eBusiness Blog

3 Hidden Transformation Opportunities When Under Pressure

3  Hidden Transformation Opportunities When Under Pressure

In entrepreneurial life we are under constant pressure. Some imposed by our clients and some by our own expectations.

Cash flow needs to stack up and customers need to be satisfied.

The more pressure we are subjected to the further we can move from feeling good to being under pressure. The stress that begins to accumulate can also stifle the joy that we would otherwise feel.

These are a few of the negative outcomes of pressure. But the good news is, there’s hidden silver linings in such moments that are often under debated.

There are three main ones detailed in this article. Each of these points shed light on an opportunity for transformation when facing pressure.

  1. Overwhelm Teaches Self-Awareness

    When we are in overwhelm there is a part of our emotional system that begins to flare up. It will show its presence in a variety of ways.

    It could be a silent moment of swallowing back a tear.  It could be an abrupt word with a colleague that alerts us that our internal emotional state has lost its center.

    When we lash out it merely indicates we are not happy internally and we have inadvertently slipped into judgment of those around us.

    When we fail to find time to connect diplomatically, we are momentarily forgetting what it means to be a compassionate human being.

    But worst of all these outside indicators are pointing to internal sabotage.

    We are judging others because we are in fact still judging ourselves! The internal judge is always stronger towards self than others.

    We are lashing out because we are failing to connect with our deepest joy-filled, calm space inside. IF we were grounded in this way, the abruptness would not have arisen.

    Thus we are not being compassionate toward ourselves because had we been, we would have chosen a joy-filled inner state! This is a sad truth….

  2. Understanding Leads to Self-Compassion

    Once we are aware that living with pressure is failing to be compassionate to ourselves, a moment to reflect can change everything.

    The reflection could evaluate how our biggest recent success arose? Did it happen under pressure or was it a byproduct of when we were the most calm?

    I know for sure, the more I stay calm and enjoy myself the easier it becomes to manifest what I want. In fact our earliest successes often came with ease, unexpectedly, whilst we were simply being ourselves and enjoying ourselves!

    They did not arise because of self imposed pressure, and we forget that when we live our entrepreneurial life!

    If we see it as we are wasting energy when we pour it into worry, panic or imposing stress or feeling outside expectations, we might become more thoughtful about this wastage.

    Instead all that energy could be redirected and used more resourcefully. By keeping the momentum on the task at hand we become more productive and HAPPIER too.

    This is self-compassion… reuniting us to our original desire to be in this particular line of work.

  3. Breath and its Connection with Fear

    If you watch yourself carefully, when you are under pressure, your breath does not go so deep into your belly. It sort of remains in the upper quadrant of your body and sometimes is held back and constricted.

    Try to experiment right now. Imagine a stressful situation and watch what happens to your breath.

    It naturally becomes shallower. Stress is always accompanied with fear. “Fear I won’t make my rent.”, “Fear I wont be able to satisfy the deadline.”… Fear to be rejected, criticized etc.

    When we are calm, the nervous energy in our body is not felt.

    Instead the fear that surfaces from not meeting expectations dissolves into its polar opposite- and fills your body with excitement and anticipation of success. It has a very light and expansive feel to it.

    This is the sort of feeling you initially felt when you first launched into this career.

    So in its simplest form, when under pressure remind yourself to breathe deep down into your feet. As soon as you do that you will start taking the energy away from fear and overwhelm, into grounded-ess.

    Use the earth to support you. Push the breath deep down into the ground, through your feet, as if you are laying roots into the floor to support you.

This simple act of self-awareness can redirect you back into your current moment reality, away from the emotional volatility that comes with pressure.

Use these moments to reflect, become more aware and use your breath to become more self-compassionate!

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Getting Out of Social Media Overwhelm

How Dana Smithers, the founder of Empowered Women In Business, Benefits from Social Media Training

Dana Smithers If you are struggling with how to use social media to make a massive following for your business, you’ll love this interview my marketing assistant, Kristi Notto, had with Dana Smithers recently.

Dana is the founder of Empowered Women in Business and is a Certified Sacred Gifts Guide and a Certified Law of Attraction Trainer.

She was feeling overwhelmed with trying to make social media work for her business and joined my Social Blast: eMarketing for Entrepreneurs group program a few years ago to help get her the clarity and strategy she was lacking.

Read what she had to say about the difference that Social Blast made in her business: 


Kristie: Tell me a little bit about you and what you do.

