How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope […]
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The Difference Between a Business Coach, a Mentor & a Consultant
Find Your Perfect Fit for Professional Development Whether you want to expand your small business to another country, kick start your career as an entrepreneur or hone your marketing skills, you may be looking for some outside support. If you look at top business achievers, you will find one common denominator: They didn’t do it […]
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How to Get FREE Website Leads
I can’t think of a single small business owner who doesn’t want more website leads that will turn into paying clients and increased sales. Building a thriving and successful business often seems easier than it actually is. You know you have an amazing product or service. You know it’s going to improve people’s lives. So […]
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Is it Time for a Website Makeover?
8 Critical Reasons to Update Your Website I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale. What did you feel in your gut when you landed on it? What was your first impression? I’m guessing it wasn’t good, and I’d […]
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Get More Website Leads & Grow Your Sales
9 Easy Ways to Increase Online Conversions So you’ve built a great website with professionally designed graphics, user-friendly navigation and compelling content. But instead of the steady stream of traffic and purchases you were expecting, you’re not even getting a trickle. So what gives? Too many entrepreneurs and small business owners have an “If you […]
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How to Boost Business Efficiency
Do you feel like you’re always busy but you’re never getting everything on your list done? Or maybe you need some help with time management and organization. Well, as we enter a new year—in fact, a new decade—I want you to forget about setting business goals, and get more efficient instead! Wait… what? That’s right! […]
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6 Ways to Increase Sales After the Holidays
Your Business Guide on Beating Post-Holiday Fatigue It’s no surprise that people shop more doing the holiday season. A report by Adobe Analytics found that consumers spent $80.3 billion—and that was just online—from November 1 to December 6 in 2018. If you were fortunate, your business enjoyed great seasonal success. But whether you made a […]
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Where Social Media is Headed in 2020
Social Media Trends to Watch A social media marketing strategy is on the minds of many small business owners. And if it’s not on yours, it should be! The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving […]
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The Entrepreneur’s Beginner’s Guide to Hashtags
How a Few Words Can Increase Social Media Engagement I’m sure you’ve noticed there’s no shortage of social media techniques and tips out there! But have you also noticed the majority of those tips focus on general info, like how to get more followers or likes, or how to post compelling content to engage your […]
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How to Use ‘Voice of Customer’ Tools for Your Business
Listen to Your Audience to Meet Consumer Expectations Do you truly understand your customers? I’m not talking about creating personas, doing keyword research and looking at your demographics (although that’s important too)! I’m referring to listening to what your audience actually wants and needs to improve the customer experience. First, let’s look at what Voice […]
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What Clients Say
Thank you for all you did this month to get my sites to appear more professional! As always, the great work you do is very much appreciated.
Suzanne St. John Smith
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