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7 Keys to Sticking to Your Goals and Achieving Anything

7 Keys to Sticking to your Goals and Achieving Anything

Change is hard. That’s why there aren’t thousands of self-help books telling people the secrets to change.

But why is change so difficult and what can you do to make it easier?

Here are seven tips to keep you inspired and moving forward towards your goals.

  1. Create a New Belief

    Before you see change in your outer world, you need to start with change in your inner world. Who do you need to be and what do you need to believe about yourself to make this goal happen?

    Create an affirmation around the positive change you want to see.  Here are some examples:

    • I AM making a difference in the lives of 1000’s of people across the world.
    • I AM a sought-after (fill in the blank) and thought-leader.

     
    Say your affirmations in the morning and at night and watch the transformation take place!

  2. Break Big Goals into Smaller Achievable Steps

    While it’s great to have crazy big goals it can also leave you frustrated.

    That’s why it’s important to break your goals down into smaller bite-sized actions.  Smaller goals will give you a sense of progress and being achievable which keeps you motivated.

    Break them down into tasks with a time frame.  That way you can check them off as you complete each task and feel more accomplished.

  3. Schedule Time to Work on Goals

    If your goals are your top priority it only makes sense to schedule time on your calendar dedicated to achieving them.

    I know you must work IN your business, but reaching goals means time is needed to work ON your business.  Block out time to work solely on tasks that help you achieve your goal.

    Guard that time carefully. Success requires dedicated time to put yourself first.

  4. Get Support

    Have someone to be your cheerleader who can keep you focused and on track. Join an online support group.  Hire a coach or mentor.  Tell your best friend or spouse what you intend to do.

    Support will hold you accountable, keep you motivated, and help you when you feel stuck.

  5. Celebrate Small Wins

    If you are putting in hard work remember to acknowledge your efforts and progress. Find an exciting way to reward yourself when you reach certain benchmarks.

    Do you want a pedicure?  Want a movie night? What about treating yourself to a nice massage?  Find a reward that truly motivates you to put in the work and make it happen.

  6. Visualize Your Goal-Completed Rewards

    Many athletes will tell you the secret to winning the game or achieving that record is to visualize them accomplishing it first.

    When you see yourself achieving the goal in your mind it puts the power of your subconscious to work for you.  You’ll spot the resources and opportunities that are available to support you.

    Seeing it in your mind first is believing.  Once you own that vision of your success you are half way there to achieving it.

  7. Gear Up

    Get the tools, support and information you need to complete your goal.

    Do you need to get your business branding done or a new website built? Should you hire a new team member?

    Whatever your goal is there is a book you can read, a course you can take, or someone you can talk to that will enable you to move you forward. Invest in what you need to make it happen.

Whatever goals you have set for the new year, I wish you the greatest of success in creating a work and life you love!

If you need help reaching your business goals, we at eVision Media can help make them happen! Contact us today to find out how business mentoring and our other business support services can help you achieve greater success.

To your ongoing success,
Susan Friesen

P.S. Need to set some Social Media and online marketing goals but don’t know how to fulfill them? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those wanting straight forward strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Keys to Sticking to your Goals and Achieving Anything from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Website Must-Have’s for Small Businesses

Are you a small business owner or entrepreneur and aren’t happy with your website’s performance?

This eTip is all about making the most of your website for your business. If you want to see more of a return from your website, then I’ve got 6 must-haves that are just for you!

So what are these 6 things you must have in order to have a high performing website? Keep watching!

6 Essentials For a High Performing Business Website

  1. Consistent & Professional Branding

    When people see your website, does it look consistent with your social media? Your website and social media should have consistent branding across all platforms.
     
    Consistency is the key here but it needs to look professional. An amateur looking website will not attract the right kinds of clients.
     
    First impressions are extremely important so it doesn’t matter how great you are if the way it’s presented looks cheap or unprofessional.
     
    Make sure you don’t design something that’s just for you. You might be a huge fan of a colour or design but if it’s not something that would appeal to your clients, then it shouldn’t be on your website.
     
