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Deck Out Your Business Website and Social Media in Holiday Style!

Deck Out Your Business Website and Social Media in Holiday Style!

It’s the most wonderful time of the year; a time for celebration of the holiday season…

As we deck the halls with boughs of holly and trim the tree, it’s also time to get your business showcased for the holiday season.

This is the time to make sure your social media profiles and website are ready for the festive season.

Are your social media profiles and website decked out for the festive season?Click To Tweet

Here’s some ways to dress up your website and social media for the holidays:

Decorate Your Website Home Page

Place your best holiday deals front and center on your website.  Here’s a great example from retailer J Crew who held a “5 Days of Merry. 5 Surprise Sales” recently.

J. Crew 5 Days of Merry. 5 Surprise Sales

We’ve added a holiday banner to our site that provides holiday wishes from each of our team members: www.evisionmedia.ca

Design a Customized Christmas Logo

Why not create a fun holiday version of your logo for the holidays?  Google has been doing this for years.  Here is an example of a past Google holiday logo:

Google Christmas logo design

Host Holiday Gift Ideas

Tell your customers what to buy for the person who has everything.  When you make gift-giving easy they buy!

Target does a great example of this right on their home page with a gift ideas list. Listing gift ideas at different price points makes it convenient.  For example Target lists gifts under $25, under $5-, and over $50.

Target gift lists

Create Festive Holiday Content

Find fun ways to share your content with a holiday flair.  For example, All Business posted a great article on “The 12 Days of Christmas Retail

12 Days of Christmas Retail

Spruce up Your Social Media Account Too!

Design a special holiday Facebook Cover Image – Show customers your holiday spirit by designing a festive holiday cover image. Our eVision Media Facebook page incorporates our brand colours and logo into our Christmas banner.

eVision Media Facebook business page

Post Family Holiday Pictures

On my personal profile, I’ve posted a picture of our cat Taz by the Christmas tree.  Taz has formed min-celebrity status on Facebook. Moreover, a lot of people can relate to what it’s like having pets and hoping they don’t attack the Christmas tree.

It’s a fun image that helps us connect with our audience.

Taz sitting under the Christmas tree 2017

Use Holiday Hashtags

Make it easy for holiday enthusiasts to find you by creating holiday hashtags.  Some popular ones include #diy, #stockingstuffers, #holidays, #newyears and so on.

Display Holiday Hours

If you plan on taking time off for the holidays let your customers know.  A graphic for social media and your website is the perfect way to remind them.  Look at this example from The Comedy Spot.

See you soon! Closed for Christmas, back on December 26

So don’t be a Grinch.  Show your customers your holiday spirit!

Celebrate by sharing website and social media updates that you are decked out in holiday style.  ‘Tis the season. Set the mood for holiday shopping and you’ll be rewarded.

What has your business done to show Christmas spirit for the holidays? Post your examples below!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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Deck Out Your Business Website and Social Media in Holiday Style!Click To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Making a Commitment to Building Your Business

I shot this quick video about making a commitment to building your business while staying at one of my favourite bed and breakfasts, Blackberry Lane Bed & Breakfast. This is my go to hideaway to de-stress and recharge and is located less than an hour from where I live.

This eTip asks the question: How hard are you willing to work to make your business a success?

How hard are you willing to work to succeed?

My husband Daniel and I have very demanding schedules that begin at 5:30 am and don’t stop until about 8 pm at night.

It can be exhausting!

but it’s also extremely rewarding to have a successful business.

One of the things that dawned on me during this visit is how alike I am with Andy and Marlene, the owners of this B&B.

Since the B&B is located on a farm, when I arrived Marlene was decked out in full farming gear, working away keeping this place properly maintained. Her next task was to hop onto a riding mower and mow some acreage. After she was done she got to come in and start cooking!

Meanwhile Andy was busy at his full time job, which he does after he’s done his morning farm chores. When he finishes his day he heads home for even more farm chores. Their days are long and tough.

