4 Tips to Market Your Small Business Locally
Take Your Seasonal Marketing Strategy to the Next Level Whether you’ve recently started a small business or have pivoted your sales tactics for your company because of COVID-19, you’re probably thinking about how to increase holiday sales. It’s approaching fast, and now’s the perfect time to start your seasonal marketing strategy so you can bring […]
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3 Ways to Make a Website for Your Target Market
Tap into What Your Customers Want in a Website As entrepreneurs and small business owners, we’re proud of our self-made success—and we should be! It takes a lot of determination and grit to get to where we are. But entrepreneurs and small business owners often think too objectively when it comes to their website. Here […]
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The Importance of Blogs to Increase Engagement
5 Advantages of Blogging for Marketing No matter what type of small business you have, blog article writing is extremely important for a number of reasons. It is a key ingredient in your marketing strategy to increase brand awareness and drive traffic back to your website. Today, there are a whopping 600+ million blogs out […]
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How to Nail Social Media for eCommerce
Your Guide to eCommerce Social Media Marketing Having a presence on social media is essential to building and growing brand awareness, driving traffic to your website and increasing leads and sales. But your accounts aren’t just platforms for sharing content and engaging with visitors to accomplish those goals. From Facebook to Instagram, social media can […]
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How to Improve Your eCommerce Website
3 Common Problems & Fixes for a Successful Online Store Last week, I shared 5 Steps to Help You Build an eCommerce Store. In this article, I’m building upon that foundation and showing you how to improve your eCommerce website. One of the big reasons why now is the prime time to maintain an eCommerce […]
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5 Website Improvement Ideas for a New Economy
What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s […]
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How to Evolve Your Business Model as Times Change
Are You Prepared to Meet New Customer Needs? We’ve been forging our way through uncertainty for a few months now, and I have to say: small business owners are resilient. In a time of stress and sadness we pivoted, we adapted, and I hope everyone, their families and their small businesses are OK. I’ve written […]
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How to Build a Crisis Response Landing Page
The Importance of Updating Your Website for COVID-19 Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way. Creating a crisis response landing page is a bit different because you’re not trying to convert leads into […]
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3 eCommerce Challenges & Solutions for Tough Times
How to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet traffic as people work, socialize, and entertain themselves […]
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17 Strategic Business Pivots to Make in the Time of COVID-19
Your Coronavirus Essentials Checklist Just like that we woke up in a different world! The coronavirus epidemic has completely changed our lives and transformed the way we do business. For many, this can be an incredibly frightening time to be a business owner. You worry about the health of your employees and the business, the […]
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