BRAND DESIGN
The Power Of Brand Consistency Podcast Interview
I was recently a guest on the Take the Leap podcast, with host Colleen Biggs, where we discussed the power
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Category: Marketing Strategies
BRAND DESIGN
Why Consistency in Branding Is Key When It Comes to Your Messaging
As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp
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MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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SEO / SEM
11 SEO Trends You Need to Know About in 2024
When you’ve been working in marketing for as long as I have, you tend to get asked the same questions
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BRAND DESIGN
The Link Between Personal and Business Branding
Like it or not, many people are going to judge you and your business based solely on how you look.
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BRAND DESIGN
How We Helped a Local Payment Processor Create a Brand That Stands Out in a Crowd of Giants
A Case Study on Lucid Payments In late 2021, the founder and CEO of Lucid Payments, Surge Cumiskey, contacted us
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MARKETING STRATEGIES
Re-evaluating ‘Know, Like, and Trust’ in Marketing to Avoid a Crisis of Repetition
Is it Still Relevant or Outdated? The other day I was in Abbotsford recording a quick promo blurb for an
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MARKETING STRATEGIES
5 Content Marketing Trends That Will Dominate in 2024
Without a doubt, content marketing offers one of the best ways to market your business online. But if you want
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COPYWRITING
How the Benefits of Blogging Can Seriously Help Your Website and Boost Your Business in 2024
In this day and age, the benefits of blogging couldn’t be any more obvious. Its advantages have been demonstrated countless
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MARKETING STRATEGIES
Forward-Thinking Strategies for Small Businesses to Get Beyond the Dreaded Year-End Analysis
How to Thrive in Business Without Dwelling on the Past It’s a new year and a time for reflection and
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