eBusiness Blog

5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Properly Frame Your Social Media Videos

Have you ever watched a Facebook video and felt something was “off” about it but didn’t understand why?

In today’s video eTip I’m covering how to frame your social media talking head videos properly in order to avoid a similar disconnect with your audience.

 

5 Ways to Frame your Social Media Videos for Optimal Results

One of the things many people don’t know about me is that I have an extensive amount of video experience from working at our local cable company, MSA Cable 3, many years ago.

I was the first paid position as Master Control Operator and while there had the opportunity to learn
from the pros about video editing, directing, producing, lighting and camera work.

Back then our crew would head to the Abbotsford Airshow every year and shoot behind the scenes footage of the jets and even go up in the planes with a hand-held camera in tow to get some incredible shots from the sky.

More recently I attended the Vancouver Film School and took a semester on video editing and production. For this reason, I’m very passionate about video and want to share my knowledge and experience about videos to you so you can create professional looking videos for your social media marketing.

Here are a few of the technical details in relation to framing you need to be aware of when shooting your next video:

Where You Are Positioned In the Video

When standing in front of your camera, ensure you are positioned in the middle of the frame. Do this to avoid taking your audience’s attention elsewhere and be distracted by what is getting equal billing to you.

If you are off to the side, if diffuses the focus on you. The exception to this of course is if you have others in the video aside from yourself.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

Avoid this space from being too much or too high as that will result in you “floating” in the shot.

You also don’t want too little space either. Avoid cutting off your head or having the top of the camera frame “sit” right on your head.

Where to Look

Ensure you are looking right at the camera lens. This is a common occurrence when using a smart phone to shoot videos.

Often we naturally look at ourselves appearing in the screen monitor when recording; however, this is not where the camera lens is, and this causes you to not be looking directly in the eyes of your viewer.

Regardless of what kind of recording device you’re using, experiment to find out exactly where to look so you are looking directly into the camera lens as opposed to watching yourself in the monitor.

Use Varying Frame Sizes

Something that adds interest to your videos is varying up the frame sizes using the zoom feature. Zooming in and out adds variety to a static shot, capturing your audience’s attention more.

There are 3 different shots you can use:

  1. Tight head shot – a close up of your head typically from the chest up.
  2. Mid framed shot – where the camera is pulled out a bit more and shows more from your waste up.
  3. Wide shot – a wider frame showing more of the full body.

Without having the luxury of a cameraman to do the zooming in and out for you, you can do these varying shots during editing.

When I shoot my videos, I record them as a wide shot and then use Camtasia or Abode Premiere Pro to do create the varying frames. There are many other free and low-cost video editing tools you can use as well.

Incorporate the Bottom Third

The bottom third is literally the space at the bottom of your video that begins two thirds of the way down, spanning until the bottom of the frame.

This is where displaying closed captioning is done, which is very useful for YouTube and Facebook videos. Stats tell us a large percentage of people do not turn on the audio when watching a Facebook video so using closed captioning provides an alternative way for them to receive your message.

You can also add a graphic in this space that displays your name, logo and website address or any other kind of call to action to promote. This makes an effective visual reference the audience can see and make note of.

The next time you record your social media “talking head” video, keep these pointers in mind and frame your shot in a way that will get you the best results. Your viewers will then be interested and captivated as opposed to feeling disconnected and moving on.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Properly Frame Your Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Video Marketing Methods for Greater Business Exposure

Did you know Facebook videos get 135% more organic reach than photos?

Today’s video eTip is about using video to your marketing advantage so you can build more business exposure, especially on Facebook.

Watch to find out the 7 different ways you can create video where many of them don’t involve you having to be in front of the camera!

 

It’s no secret video is where it’s at right now, especially in the social marketing scene. There’s lots of reasons for its popularity and tons of stats to prove video really should be incorporated into every entrepreneur and small business marketing arsenal.

