MARKETING STRATEGIES
Overcoming Imposter Syndrome
Don’t Let Doubt Dictate Your Destiny Are you playing small so other people around you can feel more comfortable? There
[...]
Category: Susan’s Musings
MARKETING STRATEGIES
The Critical Link Between Your Website and Your Market Position
Why Your Website Says More About Your Business Than You Think I’ve had the pleasure of speaking with a handful
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MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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MARKETING STRATEGIES
Re-evaluating ‘Know, Like, and Trust’ in Marketing to Avoid a Crisis of Repetition
Is it Still Relevant or Outdated? The other day I was in Abbotsford recording a quick promo blurb for an
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MARKETING STRATEGIES
Forward-Thinking Strategies for Small Businesses to Get Beyond the Dreaded Year-End Analysis
How to Thrive in Business Without Dwelling on the Past It’s a new year and a time for reflection and
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MARKETING STRATEGIES
The Perils of Hesitancy
When I was 7 or 8 my Mom signed me up for Brownies (the younger group of the Girl Scout
[...]
MARKETING STRATEGIES
How to Build a Positive Brand Image, One Customer Interaction at a Time
I was given the middle finger. Well, not literally, but figurately. I think anyway. Daniel and I wanted to put
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MARKETING STRATEGIES
Navigating Small Business Mistakes with Grace
How tolerant of mistakes are you? Mistakes by those you hire. By the store clerk, or the server at your
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MARKETING STRATEGIES
Falling Prey to Unrealistic Business Promises
While practising some much-needed self care last week, after dealing with my mom’s sudden passing, I found a home decorating
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