Dana: My clients are women solopreneurs who are stuck in their business and not achieving the results that they want for all their hard work. I help them get aligned to their Sacred Gifts and their purpose so they can attract the right clients to build their business.

If there are emotional blocks, I support them through teaching them about the Law of Attraction, and I release negative-trapped emotions with an energy-healing process called the Emotion Code.


Kristie: What challenges were you facing with social media before you joined Social Blast?

Dana: Overwhelm mainly. There are too many people telling you what you need to be doing but not showing you ‘how to’ and also ’why’ one social media platform is better than another.

'Too many are telling you what to do on Social Media but not showing you how' Dana SmithersClick To Tweet


Kristie: When you heard about the Social Blast group what drew you to sign up?

Dana: Susan has been my ‘web goddess’ for almost 10 years and I knew if she was offering a program about how to use social media then it would be not only be professional but very informative.

I want to be ‘leading edge’ when it comes to coaching and mentoring my clients on what they need to be doing with social media to grow their business.


Kristie: What features of Social Blast did you find most helpful?

Dana: Susan asks what topics the group would like covered; she records each session; she has a very step-by-step approach in her material which makes her a great teacher – she makes it fun!


Kristie: What’s the biggest benefit you gained as a result of being a member Social blast?

Dana: Narrowing down the number of social media platforms I was on to make my time more focused and results-oriented.

Since I also mentor women entrepreneurs in which platforms are best for them, I needed to really know how to help them build their business. Everything I learn from Susan I can pass on to them, and I know which platforms are best and I can teach them how to create visibility, get engagement and website traffic.


Kristie: Tell me a story of something exciting that you learned from Social Blast that made a difference for your business.

Dana: Not one thing, but overall I’m now feeling more comfortable experimenting with different scenarios in social media – videos, Facebook Live, checking out Instagram, posts, shares, joining groups, posting graphics versus just text.

I always learn something new on every call.


Kristie: What is the most measurable result you have seen since you joined Social Blast?

Dana: I now have a social media strategy. I spend more time in engagement either posting or commenting.

My Facebook page was hacked in the beginning of the year and my goal was for 1000 likes by the end of the year. I reached 900+ and was happy with that and implementing many of the tools and strategies Susan covered in the Social Blast group program.


Kristie: Anything else you’d like to share?

Dana: I have recommended this program to several of my clients who need more professional advice on social media – it’s affordable and doesn’t take them into overwhelm.

You can always go back to a recording to review something which is a great feature.


Kristie: Thanks so much Dana! We’re excited about the results you got in the Social Blast program and appreciate you sharing about your experience.

Tap into the Power of Social Media Groups to
Drive Sales and Generate Leads

Here’s the deal: you don’t need a big list of followers, you don’t need to be a guru, and you don’t need to be technical when you have the RIGHT strategy.

As a member of my private Social Blast: eMarketing for Entrepreneurs Membership Program, you’ll get all the knowledge you need to create a detailed plan to unleash the power of social media for your business.

>> Reserve Your Seat Now <<

See you inside!

To your success,

How to React Positively to a Negative Client Using Law of Attraction

How to React Positively to a Negative Client Using Law of Attraction

At some point in time every entrepreneur receives a negative comment from a client or customer.

While it’s unavoidable in business the outcome of what started out as something negative can be turned around to something that is positive. In fact it’s possible that the client who was complaining about something could turn into one of your best referral clients!

It all depends on how you decide to communicate back to that client.

Let’s look at a few different scenarios where you received a negative comment that fired you up so much that your first reaction was anger and maybe your thought process was along the lines of ‘Grrrr I provided an exceptional service to them they just didn’t do their part!’

And let’s be real here – it might be the client that you knew was going to be high maintenance and never satisfied but you took them on as a client anyway because a) you needed the money or b) you didn’t think it would be so bad.

And from a Law of Attraction perspective your ‘gut’ feeling was right and now you know that next time you’ll pay attention to what you ‘feel’!

But in the meantime you have to deal with a negative complaint. And because we all live in a very ‘high-tech low-touch’ world you may have received that complaint via an email or from a variety of social media sites where you either post or comment.

Woman-getting-rejection-on-phoneHowever you received it most likely you will have a negative reaction and want to react back right away with something equally as negative.

And if this happens to be posted in a public place you know that typing those words, with those negative vibes attached that this can hurt your business reputation in so many ways. And you will attract more of the same!

Another scenario may be that you received a phone call from a client or customer with a complaint and all you wanted to do was slam the phone down but of course, professional entrepreneur that you are, you won’t do this.

