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Overcoming Imposter Syndrome

Overcoming Imposter Syndrome

Don’t Let Doubt Dictate Your Destiny

Are you playing small so other people around you can feel more comfortable?

There was something about that question that struck a chord with me when I was on a recent trip listening to Worthy: How to Believe You Are Enough and Transform Your Life by Jamie Kern Lima.

I could relate a lot to the scenarios she was describing either from my past or what is currently going on in my deep psyche.

From feeling like an imposter for many years as I dove into the complex world of the online web and marketing space to questioning if I truly am expert enough to be declared a brand strategist.

When we believe we are not enough, the domino effect is enormous.

Looking at this insidious issue from a business perspective, we can easily talk ourselves out of numerous opportunities due to that quiet (or rather very loud) inner voice telling us we are not good enough, know enough, have enough.

Which all boils down to feeling we are not worthy.

Not worthy of the kind of success we can only dream of…

Not trusting we can accomplish our dreams…

Not asking for advice for fear of looking stupid (ouch!)…

Not seeking help thinking it would be too expensive or not wanting to give up control…

Not feeling we have enough value to charge what we should be charging.

I was recently invited to my grade seven Bradner Elementary reunion celebration (I didn’t know that was a thing!). In an instant, all of my 12-year-old insecurities showed up and I immediately thought, “I can’t go!”

I instantly relived all the drama of those years, with the incessant teasing and bullying, the humiliating moments of rejection, and the hair-pulling fights with the mean girls.

No thanks! I’ll stay home where it’s safe.

Irrational? Absolutely!

That’s why listening to Jamie’s book was so profound for me.

She called me out and made me face my deep-rooted insecurities that are not relevant at all to me today.

As a result, I feel I am not showing up fully and thwarting the true experiences that are awaiting me.

How about you?

Now don’t get me wrong, I’ve enjoyed a lot of success in my life since those dreary school days, and if I had listened to ALL those not-so-quiet inner voices, I would not be enjoying a very successful business today.

But those voices are still there. Taunting me. Questioning me. Telling me to be safe.

It’s a daily practice to ignore them and keep moving forward.

Sometimes I waiver and want to quit, slow down, and go back to bed. But I quickly realize that’s just trash talk and I get back to fulfilling my purpose in life.

Do you have the courage to ignore those negative voices, too?

Do you have the courage to trust your knowledge and expertise?

Do you have the courage to feel worthy?

I’m here to tell you YOU ARE ENOUGH!

Believe it and do what it takes to pursue your passion.

Still not convinced? Take a step forward and read Worthy: How to Believe You Are Enough and Transform Your Life.

To your business success,
Susan Friesen

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Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.


Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".

What Clients Say

I was really stuck and needed help. Right from the start of working with Susan, she saw exactly where I was in the process of my transformation and stepped up in the best of ways to create a bridge for me to cross from my former business to the new one that I couldn’t quite birth.

The questions and prompts Susan asked me during our meetings began a self-inquiry that took me on a practical journey. Susan kept me on track. She made sure that I followed my inner guidance but also applied protocols that would yield me the best results to draw the right type of audience to me.

I never expected to get so much out of my meetings with Susan and I am so grateful that I took the leap to start a new business! Susan is knowledgeable, experienced, and knows her stuff. I would trust her for all of my business consulting, advertising, or marketing needs. She is my go-to!

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