Have you harnessed the power of your brand positioning? Great brand positioning is essential if you want to gain the attention of prospective clients, build and grow a profitable business and get ahead of the competition.
This episode of Your Business Edge – AMPLiFY! Small Business Marketing Strategies is a little different! I’m sharing my recent guest appearance on Kathryn Wilking’s radio show. Kathryn is a feng shui, staging and design consultant and an author with a weekly radio show called Practical Solutions for Life.
On the show we chatted about the importance and the power of brand positioning and a lot of other things that pertain to business owners.
We talked about:
- Clarifying your brand positioning to ensure your message is the RIGHT one
- Determining who your ideal client is
- Finding your niche market
- Optimizing your website for voice search – the future of search is here now!
- Dealing with negative and fake reviews
- What NOT to do when sending out newsletters
- When to brand and when to market your business
- Whether or not DIY websites can work for you
Enjoy this latest episode of: Your Business Edge – AMPLiFY! Small Business Marketing Strategies
If you liked this radio show and know of others who could use this information, please share this to your social media channels.
Thank you to Kathryn for having me! Learn more about her services.
Looking for an expert to help you best position your brand and grow your business? I can help! Contact me today.
To your business success,
Susan Friesen
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About the Author, Susan Friesen
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, and founder of British Columbia’s premiere boutique web development and digital marketing agency, eVision Media.
With over 20 years of experience in the industry, she is an expert in helping businesses establish their online presence and create a strong brand identity.
Her passion for empowering entrepreneurs and small business owners to succeed in the digital world has earned her a reputation as a leading authority in the branding and marketing industry.
Visit www.BrandIdentitySteps.com and download your FREE guide: "Unlocking Customer Trust and Business Growth: Your 7-Step Guide to Defining a Compelling Brand Identity that Appeals to Your Perfect Clients".
