eBusiness Blog

Combining Online and Offline Marketing to Build Business Credibility

How to earn new clients for your small business with these brand-boosting suggestions

Combining Online and Offline Marketing to Build Business Credibility

I hope you enjoyed our recent series of articles and videos focused on what you can do to build your client roster for your business.

New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients. 

Clients are essential to business success. Consistent efforts help convert leads into clientsClick To Tweet

To quickly recap:

Proper planning

Have you taken the steps to define your ideal client yet? It’s important to have a plan before setting off on a journey.

Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they’re worth.

Make your presence known

Content marketing, email marketing, and social media marketing all work together when planned properly. Before you start any guess work at how to go about marketing your business online remember our tips on the value of planning it all out right and hiring a professional to get it done properly.

This article talked about the value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing.

The importance of referrals

Referral business is a great way to generate leads. The leads are better and the fact that you’re coming by way of a reference goes a long way to securing the client.

We looked at 4 ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

Offline Marketing is Still Essential

A lot of what we focus on at eVision Media is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

Here’s some suggestions to infuse into your overall marketing pie:

  • Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

  • Contests Offering Merchandise

    Holding a contest is a great way get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.
     
    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it’s better to get 10 qualified entries than 1000 entries from people who are really only after a freebie.

  • Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect!

  • Newspaper Mentions

    These are great for getting eyes on your business. It’s even better if the newspaper has an online equivalent that publishes the article.
     
    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you’re not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.
     
    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.
     
    *Bonus Pro Tip – if you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you’re trying to rank for.

  • Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.
     
    Not all events cost money and even if you don’t make a connection you can still have a good time!

Some other quick ideas to boost your brand exposure include:

  • Sending postcards to past or prospective clients
  • Posting flyers, sending mailers or distributing door hangers
  • Goodie bag and door donations at events where your target market will be in attendance
  • Merchandizing
  • Volunteering
  • Even get your car wrapped with your brand messaging!

These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

Understandably, a lot of these tips seem great but are often tough to execute. If you’re having trouble building your client base or simply want some more help on any of the topics covered here, please get in touch.

We don’t give away all this advice for free without reason. At eVision Media we are always looking for great people to work with and when you review our posts, remember that before we started them we defined our ideal client hoping to find you, so we can work together towards your business goals and overall success.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

Combining Online and Offline Marketing to Build Business CredibilityClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How to Avoid Turning Off Potential Clients

Today’s eTip is about how to avoid turning off potential new clients.

First impressions

Did you know it only takes 5 seconds for a website user to form an opinion of both you and your business?

In those 5 seconds they have judged whether or not they want to get to know you, whether to like you, and should they trust you. Those three components are essential to drawing in your ideal clients and making a connection.

This can all happen whenever anything you do as a business (or a person associated with your business) so it’s important to remember that your online presence can be judged based on more than just a blog post or retweet.

Is your social media too anti social?

Take a look at what you post and what you share.

Are your posts consistently negative or are they more positive?

Are you ranting and raving or are you offering solutions to problems?

All of your posts make an impression and say something about you to your possible new lead(s).

Is your personal presence professional for in person networking? How about your website? Does it say ‘professional’ or does it look home made?

Look at all aspects of your presence online and off and make sure you’re conveying a positive message if you want to attract your ideal clients.

You want all of your branding from your website to your social media and beyond to send a message to potential clients that you will be great to work with.

Keep track of it all and take a moment to asses whether or not all your materials are aligned in design and message and that they properly represent who you are and what you do. If you need any help with any of this please get in touch with me and my team and we’d be delighted to help.

The overall message here to make sure your personal and professional brand makes a positive statement so potential clients get a good idea of who you are, what you do, and why they should hire you/ buy from you.

If you have any questions about finding your ideal client please comment below and if you liked what you saw here please subscribe to our YouTube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

How an Ideal Client Avatar Helps You Better Connect with Your Website Prospects

How an Ideal Client Avatar Helps You Better Connect with Prospects on Your Website

When visitors come to your website they want to know if you understand their issues and can help them.

I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s really about the customer and what they are needing when they visit a website.

That’s why using your ideal client avatar to create a “who we help” page on your website is important. It helps your website visitors self identify if they are your ideal customer.