I’m familiar with that kind of a demanding schedule as I grew up on a hobby farm full of animals. It was a lot of work and my parents were always up well before I ever was just so they could feed the animals and maintain the farm (this included milking the family cow, Emma). This was all done while working full time jobs in Vancouver, which was an hour away in each direction.

This brings things back to my original question: how hard are you willing to work?

I hear a lot from clients about the distractions pulling them away from work. So the question then becomes: how important is your business to you if so many other things take priority?

You can’t magically succeed in business, so if you’re not able to commit to the business, don’t expect it to thrive. You have choices to make. Are you willing to make the sacrifices needed to build a successful business?

We’ve all read about the magical 4-hour work week but the number of people that kind of schedule is applicable to is minuscule.

How far are you willing to go and how hard will you work to make your business succeed?

When I first started eVision Media, my schedule was even more demanding. So even looking at my schedule now and how much I have to work, it took a lot just to get my business to where it is.

If you need help making the hard choices so you can succeed, please get in touch. I love to help people by mentoring them through their distractions so they prioritize their business and build the success they’re after.

That’s it for today’s eTip and don’t forget that if you liked what you saw here, please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Getting Your Business Ready NOW for Holiday Shopping

Getting Your Business Ready NOW for Holiday Shopping

Black Friday and its good friend Cyber Monday are over. But it’s not too late to prepare for the next big spending spree: The Holidays

Christmas shopping and websites didn’t always go together. For years consumers had the option of ordering online for contacting a new business, but an unfamiliar audience only really took the online shopping and procuring services via websites in more recent years.

Now that we’re in the age of eCommerce and Amazon is the biggest company in the world, businesses are competing for the same customers who used to trample over each other in malls trying to get the best deal or the last trending toy.

This is not any different for those whose website is designed for lead generation.

Even if you’re already selling online, whether it’s a product or your service, you may not have all your bases covered. So today I’m going to talk about what you can do to make sure your business is optimized for the biggest shopping/lead generation season of the year.

Did you have a Black Friday or Cyber Monday sale?

If you did offer a discount or some other incentive for these two recently passed shopping days then you likely have a lot of abandoned carts or lead contacts that didn’t turn into clients or customers.

In online marketing, remarketing has become a great way to reach back out to people who expressed interest in what you do but for one reason or another never actually became a paying client.

Remarketing is a great way to reach back out to people who expressed interest in what you offerClick To Tweet

If you examine who contacted you and what happened in between them contacting you or trying to make a purchase and them leaving without converting (this is when they become a client or customer) then you will see many opportunities to address what can be understood as gaps in the user experience.

Was your shipping too high? Was the way you contacted a potential lead too aggressive or too passive?  Those leads would have become paying clients without that gap.

So fill the gap! Growing based on feedback is how good business evolves. Take the information and learn from it and then apply it.

The analogy many adhere to is a leaky bucket. If you have a leak in the bucket you should repair that leak before adding more water. Consider the holidays a coming storm with flood warnings!

Now if you have a repository of emails to reference you can draft an announcement about the change so it not only stops presenting a barrier for future leads, you’ve also let old failed leads know that you’ve changed and they can return for a better experience.

How you go about reviewing falloff from lead to client will vary depending on your business. B2C e-commerce will be quite different than a site designed for lead generation, but the reaction approach and remarketing remain the same.

Set Up Your Marketing NOW

If you haven’t already got your holiday marketing set up, you should start right away.

Things like your newsletter, social posting, content marketing and any other distractions from customer service should be set up to send on a schedule and then left alone while you focus on the customer.

In reality, having this work done in October is ideal but better late than never!

Don’t switch gears now on what tools you use but definitely set up a December schedule where all your sales and products and services are out there for everyone to find.

You miss all the shots you don’t take so now is the time to start sending out those emails and posting to your Twitter account!

