eBusiness Blog

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions

Combining Online and Offline Marketing to Build Business Credibility

I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Clients are essential to business success. Consistent efforts help convert leads into clientsClick To Tweet

To quickly recap:

Proper planning

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth.

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client.

We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

Offline Marketing is Still Essential

A lot of what we focus on at eVision Media is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

Here’s some suggestions to infuse into your overall marketing pie:

  • Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

  • Contests Offering Merchandise

    Holding a contest is a great way get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.
     
    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it’s better to get 10 qualified entries than 1000 entries from people who are really only after a freebie.

  • Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect!

  • Newspaper Mentions

    These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article.
     
    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.
     
    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.
     
    *Bonus Pro Tip – if you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you’re trying to rank for.

  • Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.
     
    Not all events cost money and even if you don’t make a connection you can still have a good time!

Some other quick ideas to boost your brand exposure include:

  • Sending postcards to past or prospective clients
  • Posting flyers, sending mailers or distributing door hangers
  • Goodie bag and door donations at events where your target market will be in attendance
  • Merchandizing
  • Volunteering
  • Even get your car wrapped with your brand messaging!

These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

Understandably, a lot of these tips seem great but are often tough to execute. If you’re having trouble building your client base or simply want some more help on any of the topics covered here, please get in touch.

We don’t give away all this advice for free without reason. At eVision Media we are always looking for great people to work with and when you review our posts, remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Combining Online and Offline Marketing to Build Business CredibilityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Avoid Turning Off Potential Clients

Today’s eTip is about how to avoid turning off potential new clients.

First impressions

Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?

In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.

This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.

Is your social media too anti social?

Take a look at what you post and what you share.

Are your posts consistently negative or are they more positive?

Are you ranting and raving or are you offering solutions to problems?

All of your posts make an impression and say something about you to your possible new lead(s).

Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?

Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.

You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.

Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.

The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.

If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Social Media Really Worth it for a Small Business?

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Social Media can be a powerful marketing tool if you know how to get a ROIClick To Tweet

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having social media accounts is free (unless you spend money on ads), that doesn’t mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let’s look at the amount of time the average business owner spends on social media.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post to social media plus write and post a blog article each week.

It can take 8 hours a week to focus on social media for small businessesClick To Tweet

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks.  If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let’s look at the advantages of social media for your business.  In general, there are 5 benefits a business owner can count on if using social media marketing:

  1. Relationship Building: Social media is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.
  2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your social media accounts. This allows you to send follow-up emails and information that can lead to sales.
  3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your social media followers about them and share the link to your blog to read more.
  4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.
     
    Sharing daily social media posts and weekly blog articles keeps the relationship with your customers strong.
  5. Customer Service: Social media offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

    This gives you a chance to respond immediately to address the issue.  Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Social Media Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads
  • Review analytics and reporting on engagement posts and reach
  • Plan opt-in freebies to share on social media for list building
  • Write and post blog posts
  • Look for guest blogging opportunities
  • and so on…

So you can see to really stay ahead of the game, realistically, you need to have a dedicated social media person or hire some help to do it right.

The ROI of Social Media

Because the benefits of social media efforts are often intangible, such as the amount of brand exposure your business would get, it’s often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren’t on social media, you are missing out on business. The opportunity cost of not marketing on social media is with lost visibility, less website traffic, slower list building, and weaker relationships.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Is Social Media Really Worth it for a Small Business? This article helps decide:Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Steps to Content Marketing Made Easy

6 Steps to Content Marketing Made Easy

One of the challenges of running a business online is that when people connect with you online, they are strangers. 

Before they can even think about doing business with us, they need to know that we understand their problem, they can trust us, and if the solutions we offer will solve their problem.

That’s why content marketing is such a valuable technique for growing your business. It helps you boost website traffic, grow your mailing list, and increase sales.

Content marketing helps you boost website traffic, grow your mailing list, and increase sales.Click To Tweet

But what exactly is it and how do you do it?  Here are some simple steps to get started:

  1. What is Your Intention?

    Before you design any marketing campaign, the first step is to figure out what you want the prospect to do as a result of reading the content marketing piece.

    Are you trying to get people to sign up for your event? Wanting them to schedule a free consult? Trying to get people to enroll in your coaching program?