Using an ideal client avatar on a 'who we help' web page is great for client attractionClick To Tweet

Once you connect to someone on that deeper level it’s easy for them to take the leap to hiring you.

So how do you go about creating an ideal client avatar for your “who we help” page? There are 4 basic parts to this: who they are, what their issues tend to be, what they need right now, and what they should do.

Grab a piece of paper and let’s dig in.

Part 1: Their Identity

Sit down and picture your ideal client. The key to doing this effectively is to drill down to one perfect customer and go deep:

  • Who is your all time favourite ideal customer?
  • Who got tremendous value out of working with you and are incredibly grateful for it?
  • Who is more than happy to pay you?
  • Who often refers other people to you?
  • Who gives you a lot of joy when you work with them?

This is the kind of “A-list” ideal client you want to attract more of to your business.

It is often helpful to give them a full avatar identity, a fictitious profile that embodies the persona of your ideal client. Write a short paragraph describing all about this person. You want potential clients to read this and say, “wow that’s me!”

Itemize details such as:

  • Full name
  • Age
  • Industry
  • Their passion
  • Their current state, whether in personal or professional life
  • Profession
  • Income level
  • Interests and passions

Example: I love working with clients like Jenna Anderson.  She is a 54-year-old owner of a small fashion boutique.  Her passion is helping women find clothing that celebrates their sense of style and helps them feel ageless. 

Her boutique is successful and she is working to open a new clothing line this fall to expand her offerings.

Part 2: Their Issues

Write a short paragraph describing the worries and issues keeping them up at night. Ask yourself what needs are unmet for them? Write a sentence that specifically shows how they feel about this.

Example: Her issues tend to be that she is so busy with the day-to-day needs of her business that she doesn’t have time to focus on creating the designs for her new line.  She needs to hire some new employees to help out but is having trouble finding women who are a fit.

Running the store and doing the bookwork keeps her so busy she doesn’t have time to work on next steps for her business. She needs some help hiring new help, delegating and creating a game plan.

Part 3: Their Pressing Needs

Give specific examples of what “the solution” would look like.  Say how they would feel about having that kind of relief in their life.

Example: What she needs most right now is someone to help her write effective job descriptions so she can hire a stronger sales team for the store.  She also needs to look at what is on her plate and how she can have her team members take some of that off her shoulders. 

She needs someone who is a coach and a cheerleader to push her to create her designs and get them into production.  It would be thrilling to finally see her visions come to life. She would love to have some go-getter employees who feel the same passion she does for empowering women with clothing that makes them feel confident and strong.

Part 4: Their Next Step

Now that we have their attention and have generated interest and desire, it’s time to have them take action.  Tell them how they can get started working with you.

Think about what their next step should be.  Is it a discovery call or initial consultation? What program offering would help them? Is there a product that would show them how to fix it themselves?  Or do you offer a done-for-you service to tackle this problem for them?

Example: You’re invited to have a free breakthrough session where we can look at where your business is at, what challenges you are facing, what opportunities you have, and how we can help you bridge the gap to achieve your desired goals. 

Click here to schedule your free breakthrough session now.

Defining Your Avatar Helps You Personalize Your Marketing

Now that you know who your ideal client is, what they need, and how you can help them, you can now create a “Who We Help” web page that directly speaks to them.  You could also sprinkle in some of your most impactful testimonials to further reinforce how you can help your ideal client.

The added bonus of defining your ideal client avatar is that it helps you write in a very personable way in your marketing. This enhances and escalates the “Know, Like and Trust” factor you want to achieve with your followers.

It completely transforms the impact of your writing when you make it personal and connective.  In my own marketing, I write a newsletter or email piece directly to my ideal client. I often have our email subscribers write back personally as if I had written directly to them.

If you need any help in identifying your ideal client, consider one of my mentoring packages to help with not only that, but also with your marketing and social media strategy on attracting those ideal clients to your business.

To your ongoing success,
Susan Friesen

P.S. Are you needing guidance on how to define your niche market and how to position yourself in your industry? Having a mentor to help you through this process can save you time and costly mistakes.

