What Kind of Website Does My Business Need?
I get asked this question a lot, and the answer isn’t as simple as one might expect! Websites can be categorized in many different ways, with the key categories being functionality, design and content. In today’s episode of Your Business Edge – AMPLiFY! Marketing for Small Business, I focus on functionality, which helps answer this […]
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Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial […]
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How to Optimize Your Website for Voice Search
Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching […]
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Get to the Top of the Search Results with SEM
How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and […]
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How to Build a Better Social Media Presence
Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on […]
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Small Business SEO Straight Talk
Your Tea Time Tip: Marketing For Busy Entrepreneurs There are so many components to SEO (search engine optimization) – from researching keywords to fine tuning your website. Not only that, but you’ll find all sorts of conflicting information online about what to do and what not to do. Want clear answers? Wishing someone could explain […]
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How to Create a Powerful Corporate Brand
4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% […]
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How to Get More Engagement on Your Facebook Page
Wondering how to get more engagement on your Facebook page? Check out this live broadcast of Tea Time Tips: Marketing For Busy Entrepreneurs where I answered this question in detail. Welcome to the first Tea Time Tips: Marketing for Busy Entrepreneurs! In this video I cover ways to get more engagement on your Facebook page […]
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3 Ways to Get More Traffic to Your Online Store
An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to […]
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Why You Shouldn’t Buy Instagram Followers
2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes […]
What Clients Say
Susan assisted me in moving a very fast-paced and financially successful business into one more aligned with the lifestyle and values that suited me. Frequent conversations with her assisted me in bridging my business from one model to another. She honored my values and intuition while keeping me up to date on workable strategies and helped me recognize the strengths in my business.
She is respectful, dependable and professional while also wielding a keen intuitive sense herself. She and her team are a delight to work with.
Sherry Phillips Swatek
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