Get in the Spirit

It can be tough to navigate political correctness and the holiday season. Depending on your market and locality, having “Merry Christmas” can endear you to leads or throw up a flag.

You’ll know best which is right for you, but at the very least a cheery-themed website header update and associated social profile updates would be a great idea.

If you need help with this, get in touch and we’ll make sure you have professional social media profiles set up.

Do you have a roster of loyal clients you love? Let them know!

Do your due diligence on your clients and feel out how they approach the season. Then craft your materials and messaging so it aligns with their expectations for the season.

If you have an office party, take lots of pictures and get them on Instagram. Then when you have the more settled, posed for pictures you can add a gallery to Facebook.

Presenting your business in a positive way and showing off the staff having fun never hurts and clients like to see the people they’re trusting with their money or their business as happy.

This kind of year can be very stressful and it shouldn’t be. Whether you sell a product or provide a service, try and enjoy yourself so you don’t run yourself ragged and ruin your own opportunities to make new contacts and purchases.

Thanks for reading,
Mark Hare

P.S. For more tips on how to make your website get you the results you’re looking for, sign up for our free website guide plus weekly newsletter for entrepreneurs and small business owners today.
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Getting Your Business Ready NOW for Holiday ShoppingClick To Tweet

About the Author, Mark Hare

Mark Hare

Mark has been working in search engine optimization, paid online advertising, content marketing, and usability since 2005.

He has worked with hundreds of clients on a wide range of web based projects and is a strong proponent of white hat SEO techniques and link earning over building.


How to Dream BIG in Your Business

How to Dream BIG in Your Business

The ABC’s of Business Basics Series: Tips for Your Company’s Mission to Mars

According to Google, “In theory, the closest that Earth and Mars would approach each other would be when Mars is at its closest point to the sun (perihelion) and Earth is at its farthest (aphelion). This would put the planets only 33.9 million miles (54.6 million kilometers) apart. However, this has never happened in recorded history.”

Wow! Think about it… 54.6 million kilometers. It is a number many human beings can’t relate to or believe would be possible to travel to. However, this doesn’t stop space scientists. They don’t focus on how far away the planet is, they just want to get that spaceship to Mars.

In my practice as a Business Advisor, I see too many owners who play it safe. They set low sales targets, retain a minimum number of employees, or advertise only to existing markets because they don’t want more customers than they can handle or to get too busy.

Yet big dreams can actually propel you into the life and business you want. Let’s look at a business owner I know who had a big dream…Walt Disney. He “saw” Disneyland in his head. He knew where his company was headed, and held the dream through the naysayers and the banks. Imagine how proud he was when his dream became a reality.

Do you have a dream large and exciting enough for your business? If not, then perhaps it’s time to create one. Just like the Mission to Mars, it may feel so big or far away that it doesn’t feel realistic. It may scare you or it may seem impossible to accomplish. Create one anyway.

Not sure how to dream big in your business?

Here’s three tips to help out:

Tip #1: Don’t get hung up on the “how,” just the “what.” Do you want a 2nd location? How about an international presence or double the revenues? Identify your “Mars” first.

Tip #2: Own it. Is this really what you want? As the owner, and just like Disney, you need to really believe this is what you want and where you are taking the company.

Tip #3: Share your dream “Mission” with everyone. The “dream team” will help make it happen!

Dreams give us the incentive to get out of bed everyday, fill us with renewed purpose, energy and effort, and ignite the spirit of human achievement.

Go for it!

About the Author, Pamela Chatry

Pamela Chatry

Do you work too hard? Is your business in chaos? If you are struggling with business issues, contact Pamela Chatry for a complimentary assessment. Pamela has been a trusted and highly respected Business Consultant, Mentor for Women in Business, Self-Employment Advocate, Trainer and Keynote Speaker for over 25 years.

Visit www.pamelachatry.com or call her at 778-856-8970 for help in getting your business to its fullest potential.


