Why Building Trust is So Important for a Successful Rebrand
A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if […]
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Things to Consider When Refreshing Your Brand Identity
Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can […]
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10 Tips to Help You Get Back to Business This Fall
As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect […]
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What Does SEO Do for a Website?
If you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first thing about SEO, you’re […]
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How to Ensure Consumers Trust Your Brand
3 Ways to Help Your Business Become a Trusted Brand When it comes to generating leads and making sales, one of the most important elements is the ability to build trust and rapport with potential customers. This is tough enough at a brick-and-mortar store, but when you’re selling your products and services online, as most […]
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Why Brand Consistency (or Lack Thereof) Can Make or Break the Success of Your Business
When you’ve been helping business owners to build their brands for as long as I have, you learn a thing or two about brand consistency, and why it’s so important. But what is a brand anyway? The term gets thrown around a lot, but in my experience, a lot of people (business owners included) would […]
Want More Leads and Sales? Stop Making This Common Website Mistake
New entrepreneurs have wonderfully enthusiastic energy about them; it’s an exhilarating time for sure. They’re ecstatic that their vision is coming to fruition, and thrilled to showcase the website they created. Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with leads that will […]
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How to Increase Website Traffic & Attract Qualified Visitors
What is the True Purpose of a Business Website? Like it or not, if you own a business, you’ve got to have a properly done website. Most business owners understand this, but unfortunately, there are far too many of them who think they can just haphazardly slap something together and that’ll be good enough. But […]
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What is the Best Social Media for Your Business?
Love it or hate it, there’s no denying that social media has forever changed our lives. It’s made the world seem smaller than ever by allowing us to make friends from around the world, given us the ability to join thriving online communities of people who share similar interests and passions, and offered unique opportunities […]
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5 Important Business Planning Concepts You Need to Define to Avoid Costly Spaghetti Tossing Mistakes
Tales from the Online Marketing Crypt #23 In my previous Tales article, I wrote about the frustration I went through when wanting to do some renovations to our home before moving in this past fall. The resilience-testing story of the original contractor was only one part of my frustrations, though! Over the six months it […]
What Clients Say
Susan has been one of those “angels in disguise” who has taken over my website so that I can focus on the things I love to do. She has been responsive, dedicated, professional, timely, easy to work with, and she has been so helpful in helping me focus on my core business. In a word – she is “brilliant” at what she does.
Dana Smithers
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