So here is where knowing how to use the Law of Attraction deliberately can save the day for you.

You can easily turn what could be a bad-reaction-disaster into a positive-high-vibe-response where both you and your client or customer are happy with the outcome of the communication.

  • Observe your feelings and ‘do nothing at first or ‘say nothing’ if it is a phone call
  • Briefly’ let your emotions out – have a hissy fit, go down a rabbit hole or take a time-out; do whatever you need to do to release those emotions
  • Take 3 deep breaths – in and out
  • Give some thought to the situation (not the emotions) and decide if the complaint is valid or not
  • Think about your response by setting your intention – think about what you want the outcome to be with the ‘best case scenario’ top of mind

Then and only then…

  • If possible phone your client or customer and listen to what they have to say. Many times what you think is the problem is not really the problem and we all know that high-tech communication can easily be misunderstood.
  • Express gratitude for the client or customer for bringing this to your attention (you are taking the high-vibe road here)
  • Ask the client or customer if there is anything else you can help them with and when heartfelt they will know that you were sincere in wanting to listen and respond to their complaint.

And then wait for them to refer new clients to you because of your positive high-vibe professional customer service!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is an international Empowerment Mentor. Her mission is to educate, inspire and empower women entrepreneurs. She knows what starting up a small business takes and how to get it to the next level. At 50 she left a high-paying corporate job and became a successful 6 figure entrepreneur.

She believes the journey to living a fulfilled life is found through your mind-body-spirit connection. As a Certified Law of Attraction Trainer she teaches her clients how to use LOA tools to build a business by working on their 'mind'. As a Certified Sacred Gifts Guide she helps women discover their sacred gifts so they feel more connected to 'spirit' and are aligned to their purpose. Being an Emotion Code practitioner allows Dana to release trapped emotions lodged in the 'body'. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

11 Keys to High-Converting Webinars

11 Keys to High-Converting Webinars

Webinars are a proven way to deepen relationships with prospects and customers.

They are often used to help launch a new product or service and are offered for free so viewers can get a “sneak peak” of that offering.

Many of today’s most successful business owners are signing high-end clients or selling top programs with webinars.

There’s a lot of advantages to holding webinars and the secret to making them work for you is to create a high-value experience that is engaging and interactive.

The secret to effective webinars is creating high-value, engaging & interactive experiencesClick To Tweet

Aside from the marketing efforts needed to get people to register and attend your live webinar, it’s important to plan it out so you get the best conversions possible.

Below are some tips to create webinars that rock!

  1. Add Interest With a Co-host. They can introduce you and set the stage for excitement when your webinar kicks off.
     
    If you are nervous about hosting a “solo” webinar, having a co-host can add an element of interest by making it more interactive.  The co-host can ask you questions and make the webinar feel like an informative conversation.
  2. Outline Your Presentation. Don’t read your presentation word-for-word from a script.  Instead, you want it to feel conversational and connective so there is a natural flow to the presentation.
  3. Host Your Webinar in the Middle of the Week. The best days to choose are Wednesday or Thursday for highest attendance. In a study by On24, they found the best time to host your webinar is specifically on Wednesday at 11am PT / 2pm ET.
  4. Share Content With High-Perceived Value. It’s important for the attendees to feel like they got something they could implement right away to get results.
     
    Don’t make your webinar a pitch-fest just because you have a captive audience.  Make sure you share enough “wow” that will get the audience excited and want to go deeper with you.
  5. Introduce Yourself to the Audience. Many people probably haven’t heard of you before.  Just as you would shake someone’s hand at a networking event and tell them about who you are and what you do, you should let audience members get acquainted with you.
     
    Share your compelling story of how you got into doing what you do. Show the credentials, honours, media, and recognition you have gotten for your work in your presentation.
     
    Tell them about the books you have written. Your goal here is to get them to feel connected to you and trust your expertise.
  6. Mention Their Pain Points at the Beginning of the Call. Why did they sign up for your webinar in the first place? This is where you discuss their problem that keep them up at night and how you can help.
     
    When they hear their pain mentioned, they’ll say “yes, I’m in the right place.”
  7. Present Your Content With Stories and Examples. Tell stories and show actual examples of how the ideas you are sharing have been put into play with real world results.
  8. Keep It Simple. Give them a small taste of what you have to offer and leave them wanting more. If you overwhelm your audience with too much information, their heads will be spinning.
  9. Involve The Audience. Great webinars don’t just push out a presentation; they engage their audiences in a conversation. Take time to engage the audience and ask for their feedback in the chat or Q&A section.
  10. Share Customer Success Stories. Share social proof with testimonials and reviews from customers and colleagues who show that your “up-sell” offering is amazing and gets big results.
  11. Add a Call to Action With a “Fast Action” Bonus for Those Who Sign Up Quickly. This could be a bonus product or coaching session.  Add a sense of urgency by giving a limited time frame or a limited amount of spots.

