Who Really Owns Your Business’ Digital Assets?
You might be surprised at the answer. Welcome to part two of my Tea Time Tips: Marketing for Busy Entrepreneurs on understanding who has control of your website. If you didn’t catch part one, here it is. I’m continuing with this topic, as so many business owners fail to own and control their digital assets. […]
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How to Generate Leads with Landing Page Giveaways
Creating an Effective Free Giveaway Website If reading the headline is making you think you’re going to have to spend big bucks, think again! Generating leads doesn’t have to blow your marketing budget, and it can actually be quite easy. The goal of a giveaway on your website is generating leads by collecting email addresses. […]
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Are you in complete control of your website and domain name?
Are you at risk of being held hostage by your web developer or VA? All too often, new clients come to us angry, upset and feeling ripped off when their web person has held their website or domain name hostage. Either the developer is threatening to sue if the client uses the domain name or […]
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Personal Branding Tips to Boost Business Success
Never Forget: You’re the Face of Your Business If I asked you what you could do to be more successful as an entrepreneur or small business owner, you would probably list off things like advertise or network more, improve your website or marketing materials and close more sales, right? Would your answer include personal branding? […]
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3 Tips for Social Media Storytelling
How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and […]
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It’s Time to Get Serious About Voice Search Optimization
How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google Assistant to Siri, people are speaking rather than typing to search online […]
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What Kind of Website Does My Business Need?
I get asked this question a lot, and the answer isn’t as simple as one might expect! Websites can be categorized in many different ways, with the key categories being functionality, design and content. In today’s episode of Your Business Edge – AMPLiFY! Marketing for Small Business, I focus on functionality, which helps answer this […]
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Does Your Business Need a Website Maintenance Plan?
What Can Happen if You Neglect Your Newly-Built Site So, your new site is complete – congratulations! There are a lot of moving parts to a build, from coding to design to content. However, if you want to attract and retain customers, you can’t have a “set it and forget it” mentality once the initial […]
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How to Optimize Your Website for Voice Search
Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy rate is now over 95%. People want instant solutions when they’re searching […]
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Get to the Top of the Search Results with SEM
How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine optimization. It’s a non-paid effort that centres around optimizing your website and […]
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What Clients Say
I have been thoroughly impressed with Susan and Daniel’s work. They have both provided very useful marketing suggestions and worked hard to implement these ideas. Since using their SEO services, our newsletter sign-up list has increased fivefold. As a result (coupled with the excellent work they did in redesigning our home page and site navigation) our book and documentary sales have been significantly affected. Thank you, Susan and Daniel, for your outstanding work.
Ruth Derksen Siemens
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