eBusiness Blog

5 Social Media Video Marketing Strategies to Help Showcase Your Business

I’m certain you’ve noticed a massive increase in social media videos, and you might be interested in using video for your business, but don’t know what to film about.

In today’s video eTip, I’m sharing five ideas for types of stories you can tell on social media.

 

First Determine Who Your Videos Are For

Before you start filming anything, you need to take a moment to figure out who your target audience is.

Who are you trying to reach in your video? You want to make sure you are creating your videos for the right people and sending the right message.

Ensure you are talking to the right people in the right way that will draw in your ideal target market so they can learn more from you and about you.

Your goal is to inform your audience and provide something of value. By showcasing your expertise, you are building your brand image which will help with conversion rates and potentially attract new clients.

Be mindful of different social media video platforms and their allowed lengths

Each social media platform has its own rules as to how long they will allow your videos to be. Here’s a quick reference guide:

  • Facebook allows up to 2 hours of video (though you probably wouldn’t want to use all this time),
  • Twitter allows 2 minutes and 20 seconds,
  • Instagram provides one minute,
  • Snapchat gives ten seconds and
  • Vine gives 6.

Be mindful of these guidelines  but keep in mind I am talking about video more suited for Facebook and YouTube. You could also make truncated versions of these videos for other platforms.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

5 Ideas for Social Media Videos:

  1. Share Your Knowledge

    This is an opportunity for you to share your expertise and knowledge with your audience. Demonstrate you have something of value to offer your target market.
     
    This is your chance to show your skills and give people an idea about what your business can offer.
     
    If you have the sacred gift of knowledge, this is a great opportunity to exercise it.

  2. How-To Video

    Demonstrating how to use a product or showing something step-by-step in a video can be highly effective.
     
    Taking some of your FAQ and answer them in video by visually showing customers how to solve their problems. You can also show them how to access features and promotions they didn’t know about.

  3. Answer Questions

    Facebook Live is great for this. You can get on video, interact and answer questions. This is a great way to show you care about your audience and want to address their concerns.
     
    It also gives potential customers the opportunity to learn about your business and its services. Instead of using Facebook Live, you could pre-record a FAQ video and post it. Here, you can answer previously submitted questions to give you time to prepare your responses. This allows you to create themes for your videos and map out areas of concern you might hear from clients or potential clients.

  4. Behind the Scene

    Make a video and share what’s going on behind the scenes. You can demonstrate how you are creating products or show the activity happening in your warehouse if you have one.
     
    Highlight the beauty of office life by showcasing your employees and the collaborative efforts of the people working there.
     
    Even if you work alone, there’s always something you can bring to light in a “behind-the-scenes” video.

  5. Tell Stories

    Telling stories is always a great way to capture the interest of your audience. You can share experiences your audience would relate to. Provide insights about you, your company or events you’ve attended.
     
    Tell stories that relate to your business and its core values. Tell stories for entertainment, information and inspiration.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

5 Social Media Video Marketing Strategies to Help Showcase Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Video Marketing right for you and where should you use it?

Why Video Marketing Garners Great Results for Business Owners and Entrepreneurs

Is Video Marketing right for you and where should you use it?

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

For tips on how to make the right video for you or your brand see our post:

7 Video Marketing Methods for Greater Business Exposure

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

  • Include video in your page content

    A study by Mist showed that having video on your landing page increased your chances of being found on page 1 for your targeted key phrases by 53%.
     
    Having a page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is  highly valuable then it becomes a constant struggle against your competitors.
     
    Increasing your page 1 rank chances  by 53% makes a strong case for including video in your online marketing
     
    Whether your summarize in a talking head style video or use Power Point to create a slide show video having that  in your content is a great way to make the most of your video marketing.

  • Include video with your blog posts

    You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?
     
    When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.
     
    SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by 3X and that means 3X the users and 3X the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69% of all global consumer online traffic in 2017 and 69% is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83% of Moms turn to the Internet when they need answers.

83% of moms search for answers to questions onlineClick To Tweet

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

Marketing online is not easy and there is a lot to learn. If you are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with an industry professional while you study the in’s and out’s of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Find out if Video Marketing is right for you and where should you should use it!Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Properly Frame Your Social Media Videos

Have you ever watched a Facebook video and felt something was “off” about it but didn’t understand why?

In today’s video eTip I’m covering how to frame your social media talking head videos properly in order to avoid a similar disconnect with your audience.

