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Secrets to Creating a Visual Brand Identity That Sets You Apart

Secrets to Creating a Visual Brand Identity That Sets You Apart

8 Key Areas You Want to Keep Your Visual Brand Consistent

Have you ever wondered what your social media followers think about you?

Is it possible you are sending mixed messages to your prospects?

This month we’re talking about the importance of personal branding and how it helps your business. This article ties closely in with that regarding your visual brand – essentially how you come across to others.

Over the years I have seen a lot of business owners who haven’t taken time to define their brand. They don’t understand when businesses stray from their brand, it dilutes their brand power and impact. Or worse, they have nothing about them that sets them apart.

As a result, they complain they are attracting the wrong customers or hardly getting any leads at all…

This “me too” method of marketing that mimics what competitors are doing isn’t effective. 

The 'me too' method of marketing that mimics competitors is not effective.Click To Tweet

That’s why I feel compelled to share more what a visual brand is and how to build a strong one online.

Whether you’re creating a new brand or updating your existing one, your brand’s visual identity is the most important factor in your marketing.

Your brand is so much more than a website and a logo.  It’s a user’s total experience and perception of you.

So every touchpoint a prospect has with you should have one consistent look and theme.  This includes your logo, website, stationery, social media, videos, brochures, business cards, and of course your personal brand in how you dress and present yourself to the world.

Watch: Here’s how Dana J. Smithers integrates her personal branding with her business brand.

A solid visual brand:

  • Helps people know what to expect from you.
  • Promotes professionalism and purpose.
  • Draws prospects who align with your ideas, attitudes and values.
  • Enhances confidence, trust and rapport with your followers.
  • Builds upon the existing brand experience they have with you in a positive (or a negative) way.

Visual branding adds real power to your marketing.  It increases engagement and understanding.

Visual branding adds real power to your marketing.Click To Tweet

With all these benefits to personal and professional branding, it’s more important than ever to brand your visual content and images so you stand out from competitors.

How Can You Keep Your Brand Consistent?

You write blog articles and posts every day.  You are working back and forth on projects.  How can you be certain that all the marketing you do resonates with your core brand?

Creating a style guide makes it easier to keep your marketing pieces consistent.

Firstly, ensure your brand is consistent in the following areas:

  • Headshot – Having a professional headshot goes a long way in developing brand trust.
  • Logo– your logo is the nucleus of your brand, everything else stems from that. Ensure it’s designed properly that includes the psychology of what it represents.
  • Colour Palette – Colours that will resonate with your target market and be meaningful to your brand.
  • Brand Message – This is the essence of your business that includes your slogan or tagline of who you are, what you do, and how you deliver value.
  • Fonts – Being consistent with the same one or two typefaces throughout all written materials as well as graphics
  • Design Elements – The use of borders, lines, shadows and filters should all become familiar to being associated with your visual brand.
  • Tone – Set the tone of your business presence and stick to it – whether serious, high-tech, sarcastic or soulful, this is a big part of building a solid brand presence.

For example: our eVision Media colours are purple and green.  Our typeface is: Asap.  Our logo is: a mother Emperor Penguin and her baby chick. Our slogan is “creating your brand, showcasing your business, nurturing your dream to reality” as seen here in our website header:

creating your brand, showcasing your business, nurturing your dream to reality

We have also created a template that we use for our marketing eTips and inspirational messages, so people instantly recognize them:

Visual Branding of eVision Media Social Media posts

 Create a Style Guide as Your Road Map

A style guide acts like a map that helps your team to stay on track. Sharing your style guide with key members of your team can ensure everyone knows the style guidelines and can follow them.

This is especially important for companies with virtual employees spanning in multiple geographic regions. Make it easy for your team to access your logo, fonts and templates. Always protect your brand. Double check when new marketing pieces come in that they conform to brand guidelines.

Here is a snapshot of our current style guide:

Visual Brand style guide for eVision Media

With this style guide in mind, here’s 8 areas you will want to keep your brand consistent in everything you do in your business marketing and social media efforts:

  1. Website

    Your website is the biggest brand statement your business has.  It serves as a reference to make sure all other brand elements are in alignment.

    That’s why I am so against people who use cookie-cutter template sites.  They may look polished, but they lack the warmth, connection and personality of a branded website (not to mention how badly they are built.)

    Make sure the images you use are reflective of your ideal client.  Use language that resonates with your target audience.  Create an about page that helps your visitors understand your backstory and why you are passionate and good at what you do.

