eBusiness Blog

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize both the YouTube video as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Stories Relate to Your Ideal Target Market The Best

Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.

Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.

When you are representing yourself to your business it’s important to bring your story out.

As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.

Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.

Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.

The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.

Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet

She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.

So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.

Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.

Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”

I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.

CLICK HERE

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Top 13 Ways Landing Pages Can Build Your Business

Top 13 Ways Landing Pages Can Build Your Business

What Every Entrepreneur Should Know About Landing Pages to Aid their Marketing Efforts

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make one pull the covers over their head and hope it all just goes away.

It can be tough to get up to speed and learn the lingo well enough to be able to make informed decisions on whether your business could benefit from the latest and greatest marketing techniques available or not.

Want to throw your head under the covers and hide from marketing? This will helpClick To Tweet

That’s always been my goal with writing these business-related articles – to help you get the clarity you need to be able to move forward in an informed way.

So today’s article shares some insights into landing pages.

Landing pages got their name from marketing campaigns that were designed to drive targeted people to a specific page on a website with the intention of converting them to do something.

That “something” is detailed later in this article but first, let’s explore what they are.

What is a Landing Page?

A landing page is simply a website page, but it looks different from a typical website. The difference being it has a primary focus – a single “call to action” or focused objective the site owner wants its visitors to do.

So a well-designed landing page will not have any distractions on it like a navigation or links to other pages or websites. The primary reason for this is to keep the visitor focused on that main objective: take action.

Effective landing pages should not have any distractions and focus on the user taking actionClick To Tweet

This is commonly referred to as “conversion” where the person has converted from being a visitor to someone that has acted on the objective call to action.

There are two primary types of landing pages: Click Through and Lead Generation.

The click-through landing pages have a goal of persuading the visitor to click through to another page. This is often done in eCommerce situations where a campaign will send people to a click-through landing page and provide compelling details about a specific product or program and then display a button that will lead people to purchase that item.

Lead generation landing pages are used to capture the name, email address and perhaps other pertinent information from the user so it can be entered into a database list. That database list, which is typically stored in a newsletter platform service, can then be used to follow up with those people either through an Auto Responder series, newsletter sendouts or various promotional campaigns.

Why You Should Use Landing Pages

Landing pages serve a great purpose when wanting to generate leads and sales for your business. As already mentioned, they provide a no-distraction means to get specific people who are in your ideal target market to get into your marketing funnel.

Landing pages serve a great purpose when wanting to generate business leads and salesClick To Tweet

This marketing funnel can help you develop a “Know, Like and Trust” factor with these people using the follow-up strategies mentioned above.

The more they know, like and trust you, the more apt they are to purchase from you either now or later down the road.

Landing pages are typically used in conjunction with launches or ongoing list-building efforts by driving traffic to the page via Google, Facebook and other ad platforms, content marketing and social media promotions.

To really give your launches a big boost, you can use list segmentation and ad targeting to a variety of landing pages designed for specific audiences.

13 Top Ways of Using Landing Pages

Here’s a brief list of ways you can use landing pages to help boost your business:

  1. Offer a free giveaway such as a downloadable PDF eBook, checklist, report or workbook. You could also make it a video series to really captivate your audience.
  2. Ask users to participate in a Quiz or Survey. The responses will reveal a solution or explanation to a problem that showcases your expertise
  3. Create an event sign-up page for an upcoming webinar, teleseminar or even telesummit
  4. Offer a free consultation for the professional services you offer
  5. Promote a new or existing product or program that you’re offering
  6. Offer a free chapter in a book launch/promotional campaign
  7. Set up a free trial offer for a membership program
  8. Provide incentive for people to ask for a quote
  9. When compelling enough, a simple newsletter signup request can bypass the need for a free giveaway
  10. Provide informative case studies or white papers
  11. Offer limited-time-only coupons or special offers
  12. Have them enter a contest
  13. Compel people to sign up to receive “sneak peak” notifications of a future product or program launch.

So as you can see, there are a variety of ways a landing page can be used to help improve your business marketing efforts.

If you would like to give this a try but don’t know how to put it all together, give us a call as we do this for many of our clients!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Here’s the Top 13 Ways Landing Pages Can Build Your Business from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: A Simple Content Marketing Definition

Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.