Why Hiring a Makeup Professional for Your Headshots is Important

In this eTip I’m with the amazing Judy from Judy D Beauty. She had just finished making me look like this with her fabulous makeup techniques for when I had new headshots done.

I had a quick chat with her about the importance of having makeup done professionally for your headshots, it makes a world of difference as you’ll see!

A great makeup professional is essential for professional headshots

This eTip was shot at the Taneane Twele Photography studio when I had my headshots done a while ago. My hair was done. My make-up was complete and our next step was to get me in front of the camera to get some professional headshots.

It’s been close to three years since the last time I had headshots done so it was time to get this done again. My personal branding has changed and evolved since then, including releasing over 90 pounds! It was a no-brainer for me to invite Judy and Taneane again to do my makeup and the photography since they had done such an incredible job the last time.

Now the question at hand is: why should you bother with a makeup professional rather than doing your own makeup for your headshots?

Judy says it’s because the makeup that you use everyday is definitely different than the makeup that a professional would use. The lighting can result in very washed out, unprofessional headshots and only someone who has experience seeing the results would know that and what to do about it.

Knowing what makeup works best for high definition images is not something everyone will know. As is understanding framing and what else is in the image such as your neck or chest. Having a professional take the pictures is having someone analyzing you as well and taking into account your hairline, your ears, and the shape of your face.

Getting professional headshots brings experience. Judy’s experience in TV makeup means she knows what to use for the ideal outcome of the photos. People without the right makeup and experience will wind up with photos not really suitable to showing to clients or peers.

You can find Judy right here in Abbotsford and get in touch with her via her website at www.JudyDBeauty.com

Visit Judy’s website and sign up for her newsletter and 4-part video series where she walks us through the entire process of putting on my makeup in preparation for this photoshoot!

If you are from the lower mainland give her a call or you can also contact Taneane from Taneane Twele Photography. They will set you up and make you feel like a goddess (or a god by the way, she does men too). Do yourself a favour and do this for yourself – you are worth it!

By the way during today’s photo shoot we had Keith Dobie Abbotsford videographer there and filmed all this.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

8 Personal Branding Mistakes that are Hurting Your Business

8 Personal Branding Mistakes that are Hurting Your Business

There’s no denying consumers crave a deeper connection with the companies they do business with. And that’s why these days having a fancy website and logo isn’t enough to define your brand.

Consumers crave a deeper connection with the companies they do business withClick To Tweet

Therefore, it’s very important to thoughtfully create a personal brand that truly shares who you are and what you stand for.

If a brand isn’t appealing to your audience or not genuine, it can repel customers.  But the process of creating a brand can be intimidating for some.

So how do you avoid personal branding blunders when it comes to helping instead of harming your business?

Here’s the biggest personal branding mistakes to avoid:

  1. Thinking you don’t need a Personal Brand

    Whether you intentionally create a brand or not, every communication and experience you have with customers and potential customers is shaping your brand.
     
    That’s why it’s critical to create a positive brand communication.  If you don’t take time to define your brand, your message can get wishy washy.  That lack of clarity will hurt your marketing efforts.

  2. Using Copycat Branding

    Often when people start out in business they feel like imitating their top competitors is a good idea. Don’t imitate, instead innovate.
     
    Accentuate what makes you unique.  Differentiate yourself.  Show why your differences make you a better choice.
     
    Do this by creating signature systems, products and messaging that sets you apart.

  3. Not Being Authentic

    Some people take a dress-up approach to branding.  They feel like they must be something they are not in order to attract customers.
     
    Authenticity in marketing matters more than ever before.  Being honest and transparent builds trust.
     
    A brand should be genuine and always maintain consistent messaging that is in alignment with your personality and brand.

  4. Lacking Consistency

    Your personal brand promise and message should be clear with every communication.
     