Webinar Promotion Made Easy

If the thought of managing the webinar process feels overwhelming, we can help! eVision Media has a team of professionals to help you make an effective landing page, write promotional emails, create social media blurbs, and drive sign ups.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneurs: Whatever Happened to Your Newsletter?

Entrepreneurs: Whatever Happened to Your Newsletter? Why NOT Sending Regular eZines is Hurting Business and What To Do About It

Why NOT Sending Regular Newsletters is Hurting Business and What To Do About It

When I talk to entrepreneurs about all the benefits of adding a newsletter/eZine sign up form to their website, they are usually quite enthusiastic and commit to sending out a regular newsletter at least once a month.

Sadly, this rarely comes to fruition.  Months, if not years go by and nary a newsletter gets sent out…

Are you guilty of this too? Has your website been gathering names and email addresses of people who literally want to hear from you and you have hardly ever gotten around to sending anything out to these people?

So what happened? Why aren’t you taking advantage of this fundamental marketing strategy that could make a huge difference in your business success?

After reading this article, you’ll not only be reminded of why it’s so important to have a regular eZine/Newsletter in your marketing plan, but I’ll also provide tips on how to get you into the routine of fulfilling that plan.

Firstly, here’s a quick reminder of why you wanted to start a regular newsletter to begin with:

  1. To keep in touch with your followers. The reason why keeping in touch with those in your database is so important is to avoid them from forgetting about you!

    Since it’s rare that a first time visitor to your website will immediately make a purchase decision, a newsletter is a way for you to keep in touch and remind them about your offerings.

    As a result, they will automatically think of you when they need what you provide or will think of you when a friend or associate needs your services.

  2. To showcase your expertise. People like following those that know what they’re talking about, especially if they have a desire to learn more about your industry.

    They very well could be shopping around for someone with your product or skill and need to be confident that you are the best choice for them. A newsletter provides an excellent way of doing this.

  3. To market your business inexpensively. It costs pennies to send out newsletter and your return can be immense.

    And since a newsletter article can also be a blog article, you now have two ways for you to expand your market reach by sharing the blog article to your social media followers.

    And don’t forget about the SEO benefits of adding a new blog post to your website too!

  4. To develop lasting relationships with your readers. The more you write and share about your expertise, the more your subscribers will get to know, like and trust you.

    The more they do this, the more likely they will want to do business with you or refer you to others.

It’s clear why a newsletter is important to have, but I know, there are lots of “reasons” why you may not have one…

  1. Don’t have enough time
  2. Don’t know what to say
  3. Don’t know how to write well enough or like to write at all
  4. Don’t think you have anything of value to share
  5. Don’t want to “bother” people by emailing them all the time

I’m sure you can think of more, but these are some of what I hear most often.

So let’s examine this list of reasons and see what solutions can be found.

  1. Not enough time. I used this one all the time, everything else was far more important than our own newsletters so they didn’t get sent out.

    My solution? Simply make the time! And this is done by making a commitment to this important task.

    Get started by scheduling a couple of hours into your calendar and stick to the appointment you’ve made for yourself. Honour your commitment by staying on task and not letting other things take priority.

    You only need to do this once a month but if possible, every two weeks is much better and some experts will say once a week is most effective. (We started sending out weekly newsletters over a year ago and it’s made a big difference.) I think it really has to do with who you are writing for – what are they wanting and how often would they love to get your valuable information.

  2. Don’t know what to say. This one can actually be as simple as listening to your current clients and remembering the questions they ask you. Or do similar listening on Social Media – what problems are people having that are related to your industry?

    If one person is asking, then the chances are many others are also seeking the same answer. Keep a log of questions you get throughout the day and then write an article about your response.

    It doesn’t have to be a long drawn out answer – short and informative is all that is needed.

  3. Don’t know how to write / don’t like to write. This can be solved a few ways. Believe it or not, there are people out there that actually LOVE to write and would be thrilled to help you out!

    There are virtual assistants, students and even us here at eVision Media who offer copywriting services for clients.

    All you need to do is write out the general outline of what you want to say and let the copywriter put it together for you.

