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Why You Shouldn’t Buy Instagram Followers

Why You Shouldn’t Buy Instagram Followers

2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes […]

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Which is better for Building Your Small Business: Pinterest or Instagram?

Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they […]

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4 Brand-Building Tips on Using Instagram for Your Business

How to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are […]

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How to Define Your Brand Identity with 5 Simple Questions

Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves […]

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How to Define Your Brand Voice

3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you […]

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How to Find Your Business Niche

3 Ways to Help Better Position Your Business for Market Success Finding your business niche is the first step of defining your brand. If you don’t understand how to position your business in the market place or know what you’re selling and why, then you won’t be able to effectively market your business. It’s important […]

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How to Target Your Ideal Clients with Digital Newsletters

5 Ways to Create the Right Content for Your Audience This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts. Not sure if sending newsletters is […]

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3 SEO Pitfalls Service-Based Businesses Should Avoid

Search Engine Optimization has become one of the most complicated aspects of having an online presence. The variables that are key to earning your rank constantly update and change and there are many things that can go wrong. Moreover, SEO for service-based businesses have goals that are not necessarily going to be achieved through strategies […]

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3 SEO Keyword Research Strategies for Service-based Businesses

How to Get Found When People Are Looking for Your Offerings Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course! But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) […]

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SEO Vs SEM: Which Should Service-Based Businesses Focus on?

Don’t you just love industry jargon? Especially in the online marketing world. Even us marketers can get tripped up on all these silly acronyms that are bantered about as if the whole world knows exactly what they mean when even we get confused by them! In this AMPLiFY! Business eTip episode I focus on two […]

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