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How to Set Your Social Media Goals For 2018

How to Set Your Social Media Goals For 2018

Social media experts are everywhere and there are many varying opinions on what’s ahead in the constantly changing landscape.

In this post we’re going to look at setting your goals based on what you’ve done so far and how you should adjust it so you’re getting the most out of your content marketing.

If you’ve never taken stock of your social media or set goals, then this is the article for you.

For tips on how to improve your social media, read our article: How to Incorporate Content Marketing into Twitter

It’s important to measure the successes and failures honestly and to set your ego aside and admit that some of what you did may have been wasted effort.

  1. Check Your Reports

    Do you keep reports? You definitely should so you can assess the efficacy of what you spent time putting online. A report can look any way you want but if you need direction Smartsheet has a free social media report template to get you started.

    Look for metrics like engagement instead of impressions. With impressions and low clicks, you’re doing more harm than good. Look at how your content performed and create categories for it all.

    This information is like your potential leads all telling you what they liked or didn’t.Take that into account when planning out 2018’s content.

    Each social media platform offers free analytics on the profile’s performance, so you can see what you’ve shared that resonated and what fell flat. Look for patterns and topics that show users had consistent interest in something you can then repeat.

    You can even take the step of starting paid promotion for your business  if you’re up for a challenge! If you need any extra help in taking things to the next level, just give us a call! We’re constantly on social media and we analyze our reports every single month like clockwork.

  2. Study Your Website Analytics

    Google Analytics is a great free tool provided by Google that is essential to planning your social media in 2018. Why? This is where you find out how much of what you did actually drove traffic to your business.

    If you don’t have it already then getting Google Analytics set up is necessary. If you run into issues just contact us. One of our online marketing experts can do it very quickly and once you see what you can find out about your website you’ll be amazed.

    If you do have it set up, then check your Acquisition section for Social and then Network Referrals. You’ll be able to see the past year by selecting the previous year as the date range. This will show you just how many people have clicked on your social media posts and landed on your website.

    This won’t matter when it comes to what you shared but it does matter if you’ve done posting that points people toward your website.

    You should always incorporate some sales-oriented messaging that shows your client’s your business so while you don’t want to be a serial self promoter you don’t want to be absent any self promotion entirely.

  3. Set Your Goals

    The first two steps should give you an understanding of where you are and now it’s time to take that information and plan where you’re going.

    What drew clicks? What got shared? What worked and what didn’t?

    If something looks off and is clearly not working then assess whether your time would be better spent elsewhere. Another issue might be the audience of a platform dwindling. Genuinely look out for platforms that have lost their audience because, while rare, it has happened in the past.

    Are you spending a lot of time posting to Facebook? Try putting some of that effort into Instagram if your target market is also on that platform.

    On average the approximate Instagram brand follower growth is 6 – 8% per month. You may not be able to recreate that, but you should see some solid numbers if you’re posting good images regularly.

    When were your posts most effective? Pinterest trends show increased usage in the summer and around Christmas with spring and fall seeing big dips.

    Look at your reports and if you used Pinterest see if your stats align with this. Plan a posting schedule so you know when what you post will have the most effect.

    When you set your goals keep in mind you may not attain them and that’s fine. As long as what you’re doing is honest then you’re in better shape than most.

    Post genuine content about your business and share content you see as having sincere value to people interested in what you do. You’ll not only grow your followers and friends, but you’ll grow them with people who have value to more than the possible optics of high numbers on a profile.

The most important stat is your bottom line. You are spending your time marketing yourself on social media for a reason and if you have professional social media experts helping you then you’re spending your money too.

Your main goal out of all of it is: did this help my business? If the answer is no, then take into account that your previous goals (or a lack of them) were incorrect.

Don’t fret doing any of this by the way. The biggest mistake you can make is to allow this to become a chore rather than a positive part of your business. When you’re enjoying yourself, you’ll find you share better content and you convey that emotion through to potential clients, which is much better than putting out a perception that you’re agitated.

If you’re finding no matter what you do maintaining your social media is a burden, then get in touch with us so we can handle it for you.

If you are brand new to using social media for your business and are ready to start but not sure where or how then please sign up for our Social Media Membership Program. It’s a cost effective and easy way to work with industry professionals while you study the ins and outs of social media, video, and online marketing.

To your ongoing success,
Susan Friesen

P.S. New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

How to Set Your Social Media Goals For 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Where to Delegate your 2018 Marketing Budget

Instead of setting typical goals this year, in this eTip I’m talking about what to do with your marketing budget now that the New Year is upon us.

How are you planning to attain your business goals in 2018? Watch this quick video for 4 ideas and strategies on where to delegate your marketing funds this year.

4 Business Marketing Budget Suggestions

  1. Planning Your 2018 Marketing Budget

    First things first: do you have a marketing budget? If not then set one. Set a budget that you think will afford you enough money to grow your business.

  2. Improve Yourself

    Marketing budgets don’t have a strict size so allocate what you see as enough to help you grow. This doesn’t refer to learning how to do someone else’s expertise, but is updating your professional growth and expanding your knowledge base so you grow as your business does.
     
