BRAND DESIGN
Positioning Your Personal Brand Podcast Interview
I recently had the pleasure of being a guest on the Attract and Stand Out Podcast, hosted by speaker, personal
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Category: Building Brand Awareness
MARKETING STRATEGIES
The Critical Link Between Your Website and Your Market Position
Why Your Website Says More About Your Business Than You Think I’ve had the pleasure of speaking with a handful
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SOCIAL MEDIA MARKETING
Why You Should Be Careful What You Post on Social Media
Social media offers numerous ways for businesses to promote their products and services, connect with customers, and gain the trust
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BRAND DESIGN
The Power Of Brand Consistency Podcast Interview
I was recently a guest on the Take the Leap podcast, with host Colleen Biggs, where we discussed the power
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BRAND DESIGN
Why Consistency in Branding Is Key When It Comes to Your Messaging
As someone who’s been in this business for more than two decades, I’ve worked with countless clients to help revamp
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MARKETING STRATEGIES
The Scary Impact of Judgment on Your Business’ Reputation
The Art of Opinion: Balancing Expression with Brand Values You’re guilty of it, I’m guilty of it, we’re all guilty
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BRAND DESIGN
The Link Between Personal and Business Branding
Like it or not, many people are going to judge you and your business based solely on how you look.
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BRAND MARKETING
Navigating the Marketing Maze: How to Choose the Right Marketing Agency and Avoid Getting Burned by a Bad One
I hate to admit it, but the marketing industry has a bad reputation. To be fair, if you know how
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BRAND MARKETING
From Strategy to Sales: How a Brand Blueprint Can Help Boost Your Bottom Line
In my last article, I explained the importance of brand positioning in relation to the sales process. More importantly, I
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BRAND MARKETING
From Perception to Purchase: The Importance of Brand Positioning in the Sales Process
One of the most common misconceptions about brand positioning is that it’s only relevant to certain aspects of your business.
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