What do you think? Will personal branding make or break your business?
In this episode of our Business Edge – AMPLiFY! Small Business Marketing Strategies we’re talking about how personal branding directly or indirectly affects your business.
Recently I attended a business event where some of the attendees looked… disheveled (I go into more detail in the video). I also share some similar comments from entrepreneurs who have attended conferences and networking events.
Certainly personal branding isn’t all about appearance. It’s also about what you say, how you speak, what your values are, how you represent your brand on social media and so on. I also know that times change.
So my question to you is: How important do you think this aspect of personal branding is? I’ve seen mixed responses when others have posed this question on Facebook. You can hear some of them in the video.
I offer my own advice on what will impress or turn off your target audience and ask questions such as:
- If you saw someone present themselves in a “non-business” way – whatever that means to you – would you do business with them?
- Are we in a day and age where it doesn’t matter what you look like?
- What do millennials think about personal branding today?
I’d love to hear your thoughts on personal branding. Watch this video and leave a comment below.
Other resources to explore:
How to Create a Powerful Corporate Brand
4 Brand-Building Tips on Using Instagram for Your Business
How to Define Your Brand Identity with 5 Simple Questions
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
