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The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO 101: Why Entrepreneurs Need to Pay Close Attention

Whether you are a solopreneur or run a busy business, SEO is a piece of your marketing pie that you can’t ignore.

What the heck is SEO anyway? I know this phrase has been around for years but a lot of entrepreneurs and small business owners do not really totally understand what it means.

Watch today’s eTip as I explain exactly what SEO is and what you need to know so you can take advantage of its power in driving qualified traffic back to your website:

 

The acronym SEO stands for Search Engine Optimization. In terms of your website, your SEO objective is to be visible in front of your target market when they are doing a search in search engines such as a Google, Yahoo!, Bing or any of the other search engines available.

Understanding What Your Target Market is Searching for

When people do a “Google” search, they are looking for a solution to a problem. If your business offering matches that solution, your goal is to position yourself in front of those people so you can provide the solution they are seeking.

This is where SEO comes in.

SEO is a form of marketing that captures the interest of people who do not know you yet but your product or service will be the solution they seek. Your goal is to position your website listing high enough in the search results rankings to be seen by those people.

Ideally you want to be in the first 3 pages of search results. If they can’t find what they are looking for after the third page, they are going to try a different Google search.

Why Keywords are Important

Your job is to understand what your target market would be typing into the search engines. Do some research to find out What keywords they be using if they were looking for your product or service.

Once you have that understanding, take those keywords and phrases and infuse them into your website through title tags, description tags, keyword META tags, and the website page and blog content as well.

No One Knows the Secret to High Rankings

The biggest problem marketers face is not knowing what the best solution is to get a website ranked number one in the search engine rankings.

Nobody knows. No one has that secret to success so be aware of those that promise you rankings at the top of search engines. No one can make that kind of promise.

As an entrepreneur you want to get your website as high up in the search engine rankings so your target market can easily find you.

Then it’s up to your website to appeal to that target market and convert those people either into your list so you can further nurture them or to make a purchase.

The Reality of Entrepreneurship

The reality of being a business owner is you have to keep inviting your target market to come to your website. The best way to do that is by investing in SEO to drive qualified traffic to your website. You want to nurture new people who do not know you yet and convert them into paying clients.

If you have any questions about SEO, feel free to leave a message in the comment section below and I’d be happy to answer. Also, if you’re looking for a qualified SEO specialist who can boost your search engine rankings, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO 101: Why Entrepreneurs Need to Pay Close AttentionClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

13 of the Best Ways to Generate Leads with Social Media

13 of the Best Ways to Generate Leads with Social Media

Since I just started the 14-Day Facebook Marketing Challenge yesterday (it’s not too late to join us!), I have Social Media on the brain.

I’ve been thinking about one of the biggest reasons why businesses and entrepreneurs take the time to be on social media. Aside from showing off their cute pets or grandbabies, it’s to help grow their business.

When wanting to grow our business, we often think of the more tradition methods of marketing and advertising. As an example, typical advertising channels are newspaper, radio and TV ads. Where typical marketing includes SEO, PR, and Direct Mail campaigns to name a few.

But when we look to social media to help with this, the approach needs to be different  than those more traditional methods of getting qualified business leads.

Marking a business on social media needs a different approach from traditional marketingClick To Tweet

And that approach is through a method called “inbound, pull or relationship marketing“.

Pull and relationship marketing relies on developing relationships with prospects before doing any overt promotion. The premise being people, especially women, tend to do business with others who they already know, like and trust.

In fact, according to Nielsen, 83% of consumers will trust the recommendations of family and friends so it’s our goal as business owners to gain that trust.

83% of consumers trust family & friends recommendations making relationship marketing importantClick To Tweet

So how does one go about gaining trust and generating qualified leads from social media?

Here’s 13 best ways to attracting qualified leads to your business:

  1. Establish yourself as being knowledgeable in your industry. Do this through your blog, newsletter, and the types of posts you add to your social media accounts.
     
    This authority will build trust with your followers as they learn more and more about what you do, and your expertise in that field.
  2. Pick the best channels for you to get visible on and focus just on those. Don’t try to spread yourself too thin by being everywhere.
     
    Instead of chasing after the social media channels that are getting a lot of attention, ask yourself this important question: “Where is my target audience hanging out?”
     
    Then go build your brand presence there.
  3. Be on social media with the intent of being helpful, not on pushing your wares. People smell desperation a mile away and it’s a turn-off to most.
     
