9 Holiday Branding Tips to Help You Boost Your Brand Positioning for the Holidays
Without a doubt, the holiday season is the busiest time of year for business. But did you know that it also gives you a golden opportunity to capture the attention of your customers, and solidify your brand’s place in the minds of consumers? With most people shopping more than usual at this time of year, […]
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Top Tips on Blogging to Keep Your Audience Engaged and Coming Back for More
Whether you’re a seasoned blogger or you’re just starting out, keeping your audience engaged can be incredibly challenging. Consistently coming up with fresh ideas can be draining, and even with the best of intentions, blogs can sometimes fall flat, leaving your readers disengaged or worse, clicking away from your website without giving it a second […]
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9 Lead-Generation Strategies to Help You Make More Sales
No matter what you’re selling, marketing is the cornerstone of your business. Without it, it’s going to be tough to connect with consumers, and next to impossible to keep your business going. But if you put some solid lead-generation strategies in place, you can ensure a steady stream of customers that will help you make […]
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9 of the Best Organizational Tools for Business to Help You Stress Less and Achieve More
No matter how you slice it, running a business is one of the most stressful things you’ll ever do. Whether it’s dealing with cash flow, finding and retaining customers, scaling your business, or something else entirely, as a business owner, you’ve got a to-do list that never seems to end. And with all of this […]
Our Top 10 Tips to Enhance Your Online Store and Increase eCommerce Sales
Now that your online store is finally up and running, you’re probably excited beyond belief. It may have taken months, if not years, to get to where you are today, and you’re likely anxious to start shipping orders to your customers. But regardless of how exciting this can be, if you’re struggling to stay afloat, […]
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How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants
A Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us looking for help with her website. She was disappointed with the one she had at the time, and unimpressed with the lacklustre services she was receiving from the agency that built it. What’s more, she […]
How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024
In this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless times, and while there used to be a bit of a debate about whether or not it was worth it to write blogs, that argument has been over for quite some time. To be fair, […]
How the Right Brand Positioning Helped a Card Collector Create the Business He’s Always Wanted
A Case Study on Jackpot Sports Cards Since eVision Media was founded over 20 years ago, we’ve worked with hundreds of clients across a vast array of industries, including everything from counsellors, consultants, and coaches to lawyers, interior designers, authors, and more. And after working with so many different kinds of clients to help define […]
From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business. But in reality, brand positioning relates to every single aspect of your business, not least when it comes to sales. The truth is, everything from your logo and advertising to your social media presence, content […]
The Power of Narrative: How Building a Brand Story Can Help You Create an Emotional Connection With Your Audience
Back in 2017, a book was published that really shook up the marketing industry. It’s called Building a StoryBrand, and it was written by author, public speaker, and owner of the StoryBrand marketing company, Donald Miller. As of 2020, Building a StoryBrand had sold more than half a million copies, and there’s good reason for […]
What Clients Say
I was really stuck and needed help. Right from the start of working with Susan, she saw exactly where I was in the process of my transformation and stepped up in the best of ways to create a bridge for me to cross from my former business to the new one that I couldn’t quite birth.
The questions and prompts Susan asked me during our meetings began a self-inquiry that took me on a practical journey. Susan kept me on track. She made sure that I followed my inner guidance but also applied protocols that would yield me the best results to draw the right type of audience to me.
I never expected to get so much out of my meetings with Susan and I am so grateful that I took the leap to start a new business! Susan is knowledgeable, experienced, and knows her stuff. I would trust her for all of my business consulting, advertising, or marketing needs. She is my go-to!
Kaira Sherman
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