Why Hard Work Alone Won’t Fix Your Marketing (and What Will)
If you’re like many small business owners, you’ve put in the hours. You’ve stayed up late designing graphics, tinkered with AI-generated captions, scheduled posts on social media, and maybe even invested in some ads. You’re hustling. You’re consistent. You’re working hard. But despite all of this, your business still isn’t growing the way you want […]
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How Neuromarketing Principles Can Give Your Business a Competitive Edge
Marketing is often thought of as an art, but it is arguably just as much of a science. Much of this scientific aspect involves what’s known as neuromarketing, which is a field dedicated to understanding how the brain makes buying decisions. And for business owners, especially those operating in service-based industries, this field holds massive […]
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The Marketing Advice That Backfires for Small Businesses
Why Templated Tactics Fail, and What to Do Instead Have you ever followed a “sure-fire marketing tactic” that completely flopped? You did everything they said: Posted consistently. Tweaked your funnel. Tried those so-called high-converting headline formulas. And when it didn’t work, you were left wondering: Is it me? Did I miss something? Why is this […]
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Why Your Marketing Isn’t Working, And What to Fix First
I’m sure you’ve put countless hours and substantial resources into your marketing efforts. By this point, you may have already redesigned your website, invested in social media campaigns, sent out newsletters, and even experimented with some paid ads. But despite all these efforts, something still feels a bit off. Your ideal clients aren’t responding, your […]
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9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning
You’ve heard the buzz – AI marketing is revolutionizing how businesses connect with clients. But even though AI offers powerful ways to boost your marketing, many businesses still fall prey to common AI marketing errors that can quickly hurt your brand positioning, and more importantly – your bottom line. You may have seen competitors gaining […]
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11 Smart Strategies for Marketing During Tough Times
I can vividly recall one Christmas Eve, over 20 years ago, when Daniel and I were neck-deep in debt, living off of credit cards, and trying desperately to keep eVision Media alive. I’ll never forget standing at the grocery store checkout, anxiously praying that our credit card wouldn’t be declined as we paid for our […]
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Why AI Alone Won’t Save Your Marketing
Why a Personal Touch Still Rules in the Age of Automation If you’re like most business owners I talk to, you’ve probably been eyeing AI tools like ChatGPT or Claude to help write your newsletters, marketing copy, or social media content. I get it. These platforms promise faster, better, and easier ways to get all […]
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6 Social Media Management Tools to Help You Save Time and Simplify Your Marketing
Social media marketing can be extremely time-consuming, especially when you’re juggling multiple accounts on various platforms. From scheduling posts to engaging with followers and analyzing performance, staying on top of everything can be incredibly overwhelming. But luckily, there are a ton of social media management tools you can use to simplify and streamline your marketing […]
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AI Innovations That Will Revolutionize Marketing in 2025
As we step into 2025, the world of marketing is evolving at a lightning pace, and AI innovations are at the heart of that transformation. AI is no longer just a tool for automating repetitive tasks or analyzing data – it’s becoming a strategic partner, which enables your business to deliver personalized experiences, predict customer […]
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The Biggest AI Marketing Mistakes That Every Business Should Avoid
With all the nonsense we’ve been fed about artificial intelligence, it’s no wonder that businesses continue to make the same AI marketing mistakes. Unfortunately, many business owners have the wrong idea about AI, and typically, this is through no fault of their own. Since its inception, we’ve been hearing about how amazing generative AI is, […]
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What Clients Say
I did a Google search for ‘Relationships Coaching’ to see where I’m at in their rankings (as I’ve been non-existent for a long time.) Thanks to the efforts of Daniel and Susan at eVision Media, I’m on Page One! Another reason to focus on what you’re best at and allow others who really are experts at what you’re not do it for you.
Can’t recommend Daniel & Susan highly enough.
Geoff Laughton
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