    Another idea is to record your thoughts using a free recording service and have it transcribed by a Virtual Assistant.

    And if writing it not your cup of tea at all, create a video instead! All you need is a blog to post the video onto and then send out a newsletter telling people to click on the link that takes them to your blog post to watch.

  4. Nothing of value to share. Ok, tough love here… STOP THAT! Of course you have something of value to share! You wouldn’t be in business if you didn’t!

    Your clients love you for your expertise so never undervalue what you offer. Don’t let your lack of confidence filter through because people don’t want to hear from someone who doesn’t think they are very good. Do you?

  5. Don’t want to bother people. I get where you’re coming on this and it can be used as an easy scapegoat to avoid the whole newsletter thing.

    However, you’re forgetting one critical fact – these people signed up to actually RECEIVE a newsletter from you!

    If they didn’t want to be bothered, they wouldn’t have signed up or will unsubscribe. In fact, by asking people to sign up for your newsletter and then never or rarely send one out sends a negative message– that you can’t be counted on to follow through with what you promised you would do. Think about that for a moment…

On a final note, it’s important to realize a Newsletter is NOT a form of advertising and should never be the main focus of your email (unless it’s a separate sendout and is not part of your regular Newsletter.)

So go ahead and take out your calendar right now and schedule a time THIS WEEK to write your next newsletter. Give yourself at least 2 hours to do some research and write down your thoughts.

If you don’t want to write the entire newsletter, then arrange for someone who will be gladly do it for you. If you are still unsure of whether a Newsletter is of value for you, schedule a consultation with me to help you come up with a game plan.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Self-Care and the Cost of Entrepreneurial Freedom

Self-Care and the Cost of Entrepreneurial Freedom

A top reason that most entrepreneurs go into business for themselves is freedom: freedom to pursue their dreams, freedom to be their own boss, freedom to set their own hours.

The surprise that comes for many small business owners is how many hours they have to work and how irregular the income can be, especially in the beginning. It’s stressful enough to make practically every entrepreneur seriously consider giving up and getting a j-o-b.

I’ve certainly been there, digging up old résumés and updating them in a way that might make a corporation not immediately dismiss all of my experience as that of an “expensive hobby.”

All those months of fluctuating income, all those unexpected expenses, all those nights and weekends spent at my desk instead of, I don’t know, at the beach—like the “expert industry” loves to promise us.

And yet, like so many fellow entrepreneurs, I’m still here.

The stresses of learning new skills, doing tasks you don’t love, worrying about money, going to endless networking events, and working more hours than could possibly exist in a week seem to pale in comparison to working for someone else.

It’s amazing what that sense of freedom does to us. It gives us the focus and the commitment to realize our dreams. And it makes us relentless in the pursuit of our dreams, no matter the cost to our wellbeing.

I have found that working for myself is generally good for my wellbeing. I’ve heard the same thing from my entrepreneurial friends and colleagues. We tend to be happier than when we work for someone else. We’re more productive, in better spirits, and may even get sick less often.

But the stress of owning your own business does sneak in. And many entrepreneurs ignore the signs of stress . . . until it finally hits them over the head with a sledgehammer.

All those nights and weekends spent working mean less sleep. Less sleep means a weakened immune system and vulnerability to illness.

All the client calls and networking events can easily overtake time for exercise or meditation. And all the worrying about money and clients affects blood pressure, neurological circuits, digestion, overall health, and eventually mood, memory, and concentration.

The irony is that you may have left a full-time job to avoid depression, a heart attack, and ulcers only to end up with those very things.

That’s why self-care needs to be an essential, non-negotiable component of every entrepreneur’s life. Preventive self-care is more effective than reparative self-care, for example, to recover from heart, brain, or digestive issues.

Here are a few suggestions for fitting regular self-care into your schedule:

  • Breathe
    You’re always breathing. But most people’s breathing is shallow, which contributes to stress and muscle tension.
     
    I’ve got a little routine of taking three deep, mindful breaths whenever I sit down at my desk. Doing nothing else, eyes closed, put all of your attention on your belly. Breathe in slowly and deeply, noticing the breath going all the way into your belly. Exhale fully, noticing your belly releasing and your muscles relaxing. Do this two more times, or as many as you need to relax both your body and your mind.
  • Go outside
    Going outside, even for 10 – 15 minutes, will give your brain and body a nice shot of vitamin D and oxygen.
     
    OK, in the winter, if you live far enough north, vitamin D is out of the question, but you’ll still get the fresh air and moving your legs to help circulation and concentration.
     
