Trust is So Important for a Successful Rebrand
A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if […]
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Things to Consider When Refreshing Your Brand Identity
Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can […]
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10 Tips to Help You Get Back to Business This Fall
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect […]
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What Clients Say
Just feeling a lot of gratitude for being so wonderful to work with. Given the realities of my school we have a lot of turning on a dime that’s needed, and I want you to know I am so grateful to you for being there, right on everything, even when things are pressing. Your quick turnaround abilities are so helpful to me.
I thank you for being gracious and accommodating. It is so valuable to me to know you have my back.
Marguerite Rigoglioso, PhD
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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