 

5 Ways to Frame your Social Media Videos for Optimal Results

One of the things many people don’t know about me is that I have an extensive amount of video experience from working at our local cable company, MSA Cable 3, many years ago.

I was the first paid position as Master Control Operator and while there had the opportunity to learn
from the pros about video editing, directing, producing, lighting and camera work.

Back then our crew would head to the Abbotsford Airshow every year and shoot behind the scenes footage of the jets and even go up in the planes with a hand-held camera in tow to get some incredible shots from the sky.

More recently I attended the Vancouver Film School and took a semester on video editing and production. For this reason, I’m very passionate about video and want to share my knowledge and experience about videos to you so you can create professional looking videos for your social media marketing.

Here are a few of the technical details in relation to framing you need to be aware of when shooting your next video:

Where You Are Positioned In the Video

When standing in front of your camera, ensure you are positioned in the middle of the frame. Do this to avoid taking your audience’s attention elsewhere and be distracted by what is getting equal billing to you.

If you are off to the side, if diffuses the focus on you. The exception to this of course is if you have others in the video aside from yourself.

Have the Right Amount of “Head Space”

“Head space” determines the amount of room there is between the top of your head and the top of the camera frame.

Avoid this space from being too much or too high as that will result in you “floating” in the shot.

You also don’t want too little space either. Avoid cutting off your head or having the top of the camera frame “sit” right on your head.

Where to Look

Ensure you are looking right at the camera lens. This is a common occurrence when using a smart phone to shoot videos.

Often we naturally look at ourselves appearing in the screen monitor when recording; however, this is not where the camera lens is, and this causes you to not be looking directly in the eyes of your viewer.

Regardless of what kind of recording device you’re using, experiment to find out exactly where to look so you are looking directly into the camera lens as opposed to watching yourself in the monitor.

Use Varying Frame Sizes

Something that adds interest to your videos is varying up the frame sizes using the zoom feature. Zooming in and out adds variety to a static shot, capturing your audience’s attention more.

There are 3 different shots you can use:

  1. Tight head shot – a close up of your head typically from the chest up.
  2. Mid framed shot – where the camera is pulled out a bit more and shows more from your waste up.
  3. Wide shot – a wider frame showing more of the full body.

Without having the luxury of a cameraman to do the zooming in and out for you, you can do these varying shots during editing.

When I shoot my videos, I record them as a wide shot and then use Camtasia or Abode Premiere Pro to do create the varying frames. There are many other free and low-cost video editing tools you can use as well.

Incorporate the Bottom Third

The bottom third is literally the space at the bottom of your video that begins two thirds of the way down, spanning until the bottom of the frame.

This is where displaying closed captioning is done, which is very useful for YouTube and Facebook videos. Stats tell us a large percentage of people do not turn on the audio when watching a Facebook video so using closed captioning provides an alternative way for them to receive your message.

You can also add a graphic in this space that displays your name, logo and website address or any other kind of call to action to promote. This makes an effective visual reference the audience can see and make note of.

The next time you record your social media “talking head” video, keep these pointers in mind and frame your shot in a way that will get you the best results. Your viewers will then be interested and captivated as opposed to feeling disconnected and moving on.

If you have any questions about incorporating video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Properly Frame Your Social Media VideosClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Video Establishes “Know, Like and Trust” With Your Target Audience

How Video Establishes 'Know, Like and Trust' With Your Target Audience

Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy.  One of the top reasons I mentioned was how video increases your target market’s confidence in you.

And when it comes to compelling people to purchase from you, that confidence must be fully established first.

Confidence is key in compelling people to purchase from youClick To Tweet

This is what we call building the “Know, Like and Trust” factor with potential clients.  As a business owner, your goal should always be to focus on these three areas in any marketing you do.

One of the best places to help you establish the “Know, Like and Trust” factor with your  target market is by using video is on Social Media.

Video provides ample opportunity to showcase your personal and professional brand. It elevates your knowledge and expertise in your industry and gives people an opportunity to get to know you better, like you enough to want to hear more about what you have to say, and of course, trust you enough to make it comfortable for them to purchase from you.

So how do you go about building the “Know, Like and Trust” factor with your audience through video?

Providing Value

The first thing is to determine what your target market would find of value. If you’re not giving your potential clients something they want, then they have no reason to watch.