    We use purple a lot ourselves but we know it’s good for our business so keep in mind you may be putting people off if you’re the only one who is a fan of a colour or design element.

  2. White Hat SEO (Search Engine Optimization)

    Don’t underestimate the power of good SEO.
     
    With SEO you are making sure your website is not only something search engines will index and (hopefully) display to users but that it’s done right.
     
    You are competing with other websites for the same key phrases users enter and your goal is to be at the top of those results when searched by your target market.
     

    Many people lack understanding of SEO even though it’s extremely important. You’re competing with many other websites. If you don’t have good white hat SEO, then no matter how good your website is, users won’t be able to find it.
     

    Look at essentials in onsite SEO like having your keyphase targets in things like the title tags, meta data and the url.
     
    A great example is if you’re selling a book. Many people will list the url pertaining to their book as www.example.com/book
    What you should do is have a url like this: www.example.com/title-of-book
     
    The title will likely be intuitively connected to your content with good keyphrases in it and Google will be able to read that.
     
    You can even add the keywords you want to rank for to elements like image naming and alt tags too.
     
    Make sure you have your desired key phases set and then include them in the onsite copy. All of this is the set up for SEO so Google knows what you want to rank for.
     
    This part of the industry is daunting so don’t be afraid to reach out for help from someone who does professional search engine optimization. But watch out for overseas scams, do your due diligence first, and only proceed once you’re comfortable.
     
    Look for someone who will understand your business and work with the branding, website development, and SEO together since these all work best when they are working together.

  3. Responsive Website

    A responsive website means your site will display well on phones and all smaller screens.
     
    Years ago websites only had to display well on desktop computers. Now that smart phones are common, it’s important to have a website that can display well on one.
     
    With responsive design your website will change its display while maintaining the same information, making it easily usable on a cell phone.
     
    Designers sometimes opted to have two separate websites that would be detected by the device and would display the appropriate one. With this though, there were two websites to maintain and update.
     
    With responsive design the template changes so you remove the redundancy of having to do everything twice. Google places a lot of importance on mobile usability so it’s a really good idea to get a responsive website if you don’t have one already.
     

    If you don’t know if your website is responsive or you need help making it that way please get in touch and our website developers will make sure your site displays properly and performs well on mobile devices.
     
    If you don’t think your potential clients use smart phones then think again. Over 50% of people are on smart phones when they’re searching online so please get in touch if yours isn’t optimized for mobile devices.

  4. List Building and Follow Up

    List building is in place because if a user comes to your website for the first time, there is a small chance they’ll convert right away. The odds are slightly better if you offer something in the way of e-commerce.
     
    Because users are more likely to convert after their first visit, you want to give them a way to find their way back. An email newsletter subscription is a great way to to that.
     
    To build your list you can try offering something for free like a download of a free how-to guide that requires the user to enter their email address in order to receive it.
     
    This could be anything: An audio file, video series, or PDF report. The point is to provide value in exchange for the user committing to giving you their email.
     
    Then stay in touch with your list to cultivate the know, like and trust factor with this, providing them good reasons to come back.

  5. Solid Marketing Message

    A lot of entrepreneurs make their website all about them. ‘I do this’ ‘this is me’ ‘this is what I do’.
     
    Unfortunately for a user this can leave them asking: what about me?
     
    A website has to reassure a visitor they’ve arrived in the right place. Your messaging should clearly state what problems you solve and that you are there to help.
     
    Use terms like “You” and “Your” rather than “Me” or “I”. Hiring a professional copywriter is a great idea because they understand the intentions of the visitor’s needs coming first and can make what you do exciting, which helps convert them into a paying customer.
     

    Creating excitement isn’t easy to do so a great copywriter is a essential to making sure you get your website visitors excited about you and what you provide.

  6. Make It Easy To Reach You

    Make the process of contacting you as easy as possible.
     

    If you have an online store you need a customer service phone number prominently displayed. It’s normally placed in the top right side of the page.
     
    Even if you don’t have an online store and you’re providing a service or something else with a “Buy Now” button, the service number reassures the user there is a real person behind the scene in case they need help.
     