    As with the mindful breathing, make your time outside mindful. If you’re not exercising at all, set a short destination or time to walk. For example, at a minute, I walk to the park and back during the winter and around the park and back during the rest of the year.
     
    That’s 10 minutes in the winter and at least 20 the rest of the year. Make it part of your daily schedule. Easy to fit in times could be right before or after breakfast, right before lunch, or during the 3pm slump.
  • Have fun
    Every single week, set aside time to do something fun. It will lower your stress and heighten your creativity.
     
    Julia Cameron writes in The Artist’s Way about taking a regular artist’s day—a day when you do something on your own, out of the house and the studio, to spark your creativity.
     
    I teach my clients to take regular “being days.” As entrepreneurs, we spend so much time doing that we need time to unwind and simply be. You should create your own being day to fit your needs.

For me, a being day involves no reading or writing. Those are two things I do every day and would happily do all day every day. And my brain needs a break occasionally!

So my being days involve going hiking or kayaking, going to a movie, going to a museum, meditating, walking, napping, seeing friends. My suggestion is that whatever you normally do is what you don’t do during your being day.

What about sleep, food, and exercise? Yes!

Getting enough sleep (7 – 9 hours), eating real food, and moving your body daily are all essential. I’ve purposely left them off of this short list because if you’re deficient in one of those areas, it usually feels daunting to make improvements there.

In fact, sleep, food, and exercise are three of the top issues for which people seek coaching. If you need improvement in these areas, you can take it slowly and start by focusing on breathing, going outside, and having fun.

All three will facilitate better sleep. Getting outside is more than halfway to exercising. And improvements in these simple areas can inspire eating better.

So step outside, breathe it in, and have some fun—taking care of your self while enjoying the freedom of entrepreneurship.

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About the Author, Kelly Eckert

Kelly Eckert is an author, professional speaker, and shamanic leadership coach. She is a graduate of Harvard College with a bachelor's degree in biological anthropology and Tufts Graduate School of Arts and Sciences with a master's degree in biology.

Kelly is a certified MentorCoach® and a certified coach member of the International Coach Federation. She is the creator of the Fear Releasing Method™ and Coaching with Animal Archetypes™. Kelly speaks nationally and internationally on the topics of fear and unleashing the animal within. Her latest book, What's Your Spirit Animal?, is now available. Find out more at kellyeckert.com.

10 Best Practices for a Compelling About Page that Works

10 Best Practices for a Compelling About Page that Works

Could you be turning off visitors on your website without even knowing it?

Unfortunately that’s exactly what many online business owners are doing on their websites.

When you think about it, people perusing your website are potential clients deciding whether or not to call you or purchase from you. They’re looking for a reason to like you… are you qualified to help them? Will you solve their problem? Will you relate to their needs?

And having a properly done “About” page helps visitors answer these questions.

After reading this article, you will be inspired to take a look at your existing About page, or put one up on your website if you don’t have one, and ensure you have the best practices in place to showcase not only you but your business too.

Do you have an effective About page on your website? Leave a comment below and tell us why!

It’s about them, not your personal resume

When writing your About page, you want to put yourself in the mindset of someone learning about your business for the first time and ask yourself “what would I want to know about this person or business?”

The answers to that helps you create compelling content for your about page. Here’s 10 tips that will help you know what to include in your About page for your website:

  1. Consider its Importance – Know that your About page is often the most visited page of your website. This critical content is key to building trust, credibility, and boosting conversions.
     
    If you don’t have an About page, it’s time to develop one. And if you do have an About page, review it to see how you can enhance it to make it more connective with your audience.
  2. State your Cause – Many consumers today are socially conscious.  They want to know ways that a company is making a difference in their communities. In fact, many consumers will go an extra mile or pay more for products and services from companies who support environmental and social causes that they care about.
     
    If your company doesn’t currently support any philanthropic efforts, now is a good time to align yourself with a cause and share about it on your About page.
  3. Distinguish Yourself; share what sets you apart. Are you specialized in your niche? Have you earned notable awards? Do you have a unique approach? Do you serve a specific geographic region? Tell the reader what your unique selling point is and why they should choose you over the competition.
  4. Keep it Consumer Focused – While you are writing about your company and what you do, it’s more important to write in a way that shows how all of that benefits the consumer. In reality, your About page is not at all about you – it’s about THEM and how you can best serve them. Remember: Features tell, but benefits sell.
  5. Tell your Story – Engage with consumers emotionally by sharing your story.  Write in first person and make it interesting. Show your personality and share what inspired you to start your business. Who is your mentor? Why are you passionate about this field of expertise? Reveal any turning points that truly transformed what you do and helped you create your unique approach. Tell about the results you have helped others to achieve.
  6. Build Credibility – Tell potential clients how you’re qualified to help them. Your About page allows you to not only share your expertise but also introduce your team members and their credentials.
     