    The more your website looks and feels like you, the stronger attraction tool it will be for potential clients.

  2. Professional Headshot

    Professional headshot before and after of Susan Friesen

    I was very camera shy when I first started my business.  So when it came time to get some updated headshots, I dreaded it.  But I found that going through the process brought me confidence.

    My new headshots are used as a personal and business branding tool that help me to be more recognized online.  They are on all my social media profiles and on our website.  As a result, people recognize me when I attend local networking events.

    Investing in new headshots can truly jump start your brand and success.

  3. Sharing Photos

    visual branding with Dana Smithers, Julie Salisbury and Susan FriesenSharing photos makes your marketing more personable and showcases your personal brand.  Consumers love seeing the real person behind the business.

    So be mindful of when you are working or in group situations and see how you can snap pictures to show followers what you are up to.

    Take a picture holding your new book.  Grab a shot with a new friend you met while networking.  Show the resort you are staying at for your business mastermind.

    Here’s Dana Smithers, Julie Salisbury and myself while at a recent WOW (Woman of Worth) event in Harrison Hot Springs.

  4. Video

    Creating videos helps build a strong following online.  It’s important to have your videos match your brand too.  Dress in a manner that is consistent with your brand.

    You could also shoot it in similar places or locations.  Whether that’s sitting at your desk, cooking in the kitchen, or standing in front of a green screen with a projected background, that consistent setting helps build familiarity.

    Be warm, friendly and connective.  If you promise to offer weekly video tips, then get them out on the same day each week so viewers can anticipate them. Create a custom hashtag for your video tips too – we created our eVision video eTips with the hashtag #eTip for consistency.

  5. Branded Images

    Kick up the interest of your blog articles and social media with images.  There are loads of free tools to help you make graphic quotes, infographics, and other visuals to add impact.

    Make sure all your graphic images are consistent with your brand.  Adding your logo makes it easy for people to instantly recognize the content is from you.

    For instance, the other day we re-posted an older article about “6 Steps to Nurturing A Profitable Business“.  We featured an image of an Emperor Penguin family.  It suggested the idea of nurturing but also tied into our brand with the Penguin theme.

  6. Social Media

    Social media provides so many opportunities for visual branding.  From Facebook cover images to profile pics, to graphics, there are endless opportunities for people to learn more about what you do.

    The images you use can evoke the feelings and emotions you want your brand to convey.  The goal is for someone to look at your social media account and get an impression that helps them understand your unique vibe.

  7. Free Giveaways

    When you are offering free reports, tools, and other goodies to visitors, make sure they have the same colours, logos, and visual feel as your other materials.

    eVision Ultimate Guide Report CoverWhen it looks professional and makes a great impression, it builds credibility.  Plus, it’s just one more piece of the brand puzzle that helps them understand what you do.

    For example, our free giveaway is “The Ultimate Guide to Improving Your Website’s Profitability“. 

    The cover features a headshot of me for familiarity, (mind you, this is an old photo so fixing up this free report is a priority of mine.) It has our brand colour of purple and includes our logo. 

    So it looks and feels like eVision Media. If someone forwarded a copy of this to a friend, they would get an accurate sense of our brand.

  8. Email Signature

    Susan Friesen eSignatureA graphic email signature can add visual impact to every message you send.  Services like Wisestamp make it easy to add your logo, picture, and social media links to your email signature.

    We have designed many eSignatures for clients that exactly match their brand and it’s an effective way to enhance their brand with every email they send out.

    Have your virtual team members set up a signature too so you come across as a professional team to your customers.

Are You a Wanna Be or a Real Brand?

It’s really important to take a look at your brand as a whole to make sure everything is in alignment.

Is your visual brand:

  • Clear,
  • consistent,
  • authentic,
  • memorable, and
  • in alignment with changes in the marketplace, your offerings, or your success

Even if your brand was on target 3 years ago, the nature of your business may have changed where your brand no longer accurately reflects what you do or who you serve.

You have become more specialized.  You may have new product offerings.  Maybe you are now the host of a new podcast.

Take a look at your brand with the eyes of an outsider and ask yourself if what you see truly reflect who you are now as a company.

How Does Your Business Score from a Visual Branding Perspective?

At eVision Media, we are experts at building, managing and marketing Brands online. If you need help developing your visual brand or just need some direction, contact us today. Our team of creative marketing professionals can help keep your brand on the path to success.

