6 Smart Strategies for Canadian Small Businesses to Thrive Amid Tariff Uncertainty
Ride the Patriotic Wave With Strategic Brand Positioning I’ve been thinking a lot about how the uncertainty around the threatened tariffs between Canada and the U.S. is affecting small business owners. If you’re feeling anxious, frustrated, or just plain exhausted trying to figure out what this means for your business – you’re not alone. And […]
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How to Create a Lead Magnet That Your Ideal Clients Just Can’t Resist
If you want your business to succeed, you’re going to have to figure out how to bring in a steady stream of qualified leads. One way to do that is by building an email list, but trying to get people to give you their information without offering anything in return can be next to impossible. […]
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The Dos and Don’ts of How to Build an Email List
Whether you know it or not, learning how to build an email list is one of the best things you can do for your business. Among many other benefits, email marketing gives you direct access to your past, current and future customers, allows you to segment the various members of your audience, and helps you […]
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Why Building an Email List Is an Excellent Brand Booster
When you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated. To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so long. Believe it or not, […]
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How a Fall Financial Review Can Help You Boost Your Revenue This Holiday Season
With fall just a couple of days away, and the holidays closing in fast, you’re probably looking forward to some much-needed rest, relaxation, and time with family. But if you own a business, before you can enjoy any of that, you’ve got to get through what is likely your busiest time of the year. And […]
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How to Use the Power of Storytelling to Boost Your Brand
There are a million and one ways to promote your brand and what it has to offer. But no matter how you’re promoting your brand, your efforts can and will be improved by the power of storytelling. According to Stanford professor Jennifer Aaker, “Stories are remembered up to 22 times more than facts alone,” which […]
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11 Tips to Boost Website Traffic for New Business Owners
So, you’re a new business owner, and you’ve finally got your website up and running. You’ve worked hard and invested a lot of time and money in making that happen, but even after all that effort, nothing much has happened. You’re not being flooded with new leads, orders aren’t pouring in, and the phone hasn’t […]
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Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It
As a business owner, your mailing list is one of your most valuable resources. This list of subscribers is essential to the success of your marketing efforts, as it offers a fast, affordable way to stay connected to your audience. But when you send a newsletter and see that several people have unsubscribed, it can […]
11 Graphic Design Trends to Watch Out for in 2024
Whether you’re making marketing materials, creating content, or something else entirely, building a successful brand requires a lot of design prowess. And no matter what it is you’re designing, if you want to ensure you’re making use of all the tools at your disposal, you’ve got to stay up to date on the latest graphic […]
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What’s the Difference Between a Tagline and a Slogan?
If you don’t build brands for a living, you may be under the impression that there’s no difference between a tagline and a slogan. After all, they are somewhat similar, and the terms tagline and slogan tend to be used interchangeably. If you were to go back several years and ask me this question, even […]
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What Clients Say
I had employed about a dozen companies to help build my website and do my social media. I was always disappointed because there was no synergy between my vision and the work being produced. My experience working with Susan and her team is quite the opposite!
Susan got to know my business and passions, my vision for how I wanted to be seen, and also the commitment to make it happen – seamlessly! Now I am seeing growth in my business and, most importantly, that stress has been removed from my life and business! Thank you so much!!
Yvonne Hogenes
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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