That value can come in a few different ways. A video can be:

  • Entertaining
  • Informative
  • Inspiring or motivating
  • Interesting
  • Engaging

Think about your business and how you can create videos that your target audience would appreciate receiving from you. You may have noticed most all of my videos are of the “Informative” nature through my eTips.

Depending on the industry you are in and tapping into your own unique personality, see what types of videos would work best for you and would resonate the most with your audience.

Since developing the “Know, Like and Trust” factor is a fundamental in business marketing, let’s dive a little deeper into this concept to fully appreciate how it can get you more leads and easier sales conversions for your business.

Building the KNOW Factor

If you’re like most entrepreneurs and small business owners, you are the face of your business. You don’t have the luxury of having a big corporate brand image (and budget) to get the sales. Instead, you have to rely on getting out there, pounding the pavement and getting visible in front of your potential clients.

This is because it stands to reason the more someone knows you, the more comfortable they will be in discovering more about what you have to offer, which can then lead to a sale.

Getting in front of a video is a great, quick way to accomplish this.

So when creating social media videos, always have your target market in mind and ensure you are infusing not only value into what you’re producing but also some of your personality so people feel they are seeing a friend every time they watch your video.

Building the LIKE Factor

As people get to know you through your videos, something else is going to happen. You’re creating an opportunity for them to also like you.

This is where knowing and understanding your ideal target market really becomes important. People aren’t going to purchase from you if they don’t like you.

Think about it, do you avoid making a purchase if someone came across too pushy or icky in some way? Well your audience is judging you the same way.

Of course you can’t get everyone to like you but what you can do when you’re creating your videos is to be:

  • Uniquely Yourself – there’s no point in trying to act like someone else. Just be you and you will draw your followers in naturally.
  • Genuinely Authentic – honesty and even some vulnerability will help people feel they are not watching a rip-off artist in action.
  • Timely Relevant – produce videos your target audience wants to watch and when they need to see it in order to convert them into paying clients quicker and easier.
  • Unabashedly Visible – don’t hide behind the camera, people need to see your face in order to be able to like you!

Building the TRUST Factor

When all is said and done, if someone doesn’t trust you, they will never do business with you. Period.

Sometimes business owners automatically assume people should trust them but may unknowingly be doing things that has the opposite effect.

Here’s some ways you can establish trust with your ideal target market:

  • Provide Value – Avoid creating fluff, pointless and nonsensical videos that are meaningless to the people you want to buy from you. They are not going to trust you know what you’re doing if you don’t provide proof you do.
  • Pursue Excellence – The more you provide the best you have to offer by way of skills and expertise, the more you are building trust by showcasing your ability to solve the problems your target market has that your product or service provides.
  • Be Consistent – Randomly producing videos is not going to get you the traction you need to establish authority in your industry. People want to see consistency to make them feel more comfortable about trusting you. Set a schedule and commit to it. Whether it’s once a month or once a week, that consistency will get you the results you’re after.
  • Avoid “Salesy” Language – People don’t like to be sold to. Avoid trying to “sell” your products or services and instead focus on providing value. This will draw people in as opposed to repelling them.
  • Provide Unique Content – They say there’s nothing new that can be said about any given topic but what you can do is take your knowledge and find ways to present it in a new light. Find different perspectives and angles that hasn’t been talked about before. Above all, avoid copying someone else’s work – that’s just wrong.

By using videos in your social media marketing strategy, you are showcasing your expertise. This in turn establishes your authority in your industry and helps develop the “Know Like and Trust” factor with your ideal target market.

Over time, you will build a loyal following of people who can ultimately become not only paying clients but also a source of referrals for your business.

If the thought of doing videos for your social media marketing is too frightening to consider, or perhaps you simply lack the know-how on how to get started, I invite you to join my monthly Social Blast membership program where I cover topics like these and others each month in a live training call. Click here for details and come join our group today: www.socialmediagroupcoaching.com

Go now,  create videos and get your best brand-visibility foot forward to generate more leads and sales for your business!

To your ongoing success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How Video Establishes “Know, Like and Trust” With Your Target AudienceClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

7 Video Marketing Methods for Greater Business Exposure

Did you know Facebook videos get 135% more organic reach than photos?

Today’s video eTip is about using video to your marketing advantage so you can build more business exposure, especially on Facebook.

Watch to find out the 7 different ways you can create video where many of them don’t involve you having to be in front of the camera!