    Instead of always trying to “push” your products or services on others, “pull” them in by being engaged with them. Comment, like and share their posts. Answer questions that are genuinely helpful.
     
    Developing trusting relationships will give you greater returns in the long run than doing nothing but promoting yourself.
  4. Provide exclusive offers just for your loyal followers. In between posting informative posts, sprinkle in special offers, discount codes, contests or giveaways that are exclusive to your Facebook, Twitter or Instagram followers.
     
    Shortstack offers an easy way to hold Instagram, Facebook and Twitter contests that will also help you stay within those platform’s rules.
  5. Ask for a referral after someone has made a purchase. When an online purchase is made, the purchaser is sent to a “thank you” landing page. Use that page to offer some sort of incentive to share what they bought with their social media followers.
  6. Host a Twitter Chat or Facebook Live show. This is a great opportunity to get in front of your followers and showcase your expertise.
     
    Use the show to have a question and answer session, share a valuable tip, strategy or perhaps some inspiration. Use your imagination and think about what your followers would want from you.
  7. Incorporate a paid ads campaign. Despite what we tend to think, social media is not really a free platform for business.
     
    In order to get the exposure you need to generate solid leads, you need to look at it from a “pay to play” perspective. Invest in Facebook, Twitter, and/or LinkedIn ads, depending on where your ideal clients are hanging out the most.
     
    It wouldn’t hurt to supplement your efforts with Google ads too. Google ads can be extremely effective at driving qualified traffic back to your website.
  8. Create a custom tab on Facebook for your free giveaway. Facebook users don’t like leaving that platform so one way to get people to sign up for your free giveaway is to host a custom tab within your Facebook page that provides the signup ability. Here is ours as an example.
     
    Pagemodo offers a means to do this or you can use Static HTML as well.
  9. Add your list of services to your Facebook page. Facebook recently implemented a new feature on the business page that provides an opportunity to showcase your services. Take advantage of this great feature so your followers know what it is you offer!
     
    Here’s ours as an example.
  10. Use Twitter cards. Twitter cards are a great lead generator that has a call to action embedded right in the tweet.
     
    Once the visually eye-catching and compelling tweet is created,  pin it as a feature tweet to the top of your page. This is prime real estate that twitter followers will see when checking you out.
     
    You can view our Twitter card here.
  11. Use video. Video is where it’s at on the social media scene so take full advantage of the excellent exposure it can bring your business.
     
    You can use video on Facebook, Twitter, Instagram and of course YouTube to demonstrate how to use your product, share informative tips and strategies, offer inspiration and words of wisdom to name a few ideas.
  12. Add a call to action to your Facebook page. Your Facebook business page has a great feature located right under your header banner that allows you to add in a call to action.
     
    Ask yourself what you want your followers to do once they have discovered your page? You can choose from several options such as booking a service, getting in touch, learning more, making a purchase or donation or downloading an app or game.
  13. Get engaged with your followers. One of the fundamental strategies you can incorporate into your social media efforts is to get involved and engaged with other people and pages posts.
     
    A great way to get more exposure to your page is to like, comment and share other page posts as your page. Find other pages that share the same target market as you and like those pages as your page (as opposed to your personal profile) and make a daily habit of interacting with those posts.
     
    The more you get engaged with your followers, the more they will be aware of who you are, which will begin to develop the know, like and trust factor with them. The more that happens, the more apt they will be to go check you out and if they need what you’re offering, they will then become a lead for your business.

As you can see, there are lots of ways to take advantage of social media’s powerful lead generation possibilities. The key is to be consistent, be strategic and be patient with you efforts.

The key to social media marketing is to be consistent, strategic and patientClick To Tweet

For more in-depth strategies and assistance with hands-on, step-by-step help, check out my monthly Social Blast program specifically created to help entrepreneurs and small businesses use social media and online marketing to help build their business.

Find out more here: www.socialmediagroupcoaching.com

To your success,

Marketing eTip: A Simple Content Marketing Definition

Let’s talk about content marketing. Sometimes this word doesn’t mean much to us entrepreneurs. What is it? It’s kind of new on the scene and so I thought I’d just quickly define exactly what content marketing is.

It starts with creating some sort of content and usually that content is in the form of an article or a video. We start with that one piece and put it into our blog so the search engines can find it and direct traffic back to our website.