    Establishing trust is key so providing them with ways to contact you if necessary is essential to establishing trust. You will get more site visitors to commit to you and your business once trust is established.
     

    Many entrepreneurs are worried about having their phone number out there but at the end of the day you need one so whatever you can do to provide one is a must.
     
    Also have a good contact form. This and a phone number are essential to establishing trust with your potential clients.
     
    Have a CTA (Call To Action) that leads users towards their destination. If your conversion is qualified by a contact then lead users on each page towards the contact page. Use buttons and text telling them to click and easily get in touch with you.

These are the must-haves for your website.

There are many more things to cover but these 6 are the essentials for success. You may think you have some of these covered but if you’re using a prefabricated template or an all-in-one solution, you may have something too bloated with excessive code to index well and it could actually be working against you.

Get in touch with us if your website is under-performing and we’ll look at why and provide you with a more professional option.

We design and develop sites that are custom built to achieve the goals we establish with you.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week or leave a comment in the comments below!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Set Your Social Media Goals For 2018

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.

In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.

If you’ve never taken stock of your social media or set goals, then this is the article for you.

For tips on how to improve your social media, read our article: How to Incorporate Content Marketing into Twitter

It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

  1. Check Your Reports

    Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

    Look for metrics like engagement instead of impressions. With impressions and low clicks, you’re doing more harm than good. Look at how your content performed and create categories for it all.

    This information is like your potential leads all telling you what they liked or didn’t.Take that into account when planning out 2018’s content.

    Each social media platform offers free analytics on the profile’s performance, so you can see what you’ve shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

    You can even take the step of starting paid promotion for your business  if you’re up for a challenge! If you need any extra help in taking things to the next level, just give us a call! We’re constantly on social media and we analyze our reports every single month like clockwork.

  2. Study Your Website Analytics

    Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

    If you don’t have it already then getting Google Analytics set up is necessary. If you run into issues just contact us. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed.

    If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You’ll be able to see the past year by selecting the previous year as the date range. This will show you just how many people have clicked on your social media posts and landed on your website.

    This won’t matter when it comes to what you shared but it does matter if you’ve done posting that points people toward your website.

    You should always incorporate some sales-oriented messaging that shows your client’s your business so while you don’t want to be a serial self promoter you don’t want to be absent any self promotion entirely.

  3. Set Your Goals

    The first two steps should give you an understanding of where you are and now it’s time to take that information and plan where you’re going.

    What drew clicks? What got shared? What worked and what didn’t?

    If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

    Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform.

    On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you’re posting good images regularly.

    When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips.

    Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

    When you set your goals keep in mind you may not attain them and that’s fine. As long as what you’re doing is honest then you’re in better shape than most.

    Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You’ll not only grow your followers and friends, but you’ll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you’re spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don’t fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you’re agitated.

If you’re finding no matter what you do maintaining your social media is a burden, then get in touch with us so we can handle it for you.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Set Your Social Media Goals For 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where to Delegate your 2018 Marketing Budget

Instead of setting typical goals this year, in this eTip I’m talking about what to do with your marketing budget now that the New Year is upon us.

How are you planning to attain your business goals in 2018? Watch this quick video for 4 ideas and strategies on where to delegate your marketing funds this year.

4 Business Marketing Budget Suggestions

  1. Planning Your 2018 Marketing Budget

    First things first: do you have a marketing budget? If not then set one. Set a budget that you think will afford you enough money to grow your business.

  2. Improve Yourself

    Marketing budgets don’t have a strict size so allocate what you see as enough to help you grow. This doesn’t refer to learning how to do someone else’s expertise, but is updating your professional growth and expanding your knowledge base so you grow as your business does.
     
    In terms of my own business we deal in branding, online marketing, web development, and more and our industry is always changing so we need to adapt by learning new skills all of the time as well as upgrading the current skills we have.
     
    By improving on your expertise you are improving your business and it’s potential to grow. The more you are an expert in your field, the more you will shine above your competitors.

  3. Attend Events

    Another thing to consider is attending live events that pertain to your business.
     
