Using Images In Your Website: What You Need To Know
Best Practices For Using Photos and Graphics in Web Design Let’s update the old cliché. If a photo is worth a thousand words, then a digital photo, on your website, is worth a thousand clicks. That’s because using images in website design is one of the simplest things you can do to make your website […]
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How to Face Your Fears and Get More Business Leads
Tales from the Online Marketing Crypt #15 Whether It’s Riding A Bike Or Making Sales Calls, We All Have to Face Our Fears Let’s talk about fear. What is your deepest fear? Mine is falling. I’m quite certain my fear of falling originated when I was first learning how to ride a bike. I remember […]
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Is Your Business Brand Identity Memorable Enough?
5 High-Impact Tips to Creating a Unique Brand Identity When thinking of your product or service what comes to mind? What do people envision? What characteristics do they attach to what you provide? And does it stand out from your competitors? When building a memorable business brand, these are important questions to consider; otherwise, you […]
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Keep Going Fellow Entrepreneur, You Got This!
Tales from the Online Marketing Crypt #13 Embracing the Life of an Entrepreneur During Dark Times “You don’t understand Susan.” This was a part of a conversation I was having with someone not long ago. This person was understandably distraught – they have been dealing with the enormous ramifications of COVID-related shutdowns for a year […]
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How Online Membership Is a Win-Win for Non-Profits’ Websites
Why Not-for-Profits Benefit from Web-Based Membership Functionality If you look around the non-profit world, you might have noticed some significant changes over the past 5 to 10 years around how organizations are acquiring, maintaining and strengthening their membership bases. Something that The Red Cross, The Humane Society and many other non-profits have in common is […]
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The Downfall of the Stubborn Entrepreneur
Tales from the Online Marketing Crypt #12 Why You Aren’t Getting More Clients and Leads (and it’s not for a lack of trying) I remember the day as if it happened yesterday. Well, almost. It was a summer Saturday morning and my Dad said to grab a friend, it was time to head to the […]
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SEO – No Longer a “Nice to Have” Option for Your Business
How to Find the Best and Most Qualified SEO Expert to Drive Prospects to Your Business Website “If you build it, he will come.” Field of Dreams This is even more true in SEO. We call it website optimization and is no longer a nice to have, it is a Must Have! One of the […]
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The (Un)Impressive Life of Fake Instagram Influencers
Tales from the Online Marketing Crypt #11 Why You Will Never Get Millions of Instagram Followers (Unless You Fake It) Are you like me and can be impressed quite easily? Or does Shania Twain’s song, “That Don’t Impress Me Much” play as your typical anthem? Maybe it was the way I was raised that has […]
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7 Tips MedSpas Can Follow to Increase Website Traffic
How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone isn’t ringing to book new appointments. But why aren’t you getting any business from your website? It’s because you have […]
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How to Optimize Your Website for Local Search
7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over the holidays, people were focused on buying gifts within the community to support small businesses. The Retail Council of Canada’s […]
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