That one article should not stop there. Many times entrepreneurs will stop at that, they’ll put their article on their blog, they might think to send it over to Twitter and Facebook and LinkedIn and leave it at that.

But that’s just a one minor part of the content marketing puzzle that we need to do on a consistent basis in order to build our brand and get known in the World Wide Web.

As an example, we’ll take that one blog article, send it to our social media channels and then we also want to perhaps create a video out of it and put that video on YouTube. Then send that video over to our social media channels.

You can also directly upload that video on your Facebook page. You can put it on Pinterest and other social media accounts as well.

Then you can transcribe the video so if it didn’t start off as an article, you can do a video first, transcribe it, and now you have an article to use as a blog post and embed the video into it.

This is one small part of the content marketing machine we can create.

Creating a content marketing machine is a great way to get yourself visibleClick To Tweet

The next thing we can do is take that video and put it into another blog source like Medium or LinkedIn Pulse.

We can also submit that article in article repository sites so they will pick it up and source back to your website. Send it out as a newsletter as well.

Another example is to create an audio file from the article or video and turn it into a podcast.
Those are just a few ideas of many opportunities you can take advantage of through content marketing.
Get in the mindset of asking what more can you do with this one piece of content and then distribute it. Don’t waste your time always coming up with new content every day. Take that one piece of content and create more out of it.

I hope this provided you with some ideas as to what can you do with your blog article every week. Create a marketing calendar and give it a try!

If you have any questions or comments please leave them in comments section below.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Social Media Really Worth it for a Small Business?

Is Social Media Really Worth It for a Small Business?

As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment.

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Social Media can be a powerful marketing tool if you know how to get a ROIClick To Tweet

This article will provide you with a clear breakdown of all the information you need to make the best decision for your business.

How Much Time Does Social Media Require?

Even though having social media accounts is free (unless you spend money on ads), that doesn’t mean there are no costs associated to using these platforms to your benefit.

Since time costs money to business owners, let’s look at the amount of time the average business owner spends on social media.

According to a survey by Vertical Response, about 43 percent of small businesses spend about 6 hours per week on social media.

Writing and posting a weekly blog post can take 1-3 hours to do. So this means it takes a full day to write, schedule, and post to social media plus write and post a blog article each week.

It can take 8 hours a week to focus on social media for small businessesClick To Tweet

This is assuming you, the business owner would be doing everything required to fulfil these two marketing tasks.  If you decide to hire someone to help, then the money you pay out needs to be the ROI factor as opposed to your time.

The Benefits of Social Media

On the flip side let’s look at the advantages of social media for your business.  In general, there are 5 benefits a business owner can count on if using social media marketing:

  1. Relationship Building: Social media is an excellent way to build relationships with prospects. It provides an opportunity for multiple exposures to your fan base by using a mixture of information and calls to action.
  2. Lead Generation: Add followers to your email marketing list by sharing links to downloadable freebies on your social media accounts. This allows you to send follow-up emails and information that can lead to sales.
  3. Traffic Generation: SEO optimized blog posts can help your website rank higher for important keywords in the search engines. Plus, when you post blog articles, you can tell your social media followers about them and share the link to your blog to read more.
  4. Consistency: Staying top of mind requires frequent marketing touches. With many people spending hours a day checking their Facebook, Twitter, and LinkedIn accounts on their smart phones, social media gives you lots of exposure to your target market.
     
    Sharing daily social media posts and weekly blog articles keeps the relationship with your customers strong.
  5. Customer Service: Social media offers an easy way for customers to reach you with questions, problems, or complaints about your products and services.

    This gives you a chance to respond immediately to address the issue.  Plus, giving the VIP treatment to customers in need shows that you are a company who cares and goes a long way towards building your reputation online.

Social Media Tactics That Drive Results

What actions should your business be doing regularly on social media to generate the best results?

Here are just a few of the tactics you should be employing on your social media channels:

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads
  • Review analytics and reporting on engagement posts and reach
  • Plan opt-in freebies to share on social media for list building
  • Write and post blog posts
  • Look for guest blogging opportunities
  • and so on…

So you can see to really stay ahead of the game, realistically, you need to have a dedicated social media person or hire some help to do it right.

The ROI of Social Media

Because the benefits of social media efforts are often intangible, such as the amount of brand exposure your business would get, it’s often difficult to put an actual number to the ROI of your social media efforts.