› CONTACT US TODAY
P.P.S. If you found this article helpful, please share it with your Twitter followers:

How an Ideal Client Avatar Helps You Better Connect with Your Website ProspectsClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

You Have The Keys to Your Abundance – Here’s How

Abundance is actually a feeling and not a thing although ‘things’ can definitely make you feel abundant.

Since the Law of Attraction is all about vibrations and they are either positive or negative, it makes sense to look for situations, people, circumstances or things that make you feel positive.

And, a vibration is simply energy and everything is energy whether it has the appearance of a solid form or not. You have the power to control your energy and to chose whether the energy you are giving off and attracting, is positive or negative.

The Law of Attraction will do its job by bringing you more of the same!

Two Mindsets Needed to Attract Abundance

As an entrepreneur you’ve heard it said many times that your ‘mindset’ is the key to creating a life you want. It’s important that you look at your mindset, right now, exactly where you are in life.

The mindset that you had last year or a few years ago is not the mindset you have right now. Your vibration has changed.

You might want to do a check-in with your mindset and see where you are at right now, present day. It will most likely fall into one of these categories:

  • Abundance Mindset – you are totally open to all the unlimited possibilities in your life right now and you feel abundance all around you. You feel positive about your business and personal life and you love what you have created.
  • Stagnation Mindset – you may or may not be in your comfort zone here, but you are just coasting along and most likely not feeling very abundant. You might think it’s okay to feel this way – the only way you will know is if you have the desire to be more abundant. It’s the feeling that gives you your answer.
  • Lack Mindset – you definitely have a lot of negative emotions and you may in fact have accidents, lose clients/customers, see your sales dwindling and feel no abundance at all. This is because all the negative emotions are blocking out any light from the positive vibes you want to feel.

The most important thing for you to do is to acknowledge where you are at now and if you FEEL you need to change something you can do that.

Here are two important ways for you to unlock your mindset from receiving the abundance you desire:

  1. Have An Open Heart To Receive

  2. If you are what’s called a ‘heart-centred entrepreneur’ you are most likely attracting people, circumstances or situations who are also heart-centred. Now it is time for you to open your heart to receive the gifts from others. It means acknowledging all the abundance that is coming your way regardless of what it looks like. The key to attracting more abundance is having an open heart so that you can receive whatever it is you need to allow you to feel more abundant.

  3. Have An Open Mind to Receive

    Whatever you attract ‘celebrate the closeness’ of the match. Most people start to feel negative when they haven’t attracted abundance in the manner that they expect. If this happens to you – hang in there- the Universe is aligning up everything you need to do, know or have to make you feel more abundant. It’s a mindset that you want to foster.  Always be ‘open’ to receiving and if it’s really not what you wanted then just say ‘Next’ and keep the vibe positive.

Receptivity Comes From Possibilities

Receptivity comes from the possibilities all around you that you let in to both your head and your heart.

Your brain and your heart actually send messages back and forth and when they are in alignment that is when the manifesting begins.

The key to unlocking the message is for you to get clarity on what you want, ask for it and then be totally receptive to what comes your way.

Become more of an observer than a doer as the abundance you want starts to fill you up with positive thoughts, people, circumstances and situations. And definitely money is great too!

And if you need help releasing your negative trapped emotions that are blocking you from receiving abundance consider having an Emotion Code session with me!

About the Author, Dana J. Smithers

dana-smithers-ewb

Dana J. Smithers is on a mission to inspire and empower women entrepreneurs around the world. At 50 she left a high-paying corporate job and over the years launched 3 businesses earning a 6-figure income.

As a Certified Law of Attraction Trainer she you how to use LOA tools to build a business by working on your limiting beliefs. As a Certified Sacred Gifts Guide she helps you discover what makes you feel on purpose and fulfilled. As an Emotion Code practitioner Dana knows how to release your trapped negative emotions that have built up over the years and are now holding you back from moving forward. She invites you to sign up for her enewsletter for tips, insights and inspiration and her FREE ebook 'The POWER of your WORDS' at Empowered Women in Business. She looks forward to making a real connection with you on www.FB.com/coachdanasmithers. Her NEW Law of Attraction Gratitude Journal is available on www.amazon.com.

How To Build Credibility And Get More Clients

Today’s eTip is about the value of building credibility with your ideal clients so you can earn more customers.