    The more consistent your brand is, the stronger it will attract followers. So as you write blog posts, eBooks and social media posts etc., make sure the thoughts, opinions and information shared is consistent with your personal brand.
     
    Every communication should reflect your brand personality and values.

  5. Not Writing Your Own Stuff

    Content marketing helps you develop leadership in your industry. Your fans want to hear from you – not the same old thing that everyone else is writing.
     
    Every time you write it’s a communication that builds a relationship with your followers. They experience your personality and voice. Make time to write your own tips, checklists, guides and freebies for your content marketing efforts.
     
    Writing unique articles also boost your website SEO.

  6. Not Defining Your Niche

    No business can be all things to all people. It’s really important to define your target market.  Period.
     
    The more narrowly you can define your target market the better; otherwise, you risk confusing your customers and you’ll have a harder time attracting the right kind of clientele that you want to serve most.

  7. Not Loving Your Tribe

    Your tribe is a group of people where an unconditional love and connection exists.
     
    Raving fans will tell the world how amazing you are.  That’s why it’s important to give special treatment to your tribe.
     
    Find your tribe. Love them hard.  Give them special offers.  Allow them behind the scene’s peaks.  Share advanced notice about things coming down the pipes.

  8. Forgetting Quality and Professionalism

    The Internet knows all so if you make a mistake, someone’s going to catch it.
     
    When you send a newsletter with typos or broken links it reflects poorly on your brand.  When your customer has a problem and calls customer service, they want their issue resolved.
     
    Pay special attention to your appearance.  Watch the language you share on social media. Your demeanour should be humble not arrogant. Display ethical behaviour when attending public events. Answer the phone professionally.

Take these lessons to heart and keep them at the core of your personal branding strategy. Even if you feel good about your branding efforts, it’s smart to step back and take a look at your existing strategy and double-down your efforts to protect your personal brand.

What stories do you have where your personal brand made a difference for your business?

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

8 Personal Branding Mistakes that are Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Embracing Your Personal Branding Uniqueness for Business Success

Today’s eTip is about how important it is to let your personal brand shine so you show off the real you and the best you!

The value of letting your personal brand shine

Building a personal brand is important and you put a lot of work into it so don’t by shy about who you are. Too often as women in business we’re told the expectation is to be demure and reserved but there is a lot to be said about simply being yourself if your business and brand are built around who you are.

When building up your personal and business brands you should have taken the key step of defining your ideal client so with that in mind you should remember that your deal client wants you! If you restrict yourself you’re actually doing yourself a disservice.

It may even mean potential clients outside the spectrum of your ideal client are put off but that’s totally okay because what you really want for both your business and peace of mind are the clients you’ve defined as best suited to you and your business.

Be confident in your personal brand and own who you are. 

Do you swear a lot? Hiding that from the offset of client interaction creates the expectation that you will consistently hide it and eventually the client will get to know the real you. When that happens and you’ve presented a false version of yourself it can create issues that would have been avoided had you showed the real you at the start.

While it’s not for me personally and does not align with my personal branding there are many examples of successful people who curse!

Promote what makes you unique

The more unique you are the more likely you will stand out to potential clients.

Let your personality shine through so everyone knows what you’re about. In saying that you should also keep in mind that your accomplishments should be worn on your sleeve. Never shy away from telling people about what you’ve accomplished in the past.

This doesn’t mean telling people that you think you’re great or what you think you’re great at; tell them why you feel that way and what you’ve done that has instilled confidence in you in your skill set or product.

Use key terms like ‘I accomplished’, ‘I generated’, ‘I completed’ and follow up with something genuine that you’ve done that makes you confident in yourself.

Accept praise with grace

This is a personal fault of my own. It’s sometimes tough to respond to a compliment but I highly recommend you take a moment and accept it. Thank them and let them know you appreciate it. Never deflect or reject praise.

Now the goal is to surround yourself with your target market so when you are being yourself you’re around the right people for it.