But if you look at it this way, just a few new customers every month (depending on what you sell) would more than likely pay the costs of doing social media marketing for your business.

Plus, if you hire someone to manage your social media, it frees you to focus on other revenue-generating activities.

Bottom line, if you aren’t on social media, you are missing out on business. The opportunity cost of not marketing on social media is with lost visibility, less website traffic, slower list building, and weaker relationships.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Is Social Media Really Worth it for a Small Business? This article helps decide:Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Books Make Powerful Lead Magnets for Your Business

A Book Makes a Powerful Lead Magnet for Your Business

Are you looking for a way to stand out from your competitors? Consider writing a book!

Imagine being a real estate agent, vying against hundreds of real estate agents in your local area. What if you were the one realtor with your own book – say, “Sell Your House in 48 Hours Flat.” Suddenly you would become the go-to agent, putting you miles ahead of your competition!

A book is a powerful lead magnet that can create an unforgettable first impression on your potential customers.Click To Tweet

Getting your book out of your head and onto paper

The idea of writing a book for your business may sound intriguing, but how do you write one? Where do you find the time? What if you’re a terrible writer?

What if I told you that in 30 to 60 days you could write a powerhouse book that positions you as a top authority in your field without writing a single word?

You can – using these tips and resources, writing it will be easy:

  • Scared to write? No problem – 90minutebooks.com can write a book for you in just 90 minutes. They interview you, asking questions that draw out your knowledge and expertise, then they do the writing.
     
    They’ll even design your cover for you! You don’t have to write anything – you just need to know your stuff.
  • Another option is to “talk” your book out by recording it on a conference line, then having it transcribed. This is a great choice if you’re more comfortable speaking than writing.
  • Don’t have a publisher? Amazon’s CreateSpace makes it easy to self-publish your book. You can order copies for as little as $2 each and hand them out to customers and prospects as a gift.
     
    Imagine the trust you’ll gain with a new prospect by handing them an autographed copy of your book!
     
    The website also offers a full array of publishing services, including interior layout, cover design, and more. With CreateSpace, you don’t need an agent or a publisher to publish a book.

So what do you write about? Here’s an easy formula to follow:

  1. What is your prospect’s pain point?
  2. Why does it matter to them?
  3. How do you ease the pain?
  4. What will happen if they don’t fix this issue?
  5. Help them make the change with a call to action

Using your book to get the right clients

Now that you have your book, how do you use it as a lead magnet for your business? Here are some ideas to attract high-end clients using your book as your calling card.

  • Offer your book for free (with just the cost of shipping). After all, who can resist free stuff?
     
    Once someone reads your work, they’ll be excited to take the next step to go deeper with you. Include plenty of calls to action to schedule a breakthrough session, join your private Facebook group, or purchase your popular programs and services.
  • Sell books at the back of the room at speaking engagements. After people hear you speak, they’ll want to take a little piece of you home with them!
  • Email a PDF copy of your book to prospects with your compliments.
  • Send an autographed copy as a gift to VIP colleagues whom you’d like to work with on joint ventures.
  • Ask your tribe if they know anyone you could send a free copy of your book to with your compliments. It’s a gift that works as a warm referral!
  • Find a local business willing to buy a case of your books to give away to their employees or team members.
  • Write a press release and submit it to your local media. When people read about your book, they’ll be excited to work with an expert right in their hometown.

While writing and selling a book may not make you rich, there are huge opportunities to be gained on the back end.

You’ll be seen as a top authority. The media will want to feature you in their publications. You may be asked to speak at events. Podcast hosts will invite you to be on their show. You may find yourself asked to be part of a virtual online event.

But the best thing is that you’ll no longer chase customers – they now come to YOU!

Have you thought about writing a book and haven’t done so yet?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Crush it With Lead Generation on LinkedIn Pulse

How to Crush it With Lead Generation on LinkedIn Pulse

Blogging was promoted to be the promised land for entrepreneurs, business owners and marketers.

Do you ever spend time crafting a brilliantly written article, posting it on your blog, only to hear the sound of crickets?

So to boost the number of people seeing your article, you post it on social media and send a blast to your email list.

You check your web stats the next day only to see that your blog masterpiece has largely gone unseen.

What’s a frustrated marketer to do?