    In terms of my own business we deal in branding, online marketing, web development, and more and our industry is always changing so we need to adapt by learning new skills all of the time as well as upgrading the current skills we have.
     
    By improving on your expertise you are improving your business and it’s potential to grow. The more you are an expert in your field, the more you will shine above your competitors.

  3. Attend Events

    Another thing to consider is attending live events that pertain to your business.
     
    These are great for not only learning from the speakers but they’re also great for meeting new people who work in your industry.
     
    You’ll meet great people, hand out cards, and make new connections all while learning from experts in your field.
     
    You don’t have to travel for these either. You can look for relevant speaking events in your area or at least some that are within a reasonable driving distance.
     
    Try to attend at least one! I always have a great time at these and meet lot’s of interesting people who help me grow.

  4. Business Marketing

    Lastly we have the marketing itself. There is your SEO, your social media, the social media ads, the Adwords, Bing ads, and content marketing.
     
    It’s a huge topic that many entrepreneurs get stuck on because they think they can learn to do it all themselves. It’s quite unrealistic.
     
    All the time you spend trying to learn someone else’s expertise will waste your time while you try to learn very complex systems that take years to master and that time is much better spent focusing on what you do as a business.
     
    And most people don’t even finish the courses! If you’re considering an online course to learn something quickly remember that only 10% of people who start an online course actually finish it and even those that do often come away with nothing of value.
     
    Hire an expert but make sure they’re an actual expert. Outsource to a reputable source like an established online marketing company. Vet them thoroughly or even try hiring a consultant and building your team right. Remember to listen and at times trust their experience and expertise.
     
    When you have someone who is a good fit they’ll likely need some coaching on your branding and messaging but once that’s adhered to and settled then let them shine in their respective role.
     
    If you’ve hired an expert in overall organic marketing you’ll need to allow time for the results. Adwords is much more immediate but seeing the results from efforts that need to be interpreted by Google or need to build your social presence will take time.

Hopefully this helps you determine whether learning everything about online marketing is worth it or if it’s worth finding a solid expert to work with who can help you build your business professionally.

That is what I suggest you all do in order to build your business in 2018.

A quick recap:

  • Build yourself through learning new skills
  • Build your business by attening speaking events
  • Do your marketing and hire an expert if you see that your time will be stretched too thin to try learning everything about a constantly changing and growing industry.

If you need any help with growing your business then please get in touch. Our agency has experienced professional web developers, brand experts, search engine optimization experts, social media professionals, and more and we love to work with small businesses through either direct work or even mentoring clients through these kinds of processes.

We can help you not only create your marketing budget but execute on aspects of it as needed.

That’s it for this week and don’t forget if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Strategies on Hiring the Best Talent for the Job

3 Strategies on Hiring the Best Talent for the Job

Eight Sample Interview Questions to Help You Hire the Right Person from the Start

Choosing and then losing your talent is one of business’s highest and most time consuming costs. Whether you are the owner, manager, HR Talent Recruiter or the CEO of your organization, the trials and search for the right people who will be productive, engaged members of your team may need a new approach.

I believe spending in 90% of your time finding and hiring the right candidate; while the other 10% of your time is ideally spent on firing or letting the unproductive member go.

In many cases, the reverse is true. I hear these excuses from management all too often:

  • “Give them another chance.”
  • “Maybe if I gave them more training.”
  • “I’m sure they’ll improve or change with more time (or more motivation).”

Before you start to wonder if you’ve made a mistake, let’s take a look at some ways to avoid the standard interview.

Here are three key principles that can help you hire the right person from the start:

  1. Be Creative

    Update your questions and throw in some curveballs that make the candidate think. Get to know them better. Take them on a short tour of the business and observe how they interact with the people you introduce them to.
     
    Does the person seem genuinely interested in the work of the company? How do they treat others with respect and equality?
     
    Perhaps sharing lunch at a restaurant will give you some details that will cinch that decision from your short list. Notice if they are polite, respectful, demonstrate good communication skills, or handle problems easily. Often a person’s behaviour and personality becomes clearer during a less formal environment.

  2. Have Clarity

    Know the job that is being filled. Not just the job description, but also the type of personality that will fit best in that department, the skills and behaviours that are required. Be clear on what training is provided and how they are evaluated.
     
    By knowing the organization’s values and priorities you can ask questions that will determine their values and whether there is a fit. Know the goals of the department’s supervisor so that you fully understand the job, the environment, the attitude and behaviours needed for the most ideal recruit.

  3. Create Unusual Interview Questions

    Ask questions that allow you to really KNOW the candidate.

    SAMPLE INTERVIEW QUESTIONS TO ASK:

    • How do you envision your ideal workweek? (If they have previous experience, then you can ask: “Tell me about your regular daily routine at your last job.”)
       
