How to Incorporate Content Marketing into Twitter
Today we’re going to look at how to use content marketing to drive traffic to your website from Twitter. Make Sure You Have the Right Content The first thing to cover is that when doing content marketing be sure to have unique content that is applicable to your target market. Make sure you take […]
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A Simple Content Marketing Definition
Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is. It starts with creating some sort of content and usually that content is in the form of an […]
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A Service Professional’s “newbie” Guide to Content Marketing
Understanding Content Marketing… In Less Than 5 Minutes There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most. In this case, anyone who is in business needs to understand what this term means. […]
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6 Steps to Content Marketing Made Easy
One of the challenges of running a business online is that when people connect with you online, they are strangers. Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem. That’s why […]
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2017 Review: Content & Social Media Marketing Insights
What eVision Media’s Year-End Analytics Revealed About our Top 3 Performing Articles and how these Insights Can Help Your Business Marketing in 2018 It’s the end of the year and businesses are wrapping up their 2017 activities and preparing for new opportunities in 2018. Like many of you, we put a lot of time and […]
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The Cost of Treating Your Website and Marketing as Separate Things
The Part of Marketing No One Talks About There’s something that’s costing many small businesses far more than they realize. Maybe you’re one of them? Are you making business decisions based on the belief that your website and your marketing are separate? Because when you treat them that way, you could very well be setting […]
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When the Spotlight Hits: What Small Businesses Get Wrong About Marketing
The day my script disappeared on stage – and why your small business marketing might be doing the same. Back in grade 10, I learned a painful lesson about “winging it”. I was in drama class, and our group decided to put on a Christmas variety show for the whole school. We each had different […]
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Why You Should Define Your Brand Before Spending One More Dollar on Marketing
Ever feel like your business looks good on paper, but something still isn’t connecting? Maybe you’ve refined your services, updated your website, and tried to explain what you do in every possible way, yet the sales and leads still aren’t coming. And the harder you try to fix it, the more confused and frustrated you […]
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The Real Reason You’re Wasting Money on Marketing
If you’ve ever felt frustrated that your marketing isn’t paying off, you’re in good company. Most of the small business owners and entrepreneurs I work with are hardworking, capable, and deeply committed to their clients. They post on social media, try new tools, run the occasional ad, and send newsletters, but the results never seem […]
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10 Signs Your Marketing Will Not Work for 2026
If you’ve been pouring your time, money, and heart into your business but still aren’t seeing the results you want, you’re not alone. I talk with small business owners every week who feel exhausted from trying to make sense of marketing that just isn’t delivering. They’ve hired designers, paid for ads, followed every trend, and […]
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What Clients Say
I came to Susan with a basic podcast and vague idea. She and her team dove deep into my mission and objectives and gave me a bigger vision of the future.
Susan coached and guided me to build it into a rapidly growing business. She provided not only a professional presentation for my services but also the confidence and tools I needed to aggressively market my business.
I am so grateful for the entire team and the opportunities they have given me moving forward. I would recommend them to anyone that wants a strong foundation and major momentum for their business.
Kali Dayton
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