Enter LinkedIn Pulse, LinkedIn’s publishing platform

Many business owners are discovering that LinkedIn Pulse is breathing new life into their blog postsClick To Tweet

Here’s why you should make publishing on LinkedIn Pulse a top priority for your business:

  • Provides You An SEO Boost.
    LinkedIn is one of the top 10 most high-traffic websites on the Internet. When you publish content on LinkedIn Pulse, Google can index it quickly.

    Because LinkedIn is a high-authority site, when readers view your LinkedIn Pulse articles, it helps build authority and visibility for your content.

  • LinkedIn Followers Are Notified of Your LinkedIn Pulse Articles.

    When you publish an article on your blog, your audience is limited to your website visitors, your email subscribers, and your social media followers.

    However when you publish a new LinkedIn Pulse article, your entire network of LinkedIn connections is notified. This gives you exposure to a wide audience of new readers by appearing in your follower’s newsfeeds.

  • Drives Website Traffic.
    You can add an article byline at the end of your LinkedIn Pulse article with a call to action so you can capture leads with an opt-in offer or drive website traffic by directing them to your blog to read other related articles.

    Here’s an example of an article byline you can add to your LinkedIn Pulse articles:

    Want More Valuable Tips?

    • Read more of my LinkedIn posts here LINK
    • Get your free Special report here LINK
    • Setup a free Discovery Session here LINK

     
    About the Author (Your short bio here.)

    Learn more about my programs and services here: www.YourWebsite.com

  • Boosts Your Thought Leadership.
    LinkedIn Pulse categories your content by using the tags you add at the end of the article. Your article is shown to people searching for content on that topic.

    That targeted viewership helps to build your authority and trust with LinkedIn’s over 380 million members. The potential for massive exposure and visibility is incredible.

9 Tips for Writing LinkedIn Pulse Posts That Get Read

  1. Add an Eye-catching Article Image. Design a cover graphic that attracts attention. The ideal size for your LinkedIn Pulse article is 700 x 400 pixels.
  2. Create a Catchy Headline. Consider your headline your opening line. Describe your content in a compelling way. Your headline should capture readers’ interest and give them a reason to click through and read it. Add numbers. Use adjectives.
  3. Publish Consistently. Share new articles on LinkedIn Pulse regularly. Adding new content weekly like we do can build a regular following. Posting during the week during work hours will ensure your article gets the best visibility.
  4. Write Shorter Articles. For best performance, and ideal post length is 500-1000 words.
  5. Make it Scannable. Add subheaders and use images to break up content and lead readers through it.
  6. Tag your Posts. Select 3 tags that are most related to your article content. You have to choose from the existing tag categories that LinkedIn Pulse offers.
     
    Selecting the right tags helps your post be found by readers in your target audience and can boost your chances of being selected as a featured LinkedIn Pulse article.
  7. Engage with Readers Who Comment. Make sure you reply to those who comment or share your post. This is your chance to build rapport with those who have shown interest.
     
    That extra step can turn a one-time reader into a loyal follower. Plus the percentage of likes, reshares and comments of your content is what triggers LinkedIn to make it a featured article in Pulse.
  8. Kick it up with Images, Links, Videos, and Slideshares. Make your content more appealing by adding in graphics, outgoing links, and videos that relate to the article. Readers love when you share outgoing links to additional resources and websites mentioned in the article.
     
    Also, Google rewards LinkedIn Pulse articles with strong related links for further information to readers.
  9. Share your LinkedIn Pulse on Other Platforms. Just like you would share a blog post on social media, notify your Facebook and Twitter followers when you publish a new LinkedIn Pulse article.

 
If you’d like help publishing and creating killer content on LinkedIn Pulse, eVision Media has a team of professionals who can help create stand-out articles for lead generation and to build thought leadership for your business. Find out more about our eMarketing services today!

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

9 Ways to Get More Leads From Social Media

9 Ways to Get More Leads From Social Media

Getting new customers is the lifeline of any business.  In fact, many marketers sell social media marketing as the big solution to growing your business.

Getting new customers is a business lifeline; Social Media makes a great lead-generation toolClick To Tweet

But the truth is, many businesses post on social media and are frustrated at the results they are getting. Most of the time, this is due to entrepreneurs jumping onto social media without any real plan in place.

Below are some proven strategies to get more leads that will convert to sales for your business.

  1. Build Close Connections

    The first step to getting more leads is to expand your circle and connect with new people.  Connecting with others on Twitter and Facebook will usually result in a follow back.

