BRAND MARKETING
When Authenticity Becomes a Business Advantage
What I couldn’t unsee after using AI myself I’ll admit it. When AI first became available to the general public,
[...]Read More... from When Authenticity Becomes a Business Advantage
BRAND MARKETING
Knowing Your Ideal Client Isn’t the Same as Understanding Them
What’s the Difference Between Knowing and Understanding Your Ideal Client? Knowing your ideal client means you can describe who they
[...]Read More... from Knowing Your Ideal Client Isn’t the Same as Understanding Them
MARKETING STRATEGIES
Why Saying Too Much Can Hurt Your Marketing
The Hardest Part of Marketing Is Knowing What to Leave Out I have a whole new level of respect for
[...]Read More... from Why Saying Too Much Can Hurt Your Marketing
MARKETING STRATEGIES
Why Reacting to Marketing Trends Doesn’t Build Real Business Growth
What’s the Risk of Reacting to Marketing Trends? The biggest risk is that trends start driving your decisions instead of
[...]Read More... from Why Reacting to Marketing Trends Doesn’t Build Real Business Growth
BRAND MARKETING
The Missing Piece Small Businesses Keep Skipping
Why brand positioning has to come first I’m in the throes of writing a book, and I have to say,
[...]Read More... from The Missing Piece Small Businesses Keep Skipping
BUSINESS BUILDING STRATEGY
Why Your Marketing Isn’t Attracting the Right Clients
Why Am I Not Attracting the Right Clients? You may not be attracting the right clients because your marketing message
[...]Read More... from Why Your Marketing Isn’t Attracting the Right Clients
BRAND MARKETING
How Your Marketing Can Cost You Trust Without You Realizing It
Is AI Making Your Marketing Less Trustworthy? I have distinct memories of the first time I tried drinking coffee. I
[...]Read More... from How Your Marketing Can Cost You Trust Without You Realizing It
BRAND MARKETING
Why Your Marketing Doesn’t Work Consistently
Why Does My Marketing Give Inconsistent Results? Your marketing results may feel inconsistent because individual tactics are creating short bursts
[...]Read More... from Why Your Marketing Doesn’t Work Consistently
BRAND MARKETING
Your Business Can Be Active and Still Miss the Right Clients
Why Positioning Shapes Buyer Trust I will never forget walking through Times Square on our way to see a Broadway
[...]Read More... from Your Business Can Be Active and Still Miss the Right Clients
MARKETING STRATEGIES
Why Following Marketing Trends Often Leads to Frustration
Why Is Following Marketing Trends so Frustrating? Following marketing trends is frustrating because what works for one business will not
[...]Read More... from Why Following Marketing Trends Often Leads to Frustration