 

It’s no secret video is where it’s at right now, especially in the social marketing scene. There’s lots of reasons for its popularity and tons of stats to prove video really should be incorporated into every entrepreneur and small business marketing arsenal.

Here are seven different ways you can create video to boost your business brand exposure and gain more traction on social media:

#1 Talking Head Videos

Just as I’m doing in the above video, “talking head” simply means standing in front of the camera and, well, talking.

What you talk about can be anything from a teaching point to a stand-up comedy routine! The point is to get yourself out there to showcase your personality, expertise and build the “know, like and trust” factor with your audience.

#2 Live Action Video

If you’re attending a live event, workshop or concert even, taking your camera and posting footage of what you’re seeing is the live action video definition.

You could do your own commentary by explaining what you’re witnessing or let the audio from the stage be what the viewer listens to.

These types of videos are great for Facebook Live, showing what you’re experiencing in the moment.

#3 Video Interviews

This form of video has been around for ages and is still popular today. Find an expert that you know your target market would find interesting and do an interview with them.

I’ve recently done a few – check out this one with Law of Attraction expert, Dana Smithers or this one with Kindi Gill about the importance of investing wisely in your business.

#4 Video Animations

Another popular form of video that seems to be coming back into popularity is animation. This is where a video is put together through a variety of images and drawings, making the video “come to life” through the animation artwork done.

A popular service that helps create such videos is Animoto.

#5 Video Voice Overs

Not too long ago, I was very camera shy. My first attempts at video were of me recording an audio of my eTip and then laying that over a static image.

We also see a lot of this lately on Facebook where someone has taken an inspirational image and put an audio track to it, making it a video, which then gets a higher reach than if it were just an image.

#6 Video Slideshows

Microsoft PowerPoint is a great tool for not just business presentations, but also creating videos with. The later versions facilitate audio tracks so you can record a whole presentation and export it as a video.

#7 Video Screenshares

In my Social Blast monthly membership training program, I use this technique to teach my students in a way that allows me to literally show them what to do and where.

Camtasia or any other type of screenshare software allows you to speak while demonstrating what you’re talking about on your computer. YouTube is full of such demonstration-style videos.

These are a sample of ideas on what you can do to use video in your marketing strategy and build your business brand exposure. Get yourself out there and give it a try!

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

7 Video Marketing Methods for Greater Business ExposureClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Ignoring Video Marketing is Hurting Your Business

Why Ignoring Video Marketing is Hurting Your Business

6 Compelling Benefits to Jumping on the Video Bandwagon while the Momentum is Hot

Have you noticed seeing a lot more videos on Facebook lately?  Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of  YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Creating decent-looking videos for social media has become much easier with today's technologyClick To Tweet

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

  • A Facebook video receives, on average, 135% more organic reach than a photo.
  • 73% of Business-to-Business marketers say video positively impacts their marketing return on investment.
  • According to CISCO, 80% of all consumer internet traffic will come from videos by 2020.
  • 10 billion videos are watched on Snapchat every day.
  • More than 500 million hours of videos are watched on YouTube every day
  • A Facebook video receives, on average, 135% more organic reach than a post with just a photo.
  • On Twitter, videos are 6 times more likely to be retweeted than photos and 3 times more likely than GIFs
  • Companies that use video in their online marketing efforts have been known to grow their revenues 49% faster.
  • Businesses who use videos in their marketing enjoy a 27% higher Click Through Rate (CTR) and 34% higher web conversion rates than those which don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

  1. Increase Your Target Market’s Confidence in You

    Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
     
    Because you want to create the “Know, Like and Trust” factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

  2. Boost Your Search Engine Rankings

    Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
     
    According to Moovly, your chances are 53x’s greater to be higher up in Google’s search results if your website or blog post includes a video.That coupled with Google’s ownership of YouTube,  your chances of getting higher rankings are increased when your videos are also housed there.

  3. Gain a Higher Social Media Reach

    Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
     
    If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

  4. Enjoy Higher Website Conversions

    Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
     
    So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

  5. Save on Expensive Production Costs

    With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
     
    All you need is your smart phone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

  6. Take Advantage of Showcasing Your Offerings

    A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
     
    Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.

In my Social Blast: eMarketing for Entrepreneurs monthly membership program, I share lots of tips and strategies on not only video marketing, but many other social media and digital marketing topics to help grow your business. Come and join us and learn!  Click here: www.socialmediagroupcoaching.com

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Ignoring Video Marketing is Hurting Your BusinessClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

SEO: Using Video for Better Google Brand Exposure

Does it freak you out to do videos that will help with your online marketing efforts?