    Also join Facebook and LinkedIn groups where you know your ideal clients are hanging out.  Answer questions, be helpful, and share value. Don’t make these groups a place to “sell” your wares.

  2. Host a Webinar

    Create a free webinar and promote it to your list and with social media advertising.  If you do a great job of sharing your expertise and build credibility as an expert, it’s easy to enroll people for free get acquainted calls or other paid offerings you have.

    Plus, once you have people on your mailing list, you can continue to build a relationship with them, add value, and offer other products that would be helpful.

  3. Create Irresistible Free Offerings

    Create a free download that you can offer with an opt-in form on social media.  This could be an audio, video, report, guide, ebook, infographic, a free book chapter, an app, or blueprint.

    You can share this offering on your social media channels, in groups, and even create JV partnerships by offering to cross promote your freebie with someone else who shares a similar target market as you with a complementary, but not competing, freebie.

  4. Include Calls to Action

    Make sure to share calls to action for your products and services with some of your social media posts.  You have to invite your social media followers to take the next step and tell them what to do.

    Share it with a funny or interesting image or a short tip that enhances your message so you’re still providing value but also leading your followers to a next step.

  5. Upload Videos to YouTube

    According to a study conducted by Forrester research, Internet marketing videos were more than 50 times likely to receive natural page ranks than ordinary text pages.

    Simply write a compelling title, provide solid content, add a description that displays your website URL and contact information. You can also brand it by displaying your company logo on the screen.

    You can share a tip, answer questions, review a product, or bust commonly held myths. Your goal is to share your expertise and build brand awareness so people can discover you and what you can do for them.

  6. Offer Exclusive Discount Codes

    Share a special discount code on your social media accounts where if they use it on your website or at your store, it will provide the customer with an extra discount.

  7. Activate Your Facebook Page Call To Action Button

    Facebook offers several options to compel your followers to take a next step with your business.

    You can choose from Book Now, Call Now, Contact Us, Send Message, Use App, Play Game, Shop Now, Sign Up, Watch Video, and Learn More.

    Facebook Call to Action Buttons

  8. Set Up a Newsletter Facebook Tab

    This can be used to get people into your newsletter list without them having to leave Facebook. See ours in action here.

    In order to do this, you’ll need to add the Static HTML App to your Facebook page and integrate your newsletter provider’s form onto the page. Woobox also offers a free service for this with their HTML Fangate Tab.

    You should also have your HTML files hosted on a secure server to avoid any security messages that might come up.

  9. Host a Facebook Contest

    It’s a fun way to tap into the power of social media to engage with your fans and grow your mailing list.

    Examples of a contest would be having people submit their ideas for naming your book, or let them vote on which of your new headshots they like the best. Or simply have fans submit their name and email to enter a drawing for a gift card. Just be sure to read over Facebook’s promotion guidelines to ensure you’re not in violation of their rules.

I hope this gets you pumped about ways to turn your social media efforts into an effective way to generate leads for your business.

The good news is that if you need help, we have a team of experts who can implement these Social Media strategies for you so you can sit back and not have to worry about learning how to do it all yourself. Or you can learn more in-depth strategies with our monthly Social Blast: eMarketing For Entrepreneurs Membership Program.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Marketing eTip: Why Inbound Marketing is Different from Old School Marketing

Today’s eTip is about inbound marketing and why you need to incorporate it into your business plan and why it’s so different from old school marketing.

Inbound marketing is a fairly new term and one that many entrepreneurs and business owners are unfamiliar with.

The old school way of doing marketing was called “push” marketing where the goal was to send out an advertising message to the masses, such as in TV ads, radio or newspaper and rely on those marketing messages to make sales from.

Since the rise of Social Media, things have changed dramatically where now we want to focus on “pull” marketing or “inbound” marketing.

Old school marketing no longer works; Inbound Marketing is now needed for business successClick To Tweet

Here our goal is to create and publish content so that it positions us as knowledgeable in our field and pulls prospects back to our website to find out more about our products and services.

Essentially inbound marketing is a means to draw potential customers in through interesting and valuable content and the sale will follow from there.

I’d love to hear what you think – do you do any form of inbound marketing for your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Building a Successful Business Relies on Consistent Marketing

Why Building a Successful Business Relies on Consistent Marketing

Keys to Consistency: How to get into a marketing rhythm to boost your business income

Let me ask you a question.  How many of you NEVER missed a day sending your newsletter, posting daily social media, or publishing a blog post?