To your ongoing success,
Susan Friesen

P.S. If you found this article helpful, please share it with your Twitter followers:

Secrets to Creating a Visual Brand Identity That Sets You ApartClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Ways to Strengthen Your Brand Identity

5 Ways to Strengthen Your Brand Identity; How the Business of Branding Works to Meet Your Sales and Marketing Goals

How the Business of Branding Works to Meet Your Sales and Marketing Goals

One of the most important elements in making sales is the ability to build trust and rapport with prospects.

One of the most important elements in sales is building trust & rapport with prospectsClick To Tweet

In person it’s easy.  You shake hands, strike up a conversation and build a connection.

But online sales are a bit different.

Often times you are doing business with strangers who have never met you.  They have doubts about who you are, if you can create the results they are looking for, and if you are specialized enough to understand their needs.

Moreover, today’s consumers are craving more connection and authenticity from companies they do business with.

And this is where business branding comes in. 

Business branding helps connect prospects with companies on a personal levelClick To Tweet

Your business brand defines who you are. It’s the heart of your business.  Branding helps to identify and differentiate your business in the marketplace. It defines and positions your business in order to separate you from a sea of competitors.

Branding creates an emotional connection and turns regular customers into raving fans.  But how do you build an effective brand?

Here’s 5 ways to build a business brand that will strengthen your relationship with your target market so they will be more inclined to do business with you:

  1. Claim your Niche. It’s really important to define who your perfect customers  Brands that try to appeal to a wide audience are weak.
     
    Instead, when you define your target market with a specific niche, it allows you to speak more powerfully to their needs.
  2. Be the Top Expert. Being a dentist in your home town puts you in the same class as all the other dentists in your area.
     
    But what if you are the top holistic dentist using all-natural products running a “green” dentistry practice?  That brand may attract clients from all around the country.
     
    Accentuate your strengths.  Claim your title.  If you are not the best, you can be the first, the biggest, the #1 trusted choice.
     
    Find a way to set yourself apart as top dog in your industry.  Then constantly read, learn and grow to keep your leading edge. When consumers see you as an authority they’ll seek you out.
  3. Be a WowSeth Godin talks about “Purple Cowing” your business: “Transform Your Business by Being Remarkable”.  Offering VIP value to your customers helps you stand out.
     
    Instead of just being an oil change shop, imagine if you have a cappuccino maker, offered a mini back massage, and had a big screen TV within a high-end lounge that customers could wait in. You could charge premium fees for a business with “over the top” service and amenities.
     
    Maybe you offer “freaky fast” service like the Jimmy Johns sandwich chain.  Or perhaps you offer personalized services that make your customers feel special.
     
    Do what it takes to stand out from the crowd and be remembered for something your customers will be wowed over. The more you strive to make your existing customers feel special, the more they will tell others about you.
  4. Build a Tribe. Create a community your fans can be a part of. Some ways to do that are:
    • Share frequent updates with your fan base on Social Media and in your newsletters.
    • Tell them insider information about future offers, releases or launches.
    • Give them exclusive discounts or gifts with purchase.
    • Reward them for their loyalty. We offer incentives for those who refer others to us.
    • Recognize top fans publicly.
  5. Give Back. Want your brand to become legendary?  Find ways to give back so your business brand leaves a legacy.  Here’s some ideas:

Find your own way to touch the world and leave your mark in a way that only your company can.

Struggling to Define Your Business Brand?

As much as you may love your current brand, it may not be presenting a very professional image. We can help establish a brand that showcases your business professionally. Find out more about our brand development, brand makeover, and brand communication services today!

To your success,

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Ways to Strengthen Your Brand IdentityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneur eTip: How to Build Your Brand Exposure Through Commenting

Entrepreneur eTip: How to Build Your Brand Exposure Through Commenting

Today’s eTip offers one of many ways to help build your brand exposure.

As an entrepreneur, you want to always be thinking of ways on how to get yourself in front of your ideal target market.

One way to do that is by leaving comments on other people’s blog posts.

If you share a comment of value, visitors to these blogs will follow the link back to your blog to see what other brilliant insights you might have.

The benefit to doing this not only gets you more visibility but also provides people with a reason to go back to your website and check you out.

The trick is to post comments on blog posts who’s owner shares the same target market as you. This does not mean your competitors’ blogs but someone who would be in a complementary industry as yours where you would each be reaching out to the same market through different product or service offering.

So give it a try! Find some blog posts and leave a comment to get engaged with the readers and give yourself some extra exposure.