    These are great for not only learning from the speakers but they’re also great for meeting new people who work in your industry.
     
    You’ll meet great people, hand out cards, and make new connections all while learning from experts in your field.
     
    You don’t have to travel for these either. You can look for relevant speaking events in your area or at least some that are within a reasonable driving distance.
     
    Try to attend at least one! I always have a great time at these and meet lot’s of interesting people who help me grow.

  4. Business Marketing

    Lastly we have the marketing itself. There is your SEO, your social media, the social media ads, the Adwords, Bing ads, and content marketing.
     
    It’s a huge topic that many entrepreneurs get stuck on because they think they can learn to do it all themselves. It’s quite unrealistic.
     
    All the time you spend trying to learn someone else’s expertise will waste your time while you try to learn very complex systems that take years to master and that time is much better spent focusing on what you do as a business.
     
    And most people don’t even finish the courses! If you’re considering an online course to learn something quickly remember that only 10% of people who start an online course actually finish it and even those that do often come away with nothing of value.
     
    Hire an expert but make sure they’re an actual expert. Outsource to a reputable source like an established online marketing company. Vet them thoroughly or even try hiring a consultant and building your team right. Remember to listen and at times trust their experience and expertise.
     
    When you have someone who is a good fit they’ll likely need some coaching on your branding and messaging but once that’s adhered to and settled then let them shine in their respective role.
     
    If you’ve hired an expert in overall organic marketing you’ll need to allow time for the results. Adwords is much more immediate but seeing the results from efforts that need to be interpreted by Google or need to build your social presence will take time.

Hopefully this helps you determine whether learning everything about online marketing is worth it or if it’s worth finding a solid expert to work with who can help you build your business professionally.

That is what I suggest you all do in order to build your business in 2018.

A quick recap:

  • Build yourself through learning new skills
  • Build your business by attening speaking events
  • Do your marketing and hire an expert if you see that your time will be stretched too thin to try learning everything about a constantly changing and growing industry.

If you need any help with growing your business then please get in touch. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more and we love to work with small businesses through either direct work or even mentoring clients through these kinds of processes.

We can help you not only create your marketing budget but execute on aspects of it as needed.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Strategies on Hiring the Best Talent for the Job

3 Strategies on Hiring the Best Talent for the Job

Eight Sample Interview Questions to Help You Hire the Right Person from the Start

Choosing and then losing your talent is one of business’s highest and most time consuming costs. Whether you are the owner, manager, HR Talent Recruiter or the CEO of your organization, the trials and search for the right people who will be productive, engaged members of your team may need a new approach.

I believe spending in 90% of your time finding and hiring the right candidate; while the other 10% of your time is ideally spent on firing or letting the unproductive member go.

In many cases, the reverse is true. I hear these excuses from management all too often:

  • “Give them another chance.”
  • “Maybe if I gave them more training.”
  • “I’m sure they’ll improve or change with more time (or more motivation).”

Before you start to wonder if you’ve made a mistake, let’s take a look at some ways to avoid the standard interview.

Here are three key principles that can help you hire the right person from the start:

  1. Be Creative

    Update your questions and throw in some curveballs that make the candidate think. Get to know them better. Take them on a short tour of the business and observe how they interact with the people you introduce them to.
     
    Does the person seem genuinely interested in the work of the company? How do they treat others with respect and equality?
     
    Perhaps sharing lunch at a restaurant will give you some details that will cinch that decision from your short list. Notice if they are polite, respectful, demonstrate good communication skills, or handle problems easily. Often a person’s behaviour and personality becomes clearer during a less formal environment.

  2. Have Clarity

    Know the job that is being filled. Not just the job description, but also the type of personality that will fit best in that department, the skills and behaviours that are required. Be clear on what training is provided and how they are evaluated.
     
    By knowing the organization’s values and priorities you can ask questions that will determine their values and whether there is a fit. Know the goals of the department’s supervisor so that you fully understand the job, the environment, the attitude and behaviours needed for the most ideal recruit.