    Once you have your intention, you can design your content marketing piece to attract and deliver extreme value to your ideal client.

  2. Find Out Your Customers’ Biggest Problems.

    Sometimes we are too close to our business to accurately understand what it’s like to be in our customer’s shoes. That’s when you should directly ask prospects and customers what they need most.

    Ask them to complete a survey about what worries them the most about their business. Call 3 of your best customers and ask them what issues are keeping them from having the success they’d like.

    Read the posts of people in social media groups sharing their problems.

  3. Choose a Format.

    There are so many formats to choose from – you can write an eBook, shoot a video, do a free webinar, design a free online assessment, or host a Google hangout.

    Choose a format that you are comfortable with – that way it’s easy to jump in and regularly offer new content marketing pieces.

  4. Write an Action Plan.

    Make a list of everything you need to do to complete the project. This includes creating a title, writing the piece, editing it, and creating a landing page with an opt-in form. 

    Hint: if you want to do it stress-free, hire some help to tackle the tech, make it pretty, and get it done fast!

  5. Launch.

    Put your content marketing piece on your website. Write a post on your blog.  Create a social media graphic and share it on social media.  Place a Facebook ad to drive traffic to your freebie. Share it in social media groups online.  Do guest blog articles and mention your freebie in your byline.

    Sign up for podcast interviews and mention your freebie as a free gift to listeners. Offer your freebie as part of a free gift bundle and share with your list and others. Print a copy of your freebie and show it at your networking group, telling people how to sign up and get a copy.

    There are so many ways to share your content with others. Just remember, you have to market the free stuff as much as the paid stuff.

  6. Lather, rinse, repeat.

    People love new things – always be offering something new to your followers.  Make an editorial calendar of blueprints, checklists, white papers, special reports, and videos you would like to offer them.

    Coordinate your freebies with your sales promotional calendar. Always share value, and you’ll have a tribe of happy campers always waiting to see what incredible resources and offers you have to share.

Content marketing is a highly effective way to grow your business.  If you would like to make it part of your ongoing marketing efforts, eVision Media has a team of professionals to make it easy. We can help you choose a concept and design it from start to finish – then we’ll help you launch it. 

You just sit back and watch your sales grow.

Here’s to big success in your content marketing efforts!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Ways to Boost Sales with a Back-End Offer

Boost Sales with a Back-End Offer

Looking to grow your sales online? Provide an inviting back-end offer!

Webinars and freebies are an excellent way to invite new prospects into your sales funnel, but where most people leave money on the table is forgetting to provide back-end offers. 

Once people say “yes” to your back-end offer, they are much more likely to say “yes” to you. 

Here are some techniques for creating back-end offers that drive sales:

Create a Back-End Offer That Converts

Perhaps you have seen top experts offering a copy of their book for $1 plus shipping and handling, or maybe you have signed up for a free on-demand webinar

When you get a chance to learn something valuable for free, it’s exciting.  But smart marketers know that getting you to sign up for that initial free offer is just the tip of the iceberg in the marketing funnel process

After you sign up for that initial offering, it’s what comes next that’s the game changer.

Back-end offers are powerful techniques that can be used to help you generate better results with your website.Click To Tweet

Here are 3 ways you can make sure your back-end offer will convert:

  1. On the “Thank You” page that appears after they sign up for the initial free offer, provide an additional video explaining your up-sell offer. 

    It can be a link to a mastermind program, an online event, a group coaching program, or a more in-depth product to help them reach their goal.

  2. Add an exit pop-up if they close out the site, which offers them a special discount if they buy the product right now.
  3. Follow up with an autoresponder that explains further about the upsell. 

    It could read something like this:

    “I hope you enjoyed the training videos I sent you on High Engagement Facebook Tactics, which I sent as thanks for checking out my new book, ‘High Power Lead Generation with Facebook.’

    I also wanted you to invite you to register for my new advanced course.

    It’s all about how to hit higher levels of followers, engagement, and lead generation with little-known Facebook hacks for your business page.

    It’s what Facebook marketing can truly do for your business and it’s what the world’s most successful online brands are doing now.

    You’ll be blown away by what I reveal.

    Please view this video today, as registration will close soon on this special invitation only training.”