It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.

That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.

But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.

As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.

You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.

Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.

This is one small part of the content marketing machine we can create.

Creating a content marketing machine is a great way to get yourself visibleClick To Tweet

The next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.

We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.

Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.

I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

A Service Professional’s “newbie” Guide to Content Marketing

A Service Professional’s 'newbie' Guide to Content Marketing

Understanding Content Marketing… In Less Than 5 Minutes

There’s been a lot of talk lately about the term “Content Marketing” but sometimes these industry buzzwords end up being quite meaningless to the people who need to understand them the most.

In this case, anyone who is in business needs to understand what this term means.

So at the risk of using “industry jargon” and not make any assumptions that all entrepreneurs and business owners know what this term means, plus why they should know about it to begin with, today’s article will shed some light on the content marketing subject.

What is content marketing?

The Content Marketing Institute defines content marketing as being a  “strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.”

What this means to you is the need to create articles, images, audios and/or videos that can be shared to your followers through various means, with the intention of attracting your ideal target market so they will eventually convert into being a paying customer.

And once that content is created, then it can be re-purposed and re-distributed again as a new form of media.

Once you've created content for your website, re-purpose and distribute it for more brand exposureClick To Tweet

For instance, I post a video eTip on YouTube but it doesn’t stop there. l can then make a blog article out of it by embedding the video into the blog post. From there, I’ll send out a newsletter with a snippet to the same blog article.

But there’s still more that can be done. I can take things further and flush out a whole new article based on the premise of the video, providing a more in-depth look at that particular topic.

From there I could create quotables and tip snippets for social media where I use #eTip as my hashtag. Maybe there’s enough information to create an infographic from that article too. Or take the audio portion of that original video and post it as a podcast.

As you can see, there are many different ways one piece of content can be used and re-purposed. But first, let’s address why you should even bother going through that effort.

5 Benefits of Content Marketing

With the age of “relationship marketing”, content marketing is an ideal tool to attract paying clients in a non-evasive, non-selling manner, more authentic manner.

Here’s some benefits of adding content marketing to your business strategy:

  1. Generate Brand Awareness and Visibility: Showcasing your expertise through content distribution is a great way to get in front of your ideal target market and begin to build brand awareness every time someone views your pieces.
  2. Build a “Know, Like and Trust” Factor With Followers: People buy from people they trust and there’s no better way to gain trust than by sharing your knowledge through your own voice, no matter what industry you’re in.
  3. Set The Stage for Converting Followers into Purchasers: Some people need to see or hear about you many times before they start to think about hiring you. By providing them a tonne of value gives them peace of mind you are in business for their best interest, not yours, and are more likely to purchase from you.
  4. Create Brand Advocates: Existing clients (and some that aren’t) can be your best advocates if you give them an opportunity to share your content to their followers. The more they share, the more your brand awareness escalates.
  5. Build Repeat Business: A great way to stay top of mind for your existing clients is to continually reach out to them in the form of offering further value that they will find useful. This will make it easier for them to remember you the next time they need you again or know of someone who does.

The Challenges to Content Marketing

When I speak about content marketing with clients, one of the biggest areas of resistance to implementation is the amount of time that is required. It’s time consuming to not only create the content in the first place, but to also distribute the content.

I remember watching a video from an incredible content marketer, Gary Vaynerchuck, who had mentioned it may take him an hour to write a piece of content but another 5 hours to distribute it. But that’s exactly how he built his empire – through content marketing.

A challenge that I face is keeping track of all my content marketing efforts. There are several tools that can help with this, and I find using an Excel sheet works well where I track each post and where it has been distributed.

These challenges may seem daunting to begin incorporating content marketing strategies for your business, but the benefits really can have a huge impact on your bottom line, so it’s well worth the effort.

And don’t think you have to do all of this by yourself either. We do a lot of social media and content marketing for clients so outsourcing is a definite viable option to consider.

Where to Start

The first thing you need to do is create content. Seems obvious but the real question is, what kind of content? My advice is to focus on your blog.