That’s what I thought… Guilty!

What’s funny is that deep down we know the importance of marketing our business consistently, but SO many entrepreneurs and business owners are an epic fail at delivering on that promise.

Many entrepreneurs are an epic fail at delivering marketing consistency. You too?Click To Tweet

What keeps us from marketing consistently?

Why is inconsistent marketing so hurtful to our reputation?

How can we put a plan in place to make consistent marketing easy?

This article will provide answers to each of these questions and help you get on track with better consistency for your business marketing.

What’s Not Getting Done in Your Business – A Self Assessment

How many of these inbound marketing tasks are not being consistently done in your business?

Or these other valuable marketing efforts that will build your brand recognition and boost your business?

If there are items you are not getting done, then you are leaving money on the table.  Why is it we do that to ourselves?

The Big Lies We Tell Ourselves About Why We Don’t Market Consistently

  • I don’t know what to write about. True, staring at a blank computer screen is not inspiring.

    One way to avoid this is to create a marketing calendar.  This is one central document that you can use to map out your promotions for the year and ensure your marketing messaging themes align with it.

  • I don’t know what my audience cares about. This is a lame excuse; there are clues all around you.

    For one you can survey your list and followers to find out their biggest challenges.

    Secondly you could do keyword research to find out the high-searched topics.

    Third, see what others in your field are blogging about. What topics caught your attention?

  • I’m too busy. True, it’s easy to be loaded up with client deadlines and appointments. I know this happens to me the most.
     
    There are a couple of ways that even busy business owners can market regularly.  The first is to get a marketing assistant.  If you don’t personally have the time or discipline to get a weekly eZine out for instance, an assistant can post the articles on your blog and preschedule them to go out in your email marketing program.

    The same is true for your social media.  You can delegate some of your social media to a reputable resource who can curate content and preschedule it using a tool like Hootsuite.

  • I am a terrible writer. No problem. If writing is not your thing, you can record short audios or videos instead.
     
    You can even record yourself talking out an article and have it transcribed. You can pull your articles from other materials you have written such as your book, workshops, and webinars.

    Finally, there are many talented writers that can take your concept and turn it into an article written with your voice.

Why Inconsistency Hurts Our Business So Much

It’s easy to think that if you miss a weekly email newsletter it’s no big deal. But when you publish a weekly newsletter, its making a promise to your readers.

When you miss that connection, it breaks your promise.  Not only does that weaken your relationship with your list, but it can lead to mistrust.

When you aren't consistent with your eZine, it weakens your relationship with your listClick To Tweet

When you communicate consistently with your readers it builds a trusting rapport and connection.  They look forward to seeing your emails rolling into their inbox.  Don’t let them down.

Plus, inconsistency can lead to your readers to forgetting about you.

They move onto the next most exciting ‘guru’ in their inbox who connects regularly with them.  Then when 2 months later when you finally send out a newsletter, they delete it or mark it as SPAM thinking, “Who is this? I didn’t subscribe to this newsletter.”

How to Reform and Become a Consistent Marketer

  • Schedule time for your marketing. Book an ongoing weekly appointment for you to curate your social media, write articles, publish newsletters, create email blasts, and develop freebies for your list.

    It could be “My Business Monday”.  Promise yourself to keep that time set aside for marketing your business.

  • Create an idea file. Whenever you come across emails, articles, and quotes that inspire you, save it to a folder in your email or make an Evernote list of “article ideas”. Use this as your source of inspiration when stuck on a topic to write about.
  • Develop an editorial calendar. This acts as a roadmap to keep you on track with topics, messages, and promotions.  This way your marketing messaging is in perfect alignment with your promotional efforts.
  • Get help. If your business is growing fast and you don’t have time to handle all the marketing yourself, congratulations!

    Even if you do have time to handle your own marketing, outsourcing it can free up time for you to spend on profit-generating activities.

    Plus, someone who specializes in social media, blogging, and copywriting etc. can often produce better results in less time.

Imagine how your business could grow if you were organized and consistent with your marketing.  Make the commitment today to make marketing your business a top priority and watch your business grow!

And if you are looking for help in online marketing, we can help! Contact us today to discuss your needs and how we can help you get consistent with your marketing.

Are you guilty of not being consistent with your marketing efforts? Tell us why in the comments – do any of the above resonate with you or is it something else?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".