Videos play a big role in SEO that can drive qualified traffic back to your website. Take advantage of the momentum video has right now. Today’s video eTip shares some ideas on how to do that.

 

Considering YouTube is a major search engine, there’s great opportunity for your business to take advantage of that real estate and expose your business brand to a larger audience.

How to Incorporate Video Into Your Online Marketing

Right now video is hot – it’s capturing people’s interest and business owners should take advantage of this momentum.

One way to do that is incorporate video into your marketing methods while utilizing search engine optimization methods to those videos for extra impact.

So think of a topic your target audience would find of interest, or help answer a question they might be typing into Google, and do a video on that subject.

These searchers will find your video, watch your content and now be further exposed to your business brand and what you have to offer.

Even if they may not be shopping around specifically for your product or service at that moment, they are now aware of you and will think of you if the need arises or perhaps refer you to others.

What to do with Video to Maximize Your Brand Exposure

When you create a video, first add it to YouTube but also add it to your WordPress blog for even more business exposure.

This is what I’m doing with these video eTips by embedding my YouTube video here into a blog post. Now when people do a search on my video topics, they will either find my video in YouTube or here in my blog.

Videos are a part of what’s known as relationship or pull marketing and may not get you immediate results but will give you long-term benefits in brand exposure and recognition.

Give Your Videos SEO Juice for Ideal Exposure

Your goal is to get in the top 3 pages of search results.

Do this by ensuring your video title and description is SEO optimized with brand-related keywords so the search engines pick it up when your target market is doing a search on your topics.

You’ll want to SEO optimize both the YouTube video as well as the WordPress blog post that has your embedded video into it with keyword-rich title and description meta tags.

If you have any questions about SEO or how to incorporate video into your online marketing, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for assistance with your SEO efforts, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

SEO: Using Video for Better Google Brand Exposure Click To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

The Ugly Truth: Why SEO Isn’t Driving Better Website Sales

Why SEO Isn't Driving Sales for Your Website

7 SEO-Related Strategies You Can Do Now to Increase Website Conversions

It’s been said you can lead a horse to water, but you can’t make him drink.  This is certainly true when it comes to online marketing as well.

While business owners are hungry to achieve 1st page Google rankings (and if they’re not, they should!), sometimes they are puzzled why greater traffic doesn’t lead to greater sales.

After reading this article, you’ll find out what SEO is, what it isn’t, and how to harness the power of SEO to drive more sales for your business.

How to harness the power of SEO to drive more sales for your businessClick To Tweet

What SEO Is

SEO stands for Search Engine Optimization, which is online efforts designed to help your website get higher up in search engine rankings.

Basically that means when your potential customers type keywords related to your business in search engines such as Google, your website comes up higher in the search results.

There are many approaches to SEO.  Three common ways include:

  1. Optimizing the main and blog article pages of your website
  2. Link building
  3. Creating keyword-rich content

Google (and other search engines) loves websites that are highly relevant for a given keyword phrase.  So the key is to create valuable content that is optimized for a popular keyword phrase.

Google loves highly relevant, keyword rich content in websitesClick To Tweet

Hiring an SEO firm knows how to capitalize on each of these areas and can help you to optimize your website, create new keyword-rich content and blog posts, and get ranked high in Google.

What SEO Isn’t

SEO does not guarantee you will get more sales or lead conversions. Its sole purpose is to get people to come to your website only.

However, driving traffic to your website with SEO is only half the battle.  It’s also important to make sure your website is designed in a way that converts those leads into sales.

When you have a website that has a solid conversion rate, it ensures the investment you make in SEO will result in a guaranteed boost in sales.

How Do You Improve Website Conversion?

This is where it really pays to hire a marketing firm to analyze your website. 

While a website designer may design a gorgeous website, only a marketer knows techniques to keep your visitors engaged, give them product information, and incent them to take action.

Here are 7 ways to unleash the selling power of your website:

  1. Capture lead information

    Place an opt-in form prominently on every page of your website with a free offer so irresistible that visitors will be compelled to sign up. 
     
    This gives you the opportunity to send an email follow-up messages that builds rapport, provides value, and drives sales.

  2. Make it simple

    Present your options simply so a visitor can categorize themselves and select the right product/service that meets their needs. 
     
    Having 3 or 4 graphics boxes on the home page that show your products and who they are for helps visitors to take the next step.

