BRAND DESIGN
How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants
A Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us
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Category: Marketing Strategies
MARKETING STRATEGIES
Re-evaluating ‘Know, Like, and Trust’ in Marketing to Avoid a Crisis of Repetition
Is it Still Relevant or Outdated? The other day I was in Abbotsford recording a quick promo blurb for an
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MARKETING STRATEGIES
5 Content Marketing Trends That Will Dominate in 2024
Without a doubt, content marketing offers one of the best ways to market your business online. But if you want
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COPYWRITING
How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024
In this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless
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MARKETING STRATEGIES
Forward-Thinking Strategies for Small Businesses to Get Beyond the Dreaded Year-End Analysis
How to Thrive in Business Without Dwelling on the Past It’s a new year and a time for reflection and
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MARKETING STRATEGIES
How to Respond to a Negative Review in the Best Way Possible
If you own a business, eventually something will go awry, and for one reason or another, a customer will end
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MARKETING STRATEGIES
12 Trends in Marketing to Watch Out for in 2024
With winter just around the corner, and Christmas coming up fast, it really is hard to believe that 2023 is
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MARKETING STRATEGIES
The Perils of Hesitancy
When I was 7 or 8 my Mom signed me up for Brownies (the younger group of the Girl Scout
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BUSINESS BUILDING STRATEGY
How Your Small Business Can Easily Leverage AI
It’s been less than a year since ChatGPT was launched, and already it’s changed the business landscape in ways we
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PERSONAL & PROFESSIONAL GROWTH
12 Client Retention Strategies for Dealing with Difficult Clients
If you own a service-based business, dealing with difficult clients is something you will inevitably have to do. I wish
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