Building your credibility

Something I really encourage everyone to do when running a business is to blog. Blogging is a great way to build your credibility with peers and followers using your own expertise and knowledge of your industry.

The idea is to post on a schedule that allows you to draft unique, engaging content relevant to your ideal clients.

Whether that is once a week, every two weeks, or once a month it’s important to consistently have a voice that establishes your knowledge of your industry.

Once a month is not ideal but it’s better than not blogging at all. Write more often to establish the know, like and trust factors that are so important to showcasing your knowledge of your industry.

Posting an article once a week or even more often than that is the best way to build up your reputation and credibility. You’re getting your name and voice out there as an authority on what you do.

Get your content out there on social media

Once you have your content it’s important to get eyes on it.

Post about your content on your various social media profiles and let users know about your article. Content marketing has become the crux of online marketing so once you have your unique new piece of content, share it with others on your social media profiles.

Include your new content in any newsletter you send out so your established users know about it. If you’re already sending out updates through an email newsletter then it’s a good idea to include something about your latest blog!

When you seed your content on social media you get your unique ideas out to an audience interested in what you do.

You want to convey what the value is of what you do. But don’t just use your social media for self promotion. Build a community around your interest and expertise in your business.

Show users that you are the answer to their questions by talking about how you do what you do not just who you are. Self promotion is good but your social media should be a lot more than advertising yourself.

Showcase your success

Testimonials from past clients are great to have on your website and they’re also great for including in your content and on social media.

If you are able to get a previous client to go on video attesting to your expertise that is even better.

Get links back to active, live sites to go with your testimonial. There are a lot of fraudulent testimonials out there so the more you can do to validate yours the better.

There are literally businesses who offer fake testimonials. A testimonial being believable is essential to it’s value so do whatever you can to allow your users to confirm the testimonial is real.

On our own site we post a link back to the client’s site so users can see for themselves who left it and that it is a real testimonial.

Partner Up

Another thing you can to is leverage the credibility of other people by forming partnerships with them.

Any sort of collaborative content is great such as interviews with them or anything else you can do that shows they have committed to attesting to your value in your industry.

Choose people in collaborative industries not necessarily competitors or directly related individuals in your industry.

You have seen in my previous eTips how we’ve gone about it. We showcase others and their expertise and we all benefit from the increased exposure.

Try a Facebook live Q and A or some other video effort through Facebook. It all helps build your know, like, and trust factor with your clients.

This helps you build your credibility to help gain trust so more users buy from you so keep that in mind when you’re drafting your content and seeding it through social media channels.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

4 Easy Ways to Get More Referrals Without Feeling Aggressive

4 Easy Ways to Get More Referrals without Feeling Aggressive

Non-Pushy Examples on How to Use Word of Mouth Marketing to Grow Your Business

Word of mouth marketing works.

In fact, referrals are often one of the key factors influencing someone to work with you.  For us here at eVision Media, we account for about 90-95% of new business coming from referrals.

Referrals are often one of the key factors influencing someone to work with you.Click To Tweet

How many times do you see someone asking for recommendations on social media? When someone needs a professional, 9 times out of 10 they ask their network who they know who does what they’re looking for.

So having a referral marketing plan in place helps ensure raving fans are telling others about you.

However, while we know the importance of asking for referrals, when it comes down to it the asking part can feel awkward or even aggressive.

But when you believe in the value of what you offer you can feel good about having others tell the world about you. When you have the right mindset and a proven process in place, getting referrals is easy.

Here’s 4 ways to get more referrals that don’t feel desperate with examples you can use right now:

  1. Set an Expectation for Referrals

    Before you begin working with a new client, you can condition them to think of you as someone to send business to. That can look something like this:

    I am excited to work with you.  When our project is completed, I know you will be thrilled with the work we did together.  If you are happy with our work would you be willing to share us with others?  Your referrals are how our business grows.

     
    You can also mention the incentive you offer for those referrals that result in a sale. For instance, we offer $100 towards any website, SEO or marketing work as our way of saying “thanks”. (See point number 4 below for more details on this.)