  3. Build trust fast

    First impressions are critically important.  Within a few seconds people are judging if they trust you, if your option is what they need, and if your solution will solve their problem.
     
    You want to build credibility with testimonials, benefits-driven website copywriting, and professionally designed graphics. 
     
    Add contact information on your website so customers can ask questions and overcome their objections.  A FAQ page or a customer service chat feature helps customers instantly get answers to their most pressing questions.

  4. Build rapport

    Not every visitor will buy right away.  The potential customer might not need your product right away so you may have to prove value more before they feel comfortable in.
     
    They might not trust you yet so offer multiple options that help potential customers stay connected to you.  This can include social media, consistent newsletters, and/ or a blog.

  5. Add incentives

    Create an exit page that gives a special offer before they leave the site.  You could also add an upsell in the shopping cart that gives them a complementary product for just a few dollars more.  Email them a special introductory discount thanking them for being a new customer.

  6. Keep it focused

    A confused mind says “no” so keep your home page simple. Think of it as a funnel so that when your visitors come to your website, think of how you can easily lead them through the choices to buy.
     
    It’s best to remove any text, outgoing links, or information that distracts from the key actions you want a user to take.

  7. Develop a cohesive strategy for each product

    Create a flow chart of possible actions a prospect will take from the moment they land on your website until they buy. 
     
    Have a planned series of marketing communications and offers that work together to nurture that lead into a sale.

SEO and Website Conversion – The Winning Team to Sales Growth

If you are among those frustrated business owners who feels they are doing all the right things to drive traffic but not getting the results you are looking for, look at your website conversion. 

Instead of blaming your SEO team, hire a marketing professional to review your website and turn those new leads into sales for your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

The Ugly Truth: Why SEO Isn't Driving Better Website SalesClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Why Google SEO Algorithm is Penalizing Your Website

Do you know if your website is search engine optimized or is Google penalizing it for not being SEO friendly?

There are 2 things you need to be aware of in order to make sure people are finding your website through organic searches and each are focused on the mobile user.

Watch today’s eTip as I explain why Google’s SEO algorithm could be penalizing your website and you’re not getting the search rankings you’d like:

 

Over the last couple of years we have seen a huge increase of the number of mobile users visiting websites.

Because of this, it’s imperative business owners ensure their websites are meeting Google’s standards when it comes to having a search engine friendly site. If those standards are not met, the search rankings fall and organic traffic to the site suffers.

There are two things you want to pay particular attention to in order to meet Google’s standards.

#1: Ensure Your Website is Truly Mobile-Friendly

Paying attention to website search engine optimization can be overwhelming and a full time job. Aside from incorporating standard SEO practices, your website must also be mobile friendly.

This means it either needs to be “responsive” or have a second version of the site that displays nicely on smaller screen sizes. The one variation is for the desktop-sized monitor where the website is displayed in a traditional format. The other variation is a streamlined version of the desktop version.

I don’t recommend having the two versions. It is very hard to ensure each receive the content updates when changes are made due to being two distinct entities.

By today’s standards, building responsive websites is ideal where both the traditional desktop version and the mobile-friendly version is one in the same website.

Having a responsive website simply means as the viewer’s screen gets smaller, the website shifts into a single column format, keeping the text nicely formatted and easy to read, avoiding the user from having to pinch open their screen to see the website content.

Google is penalizing websites that are not responsive or mobile friendly. This means the site is not going to show up very high in the search engine rankings. Google is going to give more weight to websites that are mobile friendly. There is also an indicator displayed in the search results marking if a site is mobile-friendly.

With over 50% of the population now using smart phones, your business will suffer if it is not compliant.

#2: Remove the Pop-Ups

In January of 2017, Google made another algorithm change that affects websites that use pop-up windows. If your website uses pop-ups for list building purposes, your site will be penalized.

The intention here is to avoid the pop-up from impeding on the mobile users’ experience coming to your website. You’ll want to either disable pop-ups from appearing on smaller screens or ensure the popup is displayed in a way that does not adversely affect the user from navigating your site.

If you have any questions about SEO or are worried about your website meeting Google’s standards, feel free to leave a message in the comment section below and I’d be happy to answer. And if you’re looking for a qualified web developer who can ensure you meet those standards, give us a call to discuss.

