Power of Brand Positioning for Sustained Business Growth @eVisionMedia

Small Business Marketing Blog

The Power of Brand Positioning for Sustained Business Growth

The Power of Brand Positioning for Sustained Business Growth with Kathryn Wilking
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March 20, 2019 by Susan Friesen

Have you harnessed the power of your brand positioning? Great brand positioning is essential if you want to gain the attention of prospective clients, build and grow a profitable business and get ahead of the competition.

This episode of Your Business Edge – AMPLiFY! Small Business Marketing Strategies is a little different! I’m sharing my recent guest appearance on Kathryn Wilking’s radio show. Kathryn is a feng shui, staging and design consultant and an author with a weekly radio show called Practical Solutions for Life.

On the show we chatted about the importance and the power of brand positioning and a lot of other things that pertain to business owners.

We talked about:

  • Clarifying your brand positioning to ensure your message is the RIGHT one
  • Determining who your ideal client is
  • Finding your niche market
  • Optimizing your website for voice search – the future of search is here now!
  • Dealing with negative and fake reviews
  • What NOT to do when sending out newsletters
  • When to brand and when to market your business
  • Whether or not DIY websites can work for you

Enjoy this latest episode of: Your Business Edge – AMPLiFY! Small Business Marketing Strategies

If you liked this radio show and know of others who could use this information, please share this to your social media channels.

Thank you to Kathryn for having me! Learn more about her services.

Looking for an expert to help you best position your brand and grow your business? I can help! Contact me today.

To your business success,
Susan Friesen

P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you’ll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

Looking for a Trusted Digital Marketing Firm to Help Grow Your Business?

Imagine having peace of mind knowing your website, SEO, and marketing needs were in the dependable and affordable hands of somebody who truly cares about nurturing your business dreams into reality.

In today's marketing landscape, there are many options to consider, and as well as conflicting messages to sift through. eVision Media is here to cut through that clutter and help you establish a professional brand presence that will get you the results you desire and help you to avoid costly mistakes.

We help build successful businesses through brand and graphic design, custom website design and development, and digital marketing, so you can be proud to showcase your business to the world.

Let us know how we can help here

Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide
Susan Friesen offering Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients free guide

About the Author, Susan Friesen

Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.

With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.

Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.

Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".

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What Clients Say

Susan assisted me in moving a very fast-paced and financially successful business into one more aligned with the lifestyle and values that suited me. Frequent conversations with her assisted me in bridging my business from one model to another. She honored my values and intuition while keeping me up to date on workable strategies and helped me recognize the strengths in my business.

She is respectful, dependable and professional while also wielding a keen intuitive sense herself. She and her team are a delight to work with.

Sherry Phillips Swatek

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