      You’ll discover what type of work environment or team dynamics help them to be most effective. You’ll learn how they approach their workday, how much autonomy and structure they had, and how passionate they were about their work.
    • Tell me how you have used your problem-solving skills and leadership in any capacity: work, school, or clubs? (This is a great question, particularly for those with little work experience.)
       
      Even if their skills aren’t an exact match for what they’ll be doing at your company, they may be able to tell a succinct story with a clear point where those communication skills will come in handy when the employee encounters a variety of challenges in the new role.
    • What would you do if you got behind schedule on your portion of a project?
       
      Their answer will give you some indication of their time management and problem-solving skills, as well as how they would seek advice or assistance to complete a task on time.
    • Give me an example of a situation when you worked in a diverse group with different opinions.
       
      The candidate’s answer may be a red flag if they did not have good examples of inclusive behavior and collaboration.
    • How do you like to receive feedback?
       
      You’ll discover the best way to communicate with them and whether or not they are sensitive to feedback, both positive and negative. Balancing this with your internal culture will be important and may need to be adjusted accordingly.
    • Can you tell me about a change or new idea that you wanted to get through at your last workplace (or class), but were met with resistance?
       
      You’ll learn how they deal with challenge and if they gave up or made it happen.
    • Imagine we’ve just hired you. What’s the most important thing on your to-do list on the first day of work?
       
      Their answer will give you a sense of organization, prioritization, judgment and decision-making skills.
    • Tell me what you would do with $50,000.
       
      This is a powerful question and its answer will determine what motivates the candidate and, if properly nudged through genuine conversation, will encourage the person to be more engaged, collaborative and valued.

With this type of approach to hiring new talent, you will find the perfect person who will make a great addition to the team!

About the Author, JoAnne Marlow, B. Comm., B. Ed., MA Leadership Principal

JoAnne Marlow

JoAnne Marlow is a leading authority, best selling author, and thought-leader in multi-generational communication and management systems. She offers CEOs and their managers the information and guidance they need to optimize their cross-generational employees' strengths and productivity to access their potential and achieve outstanding results.

Her latest book is available on Amazon: "25 Powerful Strategies to Hire and Successfully Retain Millennials".


6 Best Video Marketing Practices for 2018

6 Best Video Marketing Practices for 2018

Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions…  getting more views, likes and subscribers.

Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t using video in your marketing yet, it’s high time to begin.

So to help you get started, here are the best video marketing practices you want to watch out for and implement in 2018:

  1. Plan Before Recording

    Don’t just “wing it” and ramble when you record.  It’s important to have a clear-cut message you want to share.  Create bullet points you want to get across.  You can even tape them to the wall to stay on track.
     
    Then practice it.  Don’t read.  The more conversational you are the more connected your audience will feel.

  2. Hook ’em Fast

    Just like headlines are important for articles and email marketing, opening hooks are key to grabbing attention from viewers.
     
    You have 10 seconds to capture your audience’s attention.  What question can you ask to draw them in? How can you make them curious or intrigued to find out more?

  3. Give First

    If you create your video with the feeling “I want them to buy” it will send bad vibes.  Think first about how you can share value.
     
    What can you teach them?  How you can make them feel entertained?  What inspiration can you provide?

  4. Facts Tell, Stories Sell

    No one can resist a good story.  Try to think of a story that illustrates the point you want to make.  It helps viewers relate to you and engages them on an emotional level.

  5. Call to Action

    Ask the viewers to take action at the end of the video.  Do you want them to buy, subscribe, or hit like and share?

  6. SEO Optimize

    Use keywords in your video title, description, and tags that will help you rank better on YouTube and Google. Create a catchy title that uses keywords and sounds natural.
     
    If you have post the video on your website, creating a sitemap tells the search engine bots you have a video hosted on your website and will result in more organic traffic.

Video marketing is quickly becoming the future of content marketing. I hope you’ll take the plunge this year to make video marketing an important addition to your promotion toolbox. Check out some of the video eTips I do on a weekly basis on our YouTube channel here!

To your ongoing success,
Susan Friesen

New to Social Media and online marketing or find it overwhelming and confusing? Check out Social Blast: eMarketing for Entrepreneurs. It’s a monthly group coaching program for those just starting out or wanting more advanced strategies to help with their online marketing and social media efforts.
>> CLICK HERE FOR DETAILS

P.P.S. If you found this article helpful, please share it with your Twitter followers:

6 Best Video Marketing Practices for 2018 from @eVisionMediaClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How Customer Service Creates a Referral-Based Business

This eTip is a recording of a Facebook Live show where I talked about customer service. I shared some stories about what happened to me over the holidays plus some insights on what we do at eVision Media to embrace customer service to earn a referral-based business.

Key Customer Service Tips

During our 16 or so years at eVision Media, the key customer service goals we strive to reach are:

  1. Answer your phone and emails promptly
  2. Be honest and upfront about delays and problems that affect your client
  3. Own mistakes and do what you can to make up for them
  4. Don’t over promise in your marketing messages and then under deliver
  5. Ensure your clients feel valued, heard and appreciated

If you liked what you saw here, please subscribe to our YouTube channel and newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".