Back-End Offers Unleash the Profit Potential in Your Business

The bottom line is that you want to get a large volume of people on your email marketing list by making it inviting with an attractive free offering.

Then, once they trust you, have many items, products, and programs to offer them on the back end, and you will make a fortune online!

Contact the marketing team at eVision Media to learn more about how you can improve the profitability of your website today!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Social Media Mistakes That Are Killing Your Business Results

5 Social Media Mistakes That Are Killing Your Business Results

The online marketing world is evolving at a rapid pace since the emergence of social media.

Nowadays, many prospective clients will judge you based on your social media presence so it’s imperative to keep a professional profile and maintain your social media presence consistently, in order to give the best impression of your business image.

Entrepreneurs Beware: Your prospective clients will judge you based on your social media presence.Click To Tweet

After reading this article, you will have a better sense of social media, lessen the confusion you have around it and learn some tips on how to gain better engagement with your efforts.

Here are the 5 mistakes I commonly see entrepreneurs and small business owners make on social media:

  1. MISTAKE #1 – Not Having a Marketing Strategy in Place

    I’m sure you’ve heard the old adage before, “if you don’t know where you’re going, how will you know you’ve arrived?”

    The same thing applies in any business marketing efforts – you must have a strategy in place so you can see if your efforts are not only working, but be able to determine WHAT you should be doing in order to meet your business goals.

    The first thing you need is to implement a marketing strategy. This strategy should include social media but not be exclusive to it. Social media should only be one spoke in your overall marketing strategy.

    Your ultimate goal is to maintain a consistent social media presence. Whether you do that 100% yourself or you hire people like eVision Media to help supplement your efforts, this is a critical component to your success.

  2. MISTAKE #2 – Not Having Consistent Branding

    Another mistake I see is entrepreneurs not fully understanding the importance of a visual brand and keeping it consistent across EVERY marketing channel, including social media.

    This means having your logo on everything plus use consistent brand colours, fonts and style in order to present the same brand message across everything you do.

    Often I see disharmony between a Facebook page cover image and a website where there is little indication the two are related.

    Brand recognition is very important and shouldn’t be ignored. 

    This also applies to inconsistent messages. Be sure to keep a clear understanding of your values and business position so you don’t post things that are contradictory to that or give an incorrect impression about you.

  3. MISTAKE #3 –  Not Fully Defining Your Ideal Client Profile

    In order to know what to post on social media, you must know who your target market is. This is imperative that you fully understand who it is that you want to appeal to in your social media efforts.

    There’s no point in going through all the work of posting if you don’t know who it is that will be the most willing and able to do business with you.

    You end up sharing posts your followers are not interested in and they will be quick to unfollow as a result.

    RELEVANCY is key. Once you are clear on who you want to attract as your ideal client, then you want to focus on sending “that person” the kind of posts that appeal to them or provide information they are seeking.

  4. MISTAKE #4 – Trying to “Push” Too Much

    SOCIAL MEDIA IS NOT A FORM OF ADVERTISING

    And don’t be fooled into thinking it is. If you do, then you will most certainly fail and not get near the results you are hoping for.

    It’s important to realize that social media is not a means for you to continually “Push” yourself upon your followers by trying to sell them or get them to sign up for something.

    There has to be an exchange of value happening or you WILL lose followers.

    I see a lot of new entrepreneurs not balance their promotional posts with informational posts and it’s important to understand to GIVE VALUE FIRST and build up relationships with your followers and then the natural tendency will be for them to want to know more about you and what you have to offer.

    I believe one of the main reasons why some people do this is that they are not seeing social media as a long-term strategy.

    It’s a long term commitment where you shouldn’t expect immediate results, but in the long run, you will  reap the benefits of your efforts.

  5. MISTAKE #5 – Not Posting the Right Message at the Right Time the Right Way

    This is where a lot of valuable time and energy is wasted.  For example, say someone is wide awake at 1am and decides this is the perfect time to get caught up on their social media.

    You’ll see posts about how they can’t get to sleep or how their cats look so cute curled up together on the bed.

    Meanwhile, their target market is fast asleep, not paying any attention and more importantly, don’t care even if they did see the post!

    What is happening is many people are being too random on social media and not strategic enough where they haven’t figured out WHAT their followers want to read from them or what time of the day and week they would most likely be online to read those posts.