Not everyone appeals to everyone so put yourself in places where your ideal clients will be present. Mixing water with oil will just cause you unnecessary problems.

By placing yourself in the right setting and letting yourself shine with a strong personal brand you will lead yourself to your ideal clients so you have a much better time working with with people who like who you are and what you do.

Trying to be all things to all people can lead to hurdles that are best avoided while you build out your client roster with people who fit well with you.

That’s it for today’s eTip and don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

5 Steps to a Strong Personal Brand on Social Media

5 Steps to a Strong Personal Brand on Social Media

Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.

If you’re an influencer in your industry or the face of your business, then paying attention to personal branding is essential in your social profiles.

To be an influencer in your industry, personal branding plays a key roleClick To Tweet

So how do you get personal branding working for you?

Here’s 5 steps to ensuring you have a strong personal brand that will help with your business success:

  1. Audit Yourself

    A quick audit of your personal profiles is a good idea so you can prune anything you wouldn’t want associated with yourself professionally. It will give you a chance to update all your profiles as well.
     
    Make sure all your profiles are connected so users can easily see the relationship. The idea here is that you are an extension of your business and all social profiles clearly indicate to the user who you are and what you’re about.
     
    When posting to your personal social media accounts, keep in mind your business goals and remember optics is key. When someone searches your name, what do they find? Remember anyone may repeat that search so if the results aren’t good you could lose a potentially warm lead.

  2. Set Goals

    Being the face of your business can also lead to you being an influencer in your industry. But that doesn’t just happen automatically. You need to set targets for yourself. And not just in terms of the metrics of measuring success but in how you will achieve the higher standing in your industry that you’re after.
     
    Look at people already established in your niche. They may have a business profile but then on their own how are they presented? Successful personal branding should show their personal profile is aligned with the style of their business.
     
    Once you see what content has been effective and how often your peers have been successfully posting, you can estimate how often and what kind of materials you should post.
     
    Also pay attention to where they post and you’ll see what platforms have returned results for them.  Then you’ll know where to focus your efforts.
     
    This element and the audit can be time consuming and confusing so don’t hesitate to reach out to social media experts if you require assistance.

  3. Create Your Social Media Strategy

    You have your goals set and you know how often you want to post and how many new people you want to see your content.
     
    Now it’s time to incorporate the previous steps and develop a goal-based strategy aimed at realistic growth.
     
    Achieving your goals is a dynamic process where you will consistently evaluate your successes and refine your approach until you start seeing the results you want.
     
    Share other people’s content while promoting your own to establish yourself as an authority in your industry and not just a self promoter.
     
    There are various content aggregation tools available that will make it easier for you to find relevant content. And the bonus is you’ll get to read more about what you do!
     
    Alltop and POPURLS are some favourites but there are many more you can choose from.
     
    Try tools like Buffer or Hootsuite to help you schedule out your posts but remember to check in often for any engagement. The best thing you can do to establish yourself as an authority is to provide feedback and commentary on other users that shows you know what you’re talking about.
     
    By making it a conversation you are becoming an influencer. Other users will see that dialogue whether its tweets or comments and they’ll see your expertise in action.
     
    Each approach will vary but there should be consistent elements to any strategy such as choosing which platforms you are going to be able to log into on an ongoing basis and what kind of content is best suited to your industry.

  4. Update Your Profiles

    Having a professional headshot is a great idea for your personal branding.  If you don’t have that already make sure you get one and place it as your avatar on each social media profile – both personal and business profiles.
     
    Each platform’s profile should easily convey a connection to all others. Users should see consistency in both the visual elements and the content you’re posting.
     
    If you’re having trouble with the various images and sizes required, it’s quite easy to set up a free account with Canva, which has predefined image sizes for all platforms and is very user friendly.
     
    Use Canva for graphic social media design

  5. Hire a Mentor

    It never hurts to have a third party review your profiles. While asking friends for help may seem like a good idea, an experienced, professional personal branding mentor will know what has and hasn’t worked in the past.
     