  2. Ask for a Virtual Introduction

    A really terrific way to get referrals is to ask a contact to do a virtual introduction with the prospect.  Here’s how an email like that goes:

    Subject: Henry and Mike – A Virtual Introduction from Susan Friesen
     
    Hi Henry,
     
    I’ve been working with Mike for three months and he’s done a terrific job at getting our bookkeeping up to date. I know you’re looking for a qualified bookkeeper so I thought I’d put you two together.
     
    Mike, meet Henry from Company A.  I have known him for five years and he has really made a name for himself in the industry.  He’s been a really valuable to have in my circle. He mentioned he needs a good bookkeeper and I thought you could help.
     
    Henry, meet Mike from Company B.  Mike and I go way back.  He is a real rock star when it comes to accounting.  He makes sure our books are balanced at all times.
     
    Here’s both of your contact information.  Now reach out and connect!
     
    Henry: 555-555-5555 Henry@gmail.com HenryCompanyWebsite.com
    Mike: 444-444-4444 mike@gmail.com MikeCompanyWebsite.com
  3. Ask Happy Clients

    The best time to ask a client for a referral is right after you finished working with them.  They are excited about the results you generated and are ready to sing your praises to the world.
     
    Here’s an example of such an ask:

    Subject Line: FIRSTNAME, Quick Question.
     
    I’m so glad you’re happy with our PRODUCT OR SERVICE. I love helping people like you so knowing you’re excited with the results made my day. Actually, it’s because of this that I was hoping to ask you a favour…
     
    It’s my goal to help many more people like you. So I was wondering if you knew of any other people who could use my help? I’d love it if you could send a short note to them with a few kind words and asking them to connect with me?

    With Gratitude.

  4. Offer a Gift for Referrals

    Giving a referral takes time and energy.  When you make it worth their while, people are more likely to take the time to do it.
     
    As a sign of your appreciation for their efforts, offer to give them a gift card, a referral fee, discount, or other gift if someone they refer you to hires you.
     
    You can make a referral page on your website.  Write an email to send to your clients and connections.  Ask people in your Facebook groups.  Let your vendors know you give rewards for referrals. Even put a teaser on the back of your business card letting others know.
     
    Here’s some example text to use:

    Get X for Referring Friends and Family: I’d love to give you [insert your referral gift here] for every person who ends up hiring me. It’s just a small token of appreciation as referrals are how we grow our business.  Thanks for thinking of us!

I hope these quick and easy examples have inspired you.  Referrals are by far the most cost-effective way to build your business.

Being intentional about asking for referrals can unlock the door to unlimited growth.  Here’s wishing you endless referrals!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

4 Easy Ways to Get More Referrals without Feeling AggressiveClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

3 Traits of Effective Business Leadership

3 Traits of Effective Business Leadership

What to Watch for When You Have a Need for Guidance

To receive guidance is necessary as part of our growth as business entrepreneurs and leaders. And interestingly wherever we look, someone is always available to assist us.

Fortunately, what we do not know, someone else does.

Whether you are wanting to position yourself as an effective business leader or are seeking out someone to provide you with proper guidance, here are 3 considerations to keep in mind.

  1. Follow the Seven Habits

    The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen Covey suggests the following to keep us on track:

    1. Be proactive
    2. You are the programmer of your life, grow and stay humble.
    3. Keep personal integrity- what you say and what you do must match
    4. Think win-win. Value and respect all, employ character based codes for collaboration
    5. Seek first to understand, then to be understood- using empathy, care and open mindedness in interactions
    6. Combine strengths and operate as teams
    7. Employ Continuous improvement- for mental, spiritual and emotional health and balance.
    8.  

  2. Be Honest

    Interestingly I have been a leader all my life and yet had been unconscious of many traits within me that did not allow me to tap into the above list consistently.
     
    I had no idea that my ego often stood in my way. This same ego would give me the impression that I was thinking “win-win” when in fact it was being calculative and self serving.
     
    The ego can be very tricky.  I might have thought that I was open- minded in my interactions yet every ego filters to evaluate based on personal and collective beliefs that can be very limiting and disempowering, and I have had my share to transform in the last nine years.
     
    The ego often unconsciously leads us into power struggles that can become very sticky. If we don’t experience them in our work-life, we certainly end up facing them in our home lives, so they catch up with us eventually! lol
     
    Despite running corporations with 3000 people I had no idea that my ego was censoring EVERYTHING based on its own judgments and programing, and that the reactive knee-jerk actions from the ego had nothing to do with the true self that resides within us.
     