    So be sure to look at your social media stats regularly to find this information out and use your target market analysis to help you determine what to write about.

I witness several more mistakes but these are top of mind. Are you guilty of any?

If yes, that’s why I formed an online group membership program called Social Blast, specifically to help entrepreneurs and small business owners get clarity on what to do, when to do it and how to do it.

We meet online once a month where I share step-by-step tips and strategies to save you time and help skyrocket your results with social media marketing for your business.

Click here to learn more about Social Blast.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Busting the Myths About Social Media and Email Marketing

Busting the Myths About Social Media and Email Marketing

If you post it and you Tweet it they will come.  Right? Maybe not.

While Social Media is an excellent way to build rapport with potential clients, it can’t begin to compare with email marketing for driving sales.

Truth: Social Media doesn't equally compare to Email Marketing for driving salesClick To Tweet

Yes, social media is an important part of your marketing plan, but I see too many businesses putting all their eggs in the social media basket and being frustrated with the results.

Today we will look at the myths about social media and email marketing and why utilizing consistent email marketing is critical to building your client base and increasing sales.

Myth 1: A big list is always better than a small list

While having a large email list may sound impressive, it’s the quality of the list that matters.

How many of those subscribers are “real” ones versus spam?  How many of them are truly targeted customers? How many are just interested in getting whatever they can for free from you?

Having a small, responsive list will always outweigh having a “fat” list loaded with lukewarm prospects.

Myth 2: Unsubscribes are bad

It can be scary (and frustrating) when you send out a newsletter to see some people unsubscribe.

Actually that’s a good thing.  You have to have a list of prospects who are interested in what you have to say and your offerings.  If people leave your list, it means they weren’t a fit and it was very unlikely they would do business with you.

You are “not” everyone’s teacher.

Have faith that the people who are meant to be on your list will be grateful to hear from you.

Myth 3: You can really take advantage of your list and send lots of sales offers to them

Think of your email list as a group of people who want to have a relationship with you.  Relationships are not one sided.

In true friendships you give value, compassion, caring, and help.  If a relationship is “all about me” it’s uncomfortable for the other person.

Strive to keep balance in the messaging you share.  For every two email blasts sharing articles and helpful information, send one sales note.  Make sure the relationship feels like a win/win for your subscribers.

Myth 4: Social media is a proven way to grow your email list

Yes and no.

Social media can grow your email list and sales, but you need to be intentional and strategic about it.

Remember to post occasional calls to action with ways they can subscribe, get your free report, or join your new webinar.

You can:

  • Add a “sign up” call to action on your Facebook page.
  • Put a description and link on your Facebook or Twitter timeline with how they can sign up for your special report.
  • Drive them to your blog to read an article and have an opt-in offer on that web page.
  • Use Twitter’s campaign cards to get free report signups

Online Marketing is All About Finding the Perfect Mix

Every marketing channel has its place.  They all work together to help you attract a following, build trust, and build the rapport that leads to sales.

Social media is a fantastic tool for awareness; however, email marketing is still the top tool for driving sales.

In the end, capturing leads and building relationships while sharing offers is still the best proven way to boost your income.

If you are struggling to get the results you’d like online, eVision Media can help.  We can review your website, social media, and email marketing and help you create the right marketing mix to drive results for your business.  Contact us today to find out more.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Conquering Mount ‘Social Media’ 101

Conquering Mount ‘Social Media’ 101:Starting at Base Camp: 7 Strategies to Post You’re Way to the Top

Starting at Base Camp: 7 Strategies to Post Your Way to the Top

No matter what size or stage your business is in you know social media is a biggie in today’s world… you might also know that it can feel like an impossible task.

Like anything else, there are some strategies to accomplishing the impossible.

If you have a plan in place and understand what it is that you want to accomplish Mount Social Media can be conquered with ease.

Whether you are jumping with excitement to get started, or a bit weary of the whole thing (like I was not long ago) social media is an important reality for any business.

It can help you to increase your search rankings, brand identity and most importantly it allows your business to have a personality and voice that potential customers can start a conversation with easily.

Social Media is an important reality for any business for SEO, brand identity and reach purposesClick To Tweet

If you need some motivation, here it is: EVERYONE can be good, great, amazing at social media!