    Look for someone who has helped others achieve a solid personal brand and reputation in their industry and contact them for assistance.  But make sure they know this is about your social media presence so you get someone with relevant experience to your goals.

Personal branding is not as easy as a lot of people think. If you are ready to start but not sure where or how then please contact us and we’d be glad to help. We’ve helped many people perfect their personal and business branding and I’m sure we can help with yours as well.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

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5 Steps to a Strong Personal Brand on Social MediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Telltale Signs You’re Procrastinating and How to Overcome this Problem

3 Telltale Signs You’re Procrastinating and How to Stop

I don’t know about you, but I can find myself in a tight spot once in while – all because I procrastinated about something I knew I needed to do.

And then of course, I am frustrated with myself because now I need to drop everything else I’d rather be doing and I’m stressed and not happy at all.

Again!

In this article I will help you understand how to recognize procrastination when it comes up for you and learn how to reach your goals.

Is it really procrastination… or are you making the right decision because something else is more important right now? If it is really procrastination these strategies will help you recognize the early warning signs and give you strategies that will work for you so that you stop playing small and live your life to the fullest.

The end of the year is quickly ending so this is a perfect time to reflect over the year and see what you had planned to accomplish compared to what you did accomplish. Think back to when you planned out your goals.

Remember how excited and dedicated you were? And then life happens and the day-to-day gets in the way and before you know it another day has gone by without reaching your goals.

When asked recently in an Internet survey the top five reasons people gave for procrastination was: fear of failing (19%), lack of motivation (13%), lack of focus (12%), feeling overwhelmed (10%) and the task was unpleasant (9%.)

1st Sign You are Procrastinating

You indulge in distractions such as watching TV, surfing the web, social media, playing video games, taking naps, reading books, or hanging out with friends instead of working on your goals.

2nd Sign You are Procrastinating

You make excuses for not doing something you know you should be doing such as…

  • It’s been a rough week or
  • I need more time / money / resources / sleep or
  • I have too many other things going on right now – I just can’t fit this in or
  • I’m just not feeling it right now
  • Yada, yada, yada…

3rd Sign You are Procrastinating

Feelings of despair that can paralyze you from taking positive action towards your goals. This often sounds like…

  • Why is my life so unfair?
  • Why am I always the one that must do everything?
  • Why are things always so difficult?
  • Why can’t I be more organized?

If you can see yourself in any of these warning signs, then you are definitely procrastinating in a detrimental way.

Here are ten strategies that will help you overcome this problem once and for all:

  1. Vocabulary is important so choose your words wisely. Positive words yield positive results; negative self-talk gets more of what you don’t want.
  2. Reverse your calendar and start with the deadline and work backwards so you space out the work in smaller steps. Make sure the interim deadlines are realistic and allow space for unforeseen things to come up without jeopardizing the project.
  3. Fill your calendar so that you reduce the time you think you have available to work on the important tasks. Look at elapsed time versus effort time.
     
    For instance, it might take you 3 hours to complete a project step but you won’t have a 3-hour block of time all at once. So, give yourself a deadline of completing that task over 3 days so that you can find 3 hours of time spread over the 3-day period.
     
    Include recreational and family activities, too, so that the time you can dedicate to the project is realistic and achievable.
  4. Work in a state of flow because we’re most productive when fully engaged. Distractions, emotions and other concerns undermine our ability to focus. Consider spending 2-minutes in meditation to empty your mind and visualize yourself celebrating completing the task.
  5. Fully embrace your goals so don’t spend time working on things you don’t care about if you have any choice in the matter. There are some things we all must do regardless of how much we dislike them – so do those things first and get them out of the way so that you can enjoy the rest of your day doing what you really want to do.
  6. Look at the tiny steps if the big picture is overwhelming. Break each big step into smaller steps and before you realize it, the project is finished. And share the load by delegating as much as you can to someone who loves doing those types of things.
  7. Make your own rewards and treat yourself once a specific task is completed. Relish how good it feels to have that step completed and then do something fun before moving to the next step.
  8. Reframe its importance even if it’s not important to you. Remind yourself of how important it is to someone you care about or think about how good you will feel when this project is completed.
     
