Today’s eTip is about the power of telling stories in all of your business communications in order to draw in your ideal target market.
Watch today’s video tip for some suggestions on how you can incorporate stories to attract more ideal clients.
As a great example, I have been working with a client getting her free-giveaway launched. And as part of that launch sequence we are creating an autoresponder series after people have signed up for her free giveaway.
Instead of sending just a normal email, she is doing a video sequence. One of the things that’s really showcasing her brand and bringing out not only her business brand, but also her own personality, which is making her really relatable to her ideal target market, is her telling stories.
Instead of just telling somebody, “this is what you should do or this is what you need to do”, she is teaching in the form of a story. Now everybody can relate to that story. But not just everybody, it’s the people who are in her target market who can relate to that story.
The stories she is telling are specifically geared to attracting her ideal target market, the people that she really wants to connect with.Infuse stories into your marketing efforts that directly relate to your ideal target marketClick To Tweet
She is infusing her teaching moments into a story so they can find that relatable, which then that builds the “know, like and trust” factor between her and her target market so much more powerfully.
So the more you can infuse your story into your blog articles, your social media posts, your newsletters, when you are speaking on stage or in a webinar or teleseminar or even when you are networking with people, infuse stories into what you are talking about.
Don’t just be the person to teach or to talk all about yourself but bring people in through the use of a story that others can relate to. This also showcases your expertise at the same time. They will then be one step closer into being converted into one of your actual clients, a paying customer.
Give that a try next time you write a blog article or post something on social media. Think in terms of, “how can I relate this” How can I share this information that I have in terms of a story as opposed to just telling people about that?”
I’d love to hear what you think – do you incorporate stories into your marketing materials and if so, how has that helped your business? Share your response below in the comments section or if you have a question, I’d be happy to answer.
And please sign up for our newsletter and download our free website guide. Once every Tuesday morning we send a new article and eTip into your inbox designed for people who want to learn more about how they can position themselves so they can build a successful business.
To your success,
P.S. New to online marketing or you find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
About the Author, Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.
As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.
Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".