  3. Create Unusual Interview Questions

    Ask questions that allow you to really KNOW the candidate.

    SAMPLE INTERVIEW QUESTIONS TO ASK:

    • How do you envision your ideal workweek? (If they have previous experience, then you can ask: “Tell me about your regular daily routine at your last job.”)
       
      You’ll discover what type of work environment or team dynamics help them to be most effective. You’ll learn how they approach their workday, how much autonomy and structure they had, and how passionate they were about their work.
    • Tell me how you have used your problem-solving skills and leadership in any capacity: work, school, or clubs? (This is a great question, particularly for those with little work experience.)
       
      Even if their skills aren’t an exact match for what they’ll be doing at your company, they may be able to tell a succinct story with a clear point where those communication skills will come in handy when the employee encounters a variety of challenges in the new role.
    • What would you do if you got behind schedule on your portion of a project?
       
      Their answer will give you some indication of their time management and problem-solving skills, as well as how they would seek advice or assistance to complete a task on time.
    • Give me an example of a situation when you worked in a diverse group with different opinions.
       
      The candidate’s answer may be a red flag if they did not have good examples of inclusive behavior and collaboration.
    • How do you like to receive feedback?
       
      You’ll discover the best way to communicate with them and whether or not they are sensitive to feedback, both positive and negative. Balancing this with your internal culture will be important and may need to be adjusted accordingly.
    • Can you tell me about a change or new idea that you wanted to get through at your last workplace (or class), but were met with resistance?
       
      You’ll learn how they deal with challenge and if they gave up or made it happen.
    • Imagine we’ve just hired you. What’s the most important thing on your to-do list on the first day of work?
       
      Their answer will give you a sense of organization, prioritization, judgment and decision-making skills.
    • Tell me what you would do with $50,000.
       
      This is a powerful question and its answer will determine what motivates the candidate and, if properly nudged through genuine conversation, will encourage the person to be more engaged, collaborative and valued.

With this type of approach to hiring new talent, you will find the perfect person who will make a great addition to the team!

About the Author, JoAnne Marlow, B. Comm., B. Ed., MA Leadership Principal

JoAnne Marlow

JoAnne Marlow is a leading authority, best selling author, and thought-leader in multi-generational communication and management systems. She offers CEOs and their managers the information and guidance they need to optimize their cross-generational employees' strengths and productivity to access their potential and achieve outstanding results.

Her latest book is available on Amazon: "25 Powerful Strategies to Hire and Successfully Retain Millennials".


6 Best Video Marketing Practices for 2018

6 Best Video Marketing Practices for 2018

Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions…  getting more views, likes and subscribers.

Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin.

So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018:

  1. Plan Before Recording

    Don’t just “wing it” and ramble when you record.  It’s important to have a clear-cut message you want to share.  Create bullet points you want to get across.  You can even tape them to the wall to stay on track.
     
    Then practice it.  Don’t read.  The more conversational you are the more connected your audience will feel.

  2. Hook ’em Fast

    Just like headlines are important for articles and email marketing, opening hooks are key to grabbing attention from viewers.
     
    You have 10 seconds to capture your audience’s attention.  What question can you ask to draw them in? How can you make them curious or intrigued to find out more?

  3. Give First

    If you create your video with the feeling “I want them to buy” it will send bad vibes.  Think first about how you can share value.
     
    What can you teach them?  How you can make them feel entertained?  What inspiration can you provide?

  4. Facts Tell, Stories Sell

    No one can resist a good story.  Try to think of a story that illustrates the point you want to make.  It helps viewers relate to you and engages them on an emotional level.

  5. Call to Action

    Ask the viewers to take action at the end of the video.  Do you want them to buy, subscribe, or hit like and share?

  6. SEO Optimize

    Use keywords in your video title, description, and tags that will help you rank better on YouTube and Google. Create a catchy title that uses keywords and sounds natural.
     
    If you have post the video on your website, creating a sitemap tells the search engine bots you have a video hosted on your website and will result in more organic traffic.