Here are seven different ways you can create video to boost your business brand exposure and gain more traction on social media:

#1 Talking Head Videos

Just as I’m doing in the above video, “talking head” simply means standing in front of the camera and, well, talking.

What you talk about can be anything from a teaching point to a stand-up comedy routine! The point is to get yourself out there to showcase your personality, expertise and build the “know, like and trust” factor with your audience.

#2 Live Action Video

If you’re attending a live event, workshop or concert even, taking your camera and posting footage of what you’re seeing is the live action video definition.

You could do your own commentary by explaining what you’re witnessing or let the audio from the stage be what the viewer listens to.

These types of videos are great for Facebook Live, showing what you’re experiencing in the moment.

#3 Video Interviews

This form of video has been around for ages and is still popular today. Find an expert that you know your target market would find interesting and do an interview with them.

I’ve recently done a few – check out this one with Law of Attraction expert, Dana Smithers or this one with Kindi Gill about the importance of investing wisely in your business.

#4 Video Animations

Another popular form of video that seems to be coming back into popularity is animation. This is where a video is put together through a variety of images and drawings, making the video “come to life” through the animation artwork done.

A popular service that helps create such videos is Animoto.

#5 Video Voice Overs

Not too long ago, I was very camera shy. My first attempts at video were of me recording an audio of my eTip and then laying that over a static image.

We also see a lot of this lately on Facebook where someone has taken an inspirational image and put an audio track to it, making it a video, which then gets a higher reach than if it were just an image.

#6 Video Slideshows

Microsoft PowerPoint is a great tool for not just business presentations, but also creating videos with. The later versions facilitate audio tracks so you can record a whole presentation and export it as a video.

#7 Video Screenshares

In my Social Blast monthly membership training program, I use this technique to teach my students in a way that allows me to literally show them what to do and where.

Camtasia or any other type of screenshare software allows you to speak while demonstrating what you’re talking about on your computer. YouTube is full of such demonstration-style videos.

These are a sample of ideas on what you can do to use video in your marketing strategy and build your business brand exposure. Get yourself out there and give it a try!

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Video Marketing Methods for Greater Business ExposureClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

6 Hot Tips to Rock Your Social Media Results

6 Hot Tips to Rock Your Social Media Results

Social media is a powerful way to build a following, turn prospects into leads, and drive sales.

One of the biggest complaints I hear is that business owners are investing lots of time in social media and not seeing the returns on those efforts.

Are you investing too much time in social media with little results?Click To Tweet

If you aren’t getting the social media results you are looking for, perhaps it’s time to look at new tactics.

If you are ready to get more out of your social media marketing, here’s 6 techniques to try:

  1. Use Facebook Live

    Video marketing is a powerful addition to your marketing mix. But live video is shown to keep users watching for 3 times longer than a recorded video.
     
    Fans love the feeling of listening to what you have to share in the moment. Try answering questions and  providing tips while live.
     
    Other ways to use Facebook live is to broadcast an update when you are networking or attending events.  Or share a Facebook live update on any launches coming down the pipe.

  2. Offer Opt-In Gifts to Grow Your Marketing List

    People can’t resist getting a checklist, blueprint, app, or white paper that offers valuable information.
     
    When you give value first, it goes a long way to building trust and rapport with your followers. Plus, this allows you to capture your social media leads into your email marketing list.
     
    Give them something they can’t refuse and send them to a landing page to sign up. That way you can keep in contact via email sharing additional offers and information in a drip campaign.

  3. Invite People to Take Action

    Be strategic with your calls to action to get the most out of your social media efforts.
     
    In addition to sharing a mix of posts, be sure to offer ways your fans can dive deeper with you.  This can include a free consultation, special offers and discount deals, webinars, participation in your Facebook group, and more.

  4. Build Your Fan Base Organically

    Never hire someone from Fiverr who can add 10,000 fans for a fee. This is a bad idea on many levels.
     