    You also want to list any media mentions your company has received,  any professional or business associations your company is a member of and share any books you have written.
  7. Get a Little Personal – If you are a small business owner or entrepreneur, people want to know the person behind the business. Tell us about your experience and background. Share personal tidbits like what you do when you aren’t working, where you live, and who you live with (spouse, kids, pets).
     
    These juicy tidbits create strong connection points.  If you share that you are a crazy cat lady, you’ll be an instant hit with the cat lovers in your fan base.
  8. Add Photos – If you are a solopreneur, be sure to add a professional headshot. Hiring a professional photographer will ensure you have a nicely framed photo with good lighting.
     
    This is also an opportunity to have a more relaxed picture that shows your personal side but it still needs to reflect you in a positive manner so that people can maintain that professional image of you. It may be an outdoors picture or show you doing your favourite hobby.
     
    Larger businesses can have a group photo and even have each of the employees share a little bit about themselves that reflect their personality.
  9. Update it Regularly – Review your About page regularly to make sure it still reflects you and your business accurately. You may have had staff changes or perhaps there are new awards or credentials to list.
  10. End With a Compelling Call to Action – Every page on your website should have a call to action. Ask visitors to take the next logical step to doing business with you. Share how they can find out more, get a quote, or get started today.

Bring in the Professionals To Make Your Business Shine!

Writing about yourself is hard; I’ve worked with many clients who have said writing the About page was the toughest piece of content to write for their website. If you are not a star writer it may be time to hire a professional.

A marketing firm can write an About page that will set you apart while building the credibility and emotional connection needed to compel people to want to do business with you.

Does your About page need a little work to take it from boring to compelling? Share in the comments section below your biggest takeaway after reading this article.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: The biggest key to smart branding

Today’s eTip is about branding…

One of the biggest keys to smart branding is consistency. This way, a strong, focused brand will attract customers to you like a magnet.

Listen to today’s 1 minute tip to find out what I mean by brand consistency and how you should strive to achieve it with everything you do.

For more tips on how to build business success, sign up for my free guide and weekly newsletter today:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – Have you gone through the process of clearly defining your brand yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Who Should You Trust for Business and Marketing Advice?

Trust concept

As Social Media becomes a norm in our lives, there lurks a sinister threat that many unsuspecting people are falling prey to.

This threat is especially pertinent for entrepreneurs and business owners who turn to Social Media to learn how to build their business.

Sadly, that threat is called trust.

The trust that we inherently have as human beings where if someone speaks from an authoritative standpoint, then they must know what they’re talking about.

Years ago, I remember being told to “beware of the Internet – it lies!” Well, it was a bit overly dramatic, but he did make a good point in his efforts to try and save me from what he thought was certain disaster.

At the risk of sounding just as dramatic, let me explain what I mean…

I often receive requests from clients saying something to the effect of, “so-and-so told me that I should be doing (blank) so can you please change (blank) for me right away”.

Or “I watched a free webinar and they said to do (blank) so I want that done too.”

The “blank” can be anything related to business-building marketing efforts like SEO, newsletters and list building, website copywriting or design and the like.

What concerns me is where is this advice coming from? Is it coming from a proven expert in that field? Someone who has walked the walk and is sharing their knowledge and expertise from a proven track record?

So who are you listening to when it comes to important business decisions? I realize that we all want to make it big in business and we often feel we don’t have the knowledge to do this so we tend to listen to others to seek guidance.

With anything, we must be cautious of all the information that is available to us out there – especially when it comes to websites and marketing.

There are many people that feel because they have read a book or done some on-line research that they are now educated enough to be advising others on certain marketing and business practices.

I’m not saying to disregard these people – many have sincere intentions of wanting to help and can be a great sounding board for ideas. There are also genuine experts in their field that can offer valuable business insight.

However, there are also many that have been misled themselves and could be giving incorrect advice. The problem here is that they don’t know what they don’t know.

For those well-intentioned souls, unless they are experts in the field they are giving advice on, what they are telling you is simply their personal opinion that was derived from an unknown source which may or may not be what is best for your specific situation.

The bottom line is to be careful on who you get your knowledge from.