But it isn’t a random thing, there is strategy involved so you’re not wasting your time and efforts.

Below are seven strategies to get you on your way to the top:

Strategy #1 – Develop a Goal

  • Understand why you want to embark on social media to begin with. What is your ultimate goal? Is it to get new clients, build your brand exposure, provide customer support, or gain a loyal following?
  • It is imperative to understand that social media is not going to get you an immediate return on your time investment. No matter what your goal is, your efforts should all be geared towards building relationships with your followers.
  • Determine how many times a day/week you will post, and block off this time in your calendar. To start, make a commitment to post at least once a day on each of your main channels. Ideally, you will want to post more than that, but this is an achievable goal to get you started.

Strategy #2 – Create a Clear Target Market

  • Who is your ideal target market? The more clear you are on the specific persona of the new client or purchaser of your product that you would like to attract, the easier it will be to fulfill your goal outlined in Strategy #1.
  • Avoid making social media a means to advertise – this is NOT where you want to “push” your wares on people. Social media is all about pulling people in and allowing them to get to know, like and trust you.

Strategy #3 – Start Small

  • Feeling a bit confused as to what networks to be on? Fear not. Start small and build.
  • The best thing to do is to start with one network that you feel your ideal target market hangs out at and focus there.
  • Build your followers and get comfortable with the one platform. Once you’ve got the hang of it, it’s time to add on another channel to continue to build your online brand presence.

Strategy #4 – Slap Those Social Media Icons Everywhere

  • Include social media icons/links to all of your marketing materials, such as your email signature, your website, your newsletter/eZine and even your business card if there’s room (But only if you can include the whole URL. It does no good to just have the Facebook icon without telling people where to find you!)
  • Cross reference between channels as much as possible. If there is no specific field to add in your other social media channel links, add the full URLs into your description field, accompanied by a call to action such as: “Follow me on these other social media channels as well!”

Strategy #5 – Be Recognizable

  • Optimize your profile description so that it is clear and concise, and uses keywords that your ideal client would be searching for if they were wanting to connect with someone that offers solutions to their problems.
  • Have consistent visual branding across all social media channels. The most prominent brand representation you have is your website and so let this serve as the central theme to all of the visual designs allowed in each of your social media channels.

Strategy #6 – Stay Dedicated and Consistent

  • Don’t bother getting started if you’re not prepared to stay consistent in your efforts. People will forget about you faster than you’d ever want to admit, so consistency is the key to make this work. (If this strategy is stopping you from starting at all, you might want to consider participating in a group social media membership program.)
  • Schedule your posts to save time and ensure posting frequency. There are many tools to do this, one of them being largest – Hootsuite.

Strategy #7 – Hash With a Purpose

  • Hashtags (#) have become very popular on many social media platforms. When planning it is important to make sure they are targeted for your industry and offering.
  • Each industry may have unique hashtags that you can study by being active and engaged in your social media community.
  • Using targeted hashtags will allow you to make more valuable connections and reach your target market.

If you think you are alone in the social media fog, you are not. I often have clients come to me feeling like they are lost when it comes to social media, not knowing where to start or what to do.

I too felt this way not too long ago… but I am here to tell you that there is blue sky ahead! Mastering social media is possible and by following these seven strategies you will be soaring to the top in no time!

What is your biggest social media challenge that’s preventing you from starting that “Mount Social Media” climb? Share in the comments below!

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Stop Thinking Your Website is About You

Stop Thinking Your Website is About You

When working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website.

Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy.

But then I come along and burst their bubble.

Well, sort of.

While some business owners already have experience and a solid grasp of online marketing, others don’t and sometimes it’s necessary for me to share my wisdom on the finer details of creating an effective website.

Some will gratefully appreciate the advice I provide on how they can best position their business to the world while others feel they have a pretty good handle on the whole process and just want to hand over all their prepared materials. And of course once the site is live, they anticipate sitting back and waiting for the money to roll in.

Now even though this article could be about SEO, it’s actually about something just as important and very related to search engine optimization – and that’s the text or copy that’s on the website.

Your website copy is just as important as SEOClick To Tweet

Once you’ve read through, you’ll understand why website copy is extremely important and what to watch out for when wanting to appeal to your ideal target market.