    I do that when it’s time to prepare my annual taxes because it is the one thing I dislike more than anything – but once it’s handed off to the CPA I feel wonderful knowing I won’t have to do it again for another year!
  9. Sleep, eat healthy & exercise because unless you feel good physically and mentally it will be almost impossible to focus on completing the task at hand.
  10. Uncover start and end points because once something has a beginning and an end, it’s a whole lot easier to start filling in the middle. That’s a lesson I learned from my home economics teacher in grade school when she made us measure twice and cut once.
     
    When I was learning to sew, I had to take out each piece of the pattern and lay it out on the fabric so I knew exactly which pieces I needed before I was ever able to start cutting. Of course, I wanted to jump right in and make a dress, but I’m so glad she enforced me to do it right the first time!

So now that you understand why you might be procrastinating, how to tell when it’s happening and some methods to develop some winning strategies it’s a perfect time to start planning for the new year.

About the Author, Katherine Hartvickson

Kathryn Wilking

Katherine Hartvickson is the founder and president of Hartvickson & Associates, Inc. dba Quantum Ascendance. She is an experienced business consultant and success coach. Since leaving the corporate world in 2009, her clients include business owners and other seriously committed professionals and entrepreneurs who want to gain the confidence and skills to break through the barriers of success and achieve their ideal life.

What separates her service from others is her experience in leading large teams and developing top performers in corporate environments and because of this, clients achieve individual & financial rewards and the recognition they earned without sacrificing their personal life. If you are interested in knowing more, she can be reached at www.QuantumAscendance.com.


How to Make an Impact with Your Personal Brand at Live Events

In this eTip I explain what it takes to make yourself known when you’re at networking events by getting your personal brand to work for you.

How can personal branding help you when in a group environment?

If you watched last week’s video you saw my interview with personal branding expert Dana Smithers. Carrying that theme through today’s video will be focused on that established personal brand and how to get it working for you when you’re networking and meeting new people.

Many people don’t realize just how much of an impact their personal brand can make and this is especially true when at conferences or other large networking events when you could connect with your ideal target market.

Sometimes we forget about how we come across to others when at these events. While these events are not about networking make sure you’re aware that you have to be open to the idea of meeting potential new clients.

While at the Woman Of Worth event I saw many examples of personal branding being showcased. One author even had her hair dyed purple which caught the attention of the MC. Some showed off tattoos and other eye grabbing details while others were in comfort clothes.

The contrast between the two stood out to me. While not there to build out their client list they were showcasing their brands. Wearing a hoodie and sweatpants at an event like that conveys the message that they’re not concerned about quality. By not paying attention to their personal brand they send the message about how they run their business too and it isn’t a good message.

Make sure that you’re dressing the part when at events. Be a brand representative and remember that you’re appearance and demeanor are being judged. You could be arms length from a great lead and not even know it so dress for success in case that potential lead is looking for what you provide.

Think it through and it should make sense to you. If you have tattoos and own a tattoo parlour then it makes sense to show those off in your personal brand. If you’re a lawyer then it may be a better idea to dress conservatively and hide the body art.

Even if you’re an introvert you can bring out your personal brand in a measured, conservative way. You don’t have to change who you are but don’t use any social barriers as an excuse for missing an opportunity.

The takeaway is to showcase your unique selling position in your personal brand. At any given moment you could be face to face with your ideal client. Make sure you’re in a position to capitalize on the opportunity if it’s presented. Wear your brand colours, show off a style that helps convey your business goals, and remember to smile and enjoy yourself!

Don’t forget that if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

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About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".