    If I was not operating from my true self- it goes without saying that many of my actions did not fit the seven habits listed by Covey.

  3. Embody Conscious Leadership

    What I have come to learn during the last nine years is that when we are under the direction of a conscious leader we are always being lifted to be the very best we can be, and conscious leaders actually walk their own talk.
     
    They embody the seven attributes listed above effortlessly. This is the power of consciousness- effortless living where the person has disassociated from the antics of the ego.
     
    This consciousness is accessible to all of us by first learning more about ourselves. We have to be willing to stalk all our reactions to understand them and their history within our psyche.
     
    Then we have to move beyond understanding to visit the lessons in our history so that we can be liberated. It all happens systematically so that we truly find our voice to be a contributor in the world.
     
    As we become liberated we begin to embody and live from this pale of heightened consciousness… and that leads to us becoming the effective leaders we wish to be.
     
    Do not get me wrong, we are always learning and growing. There is always more…

The Invitation

My invitation is to ask you to stop and pause before you decide on who should guide you next in your business or home life.

Our world is changing fast. The old paradigms are not working.

Old patriarchal ways of leading are not enough. People who discuss mind-based ideas are not serving anyone- they are simply keeping people stuck in yesteryear.

The new world has not yet unfolded… and many emerging leaders are seeking to find their voice to influence this new world.

Look to see if the person who influences you has actively done the inner work to see who they are.

Has this work been done at the level of their mind, or is it deeper, and you can see and feel their groundedness? Can you feel their courage? Can you feel their knowingness? And can their compassion be trusted?

Look for a conscious leader

This is the only way you will truly benefit yourself and others around you. A conscious leader will walk their talk. A conscious leader will offer a helping hand knowing that it is through your growth in self awareness that your leadership skills will improve.

About the Author, Kindi Gill ACA

Kindi Gill

Are you extremely responsible but tired and wish someone could now nurture YOUR needs? Is your family life in need of a boost and ready to be revitalized into unity? Is there room for improvement in your relationships at home so that your work-life is better supported? If you are struggling with adversity, contact Kindi Gill for a complimentary 30 minute consultation.

Kindi is a CEO, Revitalization Consultant, Inward Leadership Mentor and Keynote Speaker. She has 30 plus years of experience in leadership, is trained as a Chartered Accountant and is a member of the Canadian Association of Professional Speakers. Kindi is also one of 11 people trained as a facilitator of the Self Healing Dalian Method, an evolutionary tool that bypasses the mind, created by a modern day mystic, Mada Eliza Dalian who revolutionized Kindi's own life back into wholeness.

Call her at 778-558-5110 for help in getting your life and vibration back on track to achieve its natural potential, so that your gifts can shine, and the rain can eventually stop.


Defining Your Niche Market for Sustainable Business Success

Today’s eTip is a follow up to last week’s video on finding your ideal client and we’re going to be talking about finding your niche.

Define your niche

As the head of eVision Media I am a good example of a generalist. I don’t have just one specific service I am strictly bound to.

The different types of topics in my eTips are as a result of my business model in that I employ website designers and developers, social media strategists and online marketing experts so my content varies across the areas we as a team service.

Most entrepreneurs won’t have the luxury of a diverse team to pull from when starting out so it’s very important that you define your niche service for yourself.

Be clear about what you provide

I know you probably could offer expertise on more than one topic. You may have knowledge of more than what you’ve chosen to focus on but in stepping away from your core offering you dampen the presence of your brand and what you’re known for.

It’s best to stick to what everyone knows is your expertise.

Take us for an example: Our particular niche is helping small business owners get online with a great website and brand presence, and then we take care of the online marketing too.

Now if I suddenly started offering my services as a travel agent to my customers their perception of me would change. While I may know about travel it doesn’t mean I should star charging to help with travel services because the mixed messaging would cloud my business’s branding position.

Focus on what you want to be known for

Your message needs to resonate with your audience so don’t take the approach of tossing your business card at anyone and hoping they’ll see the merit of your variety of offerings.

Instead make sure your business has focus and that you don’t try too hard to be all things to all people or you’ll risk losing your core user base through mixed messaging.