Until next time,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Why Google SEO Algorithm is Penalizing Your WebsiteClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Steps to Finding the Best SEO Specialist for Your Business Needs

4 Steps to Finding the Best SEO Specialist for Your Business Needs

You have an awesome website, but not enough qualified visitors.

Is this a problem your business is experiencing?

Sadly, many entrepreneurs and small business owners don’t realize that once your fabulous website is built, potential clients simply won’t know it exists.

Not until it is properly search engine optimized that is.

Potential clients won't know your website exists until it's SEO OptimizedClick To Tweet

So how do you get people to find your website on the first or second search results page of Google, Yahoo! or Bing?

The answer to that question can be very complex.

This is why most business owners invest in search engine optimization (SEO) agencies or specialists to increase their website search engine visibility that will generate more sales leads.

In working with many entrepreneurs and small business owners, the last thing they want to learn about is SEO! They would much prefer to focus on their own business and core competency than to learn someone else’s expertise.

So if your website suffers from low search engine rankings, and you don’t want to have to learn a whole new profession in order to boost those rankings, here are four steps to finding the best SEO consultant for your specific business needs:

How to hire a SEO Specialist to boost your website rankingsClick To Tweet
  1. Determine What You Want

    Websites can be at varying search visibility stages and will have different SEO needs. For example, your website might only need to be ranked better on different search engines vs. needing everything from pay-per-click advertising, ongoing SEO maintenance, content creation SEM (Search Engine Marketing), Social Media Marketing and more.
     
    So before you jump in and try typing the “Best SEO agency in X city” into Google, you first need to determine what you want out of an SEO campaign.
     
    Ask yourself: “What results do I want an SEO expert to achieve?”
     
    It could be as simple as increasing website traffic by five to ten percent within the next six to eight months. Or your objective might be to build your list of an additional 100 qualified leads over a certain time frame.
     
    Having these specific key performance questions answered will help you measure the success of your campaign. But do keep in mind that SEO and SEM are relative where the results you seek can be in direct proportion to the money you are willing to invest.
     
    Keeping your expectations realistic is important, especially when no legitimate SEO expert can promise results that are out of their control when it comes to how the search engines behave.

  2. Shop Around

    Once you’ve determined what you want to achieve, talk with multiple SEO experts to compare which ones are suitable for your specific business needs.
     
    A good search engine optimization campaign is a process that can take from four months to a year to achieve your goals. A good SEO campaign first needs to implement website improvements and then will have a cumulative effect before seeing potential benefits.
     
    If an SEO agency promises high search engine rankings in a fast amount of time, run the other way. No one has the secret to that kind of success unless they were part of the inner circle working at Google.
     
    A good SEO expert should show interest in your business and what you want to achieve with his or her help. Have the expectation they are working as an extension of your current in-house team – someone who is readily available to answer your exploratory questions and provide regular status updates.

  3. Check References & Past Performances

    Past performances can accurately predict the future and what the SEO expert can do for your business. If they have had considerable successes helping similar industries to yours, then they will have no trouble helping you.
     
    An ideal way to check on a potential SEO’s credentials is to ask their former and current clients directly. Find out how effectively the SEO campaign worked and what kind of guidance and suggestions he or she provided throughout.
     
    A good SEO expert should not only solve long-term problems, but also be accessible to answer any questions you might have.

  4. Ask About Their Story

    Knowing the personal story of the SEO candidate can help you greatly with determining whether they will be a good fit for you and your business.
     
    Ask them about how they became a Google partner or what their proudest achievement is. Even ask about their best or worst clients and how they handled difficult clients.
     
    It’s much like hiring a potential employee – you need to decide from the “job” interview, not just from their impressive-looking sales page or the number of Facebook likes they have.

Hiring the right SEO help is crucial to your business’s success. Follow these guidelines to help you find the best person or agency that will help you achieve your goals.

Daniel Simmons is our SEO expert at eVisions Media. If you don’t want to  learn someone else’s expertise by taking on the big task of search engine optimizing your website yourself, give him a call to discuss your goals and see if he’d make a good fit for you and your business.

To your success,
Susan Friesen

P.S. If you liked what you read here, you will want to sign up for my newsletter where you’ll get notified every Tuesday of that day’s blog post. Click here to also receive our free website guide: www.UltimateWebsiteGuide.ca

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Steps to Finding the Best SEO Consultant for Your Business NeedsClick To Tweet

About the Author, Susan Friesen

10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.

Visit www.ultimatewebsiteguide.ca and grab your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".