How to Build a Better Social Media Presence
Key Strategies for Small Businesses to be More Social with Social Media We’ve mentioned the importance of interacting with your followers in previous blog posts. We’ll say it again: there has to be more to your social media strategy than simply posting content. Unfortunately, many brands don’t realize they can’t just promote their products on […]
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Small Business SEO Straight Talk
Your Tea Time Tip: Marketing For Busy Entrepreneurs There are so many components to SEO (search engine optimization) – from researching keywords to fine tuning your website. Not only that, but you’ll find all sorts of conflicting information online about what to do and what not to do. Want clear answers? Wishing someone could explain […]
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How to Create a Powerful Corporate Brand
4 Questions to Ask When Creating a Brand for Your Small Business Whether it’s a large corporation or a small business, branding is one of the most important aspects of marketing. Your brand differentiates you from your competitors, and it tells your customers what they can expect from you. According to a Nielson survey, 59% […]
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How to Get More Engagement on Your Facebook Page
Wondering how to get more engagement on your Facebook page? Check out this live broadcast of Tea Time Tips: Marketing For Busy Entrepreneurs where I answered this question in detail. Welcome to the first Tea Time Tips: Marketing for Busy Entrepreneurs! In this video I cover ways to get more engagement on your Facebook page […]
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3 Ways to Get More Traffic to Your Online Store
An Introduction to Marketing Your Store Online No matter how wonderful your products are, finding ways to encourage consumers to buy from your online store can be a challenge. With so much competition out there – especially if you’re competing against a big retailer – means you need to always be focusing on ways to […]
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Why You Shouldn’t Buy Instagram Followers
2 Big Reasons to Growing Your Instagram Followers the Right Way We’ve been talking lately about how amazing a tool Instagram can be for your business. Instagram is chock full of marketing opportunities – from paid ads to IGTV to product posts. However, capturing people’s attention isn’t just about sharing an image and collecting Likes […]
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Which is better for Building Your Small Business: Pinterest or Instagram?
Discover which platform your ideal users prefer and how to you know if it’s right for growing your business Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest. Both have their own way of presenting images and allowing users to compile images they like but they […]
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4 Brand-Building Tips on Using Instagram for Your Business
How to Create a Powerful Instagram Social Media Marketing Strategy One of the most powerful marketing tools marketers have today is social media. From Facebook posts to tweets on Twitter, sharing your products or services on social media platforms is a great way to increase brand awareness, engagement, sales and leads. However, many people are […]
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How to Define Your Brand Identity with 5 Simple Questions
Why the wrong brand identity can mislead clients about your business and cost you valuable leads. A business with the wrong brand identity is swimming against the current and creates issues for itself that can be avoided with the right branding. But the right part is what is so complicated. A solid brand identity serves […]
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How to Define Your Brand Voice
3 Steps to Help You Create This Essential Part of Your Business Brand Identity Creating your brand identity involves many different facets including the logo, taglines, website colours and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you […]
What Clients Say
Susan started from day one explaining where we were going, how we were going to get there and was very direct and honest if something I was suggesting might deter us. She spent the time to really understand what I wanted and where my audience is and proceeded to help me move there with dedication, professionalism and real skill. Honestly, I’ve got some real clarity on what’s next and I attribute that to Susan being the necessary set of extra eyes that could see things I could not.
The whole team is great…couldn’t have done it without them.
Marc W. Schwartz
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