Brand Marketing During Coronavirus: What You Need to Know
How to Position Your Brand Messaging During COVID-19 When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo? Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should […]
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Your Guide to Paid Marketing During COVID-19
Useful Paid Advertising Campaign Strategies If you’re wondering how COVID-19 is affecting paid advertising campaign strategies, you’re not alone! And the answer is: both negatively and positively. On the one hand, people are home more, and doing virtually everything online. But many people are reducing what they spend because they’ve lost their job or are […]
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4 Marketing Strategies for the COVID-19 Crisis
How to Market During the Pandemic From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize. I do feel fortunate that my family and I are healthy and safe, and I’m trying to find the positive opportunities in all of this. That’s why I recently […]
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Should You Stop Marketing During COVID-19?
The Impact of Coronavirus on Small Business As a human, I’m sure you’ve been affected by COVID-19 (also known as novel coronavirus) in some way. Whether that means worrying about elderly parents, changing travel plans or stocking up on essentials to work from home for the foreseeable future, it’s hard to not feel the stress. […]
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5 Social Media Marketing Tips for 2020
5 Things to Focus on in 2020 Is social media marketing not working for you anymore? Are you wondering what you should be changing in order to get better results? In this Tea Time Tip: Marketing for Busy Entrepreneurs, I’m sharing 5 valuable tips on social media marketing for 2020. Learn what’s working, what’s no […]
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30 Things Business & Marketing Coaches Wish Entrepreneurs Would Stop Doing
5 Key Areas to Work on that Guarantees Business Success So many entrepreneurs struggle, working tirelessly at their businesses, taking courses, creating programs and selling on social media with few to no results. Are you one of them? From the economy to the weather, struggling entrepreneurs have all sorts of reasons why their product or […]
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Your 3-Step Guide to Increase Sales with Seasonal Marketing
When holidays like Thanksgiving and Christmas roll around, you may be thinking more about what to serve guests for dinner, or how to decorate your home—not how to increase sales with seasonal marketing. (That is, unless you sell Christmas ornaments or turkeys, then I’m sure it’s top of mind.) Holiday promotions aren’t just limited to […]
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Effective Lead Generation Through Digital Marketing
How to Increase Your Insurance Agency Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel. A lead is a person who […]
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Marketing for Interior Designers: Building Brand Exposure
4 Interior Design Marketing Strategies It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of […]
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Ask Me Anything About Marketing Your Business
Your Tea Time Tip: Marketing For Busy Entrepreneurs It’s the holiday edition of Tea Time Tips, so I kept it short and sweet. I let you Ask Me Anything, such as: Am I wasting my time with social media and content marketing? What should I write about in my blog? This video was recorded during […]
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What Clients Say
Susan started from day one explaining where we were going, how we were going to get there and was very direct and honest if something I was suggesting might deter us. She spent the time to really understand what I wanted and where my audience is and proceeded to help me move there with dedication, professionalism and real skill. Honestly, I’ve got some real clarity on what’s next and I attribute that to Susan being the necessary set of extra eyes that could see things I could not.
The whole team is great…couldn’t have done it without them.
Marc W. Schwartz

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