I’d love to hear what you think – do you already leave comments on blogs or are you comment shy? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
CLICK HERE: www.socialblastcoaching.com

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Entrepreneur eTip: How to Avoid Turning Off Potential Clients

Today’s eTip is about how your website affects your potential leads

Listen to today’s 1 minute tip to find out how your website could be turning off qualified leads and what you need to know about the importance of having a brand identity.

Many new entrepreneurs aren’t very aware of branding and this can be their biggest obstacle they face in attracting qualified leads and paying clients.

Why? It’s because of the perception potential clients have of you the moment they visit your website, see your social media profile or even see you in person.

You only have a few seconds for people to decide if they will find you credible or not and since your website is your primary marketing platform that you have, it’s imperative that your visitors get the best impression of you and your business instantaneously.

And that all happens through defining your brand identity and having a website that accurately reflects that brand.

If your site visitors are turned off by an amateurish looking website that is representing your business, they most certainly will not be interested in doing business with you.

Or what could happen is you will be giving off the impression that you offer low prices just by the way your website looks and you will end up getting leads expecting to pay low prices.

Have you built your own website in hopes to get something up quickly and cheaply? If so, as proud as you might be with your accomplishment, take a critical look at how OTHERS are perceiving you and your business when they visit it.

Are they getting the feel that you are professional? Experienced? Offer high Quality? Or are they seeing a poor and cheap representation instead and just the opposite is happening?

I’d love to hear what you think – do you think websites play an important role in your potential client’s perception of you? Share your thoughts in the comments section or if you have a question, I’d be happy to answer.

To your success,

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for my free guide today. CLICK HERE: www.ultimatewebsiteguide.ca

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Honest Truth About Your Business

The Honest Truth About Your Business - 29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

29 Questions to Help You Determine if What You’re Doing is a Business or a Hobby

Are you a true business owner and entrepreneur? Or are you pursuing your business dreams more like a hobby but may not even be aware this is what’s happening?

Years ago I was a Mary Kay beauty consultant. I loved doing what I did and was very passionate about it. I built up a customer base of over 200 women, worked hard at making phone calls, doing classes and facials, and attended all team meetings.

One could perceive my efforts as being serious about my business, but was I really?

I look back now and realize that even though I worked hard and seemed to be busy, there was one cheap commercial truck insurance missing from the equation that prevented me from having my own business – and that was the need to actually earn a living at what I did!

At the time I was married with two young kids. My husband made a decent income and we never lacked funds to pay the bills and go on a yearly family vacation. So anything I did was, for all intents and purposes, a hobby.

Our family was not counting on me to make enough money to pay the mortgage or purchase food for the week. My income was simply a little extra cash to buy a new piece of furniture or to help pay for the Christmas presents in December.

I really didn’t need to be working, so wasn’t serious enough to treat it like a real business and actually make a large income from my efforts.

Now don’t get me wrong. I worked hard at what I did but I never thought of my efforts as a true business. If you had asked me at the time, I would have probably gotten defensive and emphatically insist I was running a business!

But…

I took a lot of time off when I felt like it…,
I worked around the kid’s school schedule and family meals…,
if I didn’t feel like making calls for a few weeks, I didn’t make them…,
when the sun came out, the kids and I headed to the park and work was the last thing on my mind…,
I would fit in a few hours here and there to work on my business… when time allowed around my other commitments….

What about you? Do you let family, friends and other factors take you away from working on your business? Or are you 100% committed and invested in your business success?

Here are some questions you can ask yourself to help – you might be surprised with some of the answers if you’re being honest with yourself!