As a web developer/online marketer, one of the biggest challenges I face is when the client insists on having things done their way. Understandably, they know their business and industry more than I do; however, what they aren’t quite as well versed at is the psychology behind brand positioning and how we come across to our potential clients.

First impressions are the cornerstone to business success.

So what am I getting at here? I’m talking about websites that talk all about the business or individual as if they are writing out an achievement journal. The sentences all start with “I” or “We” (or in 3rd person like “BusinessName is very capable in these areas:”)

And what is the result? A huge turn off to the reader.

Certainly, it’s a natural tendency for us to want to talk about ourselves and our offerings. But unfortunately, the message received by the reader is more like:

“Welcome to my website, I’m so excited you found it. Here’s all about me and my products and services. Please buy, I could use some sales here!”

Now you don’t want your website to have that kind of an impression, do you? How do YOU feel when you encounter websites like that?

Yes, the purpose of your website (usually) is to sell your product or service but how we do the selling is what makes or breaks its success.

Whether your business is B2B (Business to Business) or B2C (Business to Consumer), you are still wanting to capture the interest of a real person. So really your website needs to be written to accommodate P2P (Person to Person).

Regardless if B2B or B2C, your website copy should be P2P: Person to PersonClick To Tweet

Do you enjoy listening to someone go on and on about themselves? Then why would you expect others to come to your website only to hear you go on and on about how great you are?

I hate to break it to you, but no one is interested in YOU or your business until you build up some credibility in their eyes.

What they ARE interested in is to see if what you provide can take care of their needs or solve their problems.

In order to do be able to set the stage for sales that will naturally come once they realize you are the best solution for their problem, you need to develop “know, like and trust” factor with them first.

Show them you understand what they’re going through and what challenges they face.

Paint a picture on the kinds of results they are looking for that demonstrates you know exactly what is happening and that you’re the best solution for them.

So instead of writing phrases like: “MyBusinessName can help you…” or “I am qualified in this area because…” or “We at BusinessName are experts in…”

Write phrases like this: “You need someone who…” or “What you’ll learn is…” or “How would it feel if…”

Notice how all of these phrases are about your ideal client. You’re talking to them, about them. You’re empathising with their challenges and offering a solution.

Now when you take a look at the text that’s on your website, does it do this?

Are you talking TO your ideal client as if this person was standing in front of you? Or are you talking AT them, trying to forcefully convince them to buy?

Aside from the Home, About and Products or Services pages on your website, another way you can demonstrate you understand your ideal client is through blogging and social media.

Use these inbound marketing channels to help your prospective clients learn more about you and your expertise in an organic way.

But do this through sharing your expertise, not your sales pitches.

Sales pitches are a turn-off. People don’t want to be “sold to”, they want to know they can trust you to help them.

This is especially true if your target market is women. Women are all about relationships and feeling trust and safety with the people they work with or purchase from.

So when it comes to writing text for your website, stop thinking it’s about you. It’s not at all about you.

It’s about your ideal client and what they need to hear from you in order to convince them you are the right choice. Once you have that mastered, you’re good as gold!

If writing in a compelling style that will draw in your ideal client and entice them enough to purchase is not your forte, hire a copywriter that will help do that for you. It’ll make a big difference in the success of you website!

Have you taken a close look at your website lately to see how it’s written? When looking at it from this different perspective, what did you discover?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Business eTip: Why Social Media Marketing is Paramount for any Business

Business eTip:  Why Social Media Marketing is Paramount for any Business

Today’s eTip is about using social media to your business advantage.

I often hear from clients saying they are not interested in using social media for their business marketing. Many times their reason is because they think their target market is not on social media and it would be a waste of their efforts.

I know this is a handy excuse but it’s completely false. Aside from extreme circumstances, you will absolutely find the majority of your ideal target market using Social Media in some capacity and it’s time to take this platform seriously.

Don't think your ideal client is on Social Media? Think again!Click To Tweet

The trick is to know who your ideal client is enough to know where they would be hanging out on social media. Not everyone is on Facebook but those people might be on LinkedIn instead, or Instagram or Pinterest.

Your job as a business owner is to find out which social media platforms your ideal target market hangs out on and dive in and make connections there.

I’d love to hear what you think – have you given some thought as to which social media channel your ideal target market is hanging out on? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.usocialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".