Video marketing is quickly becoming the future of content marketing. I hope you’ll take the plunge this year to make video marketing an important addition to your promotion toolbox. Check out some of the video eTips I do on a weekly basis on our YouTube channel here!

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

6 Best Video Marketing Practices for 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Customer Service Creates a Referral-Based Business

This eTip is a recording of a Facebook Live show where I talked about customer service. I shared some stories about what happened to me over the holidays plus some insights on what we do at eVision Media to embrace customer service to earn a referral-based business.

Key Customer Service Tips

During our 16 or so years at eVision Media, the key customer service goals we strive to reach are:

  1. Answer your phone and emails promptly
  2. Be honest and upfront about delays and problems that affect your client
  3. Own mistakes and do what you can to make up for them
  4. Don’t over promise in your marketing messages and then under deliver
  5. Ensure your clients feel valued, heard and appreciated

If you liked what you saw here, please subscribe to our YouTube channel and newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Your Business PR Ready?

Is Your Business PR Ready?

5 Ways to Build Public Relationships With Your Clients and Customers in the New Year

In the age of social media – which is here to stay if anyone was wondering – the traditional field of public relations has taken a shift online in many more ways than the PR gurus first predicted.

In addition to simply being another “vehicle” to “get your message out” it has become a whole forum and place to build relationships.

Public Relations has always been about relationships in one way or the other but never more than now. In fact one very well-respected company in Canada, formerly known as Argyle Public Relations, has recently renamed their company Argyle Public Relationships.

It’s the sign of the times that differentiates Public Relations from being a traditional PR company to more of what the field is really all about – building relationships.

And why is social media a gift to PR? Because now, more than ever, companies can build relationships with their clients and customers outside of lunches, client dinners and networking events.

Relationships can be formed, fostered and nurtured online.

When was the last time you met someone online outside of a dating chat room? I have many colleagues, clients and service providers who I have never actually met in person. We have developed relationships through online connections, social media conversations, and video meetings over Zoom and Skype.

In many ways, I am in closer contact with my virtual partners and clients than those business connections with whom I typically only meet face-to-face.

Virtual relationships are available at the flick of a button, the touch of a “thumbs up,” and the speed of a share.

So, when I ask if your business is “PR Ready,” I am asking are you ready, in 2018, to build relationships with your clients and customers? Are you ready to build Public Relationships?

Let’s take a look at 5 ways you can build public relationships with your clients and customers in 2018.

  1. Host an event

    This can be in-person or online. Holding regular client events for the people who keep your business, well, a business, is a good thing.
     
    These can even be annual events, but having a way that you connect with your clients regularly in a way that is meaningful to them will keep your business going for years to come.
     
    You could host an annual summer BBQ or holiday cocktail party, perhaps an event that’s tied to a local holiday (for us in Calgary, Calgary Stampede parties are de rigeuer for 10 days in July), or is there a speaker you could bring in who could elevate your company’s brand or serve your clients in some way?
     
    Creating a way to connect with your clients – in person or online – in a way that brings them together will help build your public relationships.

  2. Make news

    If you have something to announce, a patent you can boast about, a new program you have developed, a milestone you have achieved – these are all things you can make your own news about.
     
    News-making is also about building relationships.  
     
    Even though “announcing” news is “one-way” communications, which means your company is sending information out and not necessarily receiving it back, your clients and customers will relate to the news in some way.
     
    With social media, you can encourage interaction with your announcement, thereby encouraging the Holy Grail of public relationships: “two-way” communications.

  3. Create conversation

    Do you have anything interesting to say? Does anyone you know or respect have anything interesting to say?
     
    You don’t even have to be the one with the original thought, if you can create conversation, you are having a relationship with those with whom you engage in conversation.
     
    Identify those topics of conversation that interest your ideal customer or client group, and have those conversations online. Facebook, Instagram, Twitter and Linked In are all great places to have those conversations in a daily, real-time way.

  4. Host a Training

    Would your customers or clients benefit from free or low-cost trainings? Hosting a meet-up or short workshop can bring your clients great value in addition to giving your company exposure.
     