Once you’re established and have found your footing as a new business you can look into stretching into other areas by hiring on experts in related fields but when you start, just focus on what you want your business to be primarily known for.

If you have any questions about finding the ideal client please comment below and if you liked what you saw here please subscribe to our Youtube channel or newsletter so you can get updates and videos for small business entrepreneurs every week!

Until next time,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY
 

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

10 Ways to Attracting Clients Through Kindness

10 Ways to Attracting Clients Through Kindness

Why Being Generous in Your Business Will Result in More Loyal Customers

Have you ever noticed feeling compelled to do something for those who have helped you– even if they haven’t asked you to?

That’s the Law of Reciprocity at work.

This law says whatever you give, whether it’s money, time or effort… that it comes back to you with a tenfold return.

I know for a fact this law works as we’ve experienced it many times over the years.  Almost like clockwork, we notice a distinct increase in leads that come in after making a donation or doing something extra for a client.

How Relationship Marketing Incorporates the Law of Reciprocity

Some businesses lead with hard-selling tactics to drive you to buy.  This is called “push marketing”.  But others, using “inbound or relationship marketing” strategies, have discovered how to put the power of generosity to work in their business.

How do you think your business would change if, instead of TAKING you focused on GIVING? Once you shift your focus to serving others and creating value –  it changes everything.

How would your business change if you focused on giving rather than taking?Click To Tweet

Over time, your generosity creates a reputation that sets you apart and your rate of referrals will increase as well.

So how would you like to have not only more clients but more loyal ones too?

Here are ten ways to be more generous in your business to achieve that:

  1. Be a Great Resource. If anyone needs a referral, share vendor referrals of those you know and trust.  People will see you as the “go-to” person and come to you for recommendations.
  2. Give More Than Expected.  Doesn’t it feel nice when you walk into a hotel room and there’s a mint on your pillow?  It’s an unexpected surprise.
     
    Here’s some ideas to get you started: Provide more value that what you charge.  Go the extra mile.  Give a surprise gift.  Deliver your product or service faster than promised.
  3. Provide Excellence.  Since your business needs to differentiate itself from your competitors, how about making it your mission to only offer top-quality products and services?
     
    This includes customer service too: Respond to all email and phone messages promptly. Give clients uninterrupted attention.  Listen to and address concerns are some ways to do this.
  4. Serve Others. Zig Ziglar once said “You will get all you want in life, if you help enough other people get what they want.”  And Mary Kay’s empire was built on the premise of achieving success by helping someone else succeed.
     
    Many entrepreneurs are in business because they are on a mission to serve others in some capacity. When you live your purpose, you’ll live a life of joy while making a difference.
  5. Open Yourself to Receiving.  Most of us were never taught how to receive. For instance, how do you typically respond when someone complements you? Do you push back and try to minimize their sincerity?
     
    Same thing applies to your business – If you say “no” when clients, money or opportunities come your way, those opportunities will stop coming.
     
    This means making space in your mind and heart for more.  It means accepting money, kindness, complements or assistance that is offered to you.   This keeps your flow of abundance open energetically.  You give and it comes back to you.
  6. Listen to Your Inner Voice.  Inner wisdom leads us to those who need our help.  Stop, listen and take action on those nudges.  Offer your attention, time, and advice in their hour of need.
  7. Follow The Golden Rule. I grew up with this rule ingrained into my psyche as a Brownie and Girl Guide. Essentially, treat others the way you wish to be treated – and that includes in business too.
     
    When a company treats you right or sells you a terrific product, you feel happy. You feel loyal. You’re likely to buy more from that company. You’re likely to recommend that company’s products and services to friends, family and colleagues.
     
    Make it your goal is to have the same thing be done for you.
  8. Perform Acts of Kindness.  Lift up others.  Empower others through a simple word of encouragement and inspiration. Share your vision of what you see is possible for them.
     
    This article shares Small Acts of Kindness That Grow Your Bottom Line for some inspiration.
  9. Be Genuine.  Share yourself openly with those in your network.  Let them see the real you.  Build warm relationships with people around you.  Make them feel special.
  10. Practice Gratitude. When your heart is full of gratitude and you put forth effort to show your gratitude, really great things can happen.
     
