A Simple Content Marketing Definition
Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is. It starts with creating some sort of content and usually that content is in the form of an […]
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A Service Professional’s “newbie” Guide to Content Marketing
Understanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business needs to understand what this term means. […]
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6 Steps to Content Marketing Made Easy
One of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem. That’s why […]
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2017 Review: Content & Social Media Marketing Insights
What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018 It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and […]
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9 Common AI Marketing Errors That Can Sabotage Your Brand Positioning
You’ve heard the buzz – AI marketing is revolutionizing how businesses connect with clients. But even though AI offers powerful ways to boost your marketing, many businesses still fall prey to common AI marketing errors that can quickly hurt your brand positioning, and more importantly – your bottom line. You may have seen competitors gaining […]
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11 Smart Strategies for Marketing During Tough Times
I can vividly recall one Christmas Eve, over 20 years ago, when Daniel and I were neck-deep in debt, living off of credit cards, and trying desperately to keep eVision Media alive. I’ll never forget standing at the grocery store checkout, anxiously praying that our credit card wouldn’t be declined as we paid for our […]
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Why AI Alone Won’t Save Your Marketing
Why a Personal Touch Still Rules in the Age of Automation If you’re like most business owners I talk to, you’ve probably been eyeing AI tools like ChatGPT or Claude to help write your newsletters, marketing copy, or social media content. I get it. These platforms promise faster, better, and easier ways to get all […]
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6 Social Media Management Tools to Help You Save Time and Simplify Your Marketing
Social media marketing can be extremely time-consuming, especially when you’re juggling multiple accounts on various platforms. From scheduling posts to engaging with followers and analyzing performance, staying on top of everything can be incredibly overwhelming. But luckily, there are a ton of social media management tools you can use to simplify and streamline your marketing […]
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AI Innovations That Will Revolutionize Marketing in 2025
As we step into 2025, the world of marketing is evolving at a lightning pace, and AI innovations are at the heart of that transformation. AI is no longer just a tool for automating repetitive tasks or analyzing data – it’s becoming a strategic partner, which enables your business to deliver personalized experiences, predict customer […]
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The Biggest AI Marketing Mistakes That Every Business Should Avoid
With all the nonsense we’ve been fed about artificial intelligence, it’s no wonder that businesses continue to make the same AI marketing mistakes. Unfortunately, many business owners have the wrong idea about AI, and typically, this is through no fault of their own. Since its inception, we’ve been hearing about how amazing generative AI is, […]
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What Clients Say
Susan assisted me in moving a very fast-paced and financially successful business into one more aligned with the lifestyle and values that suited me. Frequent conversations with her assisted me in bridging my business from one model to another. She honored my values and intuition while keeping me up to date on workable strategies and helped me recognize the strengths in my business.
She is respectful, dependable and professional while also wielding a keen intuitive sense herself. She and her team are a delight to work with.
Sherry Phillips Swatek

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