    These meet-ups can be in-person or online with similar result – creating conversation, and building relationships with the people who matter most to you – your clients and your potential clients.

  5. Publish Content

    Publishing content is now as easy as a free WordPress template. And while in days gone by publishing content was a decidedly one-way activity, now when you hit “live” on your web content it’s instantly in the public domain and ready to invite conversation.
     
    Encourage relating to your audience by posing questions and perhaps even sparking controversy. What gets your ideal customer hot under the collar, or inspires them to sit up and take notice? Write about those things and you will be adding to the relationship you have with your customers.

About the Author, Susan Elford

Kathryn Wilking

Susan Elford, PR Strategist & Leadership Coach, works with start-ups and seasoned entrepreneurs to help them get real about their strengths and celebrate them so they get more of what they want; clients, exposure and success, while living a life of balance.

Visit Susan at www.elfordcommunications.com for traditional PR support and www.susanelford.com for a look into how she works with her coaching clients.


The Easy Way to Get Started Writing Your New Book

The Easy Way to Get Started in Writing Your New Book

How a Writer’s Retreat is Beneficial for a Book Writing Project

How many years  have you promised yourself this is the year you are going to get a start on that book? Before you know it, January is over and you still have not put pen to paper.

Why is it so difficult to stick to our New Year resolutions? The unexpected illness, the car accident, the kids, the vacation, the job, well, life really!

We live very busy lives. How are we realistically going to take on a project of this size?

As with any big project it is easier if you get help!  A book is not the same as writing a journal, blog or article. You need to know where you are going with your writing, before you start.

The average book is 40,000 words – 200 pages at a non-fiction standard book size of 8.5 x 5.5.  The average blog is less than 1000 words, so it is the equivalent to 40 blogs.

Now let’s put that into perspective.

If you are one of those people who writes a daily blog, that’s 40 days. That sounds easy right?  The challenge comes when you stare at that blank screen trying to figure out, day after day, what you should be writing.

This is where you need help!  Before you start writing for those 40 days on a book, you need a plan of what you are going to write everyday.

To do that, you need to know:

  • Who you are writing for
  • What do they want to know?
  • How can you help them?
  • What will they learn when they read your book?
  • How do they need to learn it?

A book is not like a two-way conversation where you can teach based on the feedback you are getting.  You must anticipate the questions your reader will ask as well as anticipate misunderstandings.

This is where feedback and planning the structure before you start can anticipate these challenges, which can be a major source of your writers block.  A writer’s retreat or workshop gives you the opportunity to get group feedback and to plan the structure based on previously successful published books.

I find it helpful to use mind-mapping exercises for the Inspire-a-book process. This process allows you to plan out every chapter along with the content that will go in each chapter, before any writing is done. If you know what you are going to write and who you are writing for, writer’s block does not happen.

Getting started is the biggest challenge we all face when it comes to New Year resolutions, and I have found if you give yourself the time to go on a writer’s retreat where you are kept accountable, your chances of success is even higher!

In a week, in a creative environment, you will plan out the whole structure for your book as well as get a good start on the actual writing.  Once you have done that, the rest is easy!

To your book success,
Julie

About the Author, Julie Salisbury

Julie Salisbury

Julie Salisbury is the Founder of Influence Publishing Inc and Inspire-a-book Publishing Coaching and has helped publish over 150 books and taken most of them to Best Seller status. She has been facilitating writers retreats around the world for over 8 years. She personally picks beach villas in beautiful locations and keeps the number of participants to a maximum of 6 so she can give each author personal attention to their book project.

In January, February and March 2018 she is planning retreats in Mexico. In April she will be in Bergerac, France. To get on the notification list when the venues have been confirmed, please email founder@influencepublishing.com. For special pricing and more information on the France retreats please Click Here.


 

How Gratitude Really Works for Business Success plus my Christmas Wish

This eTip is a personal message from Taz (our cat) and myself about the power of gratitude (when done correctly.) I am also asking for feedback on sharing thanks with those that support you throughout the year.

I’d love to hear your thoughts – leave a comment below!

To your success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› FIND OUT MORE HERE

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".