From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business. But in reality, brand positioning relates to every single aspect of your business, not least when it comes to sales. The truth is, everything from your logo and advertising to your social media presence, content […]
The Power of Narrative: How Building a Brand Story Can Help You Create an Emotional Connection With Your Audience
Back in 2017, a book was published that really shook up the marketing industry. It’s called Building a StoryBrand, and it was written by author, public speaker, and owner of the StoryBrand marketing company, Donald Miller. As of 2020, Building a StoryBrand had sold more than half a million copies, and there’s good reason for […]
How Brand Positioning Transformed a Counselling Business into a Market Leader
Standing Out from the Crowd: A Case Study on TalkOnline Counselling When you’re a business owner, one of the biggest problems you’ll face is figuring out how to differentiate your business from the competition. It might not sound that tough, but the truth is, no matter what level of competition you’re dealing with, making a […]
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How Cross-Selling Boosts eCommerce Sales
When you’re trying to sell products online, amidst a sea of competitors, things can get pretty difficult. It’s hard enough just getting people to your online store, let alone keeping them there, and convincing them to actually make a purchase. Online shoppers are notorious for abandoning their carts, mere seconds before they go through the […]
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Why Creating Brand Values Is Vital to the Success of Your Business
When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected […]
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How to Choose a Developer for Your Small Business Website
I get asked to do website estimates a lot, and sometimes, it’s downright heartbreaking to hear from people who are struggling with how to choose a developer for their website. Whether they’re aspiring entrepreneurs or small business owners, I get contacted all the time by people who feel they were ripped off by their previous […]
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How Building Your Personal Brand Can Help You Escape from the Corporate World
Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to escape the confines of the corporate world. For example, in a report from Catalyst and CNBC published last year, half […]
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These Two Methods Can Help You Get More Traffic to Your Website
In today’s world, virtually every industry is oversaturated with competitors, and some of them are bound to fade into the background. That being said, if you don’t know how to get more traffic to your website, it can be practically impossible to stand out from that crowd and convince potential customers to choose you. But […]
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How to Convey a Complex Brand Position in the Healthcare Industry
There’s nothing I love more than helping clients to develop their brands and build their businesses. Of course, I enjoy working with established brands, too, but there’s something special about working on a brand from its inception. It’s one thing to work with a well-known brand to improve upon what they already have, but being […]
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How One of Our Longest-Running Clients Has Kept Us as Busy as We’ve Kept Her
A Case Study On Quantum Ascendance Here at eVision Media, we are a full-service marketing agency that offers a wide range of services, including custom website design and development, eCommerce marketing, SEO and SEM marketing, social media marketing and management, logo and graphic design, copywriting, content writing, email marketing, and strategy consulting. I know that […]
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eVisionMedia is a team of Programmers, SEO, Social Media and Marketing Specialists as well as Copywriters and Graphic Designers that specialize in brand identity, web and print media.
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