    Make it a practice every day to share gratitude.  Who has shared a referral?  Who taught you something?  Who is your favourite new customer and why?  What vendor did a great job on a project?
     
    Show thanks for someone or something today and watch what happens.

Be Generous and Watch Your Business Grow

There are many other ways you can practice kindness and will see returns tenfold. Go volunteer, be a sponsor, donate funds to a worthy charity or even invest in a business that you believe in!

Remember as a business person we can serve with compassion, kindness, patience and respect. Being a good person not only makes you feel happier but it is also great for business.

So make it your mission to make someone’s day brighter every single day!

Do you have a story to share about someone who helped you that made a difference? Share in the comments section below!

To your ongoing success,
Susan Friesen

P.S. Are you ready to take your business to the next level? Our “All Under One Roof” boutique web development and digital marketing firm can help you make your vision a reality.

› CONTACT US TODAY

P.P.S. If you found this article helpful, please share it with your Twitter followers:

10 Ways to Attracting Clients Through KindnessClick To Tweet

About the Author, Susan Friesen

Susan Friesen offering 10 Critical Questions You Must Ask to Get Maximum ResultsSusan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

Visit www.ultimatewebsiteguide.ca and download your FREE "Ultimate Guide to Improving Your Website's Profitability - 10 Critical Questions You Must Ask to Get Maximum Results".

Is Employee Turnover Costs Robbing Your Profit?

The key to reducing high turnover and its associated crippling costs

Employee Turnover Costs Robbing Your Profit

In this case size (business size, that is) doesn’t matter. High turnover costs are a significant problem for all businesses. However very few discuss the true extended costs and the multiple ways that it impacts the business.

Would it surprise you to know that it can take anywhere from six to nine months wages to replace and train a new replacement?

I’ve calculated some exact stats. Let’s take a minimum wage employee who leaves the company, sometimes without notice. Not only will productivity get a hit, but also some of the emotional effects. They include shock, frustration, and stress not only for the hiring manager, but also for those employees who have to take on more responsibilities, and grieving the loss of a colleague and friend.

Let’s assume the hiring manager is earning $90,000 a year (roughly, $43.00 per hour). It will take hours from their work day to finish the exit paperwork, release an ad to find another candidate, review applications, interview and select a new recruit.

Then, there is onboarding and training to get the person to the same level as the latest employee. In simple terms, the total of separation costs, hiring and pre-employment costs, and training costs will be $5,300.00 to replace a minimum wage employee.

Losing a Millennial employee can cost the company $15,000 to $25,000 but it’s actually a lot more when you weigh in a few additional variables mentioned earlier.

Other research shows that turnover costs can add up to 213% of the salary for a highly trained position! So if a highly trained executive is making $120,000 a year, the true loss could be up to $255,600 to the company!

The key to reducing high turnover and its associated crippling costs is to take time… much more time… to choose your new hire than ever before.

The hiring and training processes have changed and it still surprises me that businesses, of all sizes, often spend very little time to find their next candidate.

Why? The onboarding process takes time and most managers are run ragged and can’t prioritize the appropriate time for choosing the best talent.

Glancing at an application or resume and saying, “When can you begin?” no longer serves you.

In fact, all employees, especially the Millennials, want to feel they will be engaged, valued, challenged, and well trained. They will require continuous learning opportunities. Mentoring is one of the most effective, cost efficient ways of increasing employee longevity benefiting the mentor, the mentee and driving significant retention.

Your business relies on the talent you hire.

Carve out the time to have a conversation with your employees to see how they are doing, what challenges they are facing and how you can support them.

This is just the beginning of hiring and retaining your best people. But now, you’ve been reminded of the consequences of hiring on the spot or not taking the steps to value and prepare your hires for a great job with you!

About the Author, JoAnne Marlow, B. Comm., B. Ed., MA Leadership Principal

JoAnne Marlow

JoAnne Marlow is a leading authority, best selling author, and thought-leader in multi-generational communication and management systems. She offers CEOs and their managers the information and guidance they need to optimize their cross-generational employees' strengths and productivity to access their potential and achieve outstanding results.

Her latest book is available on Amazon: "25 Powerful Strategies to Hire and Successfully Retain Millennials".