Writing a blog post is a great place to start for content marketingClick To Tweet

Since writing articles for your blog has so many benefits, such as SEO positioning, these efforts will get you the biggest bang for your buck (a.k.a. your time).

Begin by writing an article and posting it to your blog. Then think about ways you can distribute that article to get it in front of your ideal target market.

Here’s a brief list:

There are many others but this is enough to get you going.

If you don’t have a blog set up on your website, contact me to help out with that. And if you need further help on what to write and how to distribute it, I can help with that too either through our monthly Social Blast membership program or individual business and marketing mentoring.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: What To Write About For Your Blog

Today’s eTip is about finding the right topics to write about for your blog.

I know that I have been a strong proponent of making sure you post to your blog regularly with good articles.

Some of the feedback I receive is that people just don’t know what to write about so I thought today I would share a few ideas on what you want to write about in your blog.

First of all, what you want to do is you want to put yourself in the shoes of your ideal client. What kinds of questions do they keep asking you? What kinds of problems are you solving for them?

Whether it’s a product or a service you are offering, try and think about what they would be searching for in the search engines in order to help them solve the problems that you can offer a solution for.

Write about that. Write about the problems that people are facing and offer some solutions.

The best blog article topic is to offer tips to problems your ideal client faceClick To Tweet

And you don’t have to write a whole novel about it. Find one specific topic that you can write about and write a 400-500 article about that topic.

Then your call to action at the bottom can be to contact you for more information or to sign up for your free giveaway that might be related to that particular topic. Or to purchase one of your products or services that would be in relation to that particular article.

It really doesn’t have to be rocket science – just put yourself in your clients’ shoes and find out what would they be interested in learning from you? What would they want to hear from you?

And that’s where you can start with the writing.

I’d love to hear what you think – do you have a hard time coming up with blog titles or does it come easily for you? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why It’s Important to Not Forget About Your Blog

Today’s eTip is about the blog that you abandoned way back when!

Ya, that blog – the one that you wrote a few articles for several months or even years ago and have since forgotten about it.

Your blog is so important to keep up-to-date and continually use it as a part of your regular marketing campaign.

Having a blog has so many benefits and one of them is every time you post a new article onto your blog, the search engines like Google will think your website is active and may reward you with higher search engine rankings.

Abandoned your #blog? There's so many reasons to keep it going, #SEO being one of themClick To Tweet

also, the blog topics you write about is something your ideal client will want to learn from or hear about so when they’re typing in the search engines about a certain topic that’s in your area of expertise, they will find your article, come to your website, and will see that you know what you’re talking about while sharing your expertise. This may then convert them into paying clients.

Not only that, having a blog also gives you fresh material to share to your social media channels.

There’s so many different benefits to having a blog. Don’t put it on the back burner,make an effort to write a blog post at least once a month, if mot more than that.

Make a commitment to that marketing of your business and you will see some success and results from those efforts.

I’d love to hear what you think – do you have a blog that you’ve forgotten about or have not posted to in a long while? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Pitfalls of Guerrilla Marketing and Automatically Adding Friends to Facebook Groups

The Downfalls of Gorilla Marketing and Automatically Adding Friends to Facebook Groups

What you need to be aware of when you add friends to your Facebook group without their permission and how it can harm your business reputation

As an entrepreneur, sometimes it’s hard to know who to listen to and trust with marketing advice.

On one hand, you’ve got the Guerrilla Marketers who have the “push” marketing mentality and then on the other hand, the Content Marketers who have the “pull” marketing mentality.

Each have their own specific strategies they use to build a business and many times, these strategies are completely opposite from each other.

No wonder the online marketing world is so confusing!

'Push' marketing or 'pull' marketing - that is the questionClick To Tweet

One strategy I’ve been seeing some Guerrilla Marketers teach (and entrepreneurs implement) is to create Facebook groups and then automatically add all of their friends into them.

These friends did not ask to join the group, instead, they are automatically added into the group whether they have given permission or not. Indeed, there are scripts that people use to do this in bulk.

The reason for this strategy is two-fold:

  • You can create a group and if you have a large friend list, the group can be full of members right off the bat. This makes the group appear to be very popular due to the high number of members.
  • When doing Facebook ads, you can target the members of that group to promote your product or service.