There are a lot of “know it all’s” and “experts” out there that either don’t really know the bigger picture and may give inappropriate advice or they are just trying to make a fast buck and really don’t have the proof that their system works.

Seek knowledge from those that are educated and/or experienced in that field and can offer proof of their expertise. When you think about it, you wouldn’t be asking your mechanic for medical advice nor would you be asking your doctor for car advice.

When it comes to making business decisions, trust those that are knowledgeable and have experience in relation to the information you seek.

The same applies for the next time a friend, family member, business associate or even your gardener gives you their personal opinion on how to run your business. Remember to do your proper due diligence by researching the information you are given and see what the experts have to say before jumping to make changes that may or may not be in your best interest.

And before buying into low-cost teleseminars, “get-rich-quick” online systems and weekend long workshops that cost thousands of dollars – make sure these offerings can show proof of their success before making that investment.

At the end of the day, you are the one responsible for your own success so turn to those that you trust are going to be providing you with sound advice that is specific for your business and situation.

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them

Dislike Key on Keyboard

It’s a business fact that every now and then something goes awry and a customer ends up being upset.

And when a customer feels your product or service didn’t live up to their expectations, sometimes they want to tell the world.

Loudly.

And it’s not fun to be on the receiving end.  Ego’s get bruised, tempers flare and the knee-jerk reaction is to immediately go on the defensive.

However, there’s a better way to respond to these situations that will not only save your business reputation but even potentially win back that unhappy customer.

After reading the rest of this article, you’ll be better equipped to monitor and manage your brand reputation from negative comments made on social media, forums, review sites and the like. Have you experienced any? Leave a comment below and share your story.

With the age of the Internet, it’s so easy for a hot-headed customer to take their grievance online by writing bad reviews. Whether they turn to Twitter or Facebook or leave a comment on review sites like Yelp, Google Places or Yahoo! Local, how you handle this situation makes all the difference to your business reputation.

When a customer doesn’t feel their situation is resolved or they have not been listened to, word of mouth can spread like wildfire. I’m sure you’ve witnessed this many times yourself when a company has seemingly wronged an irate customer and suddenly everyone is adding their story to the mix. It can get ugly very fast.

That’s why it’s important to handle bad reviews quickly and sensibly to maintain your reputation.

First, let’s find out what not to do. 

Here are the 5 biggest mistakes business owners make when responding to negative reviews online:

  1. They take the review personally, get defensive, and turn it into a shouting match with the customer.
  2. They have friends post fake reviews on their behalf.
  3. They escalate the situation by denying there was a problem to begin with. Or they make the customer the one to blame, which in turn makes them even more angry resulting in even more of a negative impact.
  4. They become downright rude, hurtful, or make snide comments about the customer.
  5. They point their fingers and blame something or someone else.
  6. They don’t monitor their reviews at all and have the attitude, “What I don’t know can’t hurt me.”

So what’s the right way to handle bad online reviews?

Here are some tips to monitor and manage your brand reputation:

  • Monitor your Online Reputation. Set up Google Alerts for your company name so whenever a new mention of your business appears online, you’ll be notified. Hootsuite is another tool that can help you see when customers comment on social media and allows you to respond in a timely manner.
  • Keep Cool. Realize that customer feedback can reveal ways to improve your products and services; try to see the review as an opportunity for improvement. Don’t respond if you are feeling angry, hurt, or defensive; wait till you have calmed down and can respond in a professional, courteous, and respectful manner.
  • Be grateful and polite. Thank the customer for their loyalty and feedback. Acknowledge the problem, get the facts and show them you have heard their complaint. Explain that it’s important to you to resolve their situation and share what you plan to do to make it right.
  • Respond publicly. When other customers see how you will go out of your way to make a bad situation right, it keeps their trust. Earning back customer trust after your reputation has been bruised is important so that people will want to continue doing business with you.
  • Take ownership of the complaint. It’s easy to blame someone else on your staff for the blunder or point fingers at failed technology or whatever the case may be. But as a business owner, taking responsibility for the issue and dealing with it in a calm, professional manner will help enhance your brand reputation and convert an unhappy customer into a happy one because they have felt heard.

So the next time you’re faced with an unhappy comment online, be thankful for feedback and use it as a learning opportunity.

When you welcome customer complaints and use it to improve your products and services, it leads to better client satisfaction.

Understanding client’s needs with a quick response can help you retain them as a customer. Plus it helps you identify ways to enhance your offerings.

Have you encountered negative reviews about your business yet? How did you handle them?

To your success,

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".