Personal Branding Tips to Boost Business Success
Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? […]
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3 Tips for Social Media Storytelling
How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and […]
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It’s Time to Get Serious About Voice Search Optimization
How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online […]
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What Kind of Website Does My Business Need?
I get asked this question a lot, and the answer isn’t as simple as one might expect! Websites can be categorized in many different ways, with the key categories being functionality, design and content. In today’s episode of Your Business Edge – AMPLiFY! Marketing for Small Business, I focus on functionality, which helps answer this […]
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Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial […]
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How to Optimize Your Website for Voice Search
Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching […]
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Get to the Top of the Search Results with SEM
How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and […]
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How to Build a Better Social Media Presence
Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on […]
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Small Business SEO Straight Talk
Your Tea Time Tip: Marketing For Busy Entrepreneurs There are so many components to SEO (search engine optimization) – from researching keywords to fine tuning your website. Not only that, but you’ll find all sorts of conflicting information online about what to do and what not to do. Want clear answers? Wishing someone could explain […]
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How to Create a Powerful Corporate Brand
4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% […]
What Clients Say
I did a Google search for ‘Relationships Coaching’ to see where I’m at in their rankings (as I’ve been non-existent for a long time.) Thanks to the efforts of Daniel and Susan at eVision Media, I’m on Page One! Another reason to focus on what you’re best at and allow others who really are experts at what you’re not do it for you.
Can’t recommend Daniel & Susan highly enough.
Geoff Laughton
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