To an “inbound” or “pull” marketer like me, this strategy doesn’t make any sense.

The reason being is that you’re working with a game of numbers – get thousands of people into a group they didn’t purposefully join and hope that some will stick and participate in the discussions and ultimately buy from you.

But the “pull” marketing strategy is completely opposite to this. It’s strategy is to offer valuable content to your ideal target market and the right people who are more apt to purchase from you will naturally be drawn to you and your services.

During this process, you’re developing a “know, like and trust” factor with them. The more someone knows, likes and trust you, the more likely they are to doing business with you or tell their friends about you.

So when you are being torn in different directions on which strategy to implement to help build your business, think about how you want to approach your marketing efforts.

Do you want to push your wares on people through aggressive promotional tactics or do you want to pull people into your business by sharing your expertise?

If you choose the Guerrilla route and implement, as an example, a strategy to create Facebook groups and automatically add your friends to that group without them being aware, then just know that you face a high probability of angering these friends.

How to piss off your Facebook friends: automatically add them to your group without permissionClick To Tweet

I myself have been automatically added to groups many times and it annoys the heck out of me! And I know I’m not the only one.

Do a Google search and see how many times the question is posted, “How do I prevent people from automatically adding me to their Facebook group” and ask yourself if this the best way to promote your business?

Is this how you want your business to be perceived as? Yes, these tactics might just work but to what detriment? They may work short term but if you are in business for the long haul, consider the ramifications of doing such things and how they can harm your business reputation.

Another example is automatically adding people to your newsletter list. But that’s another article!

If you are interested in learning more about “pull” marketing strategies, I invite you to check out my low-cost monthly membership program called Social Blast: eMarketing for Entrepreneurs where each month I cover a topic in social media or online marketing methods that will help you attract your ideal clients in a non-aggressive way.

What do you feel about this subject? Have you ever had someone automatically add you to a Facebook group without your permission? How did you feel about it and what did you do?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Today’s eTip is about inbound marketing and why you need to incorporate it into your business plan and why it’s so different from old school marketing.

Inbound marketing is a fairly new term and one that many entrepreneurs and business owners are unfamiliar with.

The old school way of doing marketing was called “push” marketing where the goal was to send out an advertising message to the masses, such as in TV ads, radio or newspaper and rely on those marketing messages to make sales from.

Since the rise of Social Media, things have changed dramatically where now we want to focus on “pull” marketing or “inbound” marketing.

Old school marketing no longer works; Inbound Marketing is now needed for business successClick To Tweet

Here our goal is to create and publish content so that it positions us as knowledgeable in our field and pulls prospects back to our website to find out more about our products and services.

Essentially inbound marketing is a means to draw potential customers in through interesting and valuable content and the sale will follow from there.

I’d love to hear what you think – do you do any form of inbound marketing for your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: What to Include in Your newsletter to Stop Unsubscribes

Business eTip: What to Include in Your eZine to Stop Unsubscribes

Today’s eTip is about what to write about in your regular newsletter.

Do you get turned off when you sign up for someone’s newsletter and receive nothing but promotional emails from them all the time? Unless you’re buying what they’re selling, more than likely you’re like most of us and get tired of getting nothing of value from them and unsubscribe from their list.

To avoid your newsletter subscribers from doing the same thing to you, always put yourself in their shoes and provide enough valuable content so they will want to keep receiving emails from you.

Many entrepreneurs miss this important piece and only send out emails about them, their products and services. Whether it’s a sale going on or a new product launch to talk about – it ends up being all about them.

So the next time you compose your newsletter, think about the people who are on the receiving end – what would THEY want to receive from you?

How can you showcase your knowledge and expertise to help build up your brand reputation in their eyes? What informative article can you write that will build the know, like and trust factor with them?

This is how to win over new clients – by pulling them in and proving your worth to them. Not by pushing your wares on them. And by doing so, you will definitely avoid the unsubscribes.

I’d love to hear what you think – do you send out regular newsletters that provides lots of value for your readers or are you only sending out emails when you have something to promote or brag about?

Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".