  1. Are you clear on your business’s focus – have you defined the product or service you provide and have stuck to it or are you continually trying out other things?
  2. Have you registered your business name with your local government?
  3. Do you have a business licence with your local community?
  4. Do you have a dedicated business phone line? A toll free number?
  5. Do you have business insurance?
  6. Do you have legal contracts in place dealing with the various aspects of your business?
  7. Do you have a clearly defined mission statement?
  8. Do you have a business plan? One that gives you a solid blueprint on how to achieve your business goals and how much it’s going to cost?
  9. Do you know who your competitors are and what they are doing?
  10. Is your business scalable in a way that it doesn’t depend on you being hands-on 100% of the time?
  11. Do you have a marketing plan that provides you with specific steps on how you are going to attract your perfect client and how much it’s going to cost?
  12. Do you have a set budget for advertising and marketing to build your client base?
  13. Do you really know who your target market is?
  14. Do you have a professionally designed logo to establish your brand identity and appeal to your ideal target market?
  15. Do you have professionally designed business cards, letterhead, promotional materials and other items to market your business?
  16. Do you have a professionally designed and developed website that represents your business brand effectively, 24 hours a day – 7 days a week?
  17. Do you continually update and employ SEO tactics to your website to ensure optimal results?
  18. Are you outsourcing certain tasks to help you with the things that are not your core competency such as bookkeepers, web developers, marketers, virtual assistants and graphic designers?
  19. Do you have a separate office space where you can shut the door at the end of the day and leave it closed until business hours start again?
  20. Do you have set business hours where no emails and no phone calls occur after hours?
  21. Is your office space organized and systemized so that anyone could come in and take over where you left off?
  22. Do you keep proper books and track all of your business receipts? Or is everything stuffed in a shoe box or file folder until tax time?
  23. Are you aware of all the tax write-offs that you’re entitled to and use them to the fullest?
  24. Do you have a dedicated business bank account?
  25. Does ALL of your business income go into this business account and you pay yourself on a regular basis?
  26. Do you work all year round with vacation breaks or do you take whole summers off and tell yourself you’ll get busy working again in the Fall?
  27. Do you diligently work at your to-do list of items that will help achieve your goals or are you telling yourself you’ll kick things into gear after…. (fill in the blank)?
  28. Are you truly happy and passionate about doing what you do?
  29. Is your business fulfilling your life’s purpose or are you just going through the motions of trying to make some money?

The questions above do not cover everything when considering what is involved in running a business, by no means, but I hope they got you thinking enough to help you determine whether you are running your business like a hobby or are you seriously running your business to earn a healthy living.

I encourage you to take an honest look at what you are doing and decide today on what your future holds for you – nothing will happen until you make that decision!

Did this article strike a chord with you? Are there areas in your business that you could be improving to get you beyond the hobby mentality?

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Brand Consistency Is Critically Important For Business Success

Why Brand Consistency is so Important for Business Success

What is a brand anyway?

Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel.

And it’s that feeling or perception that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.

And it’s those feelings about your brand that will determine how you and your business are remembered and trusted.

Whether it’s positive or negative, those feelings associated with the perception of you and your business is what’s critical and needs to be given significant attention when starting or building your business.

It is my hope that after reading this article, it will provide you with some food for thought into developing a professional brand if you haven’t done so already.

There are several ways a brand helps a business grow:

  • Makes your business memorable and represents something meaningful to the consumer
  • Creates trust that you can be relied on to meet a consumer’s expectations
  • Builds your credibility and establishes you as an authority in your field
  • Saves you time and money by getting established quickly and avoiding lost sales
  • Attracts your ideal clients who are looking for exactly what you have to offer
  • Provides a solid base to help grow your business with loyal followers

With so many reasons to have a solid brand in place, it’s also important to ensure you have brand consistency.

What I mean by that is having your brand always in mind when doing any kind of representation of your business. This not only means how you present yourself in public or on Social Media (as in what you say and write, how you behave or how you look), but also from a visual perspective.

It’s the visual brand of your business that will help develop brand recognition with your followers.

So if you want people to remember who you are, brand consistency needs to be always top of mind when creating your website and all of your marketing materials including your social media pages.

The visual component of your brand often consists of the following attributes:

  • A well designed logo
  • Specific brand colours
  • Strategically chosen fonts/typography
  • Relevant shapes, photos or images
  • An overall flow, style and feel

You want to take all of these attributes into consideration when designing your business cards, product/service packaging, social media banners, advertisements, flyers, stationery, eSignature and anything else your prospective clients and followers might see.

With your website being the primary marketing piece that you have (remember that it’s working for you 24 hours a day, 7 days a week), it not only needs to represent your brand perfectly but also all of your marketing materials must look similar to it.

This means everything you do when representing your business must match your overall brand in order to get maximum results. You don’t want to confuse and throw people off when brand consistency is not there. A confused mind will say “no” every time.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Marketing eTip: The biggest key to smart branding

Today’s eTip is about branding…

One of the biggest keys to smart branding is consistency. This way, a strong, focused brand will attract customers to you like a magnet.

Listen to today’s 1 minute tip to find out what I mean by brand consistency and how you should strive to achieve it with everything you do.

For more tips on how to build business success, sign up for my free guide and weekly newsletter today:

CLICK HERE: www.ultimatewebsiteguide.ca

I’d love to hear your thoughts on this – Have you gone through the process of clearly defining your brand yet? Please leave a comment below or if you have a question, I’d be happy to answer.

To your success,

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".