Empathetic Marketing Lessons Learned from my Scythe-Wielding Days
Tales from the Online Marketing Crypt – Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often give me odd jobs to do on the farm that seemed quite unrealistic to achieve—at least to my 10-year-old self! […]
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Your 2020 Holiday Marketing Guide for Business
How Will COVID-19 Impact Holiday Shopping? COVID-19 is a global crisis that has affected economies, supply chains and retailers around the world. Your customers’ purchasing decisions this fall/winter may look completely different from what they did last year. As marketers, we’ve had to pivot our strategies in the face of COVID-19. Those tried-and-true marketing tactics […]
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October 2020: New Facebook Content Standards
How Will Changes to Facebook’s Terms of Service Affect Your Business? To say that 2020 has been a year of changes would be an understatement! While we never know what the future will bring, one thing I can say for certain is that social media will continue to change and evolve. And it seems like […]
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What’s Really Going on In Digital Marketing
Tales from the Online Marketing Crypt – Vol. 1 Hello and welcome to what’s flying around in my head in any given moment. And there’s a lot that flies around, believe me. After 20 years of being in the digital marketing and web development space, I’ve seen a lot, experienced a lot and have shaken […]
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9 Video Marketing Challenges & How to Solve Them
Your Video Marketing Guide for Success I’ve established that a video marketing strategy is a must these days in blog articles like this one. I’ve shared how important it is to engage your audience, and how creating compelling videos can help you increase brand awareness, improve SEO and boost leads and sales. In fact, Google […]
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How to Excel at Engagement-Based Email Marketing
8 Ways to Improve Your Email Marketing Campaigns I’m sure you’ve signed up for digital newsletters in the past (hopefully eVision Media’s!). Thinking back, do you remember what made you engage with a company’s eNewsletter? Chances are, it was one of these three reasons: To get info on sales and discounts. To be entertained. To […]
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How to Create an Email Marketing Campaign Your Audience Will Love
4 Reasons to Discover the Value of Email Marketing Whether you sell a product or service, work from a home office or a corporate one, starting an email campaign can be incredibly beneficial. Sending consistent newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will […]
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How to Create a Video Marketing Strategy That Gets Results
3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I know it took me a […]
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How to Use Empathetic Marketing in Your Social Media Strategy
4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay connected. But as a small […]
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The Importance of Empathy-Based Marketing
3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don’t associate […]
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