    Instead, find groups with people in your target audience.  Be helpful.  Start real conversations.  Invite them to join your social media page or group.
     
    Don’t be afraid to reach out with private messaging to respond to questions they have or share resources or advice.
     
    So don’t buy followers.  It’s about quality of followers, not quantity.  It’s better to have 1000 raving fans you have attracted, than to have 10,000 fans who don’t really know you or have investment in the connection.

  5. Offer a Mix of Post Content

    People love variety.  Be creative and provide a variety of content formats including how-to articles, videos, graphics, and infographics.

  6. Post at the Ideal Time for Best Exposure

    Timing is everything. If you share an incredible post, you want to ensure the most people possible can see it!
     
    There are many social media tools to help you see the best times to post content to reach the biggest audience. This may vary from platform to platform.
     
    So don’t guess when you can use analytic tools with reports that help you identify the ideal time to post.

Social media is evolving and growing fast. There is a lot of opportunity get leads, drive sales, and build a following but you have to get creative. You can’t just rely on the old tactics you have used in the past; you need to implement new techniques and tools if you want to stay ahead of the competition.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

P.P.S. if you found this article helpful, please share it with your followers!

Here's 6 ways that will help rock your social media resultsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Facebook Live Hacks You’ll Want to Know About

10 Facebook Live Hacks You’ll Want to Know About

With zillions of marketing messages a day, people are bombarded with social media updates. How can you get your posts to stand out?

Facebook Live brings fans right to where the action is. 

There is nothing more exciting than sharing fun updates and trends via live video. So how can you tap into the power of this incredible marketing tool to skyrocket your business?

Facebook Live is primed to skyrocket your business success. Are you in?Click To Tweet

Here’s 10 ways to rock your marketing with Facebook Live:

  1. Make a Facebook Video Profile Pic. You know how in Harry Potter the pictures move? Imagine shooting a Facebook profile pic of you WAVING to readers.  Mind blowingly cool!
  2. Create an introduction for new members of your private Facebook Group. Give a warm welcome to group members. Share who the group is for, what they can expect, and rules to play by.
  3. Give Facebook Live video tips. Kick up teasers for your blog articles by recording a short video tip sharing what it’s about and why readers will care.
  4. Share a quick Facebook Live video at events you are attending. Show yourself as a go-getter by sharing the events you travel too and the VIP people you meet.
  5. Record a Facebook Live video when you attend or provide networking events. This is an awesome way to say “thanks” to new people you meet by giving them public kudos and exposure to your list. Often this ends up in new referrals from them because it’s an implied recommendation.  Plus, it gives you visibility to THEIR social media list too when you tag them. Total win/win.
  6. Shoot a Facebook Live testimonial for consultants/services you have used and love and share on social media. Post the video on the timeline’s of coaches, or record a live testimonial on company pages you like. It’s great exposure for you and your business and shows you as a generous person.
  7. Reveal Facebook Live behind the scenes views that show what goes on inside your business. It could be you setting up a room for a workshop you are teaching.  Are you making a move to live in an RV on the road for the summer? Perhaps you are packaging up a review copy of your new book you are mailing to the media.  Maybe you are in the waiting room of the Today Show?
  8. Answer your audience’s biggest questions. There are questions you are asked all the time about how to do things in your industry.  Share the answers in a Facebook Live post.
  9. Flash a live shot of you holding your new book, product, or offering. When your fans see your passion and excitement, they’ll want to check it out!
  10. Rant! We want to hear your take on the current news and your opinion about what that really means to us!

Hope that gets you pumped up  about new ways to use Facebook Live in your business.  Have fun!  It’s a fantastic way to get started with video marketing.

Ready to Take Your Social Media To the Next Level?

If you Want to Drive Traffic Sales and Leads Without Spending Hours of wasted time, check out our Social Blast Group! You’ll learn exactly WHAT TO DO and get the ACCOUNTABILITY and SUPPORT you need to make it happen.  Find out more today.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".