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Maximizing Your Website’s Potential: How to Get More Leads and Conversions Using This Simple Strategy

Maximizing Your Website’s Potential: How to Get More Leads and Conversions Using This Simple Strategy

In order to be taken seriously in today’s increasingly digital world, your business needs to have a website. If it’s done right, having a website allows you to increase the visibility and awareness of your brand, helps you to build credibility, makes your brand look more professional and reliable, and acts as a convenient touchpoint […]

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Defining Your Brand’s Purpose: The Power of Crafting a Compelling Value Statement

If you want your brand to thrive, it has to inspire trust in the minds of consumers. This is of the utmost importance, regardless of the size or nature of your business, because in today’s trust economy, people are more concerned than ever about whether a brand can be trusted, and whether its values are […]

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What ChatGPT Can Do to Benefit Your Business

In spite of all the jokes about it becoming self-aware and turning against humanity, artificial intelligence has now hit the mainstream. What was once relegated to the realms of science fiction flicks like I, Robot, and 2001: A Space Odyssey is now freely available to the public in the form of ChatGPT. And although it’s […]

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How to Ensure Your Brand Thrives in Today’s Trust Economy

If you want to foster any kind of fruitful relationship, you’ve got to have trust. This simple fact remains true in all relationships, whether they’re romantic, work-related, family-oriented, or the relationships we build with the members of our community, like local business owners. Going a step further, this also applies to the relationships we have […]

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Celebrating the 20th Anniversary of eVision Media!

About 20 years ago, I was a burgeoning business student attempting to juggle some web development projects in my spare time. It didn’t seem like much back then. I was just trying to bring in some extra income and offer help to some struggling entrepreneurs. But at that time, if you’d told me this little […]

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Why Building Trust is So Important for a Successful Rebrand

A Case Study on Rose Marie Swanson No matter what kind of business you own, if you want to ensure a successful rebrand, you’ve got to be perceived as trustworthy. Hopefully, once you’ve gotten to the point of wanting to refresh your brand, you’ll have already built up a considerable amount of trust. But if […]

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Things to Consider When Refreshing Your Brand Identity

Building a brand is anything but easy. There’s a long list of things to consider, and it can be very overwhelming. Among many other things, you’ve got to figure out the design of your logo, define your brand identity, and pinpoint your target market. But if you don’t have a background in marketing, this can […]

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10 Tips to Help You Get Back to Business This Fall

As the days continue to get shorter and summer comes to an end, there’s no better time than now to do some much-needed planning and ensure you can get back to business this fall with renewed confidence. For many businesses, the summer months tend to be much slower, and this makes it easier to neglect […]

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What Does SEO Do for a Website?

If you’re a business owner, you’ve probably got a website. And for those of you who do have a website, chances are you’ve at least heard of the term search engine optimization, otherwise known as SEO. Even if you’re completely inept when it comes to technology, and don’t know the first thing about SEO, you’re […]

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What Clients Say

Susan started from day one explaining where we were going, how we were going to get there and was very direct and honest if something I was suggesting might deter us. She spent the time to really understand what I wanted and where my audience is and proceeded to help me move there with dedication, professionalism and real skill. Honestly, I’ve got some real clarity on what’s next and I attribute that to Susan being the necessary set of extra eyes that could see things I could not.

The whole team is great…couldn’t have done it without them.

Marc W. Schwartz

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Marketing and Business Building Strategies Blog